Press Releases
How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects
Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention.
This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo.
To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:
- The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
- The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.
The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”
The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come.
The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”
In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players.
Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Crypto
Paysafe launches Pay with Crypto solution to meet US iGaming market demand
Paysafe (NYSE: PSFE), a global payments platform, today announced the launch of Pay with Crypto, a new crypto payment method for iGaming operators and daily fantasy sports brands in the U.S. market. Powered by MoonPay, the leader in global crypto payments and stablecoin infrastructure, Pay with Crypto allows iGaming brands’ customers to use their preferred stablecoin or cryptocurrency to effortlessly fund their player accounts, where permitted.
With a reported ~70.4m American adults owning cryptocurrency and with Paysafe’s own research indicating that 83% of U.S. players have appetite for crypto payments, the company has responded to meet this demand with Pay with Crypto. Whether a player wants to fund their iGaming account using USD Coin (USDC), another stablecoin, or any major cryptocurrency, Paysafe’s new payment option for operators’ cashiers enables their crypto deposit to be rapidly converted to U.S. dollars to allow play.
After selecting Pay with Crypto and their preferred stablecoin or cryptocurrency, players simply connect their crypto or custodial wallet to fund the deposit, with the MoonPay Commerce Checkouts technology also supporting transactions via QR code using users’ phones. Once transactions have been verified, Pay with Crypto instantly converts crypto deposits into U.S. dollars to fund the player account.
The flexibility embedded in the Pay with Crypto solution also extends to operators, which can choose to settle payments almost instantly in stablecoins in their business’s crypto wallet, or settle in U.S. dollars or any major fiat currency through MoonPay’s Virtual Accounts powered by Iron.
Operators can upgrade their cashiers with Pay with Crypto through a single, streamlined integration of the Paysafe Gateway, which has been developed specifically for iGaming and leverages the company’s 30 years’ global experience. With the Gateway already boasting frictionless card payments, the Skrill digital wallet, the PaysafeCash eCash solution, a Pay by Bank product, and 30+ local payment methods, the addition of Pay with Crypto sees Paysafe continue to diversify its offering to meet evolving transactional preferences.
Zak Cutler, President of Global Gaming at Paysafe, said: “Galvanized by the growing popularity of stablecoins, cryptocurrency is evolving in the U.S. from an investment asset into a unit of value for payments, and we’re seeing this shift gather pace in the country’s iGaming market. Against this backdrop, we’re delighted to unveil Pay with Crypto, a forward-thinking solution that strongly positions U.S. operators for their customers’ changing transactional preferences – the future of how they pay when they play.”
Ivan Soto-Wright, Founder and CEO of MoonPay, commented: “Crypto rails are making payments faster and more efficient, and our job is to close the gap between this technology and real-world utility. People shouldn’t have to convert their digital assets just to make a purchase – they want to use what they already have. Paysafe brings that experience to more people through trusted, regulated platforms.”
The post Paysafe launches Pay with Crypto solution to meet US iGaming market demand appeared first on Americas iGaming & Sports Betting News.
AFLE
AFLE and SCCG Management Announce Strategic Partnership to Build Gaming and Fan Engagement Ecosystem Ahead of Inaugural Season
The American Football League Europe (AFLE) and SCCG Management, a leading advisory firm in the global gaming industry, have announced a strategic partnership ahead of the league’s inaugural season in May 2026. As part of the agreement, SCCG Management Founder and CEO Stephen Crystal has been appointed Senior Vice President Gaming of the AFLE, where he will lead all gaming-related business development and commercial partnership initiatives.
Building a gaming strategy from the ground up
Together, the AFLE and SCCG Management will develop and execute a comprehensive gaming and sports betting strategy for the league. This includes the establishment of official betting partnerships, affiliate programs, and sponsorship-driven revenue opportunities designed to strengthen fan engagement and support the long-term commercial growth of the league and it‘s eight member clubs.
