Latest News
Rootz increases player reactivation focus with Enteractive
Campaigns will focus on Caxino, Wheelz, and Wildz brands
Enteractive, the leader in retention services, has been engaged by Rootz, a leading operator with multiple brands across global markets, to provide reactivation services to win back active players from lapsed accounts, in markets including Canada, Finland, and New Zealand.
The Malta-based iGaming company began campaigns with Enteractive in Q4 2022, with a focus on the Caxino, Wheelz, and Wildz brands. Enteractive’s personalised retention and reactivation services will be integral to optimising revenue generation from the churned segments of the Rootz player databases.
Enteractive’s proprietary (Re)Activation Cloud technology platform allows fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human one-to-one outreach by phone.
This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.
Sam Brown, CCO at Rootz, said, “Having seen the benefits of Enteractive’s approach to reactivation and retention on behalf of operator partners, bringing their teams on board with Rootz to maximise our player NGRs is a no-brainer. Although we’re in the early stages of activity, I’m excited to see the uplift in player engagement as a result of Enteractive’s campaigns.”
Andrew Foster, Chief Business Officer at Enteractive, added: “Rootz have a 360 degree approach to their business, so it’s great to be working with another iGaming company that sees the benefits of converting all player revenue opportunities. With these three great brands, we’re sure that Enteractive will deliver an increase in Rootz number of active and depositing players.”
Rootz was formed in 2018 with an all-star crew of experienced iGaming professionals. With a heavy focus on innovative and efficient programming, lean but powerful graphics, and rich content, Rootz has built a platform that delivers the very best in online gaming management.
Enteractive is the industry leader in player reactivation and retention with more than 12 years experience, being recognised as one of the top revenue generators globally for the iGaming sector. With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.
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BETANO
Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America
Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026
for Europe and South America under a new partnership between FIFA and Kaizen Gaming’s lead brand. The tournament will be held across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July.
The agreement is the third collaboration between Betano and FIFA. Betano previously joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022
for Europe and was later announced as an Official Partner of the FIFA Club World Cup 2025
.
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.
Kaizen Gaming said Betano will run physical and digital fan engagement activations in Europe and South America around the tournament, and will offer responsible gaming tools including financial limits, time management features and 24/7 customer support.
The post Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
chess
S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event
S8UL’s Grandmaster Aravindh Chithambaram has qualified for the Esports World Cup (EWC) 2026 Chess main event after winning the Road to EWC qualifier at DreamHack Atlanta, according to the organization. S8UL said the result makes him the first Indian player to secure qualification for the Chess main event.
The qualifier used a group stage and playoffs format, with two games per series and Armageddon as the tiebreaker, played at 10 minutes with no increment. Aravindh advanced from Group B into the Upper Bracket semifinals after wins over Kyler Raines, Justin Liang, Oleksander Bortnyk, and Christopher Woo.
In the Upper Bracket semifinals, Aravindh beat Woo 2-1 after two draws and an Armageddon decider. He then defeated Alexey Sarana 2-1 in the Upper Bracket Final to reach the grand final, where he faced Sarana again. S8UL said the grand final used a double-match format, and after Sarana won the opening two games from the Lower Bracket side, Aravindh came back to win the Armageddon decider to take the qualifier.
The win earned the 26-year-old USD 15,000 (~INR 14 lakh) and one of the eight qualification slots confirmed so far for the EWC 2026 Chess main event, scheduled for August 11 to 15 with a USD 1.5 million (~INR 14 crore) prize pool. S8UL said it is now qualified for three EWC 2026 titles, following Fortnite and Honor of Kings.
“Qualifying for the Esports World Cup this year is a very proud and exciting moment for me, especially with so many top players and organizations from around the world competing at the event. This particular format leaves very little room for error, as every decision matters when you are playing 10-minute games without increment against some of the strongest players in the world. I am also very grateful to the team at S8UL for their consistent support and belief in me since last year. Their approach towards chess and nurturing Indian talent has been incredibly encouraging, and I am looking forward to representing the organization and giving my best at the main event” Chithambaram said.
S8UL added that fellow Grandmasters Nihal Sarin and Pranesh M remain in contention to qualify for EWC 2026 Chess via the Champions Chess Tour Leaderboard, Last Chance Qualifiers, and an India Rising slot scheduled to conclude on July 5. “One of the things we’ve consistently focused on at S8UL is creating opportunities for Indian talent to compete and succeed on the biggest global stages. Aravindh Chithambaram qualifying for the Esports World Cup is a huge moment, not just for us as an organization, but for Indian chess overall. The level of competition and pressure in this format is extremely high, which makes this achievement even more special. We’ve always believed India has the talent to stand alongside the very best in the world, and seeing Aravindh become the first Indian to qualify really reinforces that belief,” said Animesh Agarwal, Co-founder and CEO, S8UL Esports.
The post S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Guru
Casino Guru Awards 2026 set for May 25 in Malta ahead of NEXT Valletta
Casino Guru will hold the Casino Guru Awards 2026 on May 25 at Xara Lodge in Malta, ahead of the NEXT Valletta conference. The organiser said the event will recognise companies, initiatives and individuals tied to fairness, player protection and ethical business practices in online gambling.
According to Casino Guru, the awards are positioned differently from typical industry programmes by prioritising “measurable impact and long-term commitment” rather than brand scale or marketing reach.
“The Casino Guru Awards are about recognizing the people and companies that genuinely prioritize players and contribute to a healthier industry,” said Daniela Sliva, PR & Creative Projects Director at Casino Guru. “As we approach the event, we’re excited to celebrate the efforts that often happen behind the scenes but have a real impact on the future of iGaming.”
Casino Guru said around 150 guests are expected to attend, with winners to be announced across multiple categories during an evening programme that also includes networking, dining and an afterparty.
The post Casino Guru Awards 2026 set for May 25 in Malta ahead of NEXT Valletta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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