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How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects

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Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention. 

This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo. 

To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:

  • The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
  • The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.

The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”

The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come. 

The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”

In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players. 

Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership

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The Professional Fighters League (PFL) today announced a strategic agreement with Sportradar for global betting data and betting streaming rights, marking a major evolution in how fans engage and experience the excitement of the PFL.

The exclusive agreement establishes Sportradar as a foundational pillar of the PFL’s global betting and gaming strategy, spanning the full betting lifecycle, from official data and pricing to live streaming, in-play markets, and real-time fan experiences. Together, PFL and Sportradar are delivering one of the most advanced and integrated betting ecosystems available in professional mixed martial arts.

The distribution of PFL betting content and AV content to Sportradar’s global network of 800 sportsbook operators creates additional opportunities for the League to engage with fans worldwide and opens new revenue generating opportunities.

Sportradar’s access to official PFL data fuels a comprehensive range of in-play betting markets, including innovative next generation solutions such as the League’s first-ever official real-time betting product to unlock live wagering opportunities during fights.

Furthermore, Sportradar distributes the official PFL stream to licensed sportsbooks worldwide through its Watch & Bet network. This allows operators to offer live PFL fights within regulated betting environments, driving increased visibility for the league and incremental betting engagement across global markets.

“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league,” said PFL CEO John Martin. “From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”

Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, said: “The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well positioned to help the League capture that fan interest. We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”

Strategically, the partnership supports revenue growth, drives increased betting activity and global handle, and enhances fan engagement through immersive, real-time experiences. It plays a central role in expanding the PFL’s audience and commercial footprint heading in 2026 and beyond.

The post Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership appeared first on Americas iGaming & Sports Betting News.

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RLX Gaming expands US reach through Fanatics Casino launch

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RLX Gaming, the iGaming aggregator and supplier of unique content, has successfully launched its comprehensive content portfolio with Fanatics Casino in the United States.

RLX Gaming’s extensive library of in-house and third-party titles is now available to Fanatics Casino players in New Jersey and Pennsylvania, following a soft launch in the Keystone State.

Top-performing RLX Gaming slots including Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby have been rolled out, alongside a wide selection of other releases from some of the industry’s most creative studios.

Fanatics Casino is available in Michigan, New Jersey, Pennsylvania and West Virginia on iOS and Android and offers players a chance to explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

The latest pivotal partnership reaffirms RLX Gaming’s dedication to providing dynamic, global-ready content that drives innovation in the online casino sector.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America.

“Fanatics Casino’s focus on delivering outstanding entertainment is perfectly aligned with our core mission, and we are excited to bring our engaging slot experiences to its players in New Jersey and Pennsylvania.”

Kieron Shaw at Fanatics Casino, added: “We are delighted to integrate RLX Gaming’s extensive and captivating portfolio into our platform. This collaboration strengthens our commitment to offering a premier online casino experience, guaranteeing our players access to top-tier titles with a proven resonance for players across New Jersey and Pennsylvania.”

The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Americas iGaming & Sports Betting News.

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Belatra celebrates 33rd anniversary at SiGMA South America

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Belatra Games, the specialist online slots developer, is marking its 33rd anniversary at this year’s SiGMA South America, taking place in São Paulo, Brazil, where the company will welcome partners, clients, and industry friends to celebrate the milestone at Booth M70.

The event provides the perfect backdrop for Belatra to reflect on more than three decades of innovation in the global iGaming industry. Since its founding, the company has earned a reputation for creating engaging and immersive gaming experiences, powered in part by long-standing partnerships across international markets.

Visitors to the Belatra stand will have the chance to meet the LatAm team based in Buenos Aires, led by Head of Accounts LatAm Lucila M. Barletta, and discover more about the company’s latest titles and the opportunities emerging across LatAm. Members of Belatra’s European team will also be present in São Paulo to celebrate the milestone together with partners and guests.


To mark the occasion, Belatra will also host a special stand celebration, inviting guests to raise a glass with the team while taking part in an exclusive booth giveaway featuring a selection of prizes.

Celebrations will take place during the exhibition at Booth M70 at the Transamérica Expo Center, where Belatra is excited to welcome industry partners and celebrate 33 years of innovation together.

Sergey Chernyavski, Belatra Games’ CCO, said: “Celebrating 33 years of Belatra at SiGMA South America is a special moment for our team. A huge part of our success has been inspired by relationships within the iGaming community and events like this give us a chance to say thanks to our partners and friends. LatAm and Brazil are big markets for us and we look forward to showcasing our latest titles and plans for the region.”

The post Belatra celebrates 33rd anniversary at SiGMA South America appeared first on Americas iGaming & Sports Betting News.

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