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Better Collective reports record-breaking Q4 and full year of 2022

Published

3 years ago

February 23, 2023

George Miller

Reading Time: 9 minutes

Interim report October 1 – December 31, 2022.

Regulatory release no. 06/2023

Flash Highlights Q4 2022

Revenue: 86.1 mEUR; growth of 63% YOY, organic growth 44%
Recurring revenue: 41.3 mEUR; growth of 94% YOY
Revenue share income: 30.2 mEUR; growth of 81% YOY
EBITDA before special items: 35.2 mEUR; growth of 115% YOY; margin 41%
New Depositing Customers: All time high with >580.000; growth 117% of which 78% were sent on revenue share contracts
January trading update: Record breaking month with revenue of >37 mEUR; >40% YOY growth

Flash Highlights 2022

Revenue: 269.3 mEUR; growth of 52% YOY, organic growth 34%
Recurring revenue: 123.3 mEUR; growth of 54% YOY
Revenue share income: 96.4m EUR; growth of 42% YOY
EBITDA before special items: 85.1 mEUR; growth of 53% YOY; margin 32%
New Depositing Customers: All time high at >1.680.000; growth 96% of which 76% were sent on revenue share contracts
Earnings per share (EPS) increased >150% YOY

Highlights Q4 2022

Financial targets for 2022 were 20-30% organic revenue growth, operational earnings of approximately 85 mEUR and net debt to EBITDA <3. On February 6, a guidance upgrade was released as 34% organic revenue growth was achieved, with 85.1 mEUR in EBITDA before special items and a net debt to EBITDA <3.
Q4 Group revenue grew by 63% to 86.1 mEUR with recurring revenues growing 94% to 41.3 mEUR; organic revenue growth was 44%.
- Europe & ROW revenue grew 59% to 52.2 mEUR driven by an extraordinary strong performance with the men’s soccer World Cup where >300.000 NDCs were sent from the tournament alone and saw a good underlying business performance from Paid Media and media partnerships.
- US revenue grew 71% to 33.9 mEUR driven by a busy sports calendar and a successful Maryland state launch.
The sports win margin continued to bounce back as the impacted European markets normalized as well as the sports wagering continued at all-time highs.
Q4 Group EBITDA before special items grew 115% YOY to 35.2 mEUR.
- Europe & ROW delivered 20.7 mEUR in EBITDA before special items, which equals growth of 149% YOY and a margin of 40%.
- The US delivered 14.5 mEUR, in EBITDA before special items implying 81% growth and a margin of 43%.
Cash flow from operations before special items was 21.0 mEUR an increase of 55%. The cash conversion before special items was 58% due to the extraordinarily high revenue in the quarter. During the quarter >11 mEUR were paid in taxes, of which 10.7 mEUR were paid in Denmark. By the end of 2022, capital reserves stood at 76 mEUR of which cash of 31 mEUR and unused bank credit facilities of 44 mEUR.
New depositing customers broke all time high records with >580,000 in the quarter; growth of 117%. NDCs sent on revenue share contracts were 78%. During 2022 the Group delivered 1.7 million NDCs.
Initiation of a share buyback program for up to 5 mEUR. The purpose of the buyback program was to cover future payments relating to completed acquisitions and LTI programs.
Petra Zackrisson was appointed as SVP of Growth and joined the management team.

