Press Releases

How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects

Published

3 years ago

January 27, 2023

Reading Time: 3 minutes

Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention.

This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo.

To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:

The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.

The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”

The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come.

The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”

In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players.

Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

BLAST

BLAST reports 40% revenue growth in 2025, opens New York headquarters

Published

19 minutes ago

July 1, 2026

GamingAmericas.com

blast-reports-40%-revenue-growth-in-2025,-opens-new-york-headquarters

BLAST, the Denmark-founded competitive entertainment and esports events company, reported record growth and continued profitability in 2025 and said it has opened a New York headquarters as it expands across North America.

The company said it delivered more than 40% year-over-year growth and generated more than $133 million in revenue in 2025, while remaining profitable and continuing to invest in global expansion. BLAST said its U.S. headquarters at 45 Main Street in Brooklyn sits within a shared 55,000-square-foot office space and will serve as its central base for partnerships, live events and commercial growth across North America.

The expansion is being led by Chief Business Officer Leo Matlock, who has relocated to New York, and Steve Rossi, who joined earlier this year as SVP of Brand Partnerships. BLAST said its U.S. team has grown to eight full-time employees.

BLAST pointed to recent North American activity, saying it has hosted seven tier-one esports events across Austin, Fort Worth, Boston, Raleigh, Los Angeles and Salt Lake City over the past 16 months. The company said these events have generated economic impact for host destinations, including more than $102 million from the 2025 BLAST.tv Austin Major alone, including more than $9 million in hotel expenditures. BLAST also said the Rocket League World Championship will return to Fort Worth in September 2026.

On content reach, BLAST said its 2025 broadcasts delivered more than 2 billion live views globally and 300 million hours watched across live events in 22 cities, distributed through 29 broadcast partners across online platforms and linear broadcasters. “We’re seeing tremendous momentum globally and all across North America, not just in esports fandom, but in how brands, game publishers, cities and entertainment companies are thinking about gaming culture, engaging competitions and digital-first audiences,” said Leo Matlock, Chief Business Officer at BLAST. The company said it plans to host 15 arena events across 13 cities and three continents in 2026.

The post BLAST reports 40% revenue growth in 2025, opens New York headquarters appeared first on Americas iGaming & Sports Betting News.

game-suppliers

Playson launches €25m BLASTS & RACES network campaign

Published

2 hours ago

July 1, 2026

Wladimir P.

playson-launches-e25m-blasts-&-races-network-campaign

Playson has launched BLASTS & RACES, a new global network campaign carrying a €25,000,000 prize pool. The supplier announced the rollout on 1 July 2026, with the campaign running until 30 June 2027.

The initiative follows Playson’s previous Non-Stop Drops & Races edition, which the company said generated record participation from operators and players worldwide. Playson said the new prize pool is up from €10,000,000 in the previous edition.

Operators can opt in at any time during the year-long period, and Playson said no additional integration is required. The company positioned the campaign as a retention tool built around its network engagement mechanics and a mix of top-performing and newly released titles.

As part of the refresh, Playson has renamed several campaign features. Cash Blast is now Power Blast, Tournaments have been renamed Grand Races, and Short Races are now Turbo Races. Playson said the underlying mechanics and integration approach remain unchanged.

Waldemar Antypov, Product Owner at Playson, said: “BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world.

“Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year.”

The post Playson launches €25m BLASTS & RACES network campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Hub88

Hub88 adds MadLab Gaming provably fair slots and mini-games

Published

3 hours ago

July 1, 2026

Wladimir P.

hub88-adds-madlab-gaming-provably-fair-slots-and-mini-games

Deal brings Reel Royale Hotel, Area 777 and Fifth Sun Serpent to Hub88 operator partners, with in-game seed changes for outcome verification.

Hub88 has added MadLab Gaming’s catalogue to its aggregation platform, expanding the content available to the aggregator’s operator partners.

The agreement covers a mix of high-volatility slot titles and interactive mini-games, including Reel Royale Hotel, Area 777 and Fifth Sun Serpent. Hub88 said the games use provably fair technology that lets players independently verify outcomes and change seeds directly within the game.

Ollie Castleman, Managing Director at Hub88, said: “We’re always on the lookout for studios that offer something a bit different, whether that is a bold new approach, in-demand game formats or unique mechanics. MadLab Gaming offers all these strengths, and we are looking forward to adding their growing portfolio to the platform.”

Mariel Yonnadam, Founder at MadLab Gaming, said: “Partnering with Hub88 will allow us to bring MadLab Gaming’s games to a wider audience and continue to scale at pace. Not only does Hub88 offer seamless integrations, but they are renowned for investing heavily in their backend technology, which is a significant bonus for us as a growing studio. We look forward to delivering our rich portfolio and exciting roadmap to their”

Neither company disclosed commercial terms or a rollout timeline.

The post Hub88 adds MadLab Gaming provably fair slots and mini-games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.