GoldenRace and Spinmatic have officially partnered with Fortuna Entertainment Group (FEG), a leading omni-channel betting and gaming operator, representing a significant milestone for the Central and Eastern European (CEE) gaming market.

FEG operates in five major European nations—Czechia, Poland, Slovakia, Croatia, and Romania—holding a leading position in both online and physical retail markets. This collaboration introduces top-tier Virtual Sports and exceptional casino games to a large audience, enhancing the expansion and robustness of GoldenRace and Spinmatic throughout the continent.

“We are delighted to bring our industry-leading Virtual Sports and Crash games, and Spinmatic’s innovative casino games to Fortuna Entertainment Group. FEG is a true powerhouse in Central and Eastern Europe and this partnership is a testament to our commitment to strengthening our presence in regulated European markets. Our focus for the year ahead remains clear: to continue pushing the boundaries of technology and realism, ensuring our partners always have the most competitive and engaging products in the industry,” said Martin Wachter, CEO and Founder of GoldenRace.

Myke Foster, Group Head of Commercial Gaming Operations at FEG, highlighted: “This strategic partnership will bring a wealth of new content and experiences to FEG customers, across our Fortuna, PSK & Casa Pariurilor brands, in our highly competitive & fully-regulated markets across CEE. We are committed to bringing our audience an unrivalled array of new and exclusive products, whilst offering genuine differentiation- and this collaboration with Spinmatic & GoldenRace will see us reinforce our unique offering across Slots, Virtuals, Crash Games, Scratchcards & more.”

Players of Fortune Entertainment Group are the true victors in this arrangement. They currently have access to a range of products aimed at enhancing engagement to the fullest:

●GoldenRace Virtual Sports: FEG customers can enjoy 24/7 action with GoldenRace’s legendary Virtual Football, virtual and pre-recorded races, Crash games, number games, and more, including the recent and very innovative category, Hit&Win, with Arcade Heist and Fortune Fighters as the first two additions to this vertical.
●Spinmatic’s Casino games: A suite of over 100 games available for FEG players to enjoy, including premium Slots, Bingo, Scratchcards, Plinko and Crash games.

As 2026 unfolds, the collaboration among GoldenRace, Spinmatic, and FEG is poised to transform the betting experience for millions of players in Central Eastern Europe.

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Betinia, the award-winning brand from Soft2Bet, has unveiled its most ambitious marketing campaign to date, appointing Diego Simeone as brand ambassador and launching a reimagined Football Manager experience designed to deepen player engagement and lifetime value.

Campaign: grit, strategy, legacy

Fronted by Simeone — a global symbol of discipline and tactical mastery — the campaign positions Betinia as more than a betting site: it’s a platform for players who want to build a legacy. Creative messaging and visuals challenge users to move beyond casual play, adopt a long-term strategy, and progress through skill-based tiers.

Watch the campaign video: youtube.com/watch?v=SgTFIAaS5mw

Football Manager: manager-style progression

Betinia’s upgraded Football Manager turns fans into decision-makers. The feature offers a tiered journey from Beginner → Legend, where players:

• Build and manage a squad
• Select formations and matchday tactics
• Track performance metrics (form, goals, assists, clean sheets, momentum)
• Complete missions and challenges to level up and unlock rewards

This gamified approach blends manager simulation with wagering mechanics, rewarding loyalty and consistent play while delivering a personalized session experience.

Brand voice & player promise

“Diego Simeone represents what football fans admire most: commitment, focus, and the will to improve,” said a Betinia spokesperson. The campaign translates that mindset into a platform where progress is visible, loyalty is valued, and every session feels meaningful.

Why it matters

By pairing a high-profile ambassador with a deep, manager-driven product, Betinia aims to increase retention, boost engagement, and create clearer pathways for long-term player value—appealing to both football fans and competitive players who prefer strategy over chance.

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