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Betegy Takes Ads Personalisation further with the latest smart banners innovation

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The platform enables betting operators and casinos to tailor campaigns to each individual player

Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalisation.

The platform now allows users to create smart banners that rely on profiling information from the operator’s CRM. This enables tailored call to action to be sent to each individual player, based on their activity and preferences, which dramatically increases engagement on the ads.

For instance, when a player logs in to the sportsbook, the platform receives information about his past interactions and betting behavior. Based on this data, Betegy’s platform can then identify player’s interests and return a personalised banner that caters to his unique preferences. This provides a seamless and personalised experience for an online betting customer while increasing engagement and driving revenue for the operator.

The new feature is set to revolutionise the way that online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of particular audience clusters. By leveraging CRM data and insights into players’ behaviors and triggers, operators can optimise their marketing strategies for even better results.

“We are thrilled to launch this latest innovation in content personalisation for our clients,” said Alex Kornilov, CEO of Betegy. “The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue.”

Earlier this year Betegy has launched Creative Studio that allows operators to create up to 1000+ ads that dynamically show game odds in real-time through a direct API feed. This is crucial, as sports bettors are most interested in game odds, even more so than promos and profit boosts.

With Betegy’s solution, marketing teams can avoid the daunting task of manually creating ads for every game and sport, and instead, pull odds directly from the source and use a self-serve platform to create multiple ads at once.

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Habanero launches Raiden Shogun slot with 259 ways and stacked multipliers

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Habanero has launched Raiden Shogun, a Japanese-themed 5×5 slot built around a samurai-triggered Wild mechanic and a stacked multiplier system.

The game runs on 259 Connected Ways across a 5×5 grid. Habanero said the samurai can trigger at random, cutting through bamboo on reels 1, 3 and 5 to reveal stacked Wilds.

A free spins feature is triggered by scatters, with three, four or five scatters awarding 8, 18 or 38 free spins respectively. During free spins, the bamboo reveals multipliers that continue to stack “without resetting,” according to the supplier.

Raiden Shogun also supports Habanero’s Jackpot Race™ and Buy Feature. Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Raiden Shogun is a game built around a clear mechanical identity. The samurai Wild reveal is visually impressive and immediately communicates what the game is about while the non-resetting multiplier system gives the free spins genuine weight.

“We continue to focus on creating games that balance distinctive design with top performance, and this is a title that we’re confident will connect well with both players and operators.”

The post Habanero launches Raiden Shogun slot with 259 ways and stacked multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blueprint Gaming

Blueprint’s Fishin’ Frenzy™ Lure ‘Em In: Tackle Boxes Set the Reels Ablaze

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Blueprint Gaming™ revisits its famed lakeside setting in Fishin’ Frenzy™ Lure ‘Em In, where unique tackle boxes lead to rewarding features in bonus rounds, alongside the opportunity to secure a maximum win of 10,000x.

With launches from the acclaimed franchise regularly topping the UK studio’s best performers, the newest installment is poised to enhance the impressive momentum, providing operators’ lobbies with an engaging, feature-packed enhancement.

At the center of the activity are three colored tackle boxes that gather corresponding blue, red, and green scatters when they appear during a spin. Guaranteed entry to the bonus game occurs if three bonus scatter symbols appear with at least one modifier in effect.

Activating the bonus game through the blue tackle box will enable the Cast and Catch modifier. In the round, the appearance of wilds will ensure a respin, with wilds and prize symbols staying in position while the other symbols are respun.

When the Golden Catch modifier is triggered through the red tackle box, unique golden wild symbols appear on the reels, collecting all visible cash prize symbols and enhancing the overall win with a multiplier of as much as 5x.

The Take the Bait upgrade, activated by the green tackle box, introduces unique cash prize symbols to the reels, depicted by a can of worms. When a can of worms icon appears, all visible cash prize amounts are gathered by any fisherman symbol.

In a significant increase to winning possibilities, as many as three Lure ‘Em In upgrades can operate simultaneously during the bonus round, with two active tackle boxes ensuring super free games, and three leading to the mega free game, where the opportunity to achieve the 10,000x maximum prize becomes available.

Immersive trails have become a staple in Blueprint bonus games, and the studio has continued this popular trend with its latest release. Every four fisherman symbols that are collected during the feature will award five additional free spins, with the standard cash prize value in place increased to a maximum of 50x.

For those with an eye on a particular catch to remember, the Express Bet can be triggered at any time during gameplay for 0.5x the base stake, doubling the chances of triggering the bonus game.

Following hot on the heels of Game of Thrones™, Fishin’ Frenzy™ Lure ‘Em In ™ reinforces Blueprint’s ability to cleverly craft fresh-themed, bountiful titles for players to enjoy worldwide.

Jo Purvis, Director of Marketing, PR and Events, said: “Fishin’ Frenzy™ remains one of our most iconic and best-performing franchises, and with Lure ‘Em In, we have introduced exciting new mechanics to elevate the experience even further. The addition of dynamic tackle box modifiers and the ability to combine multiple enhancements brings greater variety and anticipation to the bonus.

“We are confident this latest instalment will resonate strongly with operators and players, continuing the franchise’s legacy as a standout performer.”

The post Blueprint’s Fishin’ Frenzy™ Lure ‘Em In: Tackle Boxes Set the Reels Ablaze appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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3 Oaks Gaming

3 Oaks Gaming releases Lucky Apple x1000 slot with multipliers up to x1000

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3 Oaks Gaming has released Lucky Apple x1000, a 6×5 scatter pays slot with cascading reels and multipliers up to x1000.

Wins trigger when eight matching symbols land anywhere on the reels. The game uses a Cascading Reels mechanic, removing winning symbols and dropping new ones in place. Red Apple Symbols can appear randomly or be “assisted by the character,” revealing multipliers from x2 to x1000. Any multipliers in view combine and are applied to the total win after the cascade.

The slot also includes a Free Spins feature where multipliers from winning spins contribute to a growing Total Multiplier during the feature, according to the company.

In certain markets, 3 Oaks Gaming said players can access a Bonus Shop with two Free Spins options, including an upgraded round where multipliers range from x10 to x1000.

Krasimir Pankovski, Sales Director at 3 Oaks Gaming, said: “Lucky Apple x1000 highlights our approach to combining strong themes with proven mechanics that resonate with players. By bringing together cascading reels, high-value multipliers and a cumulative Free Spins model, we’ve created a title designed for both engagement and longevity.

“The addition of the Bonus Shop adds further flexibility, supporting player choice while helping operators maximise performance as we continue to grow a competitive portfolio.”

The post 3 Oaks Gaming releases Lucky Apple x1000 slot with multipliers up to x1000 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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