Significant events after the closure of the period

The positive momentum from 2022 continued into January 2023, which posted record breaking monthly revenue of >37 mEUR, >40% YOY growth. The main driver was the Ohio state launch, and the growth comes on top of a strong comparison from last year where New York state launched.
New media partnerships with Goal.com and Wirtualna Polska. Globally, Better Collective has several large partnerships like the ones with The Telegraph and The New York Post, as well as many smaller partnerships.
On January 20, 2023, the share buyback program of 5 mEUR was completed with 394,645 shares accumulated under the program. In total Better Collective owns 1.1% of all outstanding shares.
The board has decided to initiate a new share buyback program of 10 mEUR. The purpose of the buyback program is to cover future payments relating to completed acquisitions and LTI programs.
A smaller asset deal for a sports media in an emerging market was completed for 4.3 mUSD with an upfront payment of 3 mUSD.
Better Collective announced a share acquisition in Catena Media equaling 6,093,381 shares and a position of 8.5%.
Esport community, HLTV, successfully hosted its annual HLTV Award Show 2022 in Stockholm for Counter Strike:Global Offensive.
The board of directors implemented a 2023 Long Term Incentive (LTI) Plan for key employees in the Better Collective Group. Grants under the 2023 LTI will be in the form of performance share units and/or share options that are vesting after three years.
The Better Collective HQ in Copenhagen will move ‘around the corner’ to a new and bigger office space. The leasing agreement runs for five years and has total rent obligation of approximately 12 mEUR during that period.
The two founders of Better Collective, Jesper Søgaard and Christian Kirk Rasmussen were awarded with a lifetime achievement award at the iGB Affiliate Awards.

Financial targets 2023
The board of directors has decided on new financial targets for the Better Collective Group for 2023:

Revenue in the range of 290-300 mEUR.
EBITDA before special items of 90-100 mEUR.
Net debt to EBITDA before special items of <2.

Better Collective invests in growing organically and will take one-off costs for 2023 investments to establish a stronger presence in LATAM and other emerging markets where regulation is or is expected to facilitate operations. An investment in the buildup of a proprietary technology platform for display advertising (“Adtech Platform”) will be made. The initiatives imply estimated 10 mEUR in added costs in 2023 in addition to the existing cost base. The Group will continue to push for revenue share in the US, and notes that the 2023 calendar is not as condensed as 2022’s with state launches and a men’s soccer World Cup. The above considerations have been built into the 2023 targets, and do not include impact from M&A activities.

CEO Letter
Q4 was a record-breaking quarter during which we benefited from our strong diversification, while we also cemented the synergies that can be achieved when combining efforts across the group.

Record breaking performance
During the year, it has been exciting to see how efforts to become the Leading Digital Sports Media Group are starting to materialize. Our sport communities have proved to be attractive “go-to-places” for millions of sports fans while also being strategically attractive for our business partners. Furthermore, I am humbled by the spirit of our employees, who delivered an amazing performance – a performance that resulted in an upgrade of our financial targets, which we set out in the beginning of 2022.

The Group delivered strongly both in terms of revenue growth as well as operational earnings. This performance was accomplished on the back of moving several US contracts from upfront payments (CPA) to revenue share, why implicitly the Group could have delivered an EBITDA of 100 mEUR, implying 80% growth. Undeniably, the ability to drive high profitable growth remains very important for Better Collective’s future ambitions.

Outstanding performance during the men’s soccer World Cup
The men’s soccer World Cup was a strong driver for us, during which we saw extremely high activity that exceeded our expectations. We started preparing for the World Cup many months ahead, which we benefited from across geographies. In the previous CEO letter, I expressed my excitement about having delivered + 1.1 million NDCs from Q1 to Q3. Therefore, I am even more proud to announce that with Q4 we brought this close to 1,7 million NDCs for 2022. Of the approximately 1.7 m NDCs, 76% were sent on revenue share contracts and out of Q4’s 580,000 NDCs, around 300,000 were delivered during the men’s World Cup. To put it into perspective, the 300,000 is more than the last four men’s World Cups and four men’s European Championships combined. When comparing to the men’s World Cup 2018, our key figures have increased tenfold; a true testament to how far we have come in just four years.

During the past decade, we have worked closely with our main business partners – mostly on revenue share contracts, from which Better Collective solely benefits if we manage to create long-term value for our partners. Consequently, we have accumulated a large “snowball” of revenue share accounts, which really came into play during the men’s World Cup, as our revenue share income broke all records with 30 mEUR for the quarter. This record was also made possible as the sports win margin continued to normalize. It is worth noting that sending 300,000 NDCs during the men’s World Cup has had a short-term dampening effect on our performance because many NDCs were sent on revenue share contracts. However, as stated many times over, this move brings a long-term benefit and builds for the future. Given this effect, it is even more outstanding that we still managed to surpass our organic revenue target.

