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Sky Betting and Gaming renews partnership with Spotlight Sports Group for Cheltenham

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Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced a new partnership with Sky Betting and Gaming. This partnership will see Spotlight Sports Group develop and manage a racing content hub in Sky Betting and Gaming branding with horseracing content for the ever-popular Cheltenham Festival.

Last year, SSG produced a Cheltenham Festival content hub for Sky Betting and Gaming and due to the great success and learnings from that partnership this year’s edition includes further enhancements in content and functionality. The hub will feature add-to-betslip functionality, live odds, social share capabilities and customer CMS access.

The development of this content hub allows Sky Betting and Gaming to differentiate their Cheltenham Festival content for their audience, which in turn will help maximise key racing-interested audiences during one of the largest racing events of the year.

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Speaking of the agreement, Andrew Mook, Head of Marketing Strategy & Planning at Sky Betting and Gaming said: “We know from some great success last year that these content hubs succeed in engaging our audience. Spotlight Sports Group’s technical expertise allows us to maximise the potential opportunity from the biggest sports events of the year, whilst also allowing us to differentiate our content strategy from our competitors.”

Head of UK and Ireland B2B sales for Spotlight Sports Group, Daniel Smith, spoke about the renewed partnership, saying: “We are delighted to be working with one of the biggest brands in the industry again this year, as we roll out the newest edition of the Cheltenham Festival Hub. We’re especially excited to showcase an adapted and amended hub this year following learnings from last year. I’m looking forward to delivering what will no doubt be the best hub we’ve built so far. Sky Betting and Gaming and its team are brilliant to work with and we can’t wait to bring their content strategy to life.”

Spotlight Sports Group content hubs are proven to drive revenues with a rich content experience for betting audiences. They provide partners with a state-of-the-art solution, no technical burden and the ability to provide content in any language for big events or be a long-term content solution.

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7JP

7JP Bolsters Team with Strategic New Hires Ahead of Brazilian Market Expansion

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7JP, an innovative branch of the ENV Media Group, is thrilled to announce the addition of two pivotal members to its team, Beatriz Doblas and Ana Caetano, as it gears up for a significant expansion into the Brazilian market.

With the Brazilian iGaming market expanding, 7JP’s strategic hires, Beatriz Doblas and Ana Caetano, are pivotal in enhancing the company’s visibility. 

Beatriz’s expertise in SEO and content strategy, combined with Ana’s innovative content creation and legal acumen, positions 7JP to effectively connect with Brazilian audiences. 

Their efforts underscore 7JP’s commitment to providing tailored, engaging gaming experiences. Learn more about our team’s impact at 7JP.

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Around the two new hires, Shane Hand COO at 7JP, stated: 

“We are incredibly excited about the unique blend of skills that Beatriz and Ana bring to the 7JP team. Their expertise is not just enhancing our visibility in the Brazilian iGaming market but also ensuring that we deliver content and experiences that truly resonate with our audience. This strategic move is a testament to our commitment to becoming the leading platform in the region.”

Beatriz, a Brazilian journalist and SEO specialist, has significantly impacted the content strategy at Jellyfish, focusing on major brands like L’Oréal Paris. 

With a career spanning from SEO copywriting at Webedia to content management, Beatriz excels in creating engaging, optimized content in both Portuguese and English. 

Her expertise extends to ASO, team management, and data analysis, making her a versatile asset in the digital content domain

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Ana, based in São Paulo, is a distinguished content creator and legal expert, specializing in AI-enhanced video production and digital law. 

Her experience spans major Brazilian broadcasters and influential YouTube channels. Ana holds postgraduate degrees in Marketing, Communication, and Digital Law, and is fluent in English and Spanish. 

She is known for her innovative approach to engaging diverse audiences.

7JP, a key player within the ENV Media Group, is dedicated to pioneering lead generation in the igaming industry, backed by market research and comprehensive analysis in LATAM markets. 

In collaboration with a leading iGaming company, 7JP is set to launch its online casino operation in Brazil, offering an extensive range of games from over 30 providers. 

