AI to transform fan experiences, create new revenue streams and unlock sponsorship opportunities across the industry worldwide.

The Argentine Football Association (AFA), reigning FIFA World Cup champions, has teamed with Verofax, its exclusive agentic AI partner, to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina’s 900+ million fans into micro-influencers, while promoting brands at a fraction of traditional influencer and social marketing costs.

Unveiled at a launch event in Miami, Vamos Argentina introduces a unique Digital Media category that lets fans create branded experiences with secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes (UGC), and instantly post them to their preferred social platforms.

Vamos Argentina unlocks a new brand sponsorship channel as well, giving brands the ability to reach 4 billion sports followers, not through advertising, but through GenAI-driven fan experiences featuring brands and products – powered by AFA’s passionate fan pool and Verofax’s unique agentic AI technology.

Through Vamos Argentina, fans are incentivised to create AI-driven experiences with selfies, official players, videos and memorabilia, with each post integrating brand assets while the platform ensures compliance, brand safety and consistent sponsor visibility across millions of posts.

Transforming Fan Passion into Brand Influence

Leandro Petersen, Chief Marketing Officer of AFA, said: “Our partnership with Verofax opens a new chapter for AFA. Vamos Argentina is a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with our global AFA fan base.”

Wassim Merheby, CEO of Verofax, added: “AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, we deliver authentic AI-powered experiences featuring sponsors’ brands at a fraction of the cost of traditional approaches. With over 100M AFA followers, 250-500M match viewers and 900M combined player followers, Vamos Argentina offers unprecedented reach and engagement.”

Targeted, Scalable, and Measurable

Live demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements – ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks.

Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing. Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement.

Opportunities Ahead of World Cup 2026

With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. To learn more about sponsoring AFA’s AI-powered fan experiences featuring your brand and products, visit afa.verofax.com.

 

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Soccabet, the powerhouse Ghanaian operator, has gone live with QTech Games’ retail solution, QTech Hybrid, across over 200 outlets on its nationwide retail estate.

Founded in 2015, Soccabet is a Tier-1 brand in the growing Ghana marketplace, and already a Top 3 digital operator in this territory, thanks to its burgeoning online presence. However, this new retail deal with QTech Games has now confirmed Soccabet as Ghana’s largest retail operator by far, also joining up the retail and digital experience via this agile and forward-thinking software from QTech.

Ekaterina Mayorova, QTech Games’ Head of Region for Africa, said: “It’s an honour to have been chosen by a brand as respected and recognisable as Soccabet to scale their retail operations across Ghana, and also join them up with their significant online presence. At QTech, we put a premium on understanding markets at a hyper-local level, alongside bridging that gap between retail and online channels, to define a gateway to success in this nuanced betting ecosystem. Which is why we’ve created, and continue to refine, QTech Hybrid – our transformative retail solution which speaks to brands which still enjoy a high share of retail business coupled to an agent-based structure. 

“It’s just the latest example of our broader effort to elevate the end-user experience by seamlessly marrying online and offline. This trademark ingenuity is also another sign of our commitment to under-served regions in developing products that have a high local demand, wherever you set your scene on the map. This system is already proving a game-changer, revolutionizing the gaming experience for our partners’ players.”

Henrik Sandin, Product Owner of QTech Hybrid, added: “It all started back in the pandemic when retailers were forced to close their shops, and were losing their sources of revenue since they were not allowed to accept patrons. As a result, many operators contacted us to find out how they could continue operating their business by migrating online, and consequently the Hybrid concept was born: keep existing business afloat, while bringing them online and get the best of both worlds in the future.

“Now, six years later, QTech Hybrid has evolved into a product that far exceeds what the retail business was originally doing, thanks to new innovations like cross-channel campaigns. We reduced the importance of the terminal, as you now can use your own device and are not vendor-locked. We update our lobby with on average one new game per day, so there’s always something new for players to discover. Each terminal houses 10,000 games, while income decline due to stagnant games is now a thing of the past. Lowering operational costs and increasing profits make QTech Hybrid a very appealing product for struggling retailers, or those simply looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS.”