2022 US revenue exceeded 100 mUSD
In connection with the 2021 acquisition of Action Network, the leading US sports betting media, we estimated that we could exceed 100 mUSD in US revenue by the end of 2022. At the time of acquisition, it was very ambitious as Action Network was a newer established business with many market uncertainties ahead – but as you may know Better Collective is built on ambition and strong visions. During Q4, our US business grew revenue 71% YOY to a record high 34 mEUR bringing total 2022 US revenues above the 100 mUSD mark. This is reached even with us having moved 15 mUSD – up from the estimated >10 mUSD in Q3 – from upfront payment (CPA) based contracts to revenue share.

2022 US revenue grew 102% YOY and it is worth mentioning that this growth comes on top of the 370% growth from 2020-2021. I am proud to see great results have been delivered in the US, despite having to navigate the Group through the changing climate, where sportsbooks shifted focus from growth to profitability. The performance was driven by all our US-based sports media as well as the launch of New York and Maryland, combined with a strong Paid Media performance. Let me comment further on our Paid Media business, as it really has taken off.

Amazing Paid Media performance
In 2020, we made a strategic investment into Paid Media by acquiring the Atemi Group, which specializes within the paid advertising space of the major search engines and social media platforms. This acquisition has turned out to be a great financial investment for Better Collective and brings synergies on multiple levels.

Firstly, Paid Media brings flexibility and scalability when entering new markets and during special sporting events like the recent men’s World Cup.

Secondly, this business provides deep insights into the improvement on our organic rankings in major search engines, insights into which keywords provide the best value as well as click through and conversion rate benchmarks.

Thirdly, we invest heavily in business intelligence as Paid Media comes with deep insights into the return on investment, as well as insights into market potential prior to making an investment, which is crucial for our decision-making process and long-term strategy planning.

Lastly, after acquiring Atemi, efforts were put into moving many of our CPA contracts to revenue share in our Paid Media business, which has turned out to be a very important investment. The move had a short-term dampening effect throughout 2021, where profitability slowed as we built for the future. We have now created a self-accelerating effect of stable revenue share income, which expectedly will grow larger over time. Consequently, the Paid Media business will have a larger pool of revenue to tap into when investing in advertising – which will continue to accelerate the revenue share “snowball” we are accumulating and grow the margin long-term.

Paid Media delivered strong growth of 94%, and with operations on a global scale, we have invested heavily in specific geographies during Q4, where we foresee that the return on investment will be the highest. Due to the massive topline growth, the Q4 Paid Media margin ended at all-time-high of 23%. The Paid Media performance is another indicator of the strength of having a large “revenue share ball” building up. The main contributors to the all-time-high Paid Media margin were the large pool of revenue share income that continues to fill, and solid CPA income in the US. As the US continues to move towards revenue share, we expect a lower CPA income to be mitigated by a larger revenue share “snow-ball”.
Despite having an extremely successful World Cup in terms of securing many NDCs, the tournament had a short-term dampening effect on the Group as well as the Paid Media margin due to extraordinarily high numbers of NDCs sent on revenue share contracts. Therefore, it is arguably even more impressive that we delivered a 23% Paid Media margin, while reaching our 85 mEUR Group EBITDA target. When we acquired the Atemi Group, the Paid Media business was in its mere infancy, and it now has been raised into its youth. We still have plenty of schooling to do to bring it to maturity – but we are ready for the journey! We will dive more into these developments at our Capital Markets Day on March 23, 2023.

Looking ahead
After the overwhelmingly good start to January, I look forward even more to 2023. January was boosted by the Ohio launch – giving us our best month ever – with revenues of >37 mEUR – implying growth of >40%, despite tough comparisons to the New York launch in January 2022, where we doubled the revenue from 2021. This year will expectedly have fewer large single events than 2022, with the main ones being the summer women’s World Cup in Australia and New Zealand, and the launch of sports betting in Massachusetts. We will continue our growth efforts in LATAM and keep an eye out for new market opportunities. We remain largely unaffected by the macroeconomic environment but will persistently monitor developments. Lastly, we will keep focusing on gearing our business for the future, which – among others – includes investing in a new AdTech platform and moving more US revenue to revenue share contracts – all of which is included in our 2023 guidance. I would like to round off another great year by thanking all my dedicated colleagues and partners – without you we would not be where we are today.

