Caesars Entertainment
Caesars Entertainment Partners with Raynham Park to Open Caesars Sportsbook Retail Location in Massachusetts
Sports betting is on the way for sports fans in Massachusetts and Caesars Entertainment, Inc. announced plans to offer in-person sports betting through a partnership with Raynham Park, just south of Boston, pending approval by the Massachusetts Gaming Commission. The partnership marks Caesars’ first in-person foray into the Bay State and includes the eventual opening of a 30,000-square-foot Caesars Sportsbook retail location, which will become one of the largest free-standing race and sports wagering facilities in the US.
“Raynham Park is in an excellent location in southeast Massachusetts and will be one of just a few retail sports betting locations in the Commonwealth. It’s great to partner with the Carney family, which has a long history in the community and an exciting vision for a tremendous sports entertainment and pari-mutuel simulcasting facility. We look forward to showcasing the Caesars commitment to world-class experiences through this partnership,” Eric Hession, President of Caesars Digital, said.
Caesars Sportsbook at Raynham Park plans to open as a temporary sportsbook inside the current simulcasting facility before later moving nearby into one of the biggest standalone sports betting and pari-mutuel simulcasting establishments in the US, following regulatory approvals. The state-of-the-art sportsbook will feature an elevated atmosphere fit for a Caesar as part of a new building expected to be complete by the middle of this year.
“Caesars Sportsbook is the strongest retail sports gaming brand in the industry and we are extremely proud to announce our partnership. Our sportsbook will be one of the largest sports gaming destinations not only in Massachusetts, but in the United States. With Caesars’ legendary commitment to quality and integrity, Raynham Park will be a world-class venue that will set a new standard for gaming in Massachusetts,” said Raynham Park owner Chris Carney.
In addition to in-person sports wagering and horse racing simulcast wagering at Raynham Park, Caesars Sportsbook plans to launch on desktop and be available for download on iOS and Android devices. Caesars Sportsbook will be available to eligible Massachusetts sports fans when mobile sports betting goes live later this year since Caesars Sportsbook was found to have met the eligibility requirements for a temporary mobile sports betting license by the Massachusetts Gaming Commission. Once mobile sports wagering launches in Massachusetts, Caesars Sportsbook at Raynham Park will also offer Caesars Sportsbook mobile customers the added convenience of accepting Caesars Sportsbook mobile account cash deposits at the facility.
The Caesars Racebook app also recently launched for Massachusetts customers, offering a full horse racing wagering menu and livestreaming from racetracks around the world. Customers who wager with Caesars Sportsbook and Caesars Racebook can enjoy unparalleled access to unforgettable experiences available only through the industry-leading customer loyalty program Caesars Rewards.
This partnership brings together Raynham Park – with more than 80 years of gaming experience in Massachusetts – with an industry leader in responsible gaming and responsible gaming education in Caesars. Upon launching in the Commonwealth, Caesars Sportsbook will continue to emphasize responsible gaming education and the importance of customers staying in control of their play through tools available on the Caesars Sportsbook app, including Deposit Limits, Spending Limits, Daily Time Limits, and Cool Off Time Limits.
Powered by WPeMatico
Caesars Entertainment
Elys BMG Group Announces Approval for Grand Central’s H Street Sportsbook in Washington, DC.
Elys BMG Group Inc., an interactive gaming and sports betting technology company, announced that Grand Central Sportsbook in Washington D.C. (Grand Central) has been granted provisional approval to open its H Street sportsbook by the DC Office of Lottery and Gaming, Regulation and Oversight Division. As previously announced, this represents the third independently owned sportsbook venue in Washington, D.C. powered by Elys’ Gameboard betting technology.
The grand opening of Grand Central H Street, located at 625-D H Street NE in Washington, D.C., is expected to take place ahead of the 2024 March Madness tournament and which will be announced along with planned promotions and events within the coming days.
The Company is preparing to sequentially open multiple new retail sportsbook operations in Washington D.C. and other states throughout 2024 and looks forward to launching its online sportsbook in Colorado on a B2C basis through the Market Access Agreement with Caesars Entertainment.
2024 Casino Player Trends Report
Non-Gaming Offerings Crucial for Casinos to Attract Emerging Demographics, Build Loyalty: LaneTerralever Study
Data from study reveals 83.9% of Millennials and 80.5% of Gen Z weigh factors such as restaurants/bars, live entertainment and hotel amenities when choosing a casino to visit
LaneTerralever, a full-service marketing and customer experience agency with a division focused on casino, hospitality and entertainment destination brands, today released its new study, 2024 Casino Player Trends Report: How Non-Gaming Activities Are Transforming Casinos. The study, conducted in partnership with Anthony F Lucas, professor at UNLV’s College of Hospitality, measured the opinions of respondents aged 21 to 75 on various non-gaming offerings of both local and destination casinos and how they impact their loyalty to the properties they choose.
Non-Gaming Most Vital to Millennials/Gen Z and Still Important to Boomers/Gen X
Notably, 83.9% of Millennials and 80.5% of Gen Z indicated non-gaming activities such as restaurants and bars, live entertainment, hotel amenities, etc significantly impacted their decision-making process when choosing a local casino. While still significant, those numbers were smaller for older demographics including 65.3% of Boomers and 76.1% of Gen X reporting non-gaming offerings had a significant impact.
