Affiliate Industry
Five Years since Launch Affiliate Annual GGR Grows 60%: Affilka by SOFTSWISS Takes Stock of 2022
This winter Affilka by SOFTSWISS celebrates a five-year partnership with its first client – N1 Casino. On this landmark occasion, the team behind the award-winning affiliate tracking platform reflects on the product performance and reviews the most significant updates for 2022.
With its client portfolio increased by 60% and 56,000 new affiliate accounts registered in 2022, Affilka now provides reliable support to 200+ live brands. Alongside this, affiliates brought 10 million new players to operators during the same timeframe.
AFFILKA’S GROWTH IN NUMBERS
On the whole, 2022 was a rewarding year for Affilka with the following YoY metrics:
- Total affiliate GGR increased by 60%
- Total player deposits amount increased by 53%
- Total affiliate payments increased by 46%
In addition, the previous year was award-winning for the platform. SiGMA Balkans & CIS recognised Affilka as the Best Affiliate Tracking Software of 2022.
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “We have come a long way since signing our first client, N1 Casino, and we’re very proud of what we have achieved. Not only do we continue to grow our platform’s capabilities, but we have also improved our partner retaining skills. This is evidenced by the fact that N1 Partners Group is still our active client running six projects on our affiliate platform. Affilka shows significant client growth every year, and we are confident that we will perform even better in 2023.”
KEY PRODUCT UPDATES
First off, clients are now offered to leverage a CPL commission model. Compared to the CPA option, which requires specific actions from players upon registration, the CPL model includes payments for all registrations with the possibility to exclude commissions on certain terms. For example, if a player has not been verified or has another account with the casino.
Another significant update is the Reports API tool giving access to real-time statistics on brands, marketing campaigns and player activity via easy-to-use API calls. The tool makes the reporting process quicker and more transparent, giving partners deep project data for making timely adjustments if necessary.
In 2022 the Affilka team made an important addition to its toolbox by launching the Poker Module, which expanded the platform reach by enabling online poker sites in addition to online casinos and sportsbooks.
Affilka’s frontend features have also undergone changes. Now the platform offers a flexible application interface configurator and partner program customisation to match key brand visuals. The most demanding clients can use the Frontend API and build an entire interface from scratch.
WHAT COMES FOR 2023
Despite the fact that the cryptocurrency market faced certain changes in 2022, Affilka’s team highlights the growth of partners’ interest in crypto support and is expanding affiliate platform functionality in this direction. Another trend, based on Affilka’s data, shows that more and more affiliates chose stable coins as USDT for the affiliate payment currency.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights: “The Affilka team is constantly improving the platform functionality to meet market demands. For those who prefer crypto, in 2022 we launched a cryptocurrency affiliate cashout option in partnership with Cryptoprocessing .com by CoinsPaid. Previously, partners could make payments to affiliates’ crypto wallets in digital coins only. The new feature allows making payments from operators’ fiat bank accounts to affiliates’ crypto wallets. For example, it is possible to pay EUR to USDT wallets or USD to ETH.”
Besides that, in 2023 operators would seek tools generating detailed player reports and audience behaviour forecasts, to be able to quickly respond to the change. Another trend typical of Affilka’s partners is obtaining local and exotic licences such as Greek, Bulgarian and Comorian.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Amusnet, a top-tier gaming provider, has announced a new partnership with Onlandia.org.ua, a prominent Ukrainian iGaming affiliate. This collaboration is designed to leverage Onlandia’s extensive market reach and dedicated platform to amplify Amusnet’s brand presence and effectively drive engagement within the Ukrainian market.
The partnership will utilise Onlandia’s platform to feature exciting game content, exclusive interviews and run various activities. It will also ensure Ukrainian players have direct access to the latest news and updates from Amusnet.
“We are excited to partner with Onlandia.org.ua. By combining their expertise in audience engagement with our top-tier portfolio, we can drive substantial regional growth and strengthen brand visibility in this key focus market for Amusnet. This collaboration represents a strategic step toward expanding our footprint and delivering long-term value to operators and players,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.
“We are delighted to begin this partnership with Amusnet. We see them not just as developers, but as reliable partners who strive to ensure their games are presented fairly and transparently. This collaboration will allow us to continue providing high-quality content for Ukrainian players, helping them navigate the world of the gaming industry,” said a representative of onlandia.org.ua.
This partnership marks a significant step for Amusnet in reinforcing its commitment to the Ukrainian market and shaping the future of online gaming in the region.
The post Amusnet Announces Partnership with Onlandia.org.ua appeared first on European Gaming Industry News.
Affiliate Industry
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination
Content Manager’s commitment to clear, reliable casino reviews earns recognition in one of the most competitive categories at the Affiliate Leaders Awards 2025.
Nikita Lukanenoks, Content Manager at Slotsjudge, has been nominated for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. The nomination highlights his contribution to the platform’s growth and puts Slotsjudge alongside some of the most recognised names in the iGaming industry.
Being shortlisted in such a competitive category as Affiliate Content Manager of the Year only highlights the growing influence of Slotsjudge in the iGaming space. The platform has steadily moved from a niche review site to a recognised industry player, attracting a wider audience and building trust among players. This growth has been driven by a clear focus on high-quality, informative content that keeps readers coming back and helps them make better decisions when choosing where and what to play.
Slotsjudge stands out for the way it combines clear, practical casino reviews with helpful guides that even beginners can easily follow. This approach has not only improved how players choose casinos, but has also boosted user engagement across the platform. In addition, strict editorial standards keep every review accurate, up to date, and written in plain, straightforward language, giving readers confidence in the information they find.
“For me, it is all about creating content that is genuinely useful to players. Whether someone is completely new or already experienced, they should find clear, honest information that helps them make better decisions. In an industry that is constantly changing, I believe staying transparent and adapting quickly is the best way to keep our readers’ trust.” — Nikita Lukanenoks, Slotsjudge.
A strong work ethic in content creation has always been central to Slotsjudge’s growth and solid reputation. By providing readers with relevant information, practical tips, and regular updates, the site continues to attract new visitors, while also rewarding returning players with regular perks like Wheel of Fortune. This approach has made Slotsjudge a trusted destination for players seeking the latest insights from the iGaming world.
High-quality content has become one of the main drivers of success in affiliate marketing. In a competitive space where players have countless options, clear and trustworthy information can make a significant difference. The nomination highlights how valuable a strong editorial approach is for building credibility, driving engagement, and building trust with readers.
The post Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination appeared first on European Gaming Industry News.
Affiliate Industry
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025
The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
Voting for the SiGMA Euro-Med Awards 2025 is now open.
The post ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.
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