Press Releases
How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects
Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention.
This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo.
To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:
- The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
- The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.
The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”
The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come.
The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”
In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players.
Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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crypto sports betting
Mash.fun Expands Crypto Sports Betting with Player Props, Hits $1 Million in Trading Volume
Mash.fun, the innovative crypto-powered sports trading platform, has officially launched its first player props markets, giving users a new way to trade the performance of individual athletes.
The move comes as Mash.fun celebrates a major milestone, surpassing $1 million in total traded volume.
The new player props feature enables users to speculate on metrics like the aggregate minutes of goals scored by a specific player. For instance, if a player such as Erling Haaland scores in the 61st and 82nd minutes, the market settles at 143. This approach allows traders to long or short individual player performances, offering a more precise and interactive betting experience compared to traditional match outcomes.
“Player props are a natural evolution for Mash.fun, allowing our users to engage with sports betting in a more nuanced way,” said a spokesperson for Mash.fun. “Hitting $1 million in traded volume within weeks highlights strong demand for this innovative trading model.”
Mash.fun combines the user experience of top Gen Z trading apps with sports betting, featuring unique scalar markets, leveraged positions, and dynamic crypto charts. Built on the Solana blockchain, Mash.fun merges the speed and transparency of crypto with the excitement of live sports trading.
In addition to player props, Mash.fun recently introduced Shirts markets, where users trade indices based on the aggregate shirt numbers of goalscorers, further expanding its creative and engaging market offerings.
For more information, visit Mash.fun and explore the future of crypto sports trading
The post Mash.fun Expands Crypto Sports Betting with Player Props, Hits $1 Million in Trading Volume appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alternative Payment Methods
Paysafe and Pay.com Launch Strategic Partnership to Revolutionize Payment Orchestration
Paysafe (NYSE: PSFE), a global leader in payment solutions, has announced a landmark strategic partnership with Pay.com, a premier payment orchestration platform. The collaboration positions Paysafe as a recommended acquirer for card transactions while integrating its full suite of alternative payment methods (APMs) into the Pay.com ecosystem.
This partnership is designed to empower online merchants by combining Paysafe’s 30 years of processing expertise with Pay.com’s intelligent orchestration technology to maximize transaction success rates worldwide.
Enhancing Checkout with Intelligent Orchestration
Pay.com’s platform leverages advanced orchestration and a centralized risk engine to optimize every transaction. By including Paysafe as a core acquirer option, merchants across e-commerce, travel, regulated iGaming, and financial services can now access seamless credit and debit card processing.
Key benefits for merchants include:
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Increased Authorization Rates: AI-driven routing ensures transactions are sent to the acquirer most likely to approve them.
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Reduced Friction: A centralized risk engine filters out fraud without slowing down legitimate customers.
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Global Reach: Access to Paysafe’s extensive processing network covering 48 currencies and 260 payment types.
Expanding the APM Suite: Skrill, Neteller, and paysafecard
To provide consumers with total flexibility, Pay.com has integrated Paysafe’s flagship digital wallets—Skrill and Neteller—as well as the paysafecard eCash solution.
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Skrill & Neteller: Boasting over two decades of heritage and availability in 130 countries, these wallets are “trust-marks” for high-value players in the iGaming and trading sectors.
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paysafecard: This voucher-based solution enables the cash-focused and privacy-conscious consumer to transact online safely, effectively bridging the gap between physical cash and digital commerce.
Strategic Vision for 2026 and Beyond
The partnership is already operational, with several Pay.com merchants currently processing live transactions through Paysafe. The roadmap for 2026 includes onboarding 20+ additional major merchants by year-end, signaling a rapid scaling of the joint offering.
“Our collaboration will likely be a game-changer for online merchants,” said Rob Gatto, Chief Revenue Officer at Paysafe. “By optimizing payment routing and enhancing approval rates, we are helping merchants strengthen their checkouts and, ultimately, their customer relationships.”
Nicholas Banerjee, Chief Revenue Officer at Pay.com, added: “Integrating Paysafe into our platform enhances the advanced orchestration capabilities we provide, helping merchants optimize every transaction. This partnership ensures our customers benefit from greater flexibility across card payments and a wide range of alternative payment methods.”
About Paysafe and Pay.com
Paysafe is a leading payments platform connecting businesses and consumers across 260 payment types. Its core purpose is to enable seamless transactions through industry-leading capabilities in processing, digital wallets, and online cash solutions.
Pay.com is an innovator in payment orchestration, offering merchants full control to route transactions optimally using a self-service rule engine and a centralized token vault.
For more information, visit the official Paysafe website or explore the Pay.com platform.
The post Paysafe and Pay.com Launch Strategic Partnership to Revolutionize Payment Orchestration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Continent 8 Technologies
Continent 8 and CEO Michael Tobin claim number one spot in GamblingIQ’s global ‘Security 10’ rankings
Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, has been named number one in GamblingIQ’s prestigious ‘Security 10’ global rankings. CEO Michael Tobin is recognised as the top industry leader in security, trust and data integrity.
This accolade reinforces Continent 8’s position as the trusted provider of data centre services, cloud hosting, private connectivity, and cybersecurity solutions, underscoring its commitment to safeguarding operators, suppliers, and players in an increasingly complex and regulated digital landscape.
Continent 8 is the partner of choice for hundreds of leading operators, suppliers, and platform providers worldwide. From tier-one brands to emerging innovators, these companies depend on Continent 8’s secure, compliant, and resilient infrastructure to power their businesses and protect their players. Customers include FanDuel, Kambi, Sportingtech, Playtech, DraftKings, Alea, BetMGM, and more.
GamblingIQ stated: ‘Michael Tobin is one of gambling’s rare figures who combines respect with genuine popularity: a feat almost impossible in an industry as volatile and scrutinised as ours. His reputation isn’t built on flash or hype, but on steady, practical leadership, curiosity about technology, and an ability to make complex challenges seem manageable. Operators, regulators, suppliers and colleagues value his clarity, his evidence-backed thinking, and his long-term approach to partnerships. After nearly 30 years, his standing signals more than success: it reflects consistency of character, reliability and a human touch in a sector that often forgets both.’
Michael Tobin, CEO and Founder of Continent 8 Technologies, commented: “Security and trust are the cornerstones of iGaming – they are the principles on which I founded Continent 8. This recognition from GamblingIQ is a testament to our team’s relentless focus on safeguarding the industry and enabling our customers to innovate with confidence. Congratulations to all the other companies listed in the Security 10.”
The post Continent 8 and CEO Michael Tobin claim number one spot in GamblingIQ’s global ‘Security 10’ rankings appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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