partnerships
POPOK GAMING HAS A BRAND NEW PARTNERSHIP WITH MONOTECH!
Providing games to hundreds of online casinos around the world, PopOK Gaming is dedicated to building strong long-term partnerships. The proof of it is our new collaboration with a state-of-the-art platform like Monotech, which provides advanced betting solutions and offers an innovative approach to the online gaming industry.
From now on, Monotech’s numerous operators can offer their players high-quality iGaming entertainment with PopOK Gaming’s various slots, thrill live casino games and attractive instant games.
Head of Account Management at Monotech Joachim Eltz commented, “We are happy to build synergies and win-win cooperation with PopOK Gaming. We have reignited our game aggregator portfolio with the PopOK brand. The integration process finished quickly with the help of the PopOK Team”.
PopOK Gaming is confident that its products will complete Monotech’s game arsenal, as they are made with close attention to all the details, from features and payout structure to animation and sound effects.
Business development executive at PopOK Gaming Luiza Melikyan, on this partnership acquisition, “Our award-winning content will be an excellent addition to Monotech’s portfolio. Thanks to both our teams for their great work”.
So, as a result of this win-win partnership, countless gamers will have their happy-go-lucky and uninterrupted gaming experience, and the operators will reap their profits with high website traffic.
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
SetantaBET picks LuckyStreak for live dealer and casino aggregation deal
LuckyStreak, the live casino and content aggregation provider, has agreed a partnership with SetantaBET, the gaming and betting arm of leading sports media and entertainment business Setanta Sports.
The partnership gives the broadcaster-backed operator access to LuckyStreak’s live Roulette, Blackjack and Baccarat, plus more than 6,000 casino games from over 60 providers through a single integration.
The companies said the rollout is planned to launch prior to the 2026 World Cup and follows SetantaBET’s launch in Georgia, as the operator looks to scale using the wider Setanta Sports ecosystem.
Ady Totah, CEO and Co-founder of LuckyStreak, said: “SetantaBET is a new and fast-growing operator backed by the strength, reach and reputation of the Setanta brand. Their ambitions for the business are clear, and through LuckyConnect and our live dealer portfolio, we’re giving their players access to a diverse portfolio of thousands of world-class games through a single integration, while equipping their team with the content, flexibility and scalability needed to support growth across multiple markets.
Combined with our operational expertise and industry experience, we believe this creates a strong foundation for a successful long-term partnership. We’re proud that SetantaBET chose LuckyStreak as their launch content partner, and we look forward to helping the business realise its ambitions in the years ahead.”
Tamar Badashvili, CEO at SetantaBET, added: “We are excited to partner with LuckyStreak and further strengthen SetantaBET’s casino offering. This collaboration allows us to expand our game portfolio with content from leading providers and deliver even more entertainment and choice to our players.”
The post SetantaBET picks LuckyStreak for live dealer and casino aggregation deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Abrajogo
SCCG Management Launches Dedicated SCCG Brazil Division with Local Partner Thomas Carvalhaes
New entity positions SCCG to serve international operators, investors, and technology providers entering Latin America’s largest regulated gaming market.
SCCG Management announces the formation of SCCG Brazil, a dedicated advisory entity built to serve the Brazilian gaming and iGaming market. The new division is led jointly by SCCG founder Stephen A. Crystal and Thomas Carvalhaes, a veteran of Brazil’s gaming ecosystem, who joins as Partner and co-manager of the operation.
The launch follows SCCG’s May 2026 establishment of its broader Latin American division and Miami office, which anchored the firm’s expanded presence across Spanish-speaking markets. Brazil, with its distinct regulatory framework, Portuguese-language market, and scale, has always warranted a dedicated approach. SCCG Brazil is that approach.
Why Brazil, why now
Brazil’s newly regulated gaming market is now the largest in Latin America and one of the fastest-growing in the world. In its first year under Law No. 14,790/2023, the regulated sector generated an estimated BRL 37 billion in gross gaming revenue, with 79 licensed operators serving approximately 25 million active bettors. The government collected close to BRL 10 billion in tax revenue, far exceeding initial projections. Market analysts project the sector to surpass USD 9 billion in annual revenue by 2033.
