ENJOY, the vibrant iGaming content creator, has bolstered its presence in the Italian market by forming a new alliance with BetFlag, a prominent operator in the country and a member of the Lottomatica Group.

The deal will result in BetFlag incorporating a handpicked assortment of ENJOY’s best-performing slot games and live entertainment offerings, such as HotFire Diamonds XXL and Energy Roulette Hold & Win. This collaboration delivers ENJOY’s unique combination of captivating mechanics and high-quality production to BetFlag’s existing player community.

The partnership signifies an important milestone in ENJOY’s plan to grow in regulated markets, after the company’s recent certification in the Italian market. BetFlag’s robust local footprint offers an excellent opportunity to present ENJOY’s content to fresh audiences.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Partnering with BetFlag represents an important milestone for us.

“Its strong reputation and understanding of local player preferences make it an ideal partner as we continue to roll out our portfolio across the country.

Laviero Saganeiti, Casino Project Manager at BetFlag, added: “ENJOY’s varied portfolio stands out for its production quality and creative mechanics, making it a strong addition to our digital casino offering.

“Integrating its games allows us to further diversify the entertainment available to our players while continuing to work with innovative content partners.”

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REEVO has announced a new partnership with R. Franco Digital, a leading provider of global gaming solutions and part of the renowned Orenes Group. The collaboration further strengthens REEVO’s growing aggregation ecosystem, expanding its content offering with the distinctive and well-established titles from one of the industry’s most respected suppliers.

Through this integration, R. Franco Digital’s portfolio will be available through the REEVO aggregation platform, giving operators seamless access to a broad range of engaging content through a single, efficient connection. The partnership reinforces REEVO’s mission to deliver scalable technology and diverse content that helps operators enhance their casino offering and reach new audiences across regulated markets.

For REEVO, the partnership represents another important step in expanding its aggregation network with studios that bring proven industry experience and high-quality entertainment to operators worldwide.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with R. Franco Digital is a fantastic milestone for REEVO as we continue to expand our aggregation ecosystem with globally recognized providers. Their strong heritage, technical expertise, and reputation for delivering engaging gaming experiences make them an excellent addition to our platform. At REEVO, our goal is to give operators access to the most diverse and high-performing content available, and this partnership strengthens our ability to deliver exactly that.”

The collaboration highlights REEVO’s continued momentum as a trusted aggregation partner for leading operators and suppliers across the iGaming industry. By bringing together innovative studios and established gaming brands, REEVO continues to build a platform that combines reliability, scalability and high-value entertainment.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Partnering with an aggregator of REEVO’s technical caliber is a major milestone in our mission to bring R. Franco Digital’s unique entertainment experiences to a global audience. This integration allows us to leverage REEVO’s extensive reach, making our content more accessible to operators than ever before. We look forward to a successful collaboration as we continue expanding our digital footprint and bringing innovative content to new markets alongside such a dynamic partner.”

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Formula 1 and Allwyn have announced the extension of their Official Partnership, with the leading lottery-led entertainment company signing a new multi-year agreement following a successful first season in the sport, during which Formula 1 continued to reach a more diverse global audience of 827 million fans.

The extension represents a significant opportunity to build deeper audience engagement through pioneering fan-centric activations. The renewed agreement also includes new interactive and broadcast elements designed to attract and develop fan avidity. It builds on a strong inaugural year in 2025, while continuing a shared commitment to innovation, technology and driving positive change in the communities where both organisations operate.

As part of the expanded partnership, Allwyn will have enhanced brand assets and visibility during the formation lap at selected races this season, aligning with Allwyn’s “Winning Awaits” brand positioning. With the 2025 season reaching a global TV audience of 1.8bn, this is recognised as one of the most watched and exciting pre-race moments of a Formula 1 weekend, when anticipation and tension builds, helping bring to life this message immediately before lights out.

Allwyn will also integrate into the F1 Predict platform, where fans can try to guess the outcome of key moments during a Grand Prix weekend, through the creation of the Allwyn League which will give them the chance to win exclusive F1 prizes – including grandstand tickets to a Grand Prix for the highest scorer over each race weekend plus special end-of-season prizes such as Paddock Club access and one-of-a kind memorabilia.

The successful F1 Allwyn Global Community Awards initiative which saw four charities across the US, Mexico and the Netherlands each win an Allwyn donation of €100,000 in 2025 will return and expand in 2026, doubling in size to help up to eight local community organisations associated with Grands Prix this year.

Emily Prazer, Chief Commercial Officer of Formula 1, said: “We’re delighted to be extending and enhancing our partnership with Allwyn, benefitting our fans and the communities where we race. Our work with Allwyn reflects our shared commitment to leaving a positive legacy and leveraging innovation as a way of delivering new fan experiences both at home and at our global events. Allwyn is a strong and valued partner to F1, both in growing the sport and in benefitting the people it reaches around the world.”

Pavel Turek, Chief Officer Global Partnerships at Allwyn, said: “We are thrilled to take our official partnership with Formula 1® to the next level, marking our most significant long-term commitment to the sport to date. By continuing our collaboration, we are committing to our shared belief in the power of Formula 1 to reach and inspire a global audience. This next chapter allows us to deepen that connection even further through the launch of the Allwyn League fan experience, our headline partnership of the Formation Lap and the expansion of our F1 Allwyn Global Community Award programme. We will ensure the excitement of the track delivers a rewarding experience for fans and a lasting positive impact for the communities we visit.”

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