Press Releases
How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects
Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention.
This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo.
To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:
- The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
- The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.
The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”
The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come.
The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”
In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players.
Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Plaza Hotel & Casino will hold two days of events in downtown Las Vegas to mark the 250th anniversary of the United States, with festivities scheduled for Friday, July 3 and Saturday, July 4.
The property said the weekend will include two fireworks displays. The July 3 Welcome to the Weekend Summer Friday Fireworks show is set for 9:10 p.m., with viewing available from the rooftop pool party or Main Street’s Carousel Bar area, according to the company. A separate July 4 grand finale fireworks show is scheduled for 9 p.m.
On July 4, Plaza also plans an all-day rooftop pool party with a DJ, drink specials and food options, with free admission for hotel guests and paid entry for non-hotel guests starting at 7 p.m. Additional activations include The Great American Wing Contest at 5 p.m. at Carousel Bar, with the first-place eater set to win $1,000, and a Happy Dad Beer Pong Tournament at 7 p.m. on the rooftop pool deck with prizes valued up to $400.
On the gaming side, Plaza—home to downtown Las Vegas’ only bingo room—said it will run a $250,000 Super Bingo event tied to the 250th anniversary, with registration priced at $250 per person and game play on Saturday, July 4 and Sunday, July 5. The casino floor will also host the first night of the Plaza’s $5,000 Spark & Spin Slot Tournament on July 3, with the tournament scheduled every Friday in July from 8 to 9 p.m.
Plaza said it is also offering its All-Inclusive Package over the summer, including the holiday weekend, which the company said waives resort fees and includes various on-property amenities and dining and beverage inclusions.
The post Plaza Hotel & Casino plans July 3-4 events for America’s 250th anniversary appeared first on Americas iGaming & Sports Betting News.
The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.
BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.
Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.
BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.
Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”
Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.
“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”
The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.
S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.
Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen
AI 400 Series processor-based PCs, AMD Ryzen 9000 Series processors, and AMD Radeon RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.
The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.
“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.
“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”
EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.
The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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