London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.

IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40

 — not hard to find, even harder to ignore.

What HELL Partners actually brings to the table

For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.

Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.

What’s waiting at the stand

HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.

Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.

And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.

The VIP event — for the VIP Inner Circle

Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.

It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.

Booth L40, ExCeL London
IGB Live 2026

Book a meeting with a manager: 

Doron Affiliate Manager [email protected] 

Anna Affiliate Manager [email protected]

Maxim Affiliate Manager [email protected] 

The post HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Deal aims to expand Tipico’s casino content lineup with PopOK Gaming’s portfolio in one of Europe’s most regulated markets.

PopOK Gaming has announced a strategic cooperation with Tipico in Germany, with the companies planning to broaden Tipico’s casino content offering for players in the market.

The companies positioned the agreement as a move to expand PopOK Gaming’s reach in Germany while adding to Tipico’s portfolio. No launch timeline, game list, or commercial terms were disclosed.

Karen Gulkanyan, CEO of PopOK Gaming, said: “We don’t treat partnerships as boxes to tick. Working with Tipico is important to us because of who they are in the German market and the standards they operate by. Germany is not an easy environment, and that’s exactly why this cooperation matters. It reflects years of steady work behind the scenes and marks a point where PopOK Gaming is ready to operate alongside the most established names in Europe.”

The announcement frames Germany as a highly structured and demanding gaming jurisdiction, with Tipico bringing local market experience and operational scale and PopOK Gaming supplying game development capabilities. The companies said the cooperation is intended to support further growth and partnerships across regulated European markets.

The post PopOK Gaming signs strategic cooperation with Tipico for Germany appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.