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How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects

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Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention. 

This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo. 

To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:

  • The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
  • The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.

The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”

The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come. 

The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”

In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players. 

Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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SEON adds MCP server and new AI tools for fraud and AML teams Subheadline

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Updates include Network Detection, AI Chart Builder and an AI Playbook, with integrations for third-party AI tools via the MCP standard.

SEON has rolled out new AI capabilities for its fraud prevention and AML compliance platform, including a Model Context Protocol (MCP) server designed to connect SEON data to external AI tools. The company said the MCP server, Network Detection, AI Chart Builder and an AI Playbook for Risk and Compliance Teams are available now to SEON customers.

The MCP server is positioned as a way for analysts to use third-party AI tools while pulling investigation context from SEON. SEON said analysts can connect tools including Claude, ChatGPT, Gemini and Microsoft Copilot to “900+ real-time risk signals spanning identity, device, behavioral, AML and IP data,” with signals accessible “in a single call” via the open MCP standard.

“The software world is moving toward a headless model, where teams don’t need to live inside a vendor’s dashboard to get full control over data and functionality,” said Tamas Kadar, CEO and Co-Founder, SEON. “Our job is to be the best command center for fraud, risk and compliance intelligence. We’re giving analysts the freedom to use whichever AI tools work best for them.”

SEON also introduced Network Detection and AI Chart Builder inside its platform. Network Detection builds on SEON’s network analysis features released last year, and “continuously scans the last two months of transactions across devices, emails, phone numbers and IP addresses” to surface suspicious clusters. AI Chart Builder generates data visualizations from natural-language questions using live SEON data, targeting reporting and dashboarding needs typically handled through BI teams or spreadsheet exports.

Customer TurboTenant said it is already using the MCP approach in production workflows. “The SEON MCP integration has fundamentally changed how our risk analysts operate,” said Eric Taylor, Manager of Trust and Safety, TurboTenant. “Before, they had to manually pull data across multiple systems to piece together what happened. Now, we pull a user’s entire platform journey and all of SEON’s risk signal context directly into Claude, and AI connects the dots on complex fraud patterns without us doing that assembly. It’s opened up OSINT capabilities that wouldn’t have been possible before.”

To support adoption, SEON said it is shipping an AI Playbook for Risk and Compliance Teams alongside the releases, including “pre-built agentic skills” such as a fraud analyst daily briefing and a decline spot-check, compatible with the MCP server. “SEON opening its data layer to any AI we want to use is exactly the kind of architectural decision that fits where the market is going,” said Mostafa Hassanin, CISO, SMG Marketplace.

The post SEON adds MCP server and new AI tools for fraud and AML teams Subheadline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SEON Expands AI Capabilities Inside the Platform and Through Any External AI Tool

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New MCP server, Network Detection, AI Chart Builder and AI Playbook give fraud and AML teams more ways to put AI to work

SEON, the AI Command Center for Fraud Prevention and AML Compliance, has built a platform where flexibility is an accent of its architecture. With SEON, customers can ingest any custom field or data type, build any rule or alert they need, and investigate in system driven workflows that represent the way their team operates. Most importantly, they can choose a rules-based policy, one driven by AI or a hybrid decisioning model that leverages both. SEON has the capabilities to meet teams how and where they actually operate.

Today, the company extends that same flexibility to the use of AI in the fight against fraud and financial crimes. A Model Context Protocol (MCP) server opens SEON’s data layer to whichever AI tool a team prefers. Two additional capabilities, Network Detection and AI Chart Builder, connect SEON’s existing capabilities in automation and business intelligence. To support adoption, an AI Playbook for Risk and Compliance Teams ships alongside them, giving customers a practical starting point for putting their MCP connection to work quickly.

Access to AI Has Outpaced Access to Risk Data

For most fraud and AML teams, AI is accessible but still hard to put to real work. Analysts have ChatGPT, Claude or Gemini at their fingertips. What they don’t have is a clean way to get their investigation data into those environments. Instead, they manually paste in transaction records, customer profiles and risk signals, losing context at every step and creating security risks for their organization. According to the 2026 Fraud and AML Leaders Report, 98% of fraud and AML leaders are already using AI in their workflows. The tools are there. The data pipeline is not.

An Open Foundation for Any AI Tool

SEON’s MCP server addresses that gap. Analysts can link Claude, ChatGPT, Gemini, Microsoft Copilot or any custom agent to SEON’s 900+ real-time risk signals spanning identity, device, behavioral, AML and IP data. All signals are accessible in a single call, so the AI spends its token budget and processing time on analysis rather than pulling data from multiple systems. Because the integration uses the open MCP standard, customers are free to use whatever works best today and switch to a stronger option tomorrow without rebuilding anything.

