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MyRacehorse appoints Ted Durcan as bloodstock consultant
Micro-share horse racing syndicate MyRacehorse has brought in two-time Classic-winning Jockey Ted Durcan as its Bloodstock Consultant in the UK and Ireland.
Durcan will partner with MyRacehorse to select horses both at public auction and privately as the company looks to expand its portfolio of horses available for customers to buy on its micro-share platform.
As well as riding winners in two British Classics, Durcan is a seven-time UAE champion jockey with over 25 years of race riding experience, having ridden 1,500 winners all over the world. His major wins include the Haydock Sprint Cup, the Oaks, St Leger and Sun Chariot Stakes.
After retiring from riding in 2018, Durcan started Durcan Bloodstock and has been purchasing horses privately as well as taking part in all the major European auctions for clients throughout Ireland, the UK, and abroad.
MyRacehorse offers racing fans the opportunity to participate in genuine racehorse ownership, starting at just £46.
Founded in the US in 2019, MyRacehorse now has over 50,000 owners, sharing ownership of 110 racehorses across America, Australia, the UK and Ireland including Kentucky Derby and Breeders’ Cup Classic winner Authentic.
Now MyRacehorse is looking to continue to grow its unique model of racehorse ownership in the UK where it already has horses in training with John & Thady Gosden, Joseph O’Brien, George Baker and Michael O’Callaghan.
Discussing his appointment, Durcan said: “I am delighted to have been asked to join MyRacehorse to help the team source some exciting and fun horses for the season ahead.
“MyRacehorse gives everybody the chance to see how this amazing sport works from the inside out rather than the outside in. This is something that normally would not be achievable for most people, but MyRacehorse makes it happen.
“Being involved in racehorse ownership is fun, exciting and social. There are highs and lows but it’s the whole journey that makes this sport special, and it’s important to find new ways to share that journey.”
Kate Hardy, Director of Operations at MyRacehorse, added: “We are thrilled to have Ted working with MyRacehorse as we grow our stable here in Ireland and the UK.
“His extensive knowledge of the sport, and the unique perspective he has as an ex-jockey when it comes to evaluating form and conformation are invaluable to MyRacehorse.
“Ted’s track record and reputation speaks for itself, and we are extremely fortunate to have him join our team.”
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affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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