Jesper Søgaard
Co-Founder & CEO

ANJL

Betting in Brazil under credit restrictions and regulatory debates

Published

13 minutes ago

May 25, 2026

GamingAmericas.com

betting-in-brazil-under-credit-restrictions-and-regulatory-debates

The regulatory landscape of iGaming and electronic betting in Brazil is undergoing a profound realignment that combines high-level political tension, structural mental health metrics, and new financial payment barriers.

Bellow, the core pillars transforming the operational and compliance dynamics of the industry nationwide.

“If it were up to me, I would ban them all”

The online betting ecosystem has established itself as a central agenda item for the federal Executive branch.

President Luiz Inácio Lula da Silva ratified his intention to tighten controls over the marketing campaigns of digital platforms.

Speaking during an interview on EBC’s Sem Censura program, the president was direct in confirming his regulatory plans for advertisements, even revealing a drastic personal stance:

“If it were up to me, I would ban them all.”

However, the head of state recognized the institutional boundaries that limit his administration’s leverage over regulated economic activities, noting that the country’s governance depends on a tripartite system.

“I am not the owner of Brazil. I am part of a system of institutions that govern the country alongside the National Congress and the Judiciary,” he pointed out.

Legislative barriers and the electoral agenda

To illustrate the political complexity of industry oversight, Lula exposed the balance of power within the legislature, noting that his political base holds just 70 deputies out of 513 and 9 senators out of 81.

This correlation means that any unilateral veto by the Executive could easily be overturned by the Legislative branch, where the betting sector maintains significant political influence.

Despite these legislative hurdles, the government highlighted the progress made by the specialized secretariat within the Ministry of Finance, which has successfully deactivated over 90% of illegal gambling domains in the country, and confirmed that the moratorium on granting new operating licenses will extend until the end of the year.

The Executive signaled that market regulation will form an active part of upcoming political campaigns.

The focus will remain on linking digital betting to public health, considering that 1.3 million young citizens, mostly low-income, interact with these platforms, affecting family budgets and justifying containment measures such as the 12-month betting account freeze for individuals seeking to renegotiate their debts.

The New Desenrola initiative and the financial offensive against debt

As part of its macroeconomic strategy to curb household over-indebtedness, the Brazilian government launched the New Desenrola program.

The initiative aims to cut off indirect financing channels in gambling through Article 16, which strictly prohibits any credit operations that serve as a bridge to transfer resources to betting platforms.

The primary objective of the rule is to shut down the use of credit-linked Pix (Pix crédito) as a deposit method.

A technical audit conducted by Folha de S.Paulo revealed that despite the implementation of the rule, major tier-one entities such as Bradesco and Banco do Brasil kept the credit transfer feature available for betting deposits until mid-May.

This government concern is backed by CNC economic indicators, which place Brazil’s family debt index at a critical 80.4%, the highest proportion recorded since the historical data series began in 2010.

The mechanics of credit-linked Pix and the banking response

From the legal perspective of the financial system, credit-linked Pix qualifies technically as a post-paid payment method, given that the user finalizes the cash payment after the transaction rather than upfront.

Lacking specific standalone regulation from the Central Bank (BC), this tool operates under two internal commercial modalities handled by banks:

Card-backed financing: The financial institution processes the charge on the customer’s credit card limit, deducts operational service fees, and sends an immediate cash transfer via Pix to the recipient. If the user fails to clear their monthly statement, they enter the revolving credit interest pool.
Direct personal loans: The bank approves an interest-bearing personal loan for the consumer, instantly routing the credit capital generated from the operation to the destination commercial establishment.

Faced with this scenario, most commercial banks chose to block these movements once internal compliance systems flag that the destination corporate ID (CNPJ) belongs to the list of 85 licensed operators published by the Ministry of Finance. Instead, they enforce corporate Pix QR codes restricted to cash transactions and emit risk alerts through platforms like Nubank and PicPay.

