Press Releases
How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects
Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention.
This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo.
To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:
- The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
- The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.
The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”
The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come.
The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”
In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players.
Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Carousel Bar Las Vegas
Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s Carousel Bar
The festive spirit of St. Patrick’s Day returns to downtown Las Vegas as the Plaza Hotel & Casino prepares to host its annual celebration at the dazzling Carousel Bar. Set beneath the venue’s iconic illuminated dome, the popular holiday gathering promises lively entertainment, themed cocktails, and a vibrant atmosphere for visitors and locals alike.
Beginning at 4 p.m. on Tuesday, March 17, the Carousel Bar will transform into a spirited St. Patrick’s Day destination featuring festive décor, upbeat music, and drink specials inspired by Irish tradition. The celebration takes place just steps away from the bustling Fremont Street Experience, making it an ideal stop for anyone exploring downtown Las Vegas during the holiday.
A Festive Downtown Celebration
Each year, St. Patrick’s Day brings an influx of revelers to Las Vegas, and the Plaza’s Carousel Bar has quickly become one of downtown’s standout locations to mark the occasion. Known for its visually striking design and lively ambiance, the bar sits beneath the Plaza’s glittering dome and features large-scale animated elements that create an immersive party atmosphere.
For the holiday celebration, guests can expect Paddy Party Music Hits filling the air, creating the soundtrack for an evening of Irish-inspired fun. The event will also feature festive backdrops designed for selfies and group photos, allowing visitors to capture memories of the celebration against colorful St. Patrick’s Day-themed visuals.
The Carousel Bar’s unique setting makes it particularly appealing for social gatherings, whether visitors are celebrating with friends, colleagues, or fellow tourists exploring the entertainment offerings of Fremont Street.
Special St. Patrick’s Day Drink Menu
No St. Patrick’s Day party would be complete without themed drinks, and the Plaza’s Carousel Bar will offer a lineup of festive specials designed to complement the celebration.
Guests can enjoy Guinness Draught for $8, a classic choice synonymous with Irish heritage and St. Patrick’s Day festivities worldwide. For those looking to sample something stronger, the bar will also offer St. Paddy Irish whiskey shots for $4, providing a quick and spirited toast to the holiday.
Another popular option on the menu is the Irish Car Bomb for $10, a well-known celebratory cocktail that combines Irish stout with whiskey and cream liqueur for a rich and indulgent experience.
For those who prefer a cocktail with a festive twist, the bar will feature the Irish Mule, a vibrant green drink made with ginger beer, Jameson Irish Whiskey, and fresh lime. Priced at $10, this specialty cocktail adds a refreshing and colorful option to the St. Patrick’s Day lineup.
Together, these drink specials provide a range of options designed to suit every taste while embracing the flavors traditionally associated with Irish celebrations.
A Unique Venue in Downtown Las Vegas
The Carousel Bar has become one of the most visually distinctive attractions at the Plaza Hotel & Casino. Its animated elements and glowing dome create a lively centerpiece that draws attention from visitors exploring the property and nearby Fremont Street.
During major holidays and events, the bar often becomes a focal point for celebrations, offering a social space where guests can enjoy themed entertainment and drinks in a lively environment. St. Patrick’s Day is one of the venue’s most anticipated events, bringing together locals and tourists eager to celebrate Irish culture and tradition.
The location also offers easy access to the Fremont Street Experience, one of downtown Las Vegas’ most popular entertainment districts. Visitors can seamlessly move between live music, street performances, casinos, and bars, making the Carousel Bar party a convenient stop within a larger night out in the city.
Capturing the Spirit of St. Patrick’s Day
St. Patrick’s Day celebrations have grown into a global phenomenon, with cities around the world hosting parades, parties, and cultural events honoring Irish heritage. In Las Vegas, where entertainment and nightlife thrive year-round, the holiday provides yet another opportunity for venues to create immersive and memorable experiences.
