AS Roma has announced a multi-year agreement with Eurobet.live, which becomes the Club’s new Main Sponsor.

Starting this season and until the 28/29 season, the Eurobet.live brand will appear on the First Team jerseys, marking the beginning of a strategic collaboration between two entities that share the same DNA, forged on passion, resilience and a constant pursuit of excellence.

The agreement represents an important step in the Club’s commercial growth and demonstrates the desire to develop innovative fan-focused projects, further strengthening the relationship between Roma, its partners, and the sports community. For Eurobet.live, the collaboration with AS Roma represents a genuine connection with the world of football and sport, as tools capable of generating social, cultural and regional value.

“We share with Eurobet.live the ambition to develop a series of digital initiatives designed to engage fans across all our platforms. By combining the global reach and passion of our fan base with Eurobet.live’s expertise in infotainment and digital, we are confident that this partnership will create new and innovative ways for fans to connect with the club,” said Vice President Ryan Friedkin.

“We are proud to launch this collaboration with AS Roma, one of the most iconic clubs in Italian and European football. This partnership—which represents an important step in our growth and consolidation in the world of sports—goes far beyond a commercial agreement: it is a promise of long-term development and innovation, aimed at enhancing sports culture at all levels and strengthening our ties with the local community,” said Andrea Faelli, CEO of Eurobet Italia.

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Wicked Games has successfully completed its integration with Hub88, one of the industry’s leading aggregation platforms, making its full portfolio available to a broad global network of operators.

The agreement represents a key milestone in Wicked Games’ commercial growth strategy, enabling seamless distribution to hundreds of operators and many of the most recognisable brands in the global iGaming space.

By leveraging Hub88’s single-API architecture and established network, Wicked Games can now deliver its expanding catalogue to partners worldwide with speed, reliability, and consistency. The platform’s unified content access and streamlined deployment process allow operators to activate Wicked titles efficiently across both regulated and emerging markets.

Known for its distinctive mix of dark humour, bold themes, and polished game mechanics, Wicked Games now joins an aggregation ecosystem trusted by top-tier operators across the industry.

Khadija El Abi, Head of Partnerships at Wicked Games, said: “Hub88 has built one of the most respected aggregation ecosystems in the industry.

“This integration gives us the reach we need as we scale through 2026. It connects our portfolio to a global operator network and positions Wicked Games for stronger commercial momentum from day one.”

Ollie Castleman, Managing Director at Hub88, added: “Wicked Games has quickly become one of the most distinctive studios to watch.

“Their creative direction and strong production roadmap make them a valuable addition to our platform. We look forward to supporting their rollout across our operator base.”

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Bragg Gaming Group has announced the integration of Salesforce as its foundational customer relationship management (CRM) platform, marking a significant step in the company’s strategy to enhance global operations, strengthen partner engagement and accelerate growth across regulated markets worldwide.

The new CRM infrastructure will streamline how Bragg manages partnerships, commercial opportunities and operational workflows across its international footprint. By unifying key business processes on Salesforce, the company aims to improve lead management, optimise order processing, and reinforce its already robust legal and compliance frameworks, critical components in the highly regulated global iGaming industry.

“Implementing Salesforce as our core CRM platform represents an important milestone in our operational evolution. As our business continues to expand across markets and partnerships, having a scalable, unified platform allows us to move faster, collaborate more effectively, and deliver even greater value to our partners,” said Neill Whyte, Chief Commercial Officer at Bragg Gaming.

“Bragg Gaming Group’s commitment to innovation and operational excellence makes it a strong fit for Salesforce. Together, we’re helping create a connected platform that empowers Bragg to strengthen partner relationships, improve operational visibility, and accelerate growth across its international business,” said Sasha Rovinsky, Regional Manager Adriatic Region at Salesforce.

The Salesforce integration will enable Bragg to:

• Accelerate lead conversion and partner onboarding through streamlined sales workflows

• Enhance order and account management for improved operational efficiency

• Strengthen legal and compliance processes to support growth in regulated markets

• Expand affiliate marketing capabilities to drive partner performance and player acquisition

• Improve global collaboration across commercial, compliance and operational teams

By centralising critical operational data and processes, the platform will also provide deeper insights into partner performance, market opportunities and operational metrics, supporting a network of 250+ operator partners across 30+ regulated jurisdictions and enabling Bragg to make faster, data-driven decisions as it continues to scale internationally.

The rollout is part of Bragg’s broader digital transformation initiative focused on strengthening its technology infrastructure and operational agility as the company expands its presence across Europe, North America and other regulated markets.

With Salesforce now serving as the central platform of its partner and operational ecosystem, Bragg is positioning itself to deliver greater speed, transparency and security across its global partner network.

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