Latest News
Betegy Takes Ads Personalisation further with the latest smart banners innovation
The platform enables betting operators and casinos to tailor campaigns to each individual player
Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalisation.
The platform now allows users to create smart banners that rely on profiling information from the operator’s CRM. This enables tailored call to action to be sent to each individual player, based on their activity and preferences, which dramatically increases engagement on the ads.
For instance, when a player logs in to the sportsbook, the platform receives information about his past interactions and betting behavior. Based on this data, Betegy’s platform can then identify player’s interests and return a personalised banner that caters to his unique preferences. This provides a seamless and personalised experience for an online betting customer while increasing engagement and driving revenue for the operator.
The new feature is set to revolutionise the way that online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of particular audience clusters. By leveraging CRM data and insights into players’ behaviors and triggers, operators can optimise their marketing strategies for even better results.
“We are thrilled to launch this latest innovation in content personalisation for our clients,” said Alex Kornilov, CEO of Betegy. “The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue.”
Earlier this year Betegy has launched Creative Studio that allows operators to create up to 1000+ ads that dynamically show game odds in real-time through a direct API feed. This is crucial, as sports bettors are most interested in game odds, even more so than promos and profit boosts.
With Betegy’s solution, marketing teams can avoid the daunting task of manually creating ads for every game and sport, and instead, pull odds directly from the source and use a self-serve platform to create multiple ads at once.
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Compliance Updates
Hacksaw Gaming Streamlines Compliance Operations with Vixio’s Technical Compliance Tool

Vixio, a leading provider of regulatory intelligence solutions, is proud to announce that it has partnered with leading gaming supplier Hacksaw Gaming to strengthen its regulatory compliance processes amid increasing scrutiny from global gambling authorities, amid increased global focus on industry standards and practices
Faced with the challenge of tracking and interpreting evolving technical requirements across multiple jurisdictions, Hacksaw Gaming has adopted Vixio’s Technical Compliance Tool to navigate an increasingly demanding compliance landscape for B2B suppliers.
The Technical Compliance Tool is the first of its kind to offer a one-stop solution for navigating technical requirements for gambling operators and suppliers. Vixio analysts monitor over 200 regulatory sources and have tracked 43 regulatory updates across global critical jurisdictions for technical compliance since September 2024.
“Prior to using the Vixio Technical Compliance tool, we had an internal database… it would take three to five hours a week to ensure everything was updated and go through multiple sheets and resources to ensure the changes. But, now [with Vixio’s Technical Compliance Tool], it takes just a couple of minutes,” said Gabriel Fenech, CTO, Hacksaw Gaming. “Now we use those resources for other day-to-day matters.”
The Technical Compliance Tool offers a centralised, regularly updated source of information on technical requirements for regulated gambling markets, helping B2B suppliers like Hacksaw Gaming ensure timely, accurate compliance without the manual burden. Since launch, Vixio has added over 3,500 unique resources where the regulations for technical compliance are referenced. Earlier this year, the product was also expanded to include infosecurity requirements.
Commenting on the partnership, Roger Cowin, Technical Compliance Specialist, Vixio, said: “As the regulatory landscape becomes more complex, it’s critical for suppliers to have reliable, up-to-date information at their fingertips. Our mission is to empower firms like Hacksaw to navigate regulatory challenges with clarity and precision.”
The benefits of implementing the Vixio Technical Compliance Tool were immediate and far-reaching, with Fenech explicitly calling out the following:
- Efficiency gains: “We would carry out all of this research manually… now everything is in one place.”
- Easily compare jurisdictions: “The ease of comparing jurisdictions and having the main requirements per market so easily accessible is what makes it so attractive.”
- Quick references: “I really appreciate that there is a link to the actual regulation, so we can even check it ourselves and reference it, if need be.”
- Improved onboarding: “Some of my team members are still in training… the fact that they have the tool to refer to means they can analyse particular requirements themselves, and it’s just more efficient for the whole team.”
- Confidence in expansion: “This will also make upcoming market entries much easier, and I foresee there will be quite a few in the coming years.”
- Customer support: “I had some questions about upcoming regulations in Spain… I got replies really quickly, and the replies were all very detailed.”
The partnership reflects a growing need for intelligent compliance solutions as gaming suppliers expand into new and increasingly regulated markets. By integrating Vixio’s platform, Hacksaw Gaming is not only enhancing its internal processes but also reinforcing its commitment to responsible and compliant operations.
The post Hacksaw Gaming Streamlines Compliance Operations with Vixio’s Technical Compliance Tool appeared first on European Gaming Industry News.
Buffalo Run Casino & Resort
Buffalo Run Casino & Resort Selects QCI Go to Empower Hosts and Enhance Guest Engagement

Buffalo Run Casino & Resort has chosen Quick Custom Intelligence’s (QCI) Go, a native mobile app designed specifically for casino hosts, to elevate host productivity and deliver a superior guest experience.
QCI Go provides hosts with powerful tools including player card scanning, real-time player lookup, seamless access to QCI Meet and QCI Events, and robust task management features—all in a user-friendly mobile interface. By putting these capabilities directly in the hands of hosts, QCI Go enables faster service, deeper guest relationships, and greater operational efficiency on the casino floor.
Mary Jewett, Vice President and General Marketing at Buffalo Run Casino & Resort, expressed excitement about the implementation:
“Bringing QCI Go to Buffalo Run Casino & Resort represents a significant advancement in how we empower our hosts to serve guests. With mobile access to key player information, events, and task management, our team can deliver personalized service in real time, enhancing both the guest experience and host effectiveness.”
Dr. Ralph Thomas, CEO of QCI, shared his perspective on the partnership:
“We are thrilled to deploy QCI Go at Buffalo Run Casino & Resort. By providing hosts with mobile access to the QCI platform, we enable them to deliver exceptional, timely service and foster stronger player relationships. This is a great example of how our mobile-first innovations help operators improve team productivity and guest satisfaction.”
QCI Go is part of Quick Custom Intelligence’s broader commitment to innovation in the gaming industry, providing operators with state-of-the-art tools that support host teams, streamline operations, and drive meaningful guest engagement.
The post Buffalo Run Casino & Resort Selects QCI Go to Empower Hosts and Enhance Guest Engagement appeared first on Gaming and Gambling Industry in the Americas.
BIG Cyber
BMM TESTLABS’ BIG CYBER CLARIFIES LEADERSHIP TRANSITION AND ORGANIZATIONAL OVERSIGHT

BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Amit Sharma, former Chief Executive Officer of its BIG Cyber business, has not been affiliated with the Company in any capacity since October 2024.
BIG Cyber is focused on delivering world-class cybersecurity solutions to the global gaming industry under the leadership of Marzia Turrini, President, iGaming & Cybersecurity at BMM Testlabs. Turrini provides executive oversight for BIG Cyber’s strategy, services, and partnerships, ensuring the highest standards of security, professionalism, and customer care.
BMM Testlabs Chief Executive Officer Martin Storm said, “We take the integrity of our brand and communications seriously. While we thank Amit for his past contributions, we want to make it clear that he no longer represents BIG Cyber, BMM Testlabs, or BMM Innovation Group in any form. Our BIG Cyber solutions business continues to grow under the trusted leadership of Marzia Turrini and our global team of experts.”
The post BMM TESTLABS’ BIG CYBER CLARIFIES LEADERSHIP TRANSITION AND ORGANIZATIONAL OVERSIGHT appeared first on Gaming and Gambling Industry in the Americas.
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