Latest News
Soft2Bet joins forces with award-winning studio AvatarUX
Well-known platform provider bolsters its casino content offering through a new partnership
Soft2Bet, iGaming platform provider and aggregator has just announced that it has secured a key content agreement with the innovative games studio AvatarUX.
This major partnership will see Soft2Bet increase its capabilities for player retention and offer an enhanced player experience with the addition of popular and ground breaking game mechanics. The deal will see Soft2Bet add several AvatarUX games to its portfolio, including content that is available and proven extremely popular in major markets across the globe. These games will be offered directly to Soft2bet’s network of clientele.
Innovative mechanics such as Popwins and Multipop which have been incorporated into hugely entertaining and popular games such as Cherry Pop and Monkey Pop are expected to be available to Soft2bet’s distribution partners as early as February.
This partnership will provide Soft2Bet with further growth opportunities which line up with their overarching business goals and their overall vision for the future.
Soft2Bet’s Director of Gaming, Daniel Mitton said; “AvatarUX has a flair for innovation in their games and in-game mechanics very much aligns with Soft2Bet’s goals of providing a unique and immersive experience for players. So we are very pleased with this new business partnership as there is no doubt that it will further expand the commercial potential in global markets.”
AvatarUX’s CEO, Nicola Longmuir commented: “Soft2Bet is an established platform provider and aggregator and we are delighted to launch our content on their network. We are looking forward to expanding our distribution through this partnership and seeing our top-performing and innovative products reaching new markets and players.”
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Balkans
Bulgarian President Approves Gambling Law Amendments
Bulgarian President Rumen Radev has decided not to veto the proposed amendments to the Gambling Law, which include a prohibition on gambling advertisements in the media.
Previously, President Radev had indicated that he was deliberating on the changes to the Gambling Law and was awaiting input from his advisors before making a final decision.
The prohibition on gambling advertisements in the media was approved by a significant majority of deputies during the final session of the 49th National Assembly. Despite objections raised by various media outlets, gambling operators, sports clubs, and other businesses between the readings, the amendments were endorsed. Some stakeholders argued against the ban, suggesting that public discussion should precede its adoption.
The initiative for the amendments originated from GERB and DPS, and it was introduced unexpectedly during the last days of the 49th National Assembly by Yordan Tsonev (DPS) and Temenuzka Petkova (GERB). The bill swiftly progressed through the legislative process, passing its first reading in the budget committee and subsequently receiving approval in the plenary session. An extraordinary meeting of the Committee on Budget and Finance was convened to facilitate the voting on the amendments before the deputies commenced their pre-election recess.
The post Bulgarian President Approves Gambling Law Amendments appeared first on European Gaming Industry News.
Affiliate Industry
AskGamblers Launches AskGamblers Sports
AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.
Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.
In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.
Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.
“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”
The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.
Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
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