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How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects

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Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention. 

This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo. 

To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:

  • The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
  • The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.

The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”

The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come. 

The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”

In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players. 

Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Light & Wonder rolls out TimeLink Pyramid Dawn via Lightning Box

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Light & Wonder, Inc. (NASDAQ: LNW) has released TimeLink Pyramid Dawn, the first title in its new TimeLink franchise from in-house studio Lightning Box, with an exclusive rollout to Caesars customers in New Jersey, Michigan, Pennsylvania, and Ontario.

The 1024-ways slot introduces a “Perceived Persistence” mechanic and a new take on Cash on Reel Respin. In the base game, Active Rings can land on reels 0 and 6 and hold for three spins. When a Scatter Train aligns with a ring, base game respins are triggered, awarding Cash Prizes on reels 1 to 5 with a random chance for wins to repeat up to nine times. Scatter Trains may also build the Time Train Meter, which triggers the TimeLink Feature when full.

During the TimeLink Feature, players start with three spins and up to five Active Rows. Scatter Trains that land in an inactive ring activate the row and reset the counter, with Cash Prizes collected and awarded at the end. Scatter Clocks can upgrade values, while Scatter Jackpot symbols unlock the Jackpot Collection, which is played once TimeLink concludes.

The Jackpot Collection includes fixed and progressive prizes, with Mega, Grand and Major operating as progressive jackpots and Mini and Minor as fixed awards. Light & Wonder said the progressives are reseeded automatically after each win. The title also includes a Free Games feature triggered by Bonus Scatters, awarding eight Free Games with retriggers available, plus Wild 2x and Wild 3x multipliers that can combine.

Michael Maokhamphiou, Studio Director at Lightning Box, said: “TimeLink Pyramid Dawn is an exciting first step for this new franchise.

“We have built a mechanic that keeps momentum high across gameplay, while combining it with jackpots and features that add real commercial weight for our operator partners.”

The post Light & Wonder rolls out TimeLink Pyramid Dawn via Lightning Box appeared first on Americas iGaming & Sports Betting News.

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Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas

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Affiliate says it has upgraded its Media Cruiser platform to support prediction market acquisition as partners expand beyond sports betting and casino.

Media Troopers said it reinforced its focus on prediction markets during the 2026 Bitcoin Conference, held April 27 to April 29 at The Venetian Resort in Las Vegas.

The digital marketing and customer acquisition group said it is seeing demand from long-standing operator partners that are expanding into prediction markets alongside sports betting and casino gaming, and positioned its attendance at the event as an opportunity to engage with platforms operating at the intersection of gaming and crypto.

“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”

The company said it has updated its infrastructure in recent months to support prediction market traffic across its network, including enhancements to its proprietary marketing technology platform Media Cruiser. Media Troopers said the updates are intended to provide operators with more detailed targeting, audience segmentation, and acquisition strategies.

“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.” Media Troopers said it aims to support operators expanding into prediction markets across North America and other markets.

The post Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas appeared first on Americas iGaming & Sports Betting News.

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AGS Interactive Announces Launch of Cash Cow Bonus Wheel

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AGS yesterday announced the launch of Cash Cow Bonus Wheel™ marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board™ will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All ™ notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

 

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

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