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Frankie Dettori joins World Pool for his final season

Published

2 years ago

February 24, 2023

Reading Time: 3 minutes

World Pool, the globe’s largest commingled horse racing pools created and powered by the Hong Kong Jockey Club, has joined forces with Frankie Dettori for the 2023 season, the legendary jockey’s final year in the saddle.

The partnership will see Dettori provide regular blogs and content ahead of World Pool racedays in 2023, starting at The Saudi Cup meeting this weekend where all six Group races on Saturday will be commingled globally.

World Pool ambassador Dettori said: “I’ve got a lot of different places to visit on my final year in the saddle, so it’s great to be working with World Pool who have also increased their reach to other countries and racetracks in 2023. From The Saudi Cup to Dubai and then onto all the major days in the UK and Ireland, it will hopefully be a very exciting season for all of us.”

European Gaming Congress 2024 (Warsaw, Poland)

Michael Fitzsimons, Executive Director Wagering Products of the Hong Kong Jockey Club, said: “Having Frankie on board as a torchbearer in the final year of an incredible career is absolutely brilliant for World Pool. It’s a huge year for Frankie and it’s the same for World Pool after a record breaking 2022, and we couldn’t be more thrilled to be partnering with a global icon who has done so much for the sport of horse racing.”

Speaking about his rides at The Saudi Cup on Saturday, Dettori said: “I’ve got rides in four of the big Group races, including in The Saudi Cup itself. The prize money is fantastic and hopefully we can come away with some of it.

“I’m looking forward to getting back on TRAWLERMAN in the Red Sea Turf Handicap. Winning the Ebor at York on him in the summer gave me a great thrill, so hopefully he’s in the same kind of form for this. If Subjectivist is still the same great horse he was when winning the Ascot Gold Cup two years ago, then we might find it tough to win, but he’s been off the track for a long time.

“In the Saudi Derby I’m teaming up with Bob [Baffert] on HAVNAMELTDOWN. He’s a horse that ticks a lot of boxes, but this is his first start over a mile and that’s the only thing we can’t be sure about. He’s got plenty of speed, likes to be at the front and should run a big race if he stays.

“ELITE POWER comes into this off the back of five wins and he is just a very tough sprinter. I’m confident he’s a good horse, but it’s hard to assess his chances against plenty of unknown opposition.

“I’d love to win The Saudi Cup in my final year, and COUNTRY GRAMMER is a very solid contender. He never runs a bad race, has plenty of experience and proved he handles conditions when second last year. The Saudi Cup and Dubai World Cup have always been his targets and he couldn’t have felt better when winning the San Antonio Stakes in December.”

World Pool has extended its reach in 2023 with last Saturday’s Lightning Stakes Day at Flemington the first Australian meeting to be part of World Pool. The Saudi Cup makes its debut this Saturday and, for the first time, World Pool will be in operation at Newbury Racecourse in the UK with two races added to the World Pool season on Lockinge Stakes Day on 20 May.

Irish Derby Day is also set to feature amongst 18 UK and Irish events on 2 July, a day which will also include the Deutsches Derby at Hamburg-Horn, marking the first World Pool race from Germany.

In 2022, World Pool betting turnover hit a new high of HK$6 billion (approx. £622m), up from HK$4.8 billion (approx. £498m) in 2021, across the 21 racedays that were commingled, while Derby Day at Epsom recorded the single highest day of turnover with HK$66.1 million (approx. £6.8m) – *note: turnover is recorded in HK$, and approximate pound sterling figures are therefore based on current exchange rates.

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Betano and Flamengo Seal Historic Principal Partnership

Published

1 hour ago

August 21, 2025

GamingAmericas.com

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Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV

Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.

With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.

Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.

“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the Betano brand.

In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.

“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.

The post Betano and Flamengo Seal Historic Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.

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Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation

Published

1 hour ago

August 21, 2025

GamingAmericas.com

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Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery

Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.

The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.

Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:

Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.

“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”

More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.

Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.

With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

The post Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation appeared first on Gaming and Gambling Industry in the Americas.

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5 Reasons Mobile iGaming is Growing (and How to Earn from It)

Published

5 hours ago

August 21, 2025

Zoltan Tundik

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Reading Time: < 1 minute

Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.

5 reasons are driving the rise of mobile play:

Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.

Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.