Press Releases
How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects
Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention.
This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo.
To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:
- The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
- The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.
The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”
The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come.
The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”
In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players.
Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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RubyPlay goes live with Esportes da Sorte, the flagship Esportes Gaming Brasil Group brand, to elevate player engagement across Brazil’s regulated market
RubyPlay, a studio-based content ecosystem, has strengthened its position in Brazil after partnering with leading online casino operator, Esportes da Sorte.
The launch features a selection of RubyPlay’s most popular titles, including Mad Hit® Diamonds and Mad Hit® Mr Coin. Content from Koala Games, RubyPlay’s market-focused studio with a strong focus on the Brazilian market, has also gone live with Esportes da Sorte, including Voltage Blitz® Rapid, 3 Big Barrels® Buffalo, and Voltage Blitz® Vortex.
The launch with the tier 1 operator forms part of RubyPlay’s wider expansion strategy in Brazil’s regulated market and is part of a broader go-live across the Esportes Gaming Brasil group, which includes additional launches with group brands LOTTU and OnaBet.
RubyPlay has established a strong track record of delivering high-performing, localised content tailored to Brazilian player preferences, driving engagement and delivering value for its partners.
By combining RubyPlay’s distinctive Latin American game design expertise with Esportes da Sorte’s strong market presence, the partnership is set to deliver a compelling entertainment experience to a broad audience of online players across Brazil’s rapidly growing market.
Dima Reiderman, CCO at RubyPlay, said: Brazil is a central part of our growth strategy, and working alongside an influential operator like Esportes da Sorte marks an important milestone in our growth strategy.
“Their firm regional presence, paired with our localised, high-performing content, creates a powerful proposition that we believe will resonate strongly with players.”
Hugo Baungartner, CBO at Esportes da Sorte, added: “We are committed to offering our players engaging, high-quality gaming experiences, and partnering with RubyPlay represents an important step forward in that journey.
RubyPlay’s strong focus on Brazil and its investment in truly localised content make them a highly valuable partner, giving us confidence in the long-term success of this collaboration and in our continued growth within the regulated market.”
The post RubyPlay expands Brazilian presence through partnership with Esportes da Sorte appeared first on Americas iGaming & Sports Betting News.
QTech Games, the leading game aggregator focused on emerging markets, has announced a new partnership with Tequity, further enhancing its premium content portfolio. The agreement gives QTech’s operator partners access to Tequity’s dynamic White Label Originals suite—an innovative range of provably fair, customisable, and streamer-friendly games designed to drive next-generation engagement.
Driving Engagement with White Label Originals
Tequity’s White Label Originals has rapidly gained traction among operators and players alike. Built to be fully brandable and highly configurable, the portfolio empowers operators to tailor content to their unique audience while maintaining strong performance metrics.
The suite includes a collection of instant-win and fast-paced games across popular formats such as Crash, Mines, Plinko, and Dice. Operators can customise themes, adjust RTP settings, select max-win options, and choose between provably fair or traditional RNG models. This flexibility enables brands to differentiate themselves in competitive markets while meeting evolving player expectations.
A standout feature of the Originals portfolio is the introduction of Crypto Trading Games—a new series built around real-time cryptocurrency price movements. These fast, live-market experiences are aimed at players with a higher appetite for risk and offer operators a fresh, innovative product category that resonates strongly with crypto-savvy audiences.
Expanding Reach Across High-Growth Regions
The partnership significantly broadens Tequity’s footprint across high-growth territories, particularly in Africa and Latin America. By integrating into QTech’s expansive distribution network, Tequity gains access to some of the most promising emerging markets in the industry.
QTech Games has built its reputation as one of the fastest-growing aggregators in developing regions. Its platform offers a vast, localised gaming portfolio supported by native mobile apps, advanced reporting and marketing tools, and 24/7 local-language assistance—ensuring operators can maximise performance in diverse markets.
