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NeoGames Group set to lay out powerful collective vision for operator success at ICE London

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Provider and its subsidiaries Aspire Global, Pariplay and BtoBet to join forces at the event

NeoGames S.A. will exhibit at ICE London 2023 alongside its subsidiaries as part of a major drive highlighting the group’s power to deliver one of the most comprehensive, flexible iGaming solutions in the market.

Having spent time honing its collective strategy following the completed acquisition of Aspire Global, the ExCeL Centre in London will play host to the public revelation of a new company-wide strategy led by NeoGames at Stand N5-150.

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NeoGames built its global leading reputation and success on its premium iLottery solutions and services to national and state lotteries. With this significant expansion, Aspire Global, Pariplay and BtoBet have added superior offering across iGaming and online sports betting to regulated gaming operators across the world. Joining forces with the NeoGames group at ICE will be End2End with its bingo offering and the Wizard Games studio, both part of the group’s broader offering portfolio.

With this powerful combination, the NeoGames group is now offering one of the most comprehensive and advanced solutions that covers all verticals, while having a strong foothold in regulated markets across North America, Europe, Latin America and Africa. Each of NeoGames’ constituent parts will be given weighting to showcase their role within a heavyweight proposition for operators.

Moti Malul, CEO of NeoGames, said: “ICE London has arrived at the perfect juncture as we lay out our new collective vision. Our stand will feature all the companies in the group, each of them showcasing their offer and how it can be of help for operators around the globe.

“The combined technology, flexibility, and knowledge from within our teams at NeoGames, Aspire Global, Pariplay, Wizard Games and BtoBet within a single space will serve to emphasise the strength of our proposition for any operator. We are more than happy to take a deep dive in every aspect of our solution to delegates in London.”

A media conference will take place on the first morning of ICE London at Stand N5-150, where NeoGames’ CEO, Moti Malul and NeoGames’ President, Tsachi Maimon, will provide further insights on the synergistic benefits to operators of the Company’s verticals coming together as part of a fully integrated strategy.

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Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand

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Following the successful conclusion of the Eastern European Gaming Summit’s (EEGS) inaugural webinar for the year, titled “Rolling the Dice on AI: How Artificial Intelligence is Reshaping the Gaming Industry,” attendees can now access the video on demand to revisit the insightful discussions and key takeaways. The event, held on February 19, featured a distinguished panel of industry experts who explored the significant impact of AI on player protection, regulatory requirements, and innovation within the gaming sector.

Moderated by Rossi McKee, Co-founder of Telematic Interactive Bulgaria and CT Gaming, the webinar offered a deep dive into the dual-edged role of AI in gaming, discussing how it can enhance player experiences while also creating new challenges for operators.

The expert panel included:

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  • Paula Murphy – Head of Business Development, Mindway AI
  • Joseph Borg – Partner, WH Partners
  • Dr. Galia Mancheva – Founder and CEO, Ai Advy

The conversation highlighted the ongoing shift towards AI-driven solutions in gaming, emphasizing the need for ethical considerations and compliance with evolving regulations – especially with the implementation of the EU AI Act. Dr. Mancheva noted, “Operators working with personal data must understand how AI can enhance efficiency and ensure compliance with stringent legal requirements.”

Key takeaways from the webinar revealed that the future of the gaming industry hinges not only on the adoption of cutting-edge technology but also on the commitment to utilize it responsibly. “The real challenge for operators is not just adopting AI but using it ethically,” stressed the panel in unison.

For those who missed the live event, the on-demand video recaps critical insights on AI’s transformative potential in gaming, its implications for responsible gambling initiatives, and the regulatory landscape.

You can watch the entire webinar here: https://youtube.com/eegamingsummit

For more information on future webinars and events, stay tuned to EEGS’s official channels.

The post Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand appeared first on European Gaming Industry News.

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Brazil

EstrelaBet Reinforces Its Commitment to Betting Integrity Through Membership in the International Betting Integrity Association (IBIA)

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EstrelaBet, one of Brazil’s leading betting operators, is now an official member of the International Betting Integrity Association (IBIA), a global organization dedicated to promoting integrity in the regulated sports betting industry. By joining IBIA, EstrelaBet aligns itself with more than 140 brands worldwide in the fight against match-fixing. In Brazil, IBIA has a cooperation agreement with the Ministry of Finance to strengthen integrity within the betting market.

This partnership is part of EstrelaBet’s broader strategy and strict match-fixing prevention policy, which ensures compliance with regulations and leverages data and strategic collaborations to detect, prevent, and investigate suspicious activities in regulated betting markets. Additionally, the company adopts internal best practices, partners with specialized monitoring initiatives, such as Genius Sports, and promotes awareness campaigns with its sponsored teams.

“Partnering with IBIA, a globally recognized institution in betting integrity, reinforces our commitment to adopting best practices and increasing oversight in preventing match-fixing and fraud. This contributes to a safer and more transparent environment for everyone’s entertainment,” said Fellipe Fraga, Chief Business Officer (CBO) and Institutional Relations (RI) at EstrelaBet.

IBIA is a non-profit organization dedicated to protecting regulated sports betting markets from match-fixing. Its global integrity monitoring network enables the tracking of transactional activities linked to individual customer accounts. Currently, IBIA members generate over $300 billion in annual betting volume, representing approximately 50% of the global regulated commercial sports betting industry—covering both retail and online platforms—and more than 50% of the exclusively digital segment.

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Khalid Ali, CEO at IBIA, said: “We are delighted that EstrelaBet has become a member the International Betting Integrity Association, joining a growing list of operators licensed in Brazil committed to upholding the highest standards of integrity. This partnership enhances the reach of our world-class betting integrity monitoring network, supporting efforts to safeguard the newly regulated Brazilian online sports betting market. We look forward to working closely with Estrelabet to protect its customers and sportsbook business from the threats of betting-related corruption.”

The post EstrelaBet Reinforces Its Commitment to Betting Integrity Through Membership in the International Betting Integrity Association (IBIA) appeared first on Gaming and Gambling Industry in the Americas.

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Balkans

Bulgaria first for Push Gaming with Kaizen Gaming’s Betano

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Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.

For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.

Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.

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The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.

Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.

“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”

Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming,  added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”

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The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.

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