Africa

Mojabet becomes Olympique de Marseille’s official African betting partner

Published

3 years ago

February 24, 2023

Reading Time: 2 minutes

Olympique de Marseille is pleased to announce the signing of a partnership agreement with Mojabet. The online sports betting company has become the club’s official African betting partner for the next six years (2022-2028).

Mojabet is a leading gaming operator in Africa, whose services extend beyond the gaming industry to financial technology, mobile money and telecommunication value added services. The tie-up with OM adds momentum to Mojabet’s ambitions of expanding its online offerings for African sports fans. This partnership underscores its commitment to international growth and the promotion of fan-friendly engagement within a responsible gaming culture.

The partnership between Mojabet and Olympique de Marseille will provide a platform from which the combined fanbases of both parties can grow and engage. Leveraging the natural sporting synergies between two powerful networks is the common goal.

European Gaming Congress 2024 (Warsaw, Poland)

To celebrate kicking-off the partnership Mojabet has launched a bespoke competition named OM8 whereby users must answer eight correct questions each week on the outcome of the upcoming fixture for a chance to win a cash prize and a range of authentic OM memorabilia. The weekly prediction game launches on Sunday to coincide with OM’s game with PSG.

Mojabet’s brand will also benefit from Digital Overlay technology, which targets audiences in the region by geo-location ads displayed on the Club’s LED screens. Mojabet can leverage this technology in Africa for all Ligue 1 matches, played at the Orange Velodrome.

“Olympique de Marseille is a world-renowned club that has deep roots within the African football landscape and communities” said MOJA Group CEO Paris Anatolitis. “Mojabet has established a dominant position across the continent but also has ambitious growth plans. OM is the perfect strategic partner for us to help us nurture even stronger fan connections through unique live experiences, and complement our highly engaging online betting opportunities. Our OM8 competition offers a glimpse of the engaging initiatives we’ll be running to give something back to our customers.”

Pedro Iriondo, Strategy & Development General Manager, Olympique de Marseille:

“We are delighted to welcome Mojabet as a regional betting partner in Africa. We believe Mojabet will be an ideal partner for the club, and together we will be able to reach and engage more with our fan base in Africa. We share similar values around the beautiful game to achieve our goals. We look forward to developing our cooperation with Mojabet with top-class content. This partnership demonstrates our commitment to continuing the club’s history with the African continent.”

Africa

BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

Published

8 hours ago

September 11, 2025

Niji Narayan

betking-renews-ikorodu-city-fc-partnership-for-2025/26-npfl-season

Reading Time: < 1 minute

BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.

This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.

Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.

Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.

The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.

Africa

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania

Published

1 day ago

September 10, 2025

George Miller

Reading Time: < 1 minute

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.

This launch marks a significant step in Kiron’s expansion across East Africa and reinforces its commitment to delivering compliant, high-performance content in regulated markets.

Turbo League offers a fast-paced football format designed for audiences who prefer short, high-frequency sessions. Built on Kiron’s established platform, the game supports casual and repeat play through quick outcomes and smooth, data-lite performance across devices and networks.

SportPesa, one of Africa’s most recognised betting operators, now offers Turbo League to customers in Kenya and Tanzania. The partnership highlights SportPesa’s continued focus on accessible, engaging entertainment and Kiron’s ability to scale content across mobile-first regions with strong sports cultures.

Steven Spartinos, Co-CEO at Kiron, said: “We are proud to bring Turbo League to SportPesa customers in Kenya and Tanzania. This collaboration deepens our relationship with one of the region’s leading operators and reflects the growing demand for high-speed, digital sports entertainment in East Africa.”

Kalina Krantova, Director at SportPesa, added: “Our priority is giving customers premium, entertaining experiences. Turbo League adds real value to our content line-up through its pace, accessibility, and consistent performance.”

The post Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania appeared first on European Gaming Industry News.

Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

Published

1 week ago

September 4, 2025

George Miller

Reading Time: < 1 minute

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.

Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.

Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.

Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.

Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”

Mula League is now live on the MulaSport platform.

The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.