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Betegy Takes Ads Personalisation further with the latest smart banners innovation
The platform enables betting operators and casinos to tailor campaigns to each individual player
Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalisation.
The platform now allows users to create smart banners that rely on profiling information from the operator’s CRM. This enables tailored call to action to be sent to each individual player, based on their activity and preferences, which dramatically increases engagement on the ads.
For instance, when a player logs in to the sportsbook, the platform receives information about his past interactions and betting behavior. Based on this data, Betegy’s platform can then identify player’s interests and return a personalised banner that caters to his unique preferences. This provides a seamless and personalised experience for an online betting customer while increasing engagement and driving revenue for the operator.
The new feature is set to revolutionise the way that online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of particular audience clusters. By leveraging CRM data and insights into players’ behaviors and triggers, operators can optimise their marketing strategies for even better results.
“We are thrilled to launch this latest innovation in content personalisation for our clients,” said Alex Kornilov, CEO of Betegy. “The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue.”
Earlier this year Betegy has launched Creative Studio that allows operators to create up to 1000+ ads that dynamically show game odds in real-time through a direct API feed. This is crucial, as sports bettors are most interested in game odds, even more so than promos and profit boosts.
With Betegy’s solution, marketing teams can avoid the daunting task of manually creating ads for every game and sport, and instead, pull odds directly from the source and use a self-serve platform to create multiple ads at once.
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AI
Scientific Games Appoints Ovie Doro as SVP of Data, Analytics & AI
Scientific Games today named Ovie Doro as Senior Vice President of Data, Analytics & AI, a strategic hire that accelerates the company’s investment in data science, machine learning and AI-driven insights for its global lottery business. Doro will lead the expansion of SG Analytics, Scientific Games’ enterprise analytics group, to deliver stronger product performance, personalized player experiences and measurable ROI for lottery customers across retail and digital channels.
Driving analytics-led growth for lotteries
Scientific Games says the appointment marks a step-change in how it uses data and AI to inform lottery game development, optimize player engagement and support lottery beneficiaries. As head of SG Analytics, Doro will focus on turning large volumes of market and player data into actionable intelligence for product, sales and operations teams.
“Advanced analytics is critical to how Scientific Games supports our lottery customers and drives innovation and performance for sustainable growth,” said Pat McHugh, CEO of Scientific Games. “Doro brings deep experience understanding consumer behavior and building scalable analytics and data science capabilities at global organizations, and we’re excited to have him lead this mission-critical work.”
What Doro will lead at SG Analytics
Doro’s remit will include expanding capabilities in:
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Market and channel intelligence to identify growth opportunities across regions and channels
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ROI and growth modeling to quantify the value of product and marketing investments
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Data engineering and standardized reporting to speed insights to decision-makers
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Data science, machine learning and experimentation for personalization and cross-channel optimization
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Visualization and business intelligence to make analytics accessible to commercial teams
These priorities are designed to better connect retail and digital play, enable experimentation-driven product improvements, and provide lotteries with measurable results that support their beneficiary missions.
Proven leader in enterprise analytics and ML
Doro brings more than a decade of experience building enterprise analytics and machine learning platforms for major consumer and e-commerce companies. Most recently he served as Senior Global Director of Data Science & Machine Learning Engineering at AB InBev, where he led the AI strategy for the company’s global B2B e-commerce platform. His prior leadership roles at Walmart and Jet.com focused on customer analytics, personalization, experimentation platforms and lifecycle modeling—translating applied research into production-grade analytics systems that drive growth and retention.
“Doro’s appointment strengthens our ability to translate data into action and value for our customers,” said Carrie Galvin, Chief Transformation & Strategy Officer at Scientific Games. “His experience building analytics capabilities that deliver real-world business outcomes will help us better serve lotteries through smarter products and performance insights.”
Background and reporting
Doro holds a Ph.D. in Mechanical Engineering from the Georgia Institute of Technology and a Master’s degree in Applied Mathematics from KTH Royal Institute of Technology. At Scientific Games, he will report to Carrie Galvin and collaborate closely with leaders across product, technology, sales and operations.
With this hire, Scientific Games positions SG Analytics to accelerate AI-driven product development, deepen personalization, and deliver clearer ROI for lotteries worldwide—strengthening the company’s role as a data-first partner to the lottery industry.
