St8 has announced a strategic partnership with Games Global that will bring the supplier’s extensive and diverse catalogue of titles to operators across regulated markets worldwide.

Through the deal, Games Global’s content portfolio will initially be rolled out to St8’s operator network in Ontario, with additional markets expected to follow as the collaboration expands.

Games Global’s high-performing library is developed by its exclusive studio partners, including Alchemy Gaming, Gameburger Studios, Fortune Factory Studios, Stormcraft Studios, PearFiction Studios, ALL FOR ONE Studios, Foxium, among many others, providing operators with proven, player-favourite titles.

The deal significantly strengthens St8’s growing offering, giving its operator partners seamless access to leading content with global appeal through one connection, alongside promotional tools, reporting capabilities and full compliance coverage.

Vladimir Negine, Chief Executive Officer at St8, said: “Our focus at St8 is giving operators the right foundations to grow in regulated markets. Joining forces with Games Global strengthens our content offering with a portfolio that has proven appeal with players worldwide. We look forward to bringing these titles to our partners, beginning with Ontario and expanding into additional regulated markets.”

Mark MacCombie, Chief Commercial Officer at Games Global, said: “We’re really pleased to be working with St8, as it allows us to expand the reach of our content across a broader network of operators. Their scalable platform gives us an efficient route to market, helping us deliver content from our extensive roster of exclusive studios to new audiences.”

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Seen.io and Xtremepush have partnered to let iGaming operators trigger AI-powered personalised videos directly inside Xtremepush CRM and player engagement journeys. The companies said the integration is designed to add one-to-one video personalisation at scale without additional technical overhead for teams already using Xtremepush.

Under the agreement, Xtremepush customers can activate Seen.io videos across lifecycle campaigns including onboarding, first-time deposit (FTD) conversion, reactivation, VIP recognition and loyalty. Xtremepush sends player data to Seen.io via webhook in real time; Seen.io then renders a personalised video and thumbnail for delivery through the operator’s chosen channel.

The partners pointed to a shared customer, Superbet, as validation. Superbet ran a two-month A/B test using a Day 1 post-registration personalised welcome video sent via email versus a standard email onboarding sequence. The companies reported a +2.2 percentage point uplift in FTD conversions, 86% higher Net Promoter Score (NPS) among recipients, and engagement lifts including a 37% email open rate versus 29% average and a 7% video click rate versus 2.3% average. They also said 61% of video viewers felt “very motivated” to place a first bet, compared with 48% in the control group.

“The uplift in positive sentiment and motivation is fueling longer player lifecycles and higher retention rates. Seen.io has redefined our engagement strategy, and personalized video is now a cornerstone of how we build loyalty. With personalized videos, we’re seeing players explore and engage more,” said Andrei Popa, VP Online, Superbet.

Xtremepush said the partnership sits within its XP Partners Programme.

“iGaming operators have invested heavily in their CRM infrastructure, but the content they’re sending through it too often looks the same as everyone else’s. Personalised video changes that. When Seen.io joined the XP Partners Programme, it was a natural fit – a proven, high-impact capability that slots straight into how our customers already work. The Superbet results speak for themselves, and we’re excited to bring this to operators across our network,” said Robbie Sexton, Director of Partnerships & iGaming, Xtremepush.

Seen.io’s Marius Tungesvik, Director of Global Partnerships, added: “Xtremepush has built one of the most sophisticated CRM platforms in iGaming. What excites me is what happens when you layer personalised video on top of that foundation at exactly the right moment. Superbet is the proof: a 2.2 percentage point FTD uplift and an NPS nearly double that of standard email. Those aren’t marginal gains. It’s a testament to what can happen when great CRM infrastructure and personalised video work together.”

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Deal plugs BETBY’s sportsbook API into QTech’s operator network across emerging markets, including Asia.

BETBY has signed a distribution partnership with aggregator QTech Games to supply its sportsbook solution to QTech’s network of operators, with the companies highlighting Asia and other emerging markets as the focus.

Under the agreement, QTech partners will be able to integrate BETBY’s full sportsbook via a single API, giving access to what BETBY says is a catalogue of more than 500,000 monthly events, AI-driven tools, and its esports feed, Betby.Its.

Stefanos Karakidis, Business Development Director at BETBY, said: “Partnering with QTech Games is a natural step for BETBY. They have established themselves as one of the most influential aggregators in Asia, with strong distribution channels and deep local expertise, while continuing to expand across other high-growth markets. QTech has a clear understanding of local player behaviour and operator needs, and together we’ll be able to deliver a Tier-1, mobile-first sportsbook experience, well suited to the demands of the markets they serve.”

Philip Doftvik, CEO at QTech Games, added: “We are delighted to add BETBY’s award-winning sportsbook to our platform. Their product is modern, flexible, and designed for fast-growing markets, aligning with what our operator partners are looking for. It’s perfect timing for us at QTech to expand our sportsbook offering with BETBY given the World Cup is around the corner. So, to every casino that wants to add a sportsbook before the FIFA World Cup – give us a call!”

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