This is not a new market for SCCG. The firm has maintained a presence in Florianopolis, Brazil for nearly two decades, supporting clients across sports betting, iGaming technology, and gaming infrastructure. What has changed is the regulatory clarity. With the Secretariat of Prizes and Bets (SPA) now fully operational under the Ministry of Finance and a permanent licensing framework in place, Brazil has moved from a high-potential gray market to a structured, investable, and compliance-driven environment.
“We have been working in Brazil longer than most people realize. The difference now is that the market has caught up to where we always believed it would go. With Thomas on the ground and our global network behind him, SCCG Brazil is built to move at the speed this market demands.”
— Stephen A. Crystal, Founder and CEO, SCCG Management
Leadership on the ground: Thomas Carvalhaes
Thomas Carvalhaes is a senior executive, board advisor, and one of the most influential strategists behind the consolidation of the sports betting and iGaming landscape in Latin America. As the CEO and Founder of TC iGaming Advisors and a founding advisory board member for Next.io LATAM, Thomas brings over 15 years of continuous leadership to the sector, specializing in market entry strategies, operational excellence, and complex regulatory compliance for global Tier-1 operators.
Throughout his career, he has steered multi-million dollar operations and commercial pipelines through evolving jurisdictional frameworks, having served as Country Manager and CEO for Stake in Brazil, alongside key leadership and strategic roles at Betway, LeoVegas, Hero Gaming, and Salsa-Betmotion. His expertise merges sharp regulatory intelligence with localized, high-performance business development, including the structuring and integration of innovative fintech solutions and instant localized payment frameworks such as the Pix ecosystem.
Thomas is a founding member of ABRAJOGO (Brazilian Gaming Association), playing an active role in driving industry-wide ethical standards and operational sustainability. Trilingual and fluent in English, Portuguese, and Spanish, he is a globally recognized industry voice who frequently features as a keynote speaker and panel moderator at the world’s premier gaming summits, including the SBC Summit, EGR, and SiGMA.
What SCCG Brazil does
SCCG Brazil will operate across SCCG Management’s established advisory workstreams, tailored for the Brazilian context:
Strategic Advisory: Regulatory navigation, market entry strategy, and M&A advisory for operators and investors targeting Brazil’s licensed market.
Capital Introductions: Connecting Brazilian gaming companies with international investors, and international operators with Brazilian capital and strategic partners.
Commercial Partnerships: Facilitating technology supplier, affiliate, and white-label distribution agreements between SCCG’s global client portfolio and Brazilian operators.
International Expansion: Supporting Brazilian operators looking to expand into other regulated markets across Latin America, Europe, and North America.
“Brazil’s regulated market has moved from potential to proof, generating billions in its first year under a fully structured licensing framework. International operators and investors need a partner who has navigated this market from the inside, through the regulatory buildout, the payment infrastructure, and the commercial realities on the ground. SCCG Brazil is that partner.”
— Thomas Carvalhaes, Partner, SCCG Brazil
The formation of SCCG Brazil reflects three converging forces. First, regulatory maturity: Brazil’s licensing regime is permanent, the SPA is actively enforcing compliance, and over 25,000 unlicensed sites have been blocked. Second, market scale: with a population exceeding 200 million and mobile penetration driving nearly all betting activity, Brazil offers the largest addressable audience in the region. Third, international demand: SCCG’s global client portfolio includes dozens of technology providers, platform operators, and investors actively seeking structured pathways into the Brazilian market.
SCCG Brazil operates as a division of SCCG Management, the gaming industry’s global advisory firm. With more than 30 years of experience, over 120 active client-partners worldwide, and offices spanning North America, Latin America, Europe, Africa, and Asia, SCCG provides end-to-end advisory services across iGaming, sports betting, sweepstakes, tribal gaming, and casino technology.
For partnership inquiries or to schedule a meeting, contact SCCG Management at sccgmanagement.com or reach Stephen Crystal directly via WhatsApp at +1 (725) 502-5033.
Explore SCCG Brazil’s full workstream breakdown, market data, and newsletter sign-up at sccgmanagement.com/sccg-brazil.
The post SCCG Management Launches Dedicated SCCG Brazil Division with Local Partner Thomas Carvalhaes appeared first on Americas iGaming & Sports Betting News.
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