SCCG Management, a premier global gaming advisory firm, has officially announced the extension of its strategic partnership with Golden Whale Productions. This collaboration is set to redefine how iGaming operators handle data, moving away from traditional rule-based decisioning toward a future powered by AI and machine learning (ML).

The extension follows a successful initial phase focused on optimizing player engagement, retention, and monetization through predictive intelligence.

Moving Beyond Traditional CRM

Golden Whale’s technology is designed to solve one of the industry’s biggest challenges: the reliance on reactive, manual decision-making. By leveraging the LOOPS iterative machine learning system, operators can now forecast player behavior with unprecedented accuracy.

Key features of the Golden Whale integration include:

• Predictive Modeling: Advanced tools for churn risk, lifetime value (LTV), and player behavior forecasting.

• Seamless Integration: The platform connects directly to existing PAM, CRM, and marketing tools without requiring a complete system overhaul.

• Full Model Control (FMC): Moving iGaming systems closer to autonomous operation by automating engagement and incentive levels.

“Golden Whale Productions brings a rare combination of deep gaming expertise and advanced data science that operators can deploy quickly and effectively,” said Stephen A. Crystal, Founder and CEO of SCCG Management.

Strategic Global Expansion

With a strong foundation already established in Europe, Golden Whale is looking to SCCG to support its commercial expansion across the Americas and other high-growth global markets. SCCG’s 30+ years of expertise and international office network make them the ideal partner for this scale-up.

Eberhard Dürrschmid, CEO of Golden Whale, commented:

“Extending our partnership with SCCG is a natural next step in Golden Whale’s global growth. Together, we’re focused on helping operators apply AI-driven optimization and automation in practical ways, improving incentive efficiency and decision-making without overhauling existing operations.”

The Future of Incentive Efficiency

At the core of the offering are the Foundation optimization modules. These allow operators to determine:

1. Who to engage.

2. When the optimal time to reach out is.

3. What incentive will drive the most value.

4. How much to invest, while measuring impact against control groups in real-time.

By focusing on “forward-looking intelligence,” the partnership ensures that operators are no longer just looking at past data, but are actively shaping future player journeys.

The post SCCG Management and Golden Whale Extend Partnership to Drive AI-Led iGaming Optimization appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Spintec and Blueprint Operations have announced a strategic partnership to launch the first-ever fully certified automated mechanical roulette designed specifically for the UK’s B3 gaming market. The groundbreaking product is making its public debut at the EAG Expo 2026 (January 13–15) at ExCeL London.

While virtual roulette has been a staple in Adult Gaming Centres (AGCs) and bingo halls for years, this collaboration introduces a physical wheel into the B3 category for the first time, bridging the gap between high-street gaming and authentic casino energy.

Authentic Casino Energy for the B3 Market

The new product is engineered to replicate the fast-paced “pacing and flow” that players expect from virtual machines, but with the tactile appeal of a real mechanical wheel.

Key Product Features:

• Mechanical Precision: Powered by a real automated wheel rather than an RNG-based digital animation.

• Optimized Pacing: Designed for “quick cycles” and high-frequency play, maintaining the intuitive pre-game spinner found in popular B3/B4 virtual titles.

• Proven Reliability: Already successfully deployed in 12 pilot installations across the UK, demonstrating immediate player traction.

• Hotspot Roulette: An optional “thrill-mode” featuring random bet multipliers (up to 900x) that provides high-intensity engagement at a lower RTP, offering an attractive yield for operators.

“Partnering with Spintec has let us create something genuinely exciting — a product that brings real casino energy into AGCs,” said Nadia Timofeev, Director of Operations at Blueprint Operations. “The roadmap ahead is packed with even more developments, and I can’t wait for what’s coming next.”

Strategic Expansion in the UK

The partnership leverages Blueprint’s deep distribution network in the UK and Spintec’s global expertise in Electronic Table Games (ETGs). Beyond the B3 market, Spintec is aggressively expanding its presence in full-scale UK casinos.

Current UK Footprint:

• B3 Segment: 12 initial mechanical roulette installations now live.

• Casino Sector: Large-scale ETG installations recently launched in Aberdeen and Milton Keynes.

• Distribution: Exclusive long-term agreement with Blueprint Operations for the AGC and bingo sectors.

Erik Pegan, Product Manager at Spintec, noted: “In the UK B3 sector, players had long experienced virtual roulette, but no one had ever delivered a mechanical alternative that met the same expectations for pace, engagement, and reliability. We took advantage of that gap.”

The post Spintec and Blueprint Operations Debut UK’s First Mechanical B3 Roulette at EAG 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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