In a move that further reinforces its footprint across regulated European markets, SYNOT Games has announced a new partnership with Superbet, a prominent platform in Greece. The collaboration certified SYNOT titles, including some of the studio’s latest and most innovative releases, to the casino’s rapidly growing grid.

Players on Superbet can now enjoy great slots such as Respin Joker 81, Aztec Jaguar and Toro Wilds Reel. These additions expand Superbet’s offering with a spectrum of engaging mechanics, artistic design and mobile-first performance, ensuring the highest-quality entertainment for Greek audiences.

The agreement is part of SYNOT Games’ strategic initiative to solidify its presence exclusively in licensed, regulated markets by providing certified content through partnerships with established, trusted regional operators.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are excited to bring our portfolio to Greek players through this strategic alliance with Superbet. Greece represents a market with great potential and an audience that appreciates quality, variety, and innovation. Superbet’s agility and commitment to delivering premium entertainment make them an ideal partner for our continued Mediterranean expansion.”

Superbet, known for its user-centric approach and cutting-edge platform, views the addition of SYNOT Games content as a key enhancement to its offering and a testament to its mission of hosting best-in-class gaming experiences.

Stathis Leontaritis, Casino Lead at Superbet, said: “Our partnership with SYNOT Games further strengthens our commitment to delivering a diverse and engaging gaming portfolio to Greek customers. With its proven track record across Central and Eastern Europe, unique game mechanics, and strong land-based heritage, Synot brings a distinctive content offering that complements our existing Superbet portfolio and supports our goal of providing a premium online entertainment experience to players in Greece.”

This collaboration not only empowers Superbet to differentiate its portfolio further but also underscores SYNOT Games’ long-term commitment to regulated growth, responsible gaming, and working exclusively with trusted local operators – a model increasingly valued by players and regulators.

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Meridianbet, the international sports betting and gaming operator and subsidiary of Golden Matrix Group, has selected Fast Track as its customer engagement platform, with rollout to follow across its operations in Europe, Africa and South America.

Founded in 2001 and headquartered in Malta, Meridianbet operates an omni-channel business across retail, desktop online and mobile, licensed and operating in 18 jurisdictions across Europe, Africa and South America. The agreement is the next step in Meridianbet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.

For iGaming operators, the practical change is significant. Building a CRM strategy has historically required a user to run the analysis, navigate the platform, configure triggers, segment players, draft communications and set up logic for multi-channel engagement. Agentic workflows let a user describe the goal in plain language and have the platform deliver the work end to end. What once required hours of manual interaction and team coordination now happens in a single conversation.

“We needed a platform built for the realities of our business – multiple jurisdictions, multiple channels, and the regulatory frameworks that come with each market. Fast Track understands that operating environment in a way very few others do, and the platform gives us the foundation to operate consistently across all of it. We are excited about what this partnership will let us build for our players,” said Boris Čorni, Director of Tech at Meridianbet.

Fast Track will give Meridianbet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.

“Running an operation across 18 regulated jurisdictions is genuinely hard, and Meridianbet has built that at a scale very few in our industry can match. That is exactly the kind of environment Fast Track was built for, and we are looking forward to the work ahead together,” said Simon Lidzén, Co-Founder and CEO of Fast Track.

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