Regulatory oversight vacuums and operator reactions

Although the regulatory framework mandates fines of up to R$ 2 billion and license suspensions for betting houses that accept post-paid payment methods, operators represented by the IBJR and the ANJL clarified that they possess no technical means to filter out credit-linked Pix.

Because the financing is cleared entirely within the internal banking environment, the funds reach betting accounts as a standard instant bank transfer, shifting the responsibility of transaction filtering back to the financial institutions.

For its part, the monetary authority has yet to define the definitive inspection framework. The Secretariat of Prizes and Betting (SPA) of the Ministry of Finance holds the power to penalize gambling platforms but lacks the legal jurisdiction to discipline commercial banks.

Legal experts point to a regulatory vacuum that requires a new ordinance to empower the SPA to audit not only betting operators, but also their intermediary payment providers.

Constitutional litigation and the defense of the regulated industry

Regulatory friction has also shifted to the judicial and federal arenas.

The National Association of Games and Lotteries (ANJL) filed a Direct Action of Unconstitutionality (ADI 7971) before the Supreme Federal Court (STF) against Law 16.508/2026 enacted by the state of Rio Grande do Sul.

The provincial statute imposes severe restrictions on the marketing campaigns of iGaming platforms within state lines.

The association representing the regulated market argues that the state government violates Article 22 of the Federal Constitution, which grants the exclusive competence to legislate on telecommunications and commercial advertising solely to the Federal Union.

The case was assigned to Supreme Court Justice Cármen Lúcia, and the industry is seeking an urgent preliminary injunction to prevent a chaotic fragmentation of regional advertising laws from ultimately strengthening unregulated, offshore black-market domains.

Aligning with the sector’s institutional defense, André Gelfi, Director of the Brazilian Responsible Gaming Institute (IBJR), warned about the dangers of turning the regulated betting industry into a “convenient scapegoat” for household default trends.

Gelfi argued that political debates routinely generalize the activity without differentiating authorized environments from clandestine networks.

The director advocated for “Smart Regulation” sustained by behavioral user monitoring, financial education, and technical actions aimed exclusively at the illegal market.

Market indicators: tax collection and self-exclusions

The consolidation of the legal market in the country shows a direct impact on state coffers.

According to the official balance sheet of the Federal Revenue Office (Receita Federal), obtained via the Access to Information Law, the federal government collected R$ 4.17 billion from gaming and lotteries during the first quarter of 2026.

Within this fiscal pool, licensed online fixed-odds betting platforms generated R$ 1.15 billion, consolidating sports betting as a stable source of federal revenue for the National Treasury.

In parallel with economic growth, responsible gaming mechanisms are recording unprecedented activity. In its first five months of operation, the central platform of the Ministry of Finance processed 519,000 player requests for self-exclusion from digital betting environments.

The report details that the system absorbs an average of 144 requests per hour, with 40% of cases based on a loss of behavioral control over gambling, demonstrating the active adoption of these compliance tools by consumers to curb addiction.

The post Betting in Brazil under credit restrictions and regulatory debates appeared first on Americas iGaming & Sports Betting News.

apuestas

Apuestas en Brasil bajo restricciones de crédito y debates regulatorios

Published

13 minutes ago

May 25, 2026

GamingAmericas.com

apuestas-en-brasil-bajo-restricciones-de-credito-y-debates-regulatorios

El mercado de iGaming y apuestas electrónicas en Brasil enfrenta una fase de fuerte intervención institucional.

A medida que el gobierno federal implementa políticas macroeconómicas para mitigar el endeudamiento familiar mediante el bloqueo de herramientas de financiamiento alternativo, el sector lidia con debates sobre la publicidad, un incremento en los mecanismos de salud mental y el crecimiento de la recaudación fiscal.

Tensiones políticas y el debate sobre la publicidad de cara a las campañas

El ecosistema de las apuestas online se ha consolidado como un tema central en la agenda política del Poder Ejecutivo.

El presidente Luiz Inácio Lula da Silva ratificó su intención de endurecer los controles sobre las acciones de marketing de las plataformas digitales.

Durante una entrevista en el programa Sem Censura de la EBC en Brasil, el mandatario fue directo al confirmar sus planes de regulación publicitaria e incluso manifestó una postura personal drástica: “Si de mí dependiera, las prohibiría todas”.

