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Swintt partners with Bragg Gaming Group to expand regulated markets presence
In-demand software studio teams up with leading iGaming technology and content provider to gain further access to online casino operators throughout the Netherlands and beyond
Having ended 2022 with a flurry of new partnership deals that have strengthened the brand’s presence in several key iGaming markets worldwide, Swintt has picked up where they left off last year by today announcing another significant collaboration with Bragg Gaming Group. Under the terms of the new deal, Swintt will work with the renowned iGaming technology and content provider to ensure titles from both its Premium and Select ranges will be available at Bragg-powered online casinos – particularly those in the Netherlands, where Bragg has a large network of platform customers.
This means that Dutch customers at all of Bragg’s online casino partners will now be able to access a wide and richly varied selection of over 150 Swintt releases, with these covering everything from classic games that replicate the land-based casino experience to immersive modern video slots.
With the former proving particularly popular at Netherlands-based online casinos, Dutch players will be able to enjoy exciting entries in the ‘Books’ series such as Master of Books Unlimited and Seven Books Unlimited, as well as recent Premium releases like the prize-packed Seven Seven Pots and Pearls. All of these games combine the familiar fruit-themed symbols and iconic sounds of classic land-based slot machines with innovative features such as Free Spins with expanding wilds and instant-win respins, meaning customers always get an intuitive experience that is as rewarding as it is easy to play.
If a modern video slot experience is more to their liking, however, players at Bragg-powered online casino sites will also be pleased to discover the exciting range of Swintt Select slots that they now have available to them. These include popular titles in Swintt’s “Xtra” series such as Aloha Spirit XtraLockTM and Monster Disco XtraHoldTM as well as the celebrity-endorsed hit, The Crown starring Vinnie Jones.
With each of these titles boasting its own distinct theme, art style and range of innovative bonus mechanics, slots in the Swintt Select line-up are able to offer something completely unique to players and provide an exciting gameplay experience they simply won’t find with any other software provider.
As such, the collaboration between Swintt and Bragg Gaming Group looks set to be hugely beneficial for both parties, with Swintt able to further extend its market outreach and connect with new customers in the Netherlands and beyond, while Bragg builds on its reputation for providing an unrivalled game selection to its partners that includes titles from the industry’s most sought-after software providers.
David Mann, Chief Executive Officer at Swintt, said: “Having worked so hard in 2022 to raise the profile of our brand in a number of key iGaming markets, Swintt is delighted to kick off the new year by teaming up with a company of the stature of Bragg Gaming Group. The collaboration will enable Swintt to capitalise on increased market access by connecting with Bragg’s numerous online casino partners and offering our award-winning selection of slots to their customers, particularly in the Netherlands, where Bragg Gaming Group has an incredible network of clients.”
Lara Falzon, President and COO of Bragg Gaming Group, said: “Over the last year, Bragg Gaming Group has enjoyed remarkable success in the Netherlands, establishing access to a broad network of Dutch online casino players via our PAM and content offering.
“Being able to provide access to the industry’s most sought-after suppliers is absolutely key to this and by adding Swintt Premium and Swintt Select slots to our industry-leading platform offering, we’ll be able to provide further choice to our casino clients and enable them to offer even more exciting games to their customers.”
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Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.
SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”
The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.
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