Leading the way in gaming expertise
SCCG Management brings more than 34 years of experience in the global gaming industry, with offices across North America, Latin America, Africa, Asia, Europe and Brazil. The firm works with over 130 client-partners across diverse iGaming verticals and specializes in strategic growth, sports wagering and technology-driven fan experiences.
In his new role, Stephen Crystal will focus on securing and managing relationships across sportsbooks, gaming operators, affiliate networks and betting media partners, while ensuring full alignment with regulatory frameworks across European markets.
A league built for the modern era
The AFLE is a newly formed professional American football league dedicated to building a sustainable, team-driven competition across Europe. With franchises in Germany, Austria, Poland, Switzerland, France, Italy and the United Kingdom, the league is designed for scalability, media integration and international fan engagement from day one. Operating under an investor-backed structure with collaborative input from all league stakeholders, the AFLE was founded on principles of transparency, long-term development and professional governance.
That foundation makes gaming integration a natural next step. As global demand for sports betting content continues to grow, the AFLE is positioned to embed gaming partnerships directly into its commercial strategy from inception, creating new revenue streams while expanding it‘s reach to fans across European markets.
What the partnership means to both sides
Stephen Crystal, Founder and CEO of SCCG Management, said: “This is a rare opportunity to help build a professional sports league with gaming and fan engagement fully integrated into its foundation. AFLE has the structure, vision, and market timing to become a major force in international sports. We’re excited to lead the development of its gaming ecosystem and establish partnerships that drive meaningful, long-term value for the league and its stakeholders.”
Moritz Heisler, COO and Managing Director of the AFLE, added: “Partnering with SCCG Management is a significant step in building the commercial infrastructure of the AFLE from day one. Gaming and sports betting are a natural part of modern fan engagement, and having Stephen Crystal lead this space gives us the right expertise and industry network to do it properly. We are building a league for the long term, and these kinds of strategic partnerships are exactly what will make that possible.”
With the inaugural season just weeks away, this partnership marks an important step in the AFLE’s commercial journey. Together, the AFLE and SCCG Management are laying the groundwork for a gaming ecosystem that is built to grow alongside the league and deliver lasting value for fans, clubs and partners across Europe.
The post AFLE and SCCG Management Announce Strategic Partnership to Build Gaming and Fan Engagement Ecosystem Ahead of Inaugural Season appeared first on Americas iGaming & Sports Betting News.
Diego Van Meerbeke
InsightPlay.ai Strengthens Commercial Leadership with Appointment of Diego Van Meerbeke
InsightPlay.ai has appointed Diego Van Meerbeke as Commercial Director as the company accelerates its expansion across Latin America and key regulated markets.
InsightPlay.ai is an AI engagement platform helping companies manage real-time customer interaction at scale, with strong traction in iGaming.
Van Meerbeke joins from Better Collective, where he led commercial efforts across Spanish-speaking LATAM, working closely with operators and driving revenue growth in a highly competitive affiliate ecosystem. He previously held roles at The Walt Disney Company and ESPN, building a strong background in media sales and partnerships.
His appointment comes as InsightPlay moves from early traction to commercial scale following its recent seed round and deployment of AI-driven engagement solutions across multiple markets.
“Diego understands how this industry actually works, from both the media and operator side,” said Javier Troncoso, CEO of InsightPlay.ai. “We’re building the layer that manages real-time interaction between brands and their customers.”
InsightPlay’s platform enables operators to engage users across voice, messaging and digital channels, handling thousands of interactions daily and driving measurable impact in reactivation, onboarding and retention .
While the company’s initial growth has been driven by iGaming, the same infrastructure is already being explored across other industries where real-time customer interaction directly impacts revenue.
“Most of the industry is still focused on acquisition,” said Diego Van Meerbeke. “The real opportunity is what happens after that.”
Van Meerbeke will lead commercial strategy, operator partnerships and enterprise deals as the company expands across LATAM, North America, Europe and Asia.
The post InsightPlay.ai Strengthens Commercial Leadership with Appointment of Diego Van Meerbeke appeared first on Americas iGaming & Sports Betting News.
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