No obstante, el propio jefe de Estado reconoció las fronteras institucionales que limitan su margen de acción frente a la actividad económica regulada, recordando que la gobernabilidad del país depende de un engranaje tripartito.

“No soy el dueño de Brasil. Formo parte de un sistema de instituciones que gobiernan el país junto al Congreso Nacional y el Poder Judicial”, puntualizó.

Las barreras legislativas y la agenda electoral

Para ilustrar la complejidad política de la fiscalización del juego, Lula expuso la distribución de fuerzas en el Parlamento brasileño, señalando que su base cuenta apenas con 70 diputados de 513 y 9 senadores de 81.

Esta correlación implica que cualquier veto unilateral del Ejecutivo podría ser derribado fácilmente por el Poder Legislativo, donde el sector de las apuestas mantiene una influencia considerable.

A pesar de estas limitaciones, el gobierno destacó los avances de la secretaría especial del Ministerio de Hacienda, que ha logrado desactivar más del 90% de los dominios ilegales en el territorio, y confirmó que la moratoria para otorgar nuevas licencias operativas se extenderá hasta finales de año.

El Ejecutivo adelantó que el marco regulatorio formará parte activa de los debates en las próximas campañas electorales.

El foco se mantendrá en vincular las apuestas a la salud pública, considerando que 1.3 millones de jóvenes, en su mayoría de bajos ingresos, interactúan con estas plataformas.

Esto impacta en la economía familiar y justifica medidas de contención como el congelamiento de cuentas por 12 meses para quienes busquen sanear sus deudas.

El nuevo Desenrola y la ofensiva contra el endeudamiento

Como parte de su estrategia macroeconómica para frenar el apalancamiento financiero de la población, el gobierno de Brasil lanzó el programa Nuevo Desenrola.

La iniciativa busca cerrar los canales de financiamiento indirecto en el juego mediante su artículo 16, el cual prohíbe de forma taxativa cualquier operación crediticia que sirva de puente para transferir recursos económicos hacia plataformas de apuestas.

El objetivo principal de la norma es clausurar el uso del “Pix crédito” como herramienta de depósito.

Una auditoría técnica realizada por el diario Folha de S.Paulo reveló que, a pesar de la vigencia de la norma, entidades de gran envergadura como Bradesco y Banco do Brasil mantuvieron habilitada la opción de transferencias a crédito para apuestas hasta mediados de mayo. Es

ta preocupación gubernamental se respalda en indicadores de la CNC, que sitúan el índice de endeudamiento familiar de Brasil en un crítico 80.4%, la cifra más alta registrada desde el inicio de la medición en 2010.

Pix crédito y la postura bancaria

Desde la perspectiva legal del mercado financiero, el Pix crédito califica técnicamente como un método de pago pospagado, ya que el usuario liquida la obligación después de la transacción y no con fondos disponibles.

Al no contar con una regulación específica del Banco Central (BC), esta herramienta opera bajo dos modalidades comerciales que los bancos manejan de forma interna:

Financiamiento vía tarjeta: La entidad financiera procesa el cargo en el cupo de la tarjeta de crédito del cliente, descuenta las tasas operativas y envía el dinero en efectivo vía Pix al destinatario. Si el usuario no cubre el saldo de su tarjeta, ingresa al esquema de intereses rotativos.
Préstamo directo: El banco aprueba un crédito personal con tasas de interés al consumidor, derivando el capital de forma inmediata al comercio de destino.

Ante este panorama, la mayoría de los bancos comerciales optaron por bloquear estos movimientos cuando los sistemas detectan que el CNPJ receptor coincide con la lista de 85 operadores autorizados por el Ministerio de Hacienda, implementando códigos QR corporativos exclusivos para transacciones de contado y emitiendo alertas a través de plataformas como Nubank y PicPay.

El vacío en la fiscalización y la reacción de los operadores

A pesar de que el marco regulatorio prevé multas de hasta R$ 2.000 millones y la suspensión de licencias para las casas de apuestas que admitan pagos pospagados, los operadores nucleados en el IBJR y la ANJL aclararon que no poseen herramientas técnicas para filtrar el Pix crédito.

