Short-form live sports brand maintains impressive launch momentum with latest tier-one deal
Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, is set to make its landmark debut in Africa thanks to a new partnership with Super Group-owned Betway.
The revolutionary hybrid sport product will be available to Betway’s significant customer base in the leading South African market as well as across the continent where the major brand operates.
The launch is set to bridge the gap in demand for increased live sport with high-frequency entertainment, which is in strong demand from the next-gen player, with Twain Sport already proving hugely popular.
Partner company BetGames has long enjoyed an impressive foothold across regulated African markets, with the SBC Award-winning studio’s instrumental heritage providing a crucial platform for Twain Sport’s fast-growing popularity.
Twain’s Sport’s launch offering, T-Basket, is the first that will hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes, totalling 6300 monthly.
African bettors will have a wealth of betting markets available to them to enhance the experience, via an intuitive mobile-first designed UI, with the initial launch expected to attract multiple audience demographics.
T-Basket features professional athletes competing head-to-head to score the most points in 60 seconds. With eight players in a tournament and a new game every three minutes, a full tournament experience is broadcast in just one hour with 14 tournaments and many hours of action every day.
Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “Africa as a whole is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space.
“We expect T-basket and then T-kick to make a real impact with Betway. As one of Africa’s most trusted names in betting we couldn’t have hoped for a higher profile partner to get started with – the opportunity this represents cannot be understated.”
Mark Rowles Head of Marketing at Betway, added: “We’re excited to launch the Twain Sport offering across our African markets and look forward to seeing the traction of this innovative new feature across our existing offering”
Following the success of T-basket, the exciting supplier brand will compound its impact with a further new sport in Q1 2023 when T-kick makes its debut in the famously football-mad continent and all other markets where it is currently live.
Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.
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SOFTSWISS to Present Strategic Advances at Sigma Africa
SOFTSWISS, a leading technology company in the iGaming industry, announces its participation in Sigma Africa 2024 on 11–13 March in Cape Town, South Africa. This move highlights SOFTSWISS’ continuous expansion and targeted focus on the African market, particularly following its acquisition of a majority stake in Turfsport.
As a convergence point for companies involved or interested in the African iGaming market, Sigma Africa 2024 provides an ideal platform for SOFTSWISS to present its comprehensive product ecosystem. With the integration of Turfsport’s solutions, a recognised leader in the local market, SOFTSWISS complemented its strong brand in South Africa and is ready to show new opportunities to stakeholders.
Despite its stringent regulatory framework, the African market holds considerable growth opportunities, underpinned by an extensive user base and rapid technological advancements in mobile connectivity and blockchain technology. Moreover, the rising interest in gambling within the region adds to its appeal to industry players.
SOFTSWISS is well-prepared to navigate this market, as evidenced by its recent acquisition of GLI-19 certification for the Casino Platform and the GLI-33 certification for the Sportsbook. These certifications not only underscore the company’s operational capabilities but also streamline the entry process for operators using the SOFTSWISS Turnkey Solution.
Victor Sekushenko, Head of Sales Sportsbook at SOFTSWISS, commented on the participation: “The Sigma Africa event is an excellent opportunity for SOFTSWISS to demonstrate its capabilities in the African market and the innovative potential through the collaboration with Turfsport. Our involvement in Sigma Africa is key to our strategy to grow our presence in South Africa and across the continent.”
Sigma Africa attendees are encouraged to visit Stand 25S to discover the products and services SOFTSWISS offers, including the Game Aggregator, the Sportsbook, and the Casino Platform. With over 15 years of industry experience and an expanded portfolio, SOFTSWISS aims to become an essential technical partner for entities, ranging from startups to established gaming operators, looking to realise their iGaming business ambitions in the African market and beyond.
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
African expansion delights BetGames as Skyward enjoys successful tier-one launch
Leading games provider BetGames has reported an overwhelming response to the African launch of its debut crash game, Skyward, as it continues to strengthen its presence in the South African market.