Imad Hawwach, Managing Director of Soccabet, added: “Soccabet is dedicated to corralling the best of market-leading technology and aligning it with the best of Ghanaian culture. And this collaboration with QTech achieves that over the diverse demands of our huge retail estate. They understand that our customers expect the best gaming experience possible, and we believe that this unique Hybrid solution, which also features QTech’s high-quality and diverse portfolio of games, will help us deliver just that across all channels. Their software, allied to a collaborative way of working, has now placed us in pole position to navigate the near-future on both casino and sportsbook, at a consequential moment for the company as we prepare for the FIFA World Cup in June.”

QTech Hybrid equips players across Africa, and other emerging markets where QTech is the leading game aggregator, with a seamless switch from traditional retail to digital and back again. It’s a software service that links QTech Games’ AI-powered casino lobby (a leading game-personalisation engine known as QTech Play) to a land-based (retail) management system and a state-of-the-art integrated AMS (Agent Management System) to manage both retail outlets and agents. This allows operators to scale their brick-and-mortar operation online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals, and gameplay while allowing access to players both in-store and on personal devices. For the player, the result is being able to enjoy all the games and sports they love from the comfort of their own home, or on the move. QTech Hybrid offers a new style of gameplay, allowing players the option to play at physical terminals or on their mobile devices and seamlessly transfer their progress across multiple devices. And for the operator, there is no need for expensive terminals, as QTech Hybrid runs on cost-effective computers/tablets.

In short, It’s ideal for operators looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS in a multi-channel model which Africa has been crying out for. Ghanaian customers are increasingly calling for betting experiences that are not only functional but also convenient to use, and personalised to their preferred betting proclivities. Consequently, QTech Games and Soccabet have aligned their complementary skills to deliver a coherent and effortless user experience and optimised journey that exports to any environment of channel, alongside a flexible spread of content that is both locally authentic and appealing to the next generation of players. This partnership will also explore new cross-sell opportunities between sportsbook and casino, with next summer’s football World Cup on the horizon, always a key acquisition and retention driver for global sportsbooks, but above all in Africa where soccer dominates. To arrange a QTech Hybrid demo, contact [email protected], or simply email Ekaterina directly to get a tailored proposal for any African region and the best casino games on the market.

Notable benefits of QTech Hybrid for both operators and their players: Players: can now enjoy all the games in the comfort of their own home on mobile, or play at physical terminals in-shop with effortless transferability to other hand-helds. Operators: have no need for expensive terminals; QTech Hybrid runs on cost-effective computers/tablets. QTech Hybrid is ideal for operators looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS. Seamless Transition Between Channels QTech Hybrid integrates QTech Games’ casino software with terminal hardware, allowing seamless gameplay between mobile and terminal devices. Cost-effective & Versatile QTech Hybrid runs efficiently on affordable computers and tablets, eliminating the need for expensive terminals and enhancing multi-channel offerings for operators. Ultimate Player Freedom QTech Hybrid revolutionizes slot gameplay, allowing players to seamlessly switch and access their games across mobile, desktop, and terminal devices (i.e. any device can be used).

Designed For Operators QTech Hybrid empowers operators to enhance multi-channel customer experiences, providing flexibility to lead the market in both land-based and online gaming sectors. Simplified Cash Interface QTech Hybrid’s cash interface simplifies fund additions, boosting brand trust by allowing easy deposits and withdrawals at venue terminals or computers. Direct Play & Transactions Players can play at the store terminal, deposit money, receive winnings, and transfer games to personal devices instantly. Market-leading performance

• QTech Hybrid fuses in-person and digital elements; located in bars, restaurants, or kiosks

• Instant for on-site transactions, cash in or credit with no additional fees

• Broadens game variety, featuring online games with a physical presence

• Lower operational costs than land-based casinos, slightly higher than online casinos

• Offers promotions and loyalty rewards, combining online and offline benefits

• Customer support blends in-person assistance and digital help, as direct as land-based, combined with comprehensive 24/7 online support

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