Al procesarse la financiación dentro del entorno bancario, el dinero llega a las cuentas de las apuestas como una transferencia común de contado, lo que traslada la responsabilidad de la contención directamente a las entidades bancarias.

Por su parte, las autoridades monetarias aún no definen el esquema definitivo de inspección. La Secretaría de Premios y Apuestas (SPA) del Ministerio de Hacienda tiene la potestad de sancionar a las plataformas, pero carece de jurisdicción sobre los bancos.

Especialistas legales señalan un vacío regulatorio que requiere de una nueva ordenanza que faculte a la SPA para auditar no solo a los operadores de juego, sino también a sus proveedores financieros intermedios.

Conflictos legales y defensa de la industria regulada

La fricción regulatoria también se trasladó al plano judicial y federal. La Asociación Nacional de Juegos y Loterías (ANJL) presentó ante el Supremo Tribunal Federal (STF) la Acción Directa de Inconstitucionalidad (ADI 7971) en contra de la Ley 16.508/2026 del estado de Río Grande del Sur. Dicha norma regional impone restricciones severas a las campañas publicitarias de las plataformas de iGaming.

La entidad que agrupa al sector regulado sostiene que el gobierno estatal viola el artículo 22 de la Constitución de la República, el cual reserva de manera exclusiva a la Unión Federal la competencia para legislar sobre telecomunicaciones y publicidad comercial.

El caso quedó bajo el análisis de la ministra Cármen Lúcia, y la industria busca una medida cautelar urgente para evitar que la fragmentación legal de los estados termine fortaleciendo los canales del juego ilegal offshore.

En sintonía con la defensa del sector, André Gelfi, director del Instituto Brasileño de Juego Responsable (IBJR), advirtió sobre los peligros de transformar a la industria regulada en un “chivo expiatorio” de los problemas de default de las familias. Gelfi argumentó que los debates políticos suelen generalizar la actividad sin diferenciar los entornos autorizados de las redes clandestinas.

El directivo abogó por la implementación de una “Regulación Inteligente” sustentada en el monitoreo del comportamiento del usuario, educación financiera y bloqueos técnicos dirigidos exclusivamente al mercado ilegal.

Recaudación fiscal y autoexclusiones

La consolidación del mercado legalizado en el país muestra un impacto directo en las arcas del Estado. De acuerdo con el balance oficial de la Receita Federal gestionado a través de la Ley de Acceso a la Información, el gobierno federal recaudó R$ 4.170 millones en el sector de juegos y loterías durante el primer trimestre de 2026.

Dentro de este universo fiscal, las plataformas online de cuota fija aportaron R$ 1.150 millones, consolidando a las apuestas deportivas como una de las fuentes de ingresos más estables para el Tesoro Nacional.

Paralelamente al crecimiento económico, los mecanismos de juego responsable registran una actividad sin precedentes. En sus primeros cinco meses de operaciones, la plataforma centralizada del Ministerio de Hacienda procesó 519.000 solicitudes de autoexclusión de usuarios de entornos digitales.

El reporte detalla que el sistema absorbe un promedio de 144 solicitudes por hora, y el 40% de los casos se fundamenta en la pérdida de control conductual sobre el juego, lo que demuestra la adopción activa de estas herramientas por parte de los consumidores para la prevención de la ludopatía.

The post Apuestas en Brasil bajo restricciones de crédito y debates regulatorios appeared first on Americas iGaming & Sports Betting News.

HELL Partners

HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal

Published

1 hour ago

May 25, 2026

Wladimir P.

hell-partners-at-igb-live:-prada-gifts,-private-screenings,-and-your-next-best-deal

London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.

IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40

— not hard to find, even harder to ignore.

What HELL Partners actually brings to the table

For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.

Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.

What’s waiting at the stand

HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.

Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.

And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.

The VIP event — for the VIP Inner Circle

Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.

It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.

Booth L40, ExCeL London
IGB Live 2026

Book a meeting with a manager:

Doron Affiliate Manager [email protected]