Leadership Perspectives
Dominic Sawyer, VP of Growth at Tequity, highlighted the strategic alignment between the two companies:
“QTech is a great partner for us. They work with ambitious operators in fast-growing markets, which is exactly where our Originals perform best. White Label Originals gives operators content they can truly make their own, and that translates directly into stronger engagement and repeat play.
We’re particularly excited to bring our Crypto Trading Games to QTech’s network. It’s a new style of gameplay that resonates strongly with crypto-native audiences and gives operators something genuinely different to offer their players. This partnership helps us extend our reach into new regions while staying focused on what we do best: building fast, brandable games that players actually want to come back to.”
Philip Doftvik, CEO of QTech Games, added:
“It’s another feather in the cap for our platform to have integrated more premium content from Tequity. White Label Originals is all about empowering the operator, and that’s a philosophy we’ve always shared at QTech Games. Their instant-win portfolio is fast, fun and provably fair—delivering frictionless, high-octane gameplay which deepens engagement and supports our partners’ acquisition and retention metrics. We’re excited to see how these games perform across a range of untapped markets, in some cases opening entirely new ground for Tequity.”
Strengthening Competitive Advantage
By adding Tequity’s White Label Originals to its elite content suite, QTech Games continues to reinforce its position as the go-to aggregator for emerging markets. The partnership not only enhances product diversity but also equips operators with flexible, high-engagement tools to scale revenue, attract new players, and drive repeat sessions in rapidly evolving regions.
The post QTech Games strengthens its elite suite with Tequity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blokotech, a leading innovator in iGaming software solutions, has entered a strategic partnership with the Digital division of Key2 Group to expand the international distribution of its StickyPlay suite.
The collaboration comes at a critical moment for the industry. As operators prepare for what many are calling the 2026 “efficiency crisis,” the focus is shifting from aggressive customer acquisition strategies to sustainable, long-term player retention. Rising Cost Per Acquisition (CPA) and declining Lifetime Value (LTV) are pressuring operators to rethink traditional bonus-heavy models.
StickyPlay is positioned as a transformative solution to this challenge. By integrating advanced gamification tools such as Plinko, LuckyWheel, and ScoreKing, the suite enables brands to engage players through interactive entertainment rather than costly promotional incentives. The result: turning marketing spend into immersive gaming experiences that drive loyalty.
A Smarter Alternative to Traditional Bonus Models
Operators are increasingly seeking more sustainable business models. StickyPlay replaces blanket bonus campaigns—often vulnerable to abuse—with a competition-driven and socially engaging rewards system. This shift enhances player experience while delivering measurable financial impact.
Data shows that integrating StickyPlay can generate structural bonus savings of between 8% and 10% of Gross Gaming Revenue (GGR), offering operators a powerful margin-protection strategy.
Salvatore Messina, Co-Founder and CEO of Blokotech, commented:
“Integrating StickyPlay aligns with our vision for the future of iGaming—where technology creates a healthier, more engaging, and ultimately more sustainable ecosystem. Millennials and Gen Z players are looking for social validation and fast-paced entertainment. StickyPlay meets these expectations while providing operators with a highly effective onboarding tool and a clear competitive edge through optimized promotional spend.”
Marco Gatti, General Manager of K2, added:
“We are proud to collaborate with Blokotech to introduce StickyPlay to the global market. Today’s operators face a bonus paradox: substantial spending to acquire players who often churn within 48 hours. StickyPlay helps build communities rather than chase short-term traffic. It’s not just about offering games—it’s about defending margins and transforming occasional players into loyal users, significantly reducing reliance on monetary bonuses.”
Redefining Sustainable Growth in iGaming
With acquisition costs climbing and retention becoming the new battleground, the Blokotech and K2 Digital partnership signals a strategic shift for the industry. By combining gamification, community-building, and financial efficiency, StickyPlay is setting a new standard for player engagement and long-term operator profitability.
The post Blokotech and K2 Digital unite to drive a new era of player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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