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The platform is currently undergoing certification by Brazilian regulatory authorities, ensuring a secure and compliant gaming experience for all users.

For more information, visit 7JP’s website and ENV Media.

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SkillOnNet Expands Partnership with Eyecon

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Eyecon Games are now available to players in Spain via the PlayUZU Brand

Industry leading global entertainment brand SkillOnNet has extended its successful partnership with top games studio Eyecon by going live with its content in Spain through the incredibly popular PlayUZU brand.

SkillOnNet first entered into a partnership with Eyecon back in 2020 and since then, the game studio has garnered a reputation for providing a wide assortment of innovative and engaging slots.  Therefore, this latest deal now means that players at PlayUZU will have access to fan favourites such as Stampede – Call of the Pride, Fluffy Favourites and Champions of Poseidon.

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Jani Kontturi, Head of Games at SkillOnNet said: “We are constantly looking to add immersive, feature rich content to our portfolio, especially when it’s for specific regions around the world.

“PlayUZU has experienced phenomenal success in the Spanish market and Eyecon’s games will be a fantastic addition to our casino lobby and we can’t wait to build on this collaboration.”

Zvi Chazanov, Commercial Manager at Eyecon said: “We are thrilled to extend our partnership with SkillOnNet and introduce our games to the Spanish market through the PlayUZU brand.

“Spain is a key market for us, and we are confident that our partnership with SkillOnNet will enable us to reach a broader audience of players seeking premium gaming content.”

Known for its fair-play policy and unique rewards system, coupled with the company’s “player first” approach and exceptional range of high-quality games, PlayUZU has quickly become one of the most popular online casino destinations in Spain.

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The post SkillOnNet Expands Partnership with Eyecon appeared first on European Gaming Industry News.

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Interstellar RUN

KingMidas Games Unveils Cutting-Edge Range of Multiplayer Games

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iGaming Studio to showcase its fresh wave of next-generation iGaming content at SiGMA Americas

KingMidas Games, the creators of next-generation iGaming content, has announced the release of its multiplayer game collection that is set to change the industry landscape with a pioneering new live iGaming experience.

Launched as part of its Play With Friends (Jogue. com Amigos) campaign, KingMidas Games has unveiled a lineup of four new titles, underpinning the studio’s commitment to propelling the industry forward with innovative and captivating concepts.

Each of these games feature live multiplayer functionality, elevating the enjoyment for players across a variety of game types such as minesweeper, crash and plinko. The four titles are:

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  • Jackpot Jump: This round-based minesweeper game introduces interactive features such as emojis and leaderboards. Players strategically select routes, navigating obstacles to claim a share of the prize pot.
  • Penguin Panic: A commission-based multiplayer minesweeper-style game where social emojis and multiplayer functionalities amplify the excitement. Players strategically uncover tiles, aiming to survive for a chance at claiming the prize pot.
  • Interstellar RUN: An engaging crash-style game with multiple vehicles options, random bonuses, live ejects, social emojis and interactive multiplayer features.
  • Olympus Glory: An immersive plinko game featuring moving collections, bingo bonuses, chain win combos with free balls from bonuses and hands-free gaming functionality.

KingMidas Games is gearing up to demonstrate its Play With Friends content at SiGMA Americas, booth M121 from April 23 to 25. Delegates can learn more about how these new titles aim to revolutionise the iGaming industry with its innovative gameplay, anticipating a significant shift in the landscape of interactive entertainment.

“Celebrating our latest release of cutting-edge multiplayer games, we at KingMidas Games are thrilled to pioneer a new era in interactive entertainment,” a spokesperson for KingMidas Games, Nathan Templeman, said. “With a steadfast commitment to delivering gold-standard entertainment, we’re dedicated to providing localised and differentiated experiences that resonate with players worldwide.

“Join us at SiGMA Americas, where we’re excited to showcase our innovative Play With Friends content and invite attendees to join us at booth M121 and participate in our onsite lucky draw for a chance to win the latest Apple Watch Series 9.”

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