“The software world is moving toward a headless model, where teams don’t need to live inside a vendor’s dashboard to get full control over data and functionality,” said Tamas Kadar, CEO and Co-Founder, SEON. “Our job is to be the best command center for fraud, risk and compliance intelligence. We’re giving analysts the freedom to use whichever AI tools work best for them.”

“The SEON MCP integration has fundamentally changed how our risk analysts operate,” said Eric Taylor, Manager of Trust and Safety, TurboTenant. “Before, they had to manually pull data across multiple systems to piece together what happened. Now, we pull a user’s entire platform journey and all of SEON’s risk signal context directly into Claude, and AI connects the dots on complex fraud patterns without us doing that assembly. It’s opened up OSINT capabilities that wouldn’t have been possible before.”

Meeting Teams Where They Are

Some customers are ready to run their entire risk operation through an agentic platform. Others want AI working inside the SEON interface they already use. Most are somewhere in between. SEON supports all team preferences, whether they work inside the platform or outside it.

Network Detection builds on the network analysis SEON released last year, including Similarity ranking and the Network graph. It continuously scans the last two months of transactions across devices, emails, phone numbers and IP addresses to identify clusters that are only suspicious when viewed together. Coordinated fraud rings and money laundering networks now surface before an analyst opens an alert.

AI Chart Builder turns natural-language questions about your business into instant data visualizations. Analysts no longer wait on business intelligence teams for dashboard projects or are forced to rebuild reports from spreadsheet exports. They ask a question and the chart appears, built on live SEON data.

These join an AI portfolio SEON has shipped over the past year. Existing capabilities include AI-assisted rule creation, scoring insights, AML screening analysis, automated case summaries and regulatory report generation.

“The next generation of fraud and KYC challenges won’t look like the last one. AI agents will interact with our marketplaces as customers, and AI agents will be used to impersonate and exploit our customers as well. Our team needs an intelligence foundation that’s ready for both,” said Mostafa Hassanin, CISO, SMG Marketplace. “SEON opening its data layer to any AI we want to use is exactly the kind of architectural decision that fits where the market is going.”

A Fast-Start Kit for Teams Ready to Build

To help teams get started quickly, SEON is also releasing an AI Playbook for Risk and Compliance Teams. The playbook is a practical guide to connecting AI tools to SEON and building investigation workflows that match how analyst teams actually operate. It ships with pre-built agentic skills, including a fraud analyst daily briefing and a decline spot-check, both compatible with SEON’s MCP server and ready to deploy on day one.

The MCP server, Network Detection, AI Chart Builder and AI Playbook are available now to SEON customers.

 

The post SEON Expands AI Capabilities Inside the Platform and Through Any External AI Tool appeared first on Americas iGaming & Sports Betting News.

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EGT Digital

EGT Digital Brings Operators the Ultimate Advantage Ahead of the World Cup

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Having the World Cup on the horizon, sportsbook operators are once again preparing for the intense demands that come with peak sporting activity, including surging traffic, increased betting volume, and sustained operational pressure.

EGT Digital’s Sportsbook enables Operators to navigate high-demand periods with stability, flexibility, and control.

Major sports events do not introduce new challenges. They amplify existing ones. Platform performance is tested, trading teams operate under pressure, and retention becomes just as critical as acquisition.

Performance When It Matters Most

EGT Digital’s Sportsbook is designed to perform when expectations are the highest. Built on cloud-native best practices and out-of-the-box scalability, our solution empowers operators to manage peak traffic and continuous activity while ensuring stability and reliability.

Turning Traffic into Long-Term Value

While major events drive player acquisition, long-term value depends on retention. Sportsbook equips operators with a fully configurable set of promotional tools designed to sustain engagement during high-activity periods without adding operational complexity.

Features such as Adjustable Margins, Boosted Bet Builders, Dynamic Parlays, Progressive Jackpot, Early Payouts, Acca Insurance, Price Boosts, and Free Bets give operators the flexibility to tailor campaigns in real time according to player behavior and market dynamics.

Built with automation in mind, the system allows precise control across player segments, sports, and events – helping operators transform traffic spikes into sustained player loyalty.

Flexible Trading, Controlled Risk

High-volume events place trading operations under constant pressure. EGT Digital’s Sportsbook supports both managed and hybrid trading models, giving Operators the flexibility to choose the level of control and support that best fits their business.

Teams are able to manage risk effectively, protect margins, and stay focused without sacrificing the players experience and expectations even during the most demanding schedules and fixtures.

Your Brand, Your Rules.

With EGT Digital’s Next Gen AI CMS, operators can seamlessly manage every aspect of their Sportsbook’s look and behavior, tailoring the experience to specific markets without relying on one-size-fits-all solutions.

One Platform Across Channels

Player behaviour during major events is fluid, with customers moving between Online and Retail environments. EGT Digital’s Sportsbook provides a unified experience across channels, delivering one platform and one operational view.

The post EGT Digital Brings Operators the Ultimate Advantage Ahead of the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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