Conduet, a leading AI-driven customer experience (CX) and operations partner, has officially announced the European expansion of its gameLM platform. Specifically built for the high-pressure environments of online sports betting (OSB) and iGaming, gameLM is designed to help operators deliver scalable, compliant, and highly efficient player interactions.

The move comes after six successful years in the United States, where Conduet has established itself as a trusted partner for major brands including Hard Rock Digital, BetSaracen, Soaring Eagle, and Jackpocket Casino.

Solving the Scaling Challenge

Traditional customer support models often struggle to keep pace with the rapid growth and seasonal surges inherent in sports betting. gameLM addresses this by automatically resolving over 80% of player enquiries in real-time.

By handling routine tasks like account verification, promotion queries, and password resets, the platform:

• Reduces Handle Times: Instant responses lead to higher player satisfaction.

• Lowers Operational Costs: Drastically reduces the need for large, manual support teams during peak events.

• Frees Human Agents: Allows staff to focus on complex, high-value interactions that require empathy and advanced problem-solving.

Dual-Module Strategic Deployment

Unlike generic AI tools, gameLM is built on Conduet’s deep operational experience in the gaming sector. It is delivered via a low-friction PAM (Player Account Management) integration and features two core modules:

1. gameLM AI Agent: A standalone solution that handles player enquiries end-to-end with accurate, compliant, and multi-language support.

2. gameLM CoPilot: An agent-assist tool that provides human teams with real-time guidance, suggested responses, and policy insights to ensure consistency across every chat.

This “controlled” approach allows operators to choose their level of automation—starting with human-assisted support and moving toward full AI autonomy as confidence grows.

A Proven Industry Partner

The effectiveness of the platform is already being felt by Conduet’s long-term partners. Neal Atkinson, Senior Director of Sportsbook at BetSaracen, noted:

“We recently chose to implement gameLM for its industry expertise and ability to handle complex customer interactions. We see meaningful value in how it supports our business and our players.”

Justin Heath, Co-Founder and CEO at Conduet, emphasized the importance of a bespoke approach: “One-size-fits-all solutions can introduce real risk in iGaming. With gameLM, we work in close partnership with our clients to tailor the AI to their specific workflows and risk appetite, reinforcing trust and long-term player value.”

Experience gameLM at ICE Barcelona 2026

Conduet will be showcasing the gameLM platform in action at ICE Barcelona 2026. Industry professionals are invited to see how AI can transform their CX operations and drive operational maturity in a competitive global market.

Book a meeting with the Conduet team at ICE 2026 to discover the future of player engagement.

The post Conduet Launches gameLM in Europe: Scaling AI-Powered CX for iGaming and OSB Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

A Summit Built on Substance

The HIPTHER Prague Summit 2026 features:

• Three parallel content stages covering compliance & operations, AML & digital finance, and technology & innovation
• A dedicated HIPTHER Academy track offering hands-on workshops, practical toolkits, and certification programs
• In-depth discussions on regulatory evolution, AML & KYC, payments, AI, blockchain, esports, marketing & SEO, data, product strategy, and leadership
• A curated environment designed for informed dialogue and long-term professional connections, rather than mass-expo dynamics

Who Can Apply for a Free Ticket

The No-Limit Free Tickets initiative is open to:

• iGaming Operators
• Affiliates
• Startups
• Students studying and/or interested in gaming, technology, fintech, regulation, compliance, AI, blockchain, and digital innovation

Free tickets will be available until 23 March 2026 or until the venue reaches full capacity.

How to Claim a Free Pass

Eligible participants can request their free delegate pass by emailing:

[email protected]

Requests will be reviewed by the HIPTHER team, and approved applicants will receive full summit access.

About HIPTHER

HIPTHER is a boutique event organizer and media brand focused on gaming, technology, fintech, and regulatory ecosystems across Europe. Known for its Prague, Baltics, and Warsaw summits, HIPTHER delivers high-value conferences designed around expert insight, cross-industry dialogue, and meaningful networking.

More information: hipther.com/events

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