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SOFTSWISS Expert Comment: First Conclusions on iGaming Regulation in Peru

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In 2022, the President of the Republic of Peru signed Law 31557 to regulate online gambling and sports betting in the country. This enactment had a great impact on the iGaming business in Peru. SOFTSWISS Regional Business Development Manager, Jonathan Felix Vilchez, gives his expert view and draws the first conclusions about the resulting changes in the comment below.

The Peruvian gambling market is one of the most lucrative destinations for international investors seeking new grounds to land their projects in the iGaming sector. Over the last five years, the Peruvian market has seen the sports betting and online gaming sector grow exponentially, especially during the two years of the COVID-19 pandemic.

For this reason, in July 2022, the Congress of the republic approved the law to govern remote sports betting and online games. In August of the same year, the government finalised Law No. 31557 to regulate this activity, designating MINCETUR as the regulatory body,  which is currently in the process of preparing the related technical regulations.

With the Law approved, Peru has become the fourth country in the region to regulate this market (after Colombia, Panama and Argentina). According to the preliminary estimates, this sector’s share in the national GDP structure is 0.7% on average and is projected to grow more than 1.5% a year in the coming years. That is why our country, same as Brazil, has become an attractive destination in the region for local and global investments.

As in any other regulatory process, there are some aspects of the law that need to be adjusted and clarified. In this respect, in November 2022, congresswoman Lady Camones presented draft law 3595-2022 which includes a number of important clarifications that, in my opinion, would be a valuable addition to Law 31557 and which, once in force, would help consolidate, grow and mature the Peruvian market to generate more revenue for the state through the rights of use.

So, I expect that this important change will be very productive for the stakeholders and that it will give everyone an insight into the law, the current market, the challenges associated with the enactment and the opportunities for national and international companies in this new phase of the regulated market.

I believe that it is an important opportunity for major global iGaming providers, such as SOFTSWISS, who are committed to the industry and regulated markets, to become part of the process. They can contribute to the development and strengthening of the Peruvian market through their expertise and by designing and adapting their solutions to this type of market, regulators, operators and players.

SOFTSWISS, a leading tech company for the iGaming industry, will be showcasing its solutions and offerings at the following events in Latin America: GAT Expo (29-30 March, Colombia), SAGSE LatAm (19-20 April, Argentina) and CGS LATAM ( 30-31 May, Chile). All visitors are invited to book a meeting with the company’s business development managers and find out more about SOFTSWISS’ innovative products and solutions.

 

About Jonathan Daniel Felix Vilchez

Jonathan Félix Vilchez is an international executive with over 20 years of experience in the gambling industry in Latin America. He has been working for international companies with operations in Peru. In addition, he has advised international companies based in the United States, Europe and Asia on the development of businesses and projects in the Latin American region. He is CEO of Global Business Company de Perú S.A.C. https://globalbusinesslatam.com/, a company based in Peru, specialising in consulting and business development in the gaming and financial sectors. He currently serves as Regional Business Development Manager in LatAm of the international iGaming firm SOFTSWISS.

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Alberta

Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint

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The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.

Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.

The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.

Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.

Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”

The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.

As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.

About Play’n GO

With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.

A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.

Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.

Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.

The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.

With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.

In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.

Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.

For more information, please visit www.playngo.com

The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.

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Alberta

Play’n GO secures Alberta iGaming supplier licence from AGLC

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Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.

The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.

Magnus Olsson, Chief Commercial Officer at Play’n GO, said:

“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”

Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.

The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGLC

Alberta iGaming Corporation Appoints Dan Keene as its CEO

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Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).

“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.

About Dan Keene

Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.

The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.

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