Canada

SOFTSWISS Expert Comment: First Conclusions on iGaming Regulation in Peru

Published

3 years ago

March 9, 2023

In 2022, the President of the Republic of Peru signed Law 31557 to regulate online gambling and sports betting in the country. This enactment had a great impact on the iGaming business in Peru. SOFTSWISS Regional Business Development Manager, Jonathan Felix Vilchez, gives his expert view and draws the first conclusions about the resulting changes in the comment below.

The Peruvian gambling market is one of the most lucrative destinations for international investors seeking new grounds to land their projects in the iGaming sector. Over the last five years, the Peruvian market has seen the sports betting and online gaming sector grow exponentially, especially during the two years of the COVID-19 pandemic.

For this reason, in July 2022, the Congress of the republic approved the law to govern remote sports betting and online games. In August of the same year, the government finalised Law No. 31557 to regulate this activity, designating MINCETUR as the regulatory body, which is currently in the process of preparing the related technical regulations.

With the Law approved, Peru has become the fourth country in the region to regulate this market (after Colombia, Panama and Argentina). According to the preliminary estimates, this sector’s share in the national GDP structure is 0.7% on average and is projected to grow more than 1.5% a year in the coming years. That is why our country, same as Brazil, has become an attractive destination in the region for local and global investments.

As in any other regulatory process, there are some aspects of the law that need to be adjusted and clarified. In this respect, in November 2022, congresswoman Lady Camones presented draft law 3595-2022 which includes a number of important clarifications that, in my opinion, would be a valuable addition to Law 31557 and which, once in force, would help consolidate, grow and mature the Peruvian market to generate more revenue for the state through the rights of use.

So, I expect that this important change will be very productive for the stakeholders and that it will give everyone an insight into the law, the current market, the challenges associated with the enactment and the opportunities for national and international companies in this new phase of the regulated market.

I believe that it is an important opportunity for major global iGaming providers, such as SOFTSWISS, who are committed to the industry and regulated markets, to become part of the process. They can contribute to the development and strengthening of the Peruvian market through their expertise and by designing and adapting their solutions to this type of market, regulators, operators and players.

SOFTSWISS, a leading tech company for the iGaming industry, will be showcasing its solutions and offerings at the following events in Latin America: GAT Expo (29-30 March, Colombia), SAGSE LatAm (19-20 April, Argentina) and CGS LATAM ( 30-31 May, Chile). All visitors are invited to book a meeting with the company’s business development managers and find out more about SOFTSWISS’ innovative products and solutions.

About Jonathan Daniel Felix Vilchez

Jonathan Félix Vilchez is an international executive with over 20 years of experience in the gambling industry in Latin America. He has been working for international companies with operations in Peru. In addition, he has advised international companies based in the United States, Europe and Asia on the development of businesses and projects in the Latin American region. He is CEO of Global Business Company de Perú S.A.C. https://globalbusinesslatam.com/, a company based in Peru, specialising in consulting and business development in the gaming and financial sectors. He currently serves as Regional Business Development Manager in LatAm of the international iGaming firm SOFTSWISS.

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

affiliate marketing

SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta

Published

1 day ago

July 6, 2026

Wladimir P.

seobrothers’-aleksandra-drigo-flags-higher-barriers-for-affiliates-in-regulated-alberta

SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.

Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.

She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Industry

SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates

Published

2 days ago

July 6, 2026

GamingAmericas.com

sigma-exclusive:-aleksandra-drigo-on-traffic-shifts,-transparency,-and-the-future-of-seo-affiliates

In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.

She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.

Regulation will reshape Alberta’s affiliate landscape

As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.

“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.

Bigger brands gain the advantage

According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.

“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

Compliance is now a deciding factor

Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.

“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Communication matters more than financial disputes

Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.

“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

The future belongs to trusted brands and localisation

Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.

“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.

Canada

St8 expands Octoplay aggregation deal to Ontario and the UK

Published

5 days ago

July 2, 2026

Wladimir P.

st8-expands-octoplay-aggregation-deal-to-ontario-and-the-uk

St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.

Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.

David Fall, Business Development Manager at St8, said:

“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.

“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”

Ralitsa Georgieva, CEO at Octoplay added:

“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”

The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.