© 2026 Scientific Games, LLC. All Rights Reserved.
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Gambling in the USA
Scientific Games Announces Ovie Doro as Senior Vice President of Data, Analytics & AI
Scientific Games has named Ovie Doro (“Doro”) as Senior Vice President of Data, Analytics & AI, strengthening the company’s investment in advanced analytics, data science and AI-driven insights to support growth and innovation across its global lottery business.

Doro will lead the expansion of the SG Analytics group, Scientific Games’ enterprise analytics practice that combines deep expertise with business intelligence tools, data and insights to support decision-making and increased performance of the company’s lottery products and services. His appointment advances the company’s industry-leading use of data and AI to help guide development of lottery games and technologies, enhance player experiences and deliver measurable, ROI-driven value for lottery customers—helping optimize performance in support of their beneficiary missions—across retail and digital channels.
“Advanced analytics is critical to how Scientific Games supports our lottery customers and drives innovation and performance for sustainable growth,” said Pat McHugh, Chief Executive Officer of Scientific Games. “Doro brings deep experience understanding consumer behavior and building scalable analytics and data science capabilities at global organizations, and we’re excited to have him lead this mission-critical work.”
Doro has more than a decade of experience in architecting and scaling enterprise analytics and machine learning platforms across global consumer and e-commerce organizations. Most recently, he served as Senior Global Director of Data Science & Machine Learning Engineering at AB InBev, where he pioneered the AI strategy for the company’s global B2B e-commerce platform, transforming it into an AI-enabled ecosystem that drove revenue growth and partner value across multiple international markets.
Doro has held senior data science leadership roles at Walmart and Jet.com, where he led teams responsible for customer analytics, experimentation platforms, personalization and lifecycle modeling. His work focused on translating applied research into production-grade analytics and machine learning systems that supported growth, retention and omnichannel engagement.
At Scientific Games, Doro will advance SG Analytics by translating data into action across market and channel intelligence, competitive and industry insights, ROI and growth modeling, data engineering, data science and machine learning, supported by standardized reporting and visualization. He will also play a central role in enabling analytics-driven product growth, personalization, experimentation and cross-channel optimization that connects retail and digital play.
Doro will report to Carrie Galvin, Chief Transformation & Strategy Officer of Scientific Games, and will work closely with leaders across product, technology, sales and operations organizations.
“Doro’s appointment strengthens our ability to translate data into action and value for our customers,” said Galvin. “His experience building analytics capabilities that deliver real-world business outcomes will help us better serve lotteries through smarter products and performance insights.”
Doro holds a Ph.D. in Mechanical Engineering from the Georgia Institute of Technology and a Master’s degree in Applied Mathematics from KTH Royal Institute of Technology.
© 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Announces Ovie Doro as Senior Vice President of Data, Analytics & AI appeared first on Americas iGaming & Sports Betting News.
Gamblers Connect
Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world
Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce the official launch of the iHub, a new dedicated page created to be your ultimate connection to the iGaming world.
The iHub exclusively features companies that have an official partnership or verified collaboration with Gamblers Connect, ensuring that every listing meets our editorial, commercial, and quality standards. To achieve this feat, we have successfully organized the complex web of the iGaming industry into a single, centralized location.
The sole purpose of the iHub is to function as a comprehensive database that allows anyone in iGaming, whether it is affiliates, operators, or players, to find the right solutions in one place. Unlike open directories, the iHub is a curated environment, only trusted, officially partnered companies are included, with no self-submissions or automated listings. The iHub, just as the industry itself, is built upon four essential pillars that cover every facet of the iGaming realm, including Affiliates, Game Providers, B2B Providers and Payment Solutions.
Every company featured within the iHub is manually reviewed and onboarded through an official partnership with Gamblers Connect, ensuring accuracy, relevance, and long-term value for the industry.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “The launch of the iHub perfectly reflects our goal to be the most transparent source of information in the iGaming world. It marks a new milestone in our history, as it represents a step forward in our ongoing mission to bring clarity to the industry. By launching the iHub, we unite the four essential pillars in a transparent and centralised manner, giving our community the ultimate resources to navigate the iGaming landscape.”
The post Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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