Following the network launch of the thrilling plane-themed crash game, its reception in the continent has marked a significant milestone for the company’s expansion efforts in the region. A successful introduction in South Africa in partnership with leading operators Betway and Hollywoodbets has returned very encouraging results.
The pair of top-tier brands each benefit from a sleek, branded version tailored to meet the preferences of local players, complete with bespoke, customisable features, as well as the respective operators’ globally recognised logos.
Both Betway and Hollywoodbets have embraced Skyward as an exciting addition to their content portfolio, providing players with a dynamic experience that has been optimised to ensure lightweight and stable operation, meeting the challenges of markets that prioritise low data consumption.
Additionally, the game incorporates automated promotional tools designed to reward players regularly, further enhancing the gaming experience.
The expansion into South Africa coincides with BetGames’ ambitious growth plans for 2024, capitalising on the momentum generated by Skyward’s launch. The company has already introduced its innovative casino chips feature to the market and has a packed roadmap that includes the release of three Roulette games and the same number of Blackjack Tables over the next 12 months.
The new releases showcase BetGames’ commitment to delivering cutting-edge and unique gaming experiences throughout diverse markets, with branded versions of all new titles available.
James Everett, VP for Africa and LatAm at BetGames, said: “As we continue to witness the rapid adoption of Skyward in Africa, particularly in the competitive South African market, we are thrilled by the enthusiastic response from players.
“With more South African operators set to join the Skyward family, we anticipate continued success and growth in the region.”
Comtrade Gaming Launches its Cutting-Edge Central Monitoring System in Uganda
Comtrade Gaming, a leading provider of solutions for the Gaming Industry, has launched its cutting-edge Central Monitoring System in Uganda. This ground-breaking development aims to revolutionise the Gaming Industry of Uganda by establishing the NCEMS, National Central Electronic Monitoring System, the System being designed and implemented to vastly strengthen regulatory compliance and foster responsible gambling practices.
With the rapid growth of the Gaming Industry in Uganda, there has been an increasing need for a robust Central Monitoring System to maintain regulatory standards and safeguard players’ interests. Comtrade Gaming’s implementation of the NCEMS is poised to address these challenges by providing prompt and valuable insights into gambling activities across the entire jurisdiction of Uganda, covering all segments and modalities.
Key features of Comtrade Gaming’s NCEMS implementation include:
In-depth Data Analysis: The system offers extensive and multi-layered monitoring and analysis of gambling activities, allowing the regulatory bodies to identify irregularities and potential instances of problem gambling promptly.
Regulatory Compliance: Comtrade Gaming’s solution is designed to help gambling operators adhere to local regulatory requirements, ensuring transparency and accountability in the industry.
Player Protection: By monitoring player behaviour and betting patterns, the system helps provide support to at-risk players.
Enhanced Security: The monitoring system employs state-of-the-art security protocols to protect sensitive data and prevent unauthorized access, ensuring the integrity of the gambling ecosystem.
Ivan Lah, Director of Systems at Comtrade Gaming, said: “We are excited to introduce our innovative Central Monitoring System to the Ugandan market. With its advanced features and robust capabilities, we believe that our solution will play a pivotal role in promoting responsible gambling practices and fostering a safe and transparent gambling environment in Uganda.”
“I am extremely impressed with the Comtrade Gaming team and their product and how they delivered the Online Module of the NCEMS. Comtrade Gaming demonstrated outstanding expertise, professionalism, and efficiency throughout the NCEMS implementation. Their attention to detail, ability to deliver high-quality results and deliver the project on time, greatly contributed to the success of our collaboration. I highly recommend Comtrade Gaming’s services to any Gaming Regulator in need of a reliable and skilled Consultant,” Denis Mudene Ngabirano, Chief Executive Officer of the Lotteries and Gaming Regulatory Board Uganda, said.
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