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BETSSON GROUP’S REGIONAL OPERATIONS CENTRE TO BE IN COLOMBIA

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• In the 2022 third quarter, the company had an organic growth of 35% thanks to the Latin American, Central and Eastern European and Central Asian markets.

• Betsson sees significant growth potential in Latin American going forward, including Colombia

• In the region, Betsson Group is present in several countries.

On 22 November 2022, Betsson Group, a global online sports betting and casino operator, inaugurated its Latin American operations centre in Bogota, Colombia. This event was attended by different media and private and public sector entities such as Fecoljuegos (the Colombian Federation of Entrepreneurs of Games of Luck and Chance). With this opening, Betsson continues with its purpose of achieving a geographically diversified growth, where Latin American markets have become one of the main revenue streams.

“Latin America is a special region for us, so I am especially happy about the opening of this operations centre in Bogota. I am confident that, thanks to the talent present in the company, we will continue our progressive growth in the region and contribute to the development of an industry based on responsible entertainment,” said Jesper Svenson, CEO of Betsson Group.

In the third quarter of 2022, the company had an organic growth of 35% compared to last year, an increase explained to some extent by the Latin American, Central and Eastern European and Central Asian markets. Regarding Latin America, Betsson is developing a strategy based on geographic expansion and diversification where this region has an exponential market in online sports betting and casino.

In this sense, in August of this year the company entered the Mexican market, where it perceives a long-term growth potential due to the size of the economy, the population and the low level of penetration of online gambling in the country. In addition to the above, Betsson is the official sponsor of the professional soccer league in Peru and of the Women’s and Men’s CONMEBOL Copa America.

Betsson Group has a pan-Latin America strategy and is offering online gaming and betting services in several countries, for example Argentina, Brazil, Mexico, and Colombia. Besides being the first regulated market in the online gaming industry, Colombia is one of the fastest growing gaming markets in the region for Betsson. The fast-growing online gaming market is driving technological innovation and progress, and is generating new jobs in the country.

“For Fecoljuegos, it is an honour to have as an affiliate one of the most important betting houses in the world. We feel pleased with the contribution of Betsson in Colombia, and we consider that the opening of its operations centre in the national territory shows once again its support to the gaming industry which, through Fecoljuegos, works to have a more competitive sector and which provides the right conditions for its further development. We identify with and applaud their proposal to promote actions of fair play, mutual support, teamwork, and responsibility, which adds value to the activity of Betsson Group in the country”, commented Evert Montero Cardenas, president of Fecoljuegos, who was present at the inauguration of Betsson’s operations centre for Latin America.

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Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026

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Betsson Group has been shortlisted in 11 categories at the Italian Gaming Awards (IGA) 2026, taking place in Rome on 14 April as part of the Italian Gaming Expo & Conference (IGE) 2026, held on 14–15 April.

The awards celebrate excellence across the Italian gaming industry, recognising best practices, innovation and leadership. Winners are selected through an independent evaluation by a jury of industry experts via a dedicated voting process.

Betsson Group nominations include:

• Best Betting Operator – Betsson Group

• Best Casino Games Operator – StarCasinò

• Best Executive Leadership – Stefano Tino, Managing Director Southern Europe at Betsson Group

• Best Marketing Campaign – Betsson.Sport

• Best Mobile Operator – Betsson Group

• Customer Care – Betsson Group

• Diversity & Inclusion Award – Betsson Group

• ESG Compliance Award – Betsson Group

• HR Award: Employer of the Year – Betsson Group

• Operator of the Year – Betsson Group

• Responsible Gaming – Betsson Group

These nominations highlight Betsson Group’s continued focus on innovation, operational excellence and delivering a high-quality customer experience.

IGE 2026 brings together key stakeholders from across the Italian gaming ecosystem to explore the future of the industry, with a focus on technological innovation, sustainability and responsible growth.

Across two days, the conference will feature panels, discussions and networking opportunities involving representatives from institutions, ADM (Customs and Monopolies Agency), licensees, technology providers, associations and academia.

The post Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aurimas Šilys

REEVO Announces Partnership with Betsafe

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REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.

Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.

Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.

This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.

Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”

Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”

The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betsson Group Recognised with Trend Global Customer Excellence Award 2025

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Betsson Group has been recognised with the Trend Global Customer Excellence Award 2025, an international accolade presented by one of the Group’s strategic cybersecurity partners to organisations demonstrating strong collaboration, measurable impact and operational excellence across the cybersecurity landscape.

In its motivation, Trend Global highlighted Betsson’s partnership-driven approach. Martin Fribrock, Country Director Sweden, Finland and Baltics, commented: “Delivering remarkable outcomes and building partnerships that create measurable impact. Honest. Thoughtful. Courageously challenging. Always striving to grow, to raise the standard and to help our team and company do the same, because excellence is never an accident, it is a commitment.”

The award places Betsson Group among globally recognised organisations previously acknowledged within the programme, including Bridgestone, Panasonic, SAP, Dole and Accor.

The recognition reflects Betsson Group’s continued focus on building a secure, resilient and well-governed digital ecosystem across its international operations. Cybersecurity remains a strategic priority, underpinned by sustained investment in advanced threat intelligence, proactive risk management and modern security architecture designed to protect customers, partners and employees.

Donald Tabone, Chief Information Security Officer at Betsson Group, said: “Operational security is a business imperative and a shared responsibility. We work closely with our partners to continuously strengthen our defences, challenge our processes and evolve our capabilities. This recognition reflects the dedication of our teams and our commitment to maintaining high standards of cybersecurity across the Group.”

As digital ecosystems continue to evolve in complexity, Betsson Group remains focused on strengthening its cybersecurity posture as a core pillar of responsible growth. Recognition such as this reinforces the importance of strong collaboration, continuous improvement and disciplined governance in safeguarding a sustainable and secure business.

The post Betsson Group Recognised with Trend Global Customer Excellence Award 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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