All Generations Budgeting Time and Money for Non-Gaming
Across all generations, it was found that ~20% of their time is spent doing something other than playing with non-gaming activities, something they specifically budgeted for – Millennials lead that group at 68%. Restaurants/bars were the top non-gaming activity mentioned for local casinos at 40.9%, followed by live entertainment at 23.2% and hotel amenities at 16%.
Visiting with Groups has Become Increasingly Important
The ‘group visit’ to casinos is seen as increasingly important, especially among younger market segments, with 80% of people visiting local casinos in groups and 87% of destination casino visitors doing the same. Notably, 70% of casino-goers say non-gaming offerings are more important when they visit with family and friends.
“Our study underscores the prevalence of the experience economy and how important it is for casino operators to continue to hone and expand their experiential and entertainment-focused offerings, particularly to attract the attention of younger generations and maintain long-term loyalty of all players,” the Marketing Vice-President for LaneTerralever, Nick Dan-Bergman, said.
Additional Noteworthy Findings:
Affluent Players are a Unique Segment, Value Non-Gaming Activities
Affluent visitors will likely spend 50% of their time on non-gaming activities during a single trip to a destination casino, meaning they prioritize non-gaming offerings more than the average player. They consider live entertainment most important with 27.2% of affluent players ranking it as their top non-gaming offering compared to 20% of non-affluent.
Hard Rock Leading Competition Among Non-Gaming Offerings
When asked which destination casino brand has the best non-gaming offerings, 21.1% chose Hard Rock Hotel & Casino. MGM Resorts International, at 20.1%, was a close second, followed by Caesars Entertainment at 13.8%.
Non-gaming and Customer Experience Offer Opportunity to Build Deeper Relationship with Players
When it comes to fostering loyalty among players, non-gaming offerings once again ranked prominently among younger demographics with 69.3% of Millennials and 65.7% of Gen Z saying non-gaming features have at least some impact on their loyalty to local casinos. In comparison, just 56.9% of Boomers and 61.3% of Gen X scored this as important. In addition, customer experience was identified as a top way to build loyalty with 89% of casino-goers saying good customer experience can lead them to choose a smaller casino over a larger brand.
Opportunities to Entice Online Bettors to Visit In-Person
Gauging the prevalence of online versus in-person wagering within the context of age groups, 73% of Gen Z and Millennials indicated they’ve placed a bet online. When the topic turned to in-person wagers, the responses effectively flipped, with 79% of Boomers stating they’ve placed a bet at a brick-and-mortar establishment; a significantly higher proportion than Gen Z and Millennials
Webinar Presenting Key Research Findings
The authors of the research are hosting a webinar in partnership with Tribal Gaming and Hospitality Magazine on Tuesday, February 13 at 10am PST. They’ll present the highlights of their findings and host a panel discussion; register to attend here.
To download the full 2024 Casino Player Trends Report, visit LaneTerralever .com.
Baltimore
Lucky Player Wins Big at Horseshoe Casino Baltimore
On Monday, November 6, a Caesars Rewards member at Horseshoe Casino Baltimore hit a $146,328.18 Mega Jackpot continuing the winning streak at the casino over the last several months. The table games dealer dealt the player two 7s of diamonds with another of diamonds already up, making the guest a big winner. This is the fifth progressive jackpot to hit at Horseshoe Casino Baltimore this year.
“Horseshoe Casino Baltimore has quickly become the casino in the region to win large table games progressive jackpots,” the General Manager for Horseshoe Casino Baltimore, Randy Conroy, said. “Five $100,000 and above jackpots have been won in the past 60 days with the largest being over $1 million Ultimate Texas Hold ‘Em Royal Flush, all won with only $5 wagers. Congrats to all big winners at the ‘Shoe’.”
To be eligible for the Mega Jackpot, guests must try their luck on a progressive game including Four Card Poker, Ultimate Texas Hold’em, Mississippi Stud Poker and Blazing 7’s Progressive located on level two of Horseshoe Casino Baltimore’s casino floor. For more information on Caesars Entertainment’s Horseshoe Casino Baltimore, visit Caesars .com/Horseshoe-Baltimore.
-
Asia7 days ago
China’s CBA League Extends Global Broadcast and Integrity Partnership with Sportradar
-
eSports7 days ago
eSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore
-
Compliance Updates7 days ago
DGA: Three Orders and One Reprimand Issued to Mr. Green Limited for Breach of the Anti-Money Laundering Act
-
Australia6 days ago
VGCCC Fines BlueBet AU$50,000 for Gambling Advertising Breaches
-
CGS Awards6 days ago
CGS Events Revolutionizes the Chilean Gaming Scene with the Launch of CGS Santiago in its Fourth Edition
-
Latest News6 days ago
DGA: Danes’ Gambling Spend Increased in February 2024
-
Endorphina Press Releases6 days ago
Endorphina introduces its newest title – Moon Tiger!
-
Brazil6 days ago
Vibra Gaming launches VLT division