The Plaza Hotel & Casino embraces this tradition by hosting an event that combines festive décor, themed drinks, and music that encourages guests to embrace the celebratory mood. The addition of photo-friendly backdrops further enhances the experience, allowing attendees to share their celebrations across social media.
For visitors seeking a lively but approachable party atmosphere, the Carousel Bar’s St. Patrick’s Day event offers a welcoming environment where the focus remains on socializing, enjoying drinks, and celebrating the holiday spirit.
A Downtown Destination for Holiday Fun
As St. Patrick’s Day approaches, the Plaza Hotel & Casino once again positions itself as a destination for festive gatherings in downtown Las Vegas. The combination of themed cocktails, music, and the visually captivating Carousel Bar setting creates an experience designed to stand out among the city’s many holiday celebrations.
Whether guests are longtime Las Vegas locals or tourists exploring the city’s historic downtown district, the party promises an energetic environment filled with Irish-inspired charm.
With its vibrant atmosphere and convenient location near the Fremont Street Experience, the Carousel Bar at the Plaza Hotel & Casino provides the perfect setting to raise a glass, enjoy festive drinks, and celebrate St. Patrick’s Day in true Las Vegas style.
The post Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s Carousel Bar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s glittering Carousel Bar
The Plaza Hotel & Casino will host its annual St. Patrick’s Day party at Carousel Bar under its iconic glimmering dome starting at 4 p.m. on Tuesday, March 17.
The party at Carousel Bar will include Paddy Party Music Hits, festive backgrounds for selfies and group photos, and drink specials, including Guiness Draught ($8), St. Paddy Irish whiskey shot ($4), Irish car bombs ($10), and an Irish Mule, a specialty green cocktail made with ginger beer, Jameson Irish Whiskey, and lime ($10).
With its larger-than-life animated elements, Carousel Bar will be the centerpiece of the holiday party located underneath the glittering lights of the Plaza’s dome – the perfect location to celebrate the spirit of the Irish just steps away from the Fremont Street Experience.
The post Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s glittering Carousel Bar appeared first on Americas iGaming & Sports Betting News.
EveryMatrix
EveryMatrix expands global lottery footprint with NASPL membership
EveryMatrix has extended its global national lottery reach, and further reinforced its ongoing commitment to the North American market, by becoming a member of the North American Association of State & Provincial Lotteries (NASPL).
NASPL membership reflects the premium provider’s long-term commitment to supporting public-sector lotteries as it expands its presence across the continent and further strengthens its visibility and credibility within the US lottery ecosystem.
Multiple US lotteries are investing or exploring investments in digital technology and omnichannel player engagement, with a focus on responsible gaming, areas in which EveryMatrix has extensive experience and success with large-scale European partners.
The tier-1 turnkey platform technology supplier counts some of Europe’s largest lotteries among its biggest customers and is an established Associate member of both the World Lottery Association (WLA) and European Lotteries (EL).
It joined CIBELAE as an Associate member in August 2025, the official branch of the WLA for 80 Hispanic American speaking countries, including Latin and Central America, Spain, and Portugal.
EveryMatrix has rapidly grown to become one of the most trusted, tier-1 B2B platform technology providers by state lotteries across global regulated markets. It works closely with leading European national lotteries including Veikkaus (Finland), Norsk Tipping (Norway), OPAP (Greece), National Lottery Malta, Danske Spil (Denmark), and Szerencsejáték Zrt. (Hungary).
Nikolina Gabelica, Head of Lottery, EveryMatrix, said: “For EveryMatrix, joining NASPL is about long-term commitment. We work closely with several leading European national lotteries and understand the balance between innovation, regulation, and public responsibility.
“Combined with our broader experience across regulated iGaming markets globally, we bring practical insights and advanced technology to the US lottery community, and we are looking forward to building and further developing meaningful relationships there.”
The post EveryMatrix expands global lottery footprint with NASPL membership appeared first on Americas iGaming & Sports Betting News.
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