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Swintt partners with Bragg Gaming Group to expand regulated markets presence
In-demand software studio teams up with leading iGaming technology and content provider to gain further access to online casino operators throughout the Netherlands and beyond
Having ended 2022 with a flurry of new partnership deals that have strengthened the brand’s presence in several key iGaming markets worldwide, Swintt has picked up where they left off last year by today announcing another significant collaboration with Bragg Gaming Group. Under the terms of the new deal, Swintt will work with the renowned iGaming technology and content provider to ensure titles from both its Premium and Select ranges will be available at Bragg-powered online casinos – particularly those in the Netherlands, where Bragg has a large network of platform customers.
This means that Dutch customers at all of Bragg’s online casino partners will now be able to access a wide and richly varied selection of over 150 Swintt releases, with these covering everything from classic games that replicate the land-based casino experience to immersive modern video slots.
With the former proving particularly popular at Netherlands-based online casinos, Dutch players will be able to enjoy exciting entries in the ‘Books’ series such as Master of Books Unlimited and Seven Books Unlimited, as well as recent Premium releases like the prize-packed Seven Seven Pots and Pearls. All of these games combine the familiar fruit-themed symbols and iconic sounds of classic land-based slot machines with innovative features such as Free Spins with expanding wilds and instant-win respins, meaning customers always get an intuitive experience that is as rewarding as it is easy to play.
If a modern video slot experience is more to their liking, however, players at Bragg-powered online casino sites will also be pleased to discover the exciting range of Swintt Select slots that they now have available to them. These include popular titles in Swintt’s “Xtra” series such as Aloha Spirit XtraLockTM and Monster Disco XtraHoldTM as well as the celebrity-endorsed hit, The Crown starring Vinnie Jones.
With each of these titles boasting its own distinct theme, art style and range of innovative bonus mechanics, slots in the Swintt Select line-up are able to offer something completely unique to players and provide an exciting gameplay experience they simply won’t find with any other software provider.
As such, the collaboration between Swintt and Bragg Gaming Group looks set to be hugely beneficial for both parties, with Swintt able to further extend its market outreach and connect with new customers in the Netherlands and beyond, while Bragg builds on its reputation for providing an unrivalled game selection to its partners that includes titles from the industry’s most sought-after software providers.
David Mann, Chief Executive Officer at Swintt, said: “Having worked so hard in 2022 to raise the profile of our brand in a number of key iGaming markets, Swintt is delighted to kick off the new year by teaming up with a company of the stature of Bragg Gaming Group. The collaboration will enable Swintt to capitalise on increased market access by connecting with Bragg’s numerous online casino partners and offering our award-winning selection of slots to their customers, particularly in the Netherlands, where Bragg Gaming Group has an incredible network of clients.”
Lara Falzon, President and COO of Bragg Gaming Group, said: “Over the last year, Bragg Gaming Group has enjoyed remarkable success in the Netherlands, establishing access to a broad network of Dutch online casino players via our PAM and content offering.
“Being able to provide access to the industry’s most sought-after suppliers is absolutely key to this and by adding Swintt Premium and Swintt Select slots to our industry-leading platform offering, we’ll be able to provide further choice to our casino clients and enable them to offer even more exciting games to their customers.”
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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