partnerships
Gaming Innovation Group signs new deal with Starcasino in Spain
Gaming Innovation Group Inc. (GiG) continues to strengthen its presence in the Spanish iGaming market following the signing of an agreement with Starcasino Group for its leading platform and sportsbook.
This new alliance, the 14th now in operation for GiG technology in Spain, will allow Starcasino to enter the large and highly competitive Spanish market. Having secured both sports and casino licenses in the jurisdiction, Starcasino will take advantage of GiG’s unique experience and presence in the country. Indeed, the online Spanish market generates more than €800 million of GGR on a yearly basis, with casino and sports representing 90% of that figure.
Starcasino is one of the largest regulated online and landbased casino groups in Belgium, and carries with it a strong reputation at driving personalised experiences for casino players.
The agreement which has been signed for an initial period of 3 years will look to harness the capabilities of both GiG’s sportsbook and player account manager (PAM), which are focused on delivering excellent localised and personal casino journeys and strong sports margins in competitive and regulated markets.
Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said “I am really pleased to have signed this partnership with Starcasino, to power their entry into the appealing Spanish market. I am convinced that our combined sportsbook, platform technology and regulatory experience is well suited to help established operators like Starcasino power into new regulated markets.”
Alejandro Casanova, Country Manager for Starcasino Spain said: “We feel very pleased to have reached an agreement with the GIG Group. After many years of work and success in Belgium we have initiated our expansion to other markets, in Spain we have selected GIG Group’s technologies to successfully face the challenges of this market.”
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Affiliate Succes
Affilka and Gamblers Connect announce media partnership
Gamblers Connect, the award-winning iGaming media and affiliate platform, has announced an official partnership with Affilka, one of the industry’s most trusted affiliate management platforms.
Affilka powers the software behind some of the best-run operator programs in iGaming, offering near real-time tracking and automated reporting that help affiliates and operators operate efficiently and transparently.
Throughout 2026, the two companies will collaborate on a range of initiatives, including data-driven content and localized market insights, with the shared goal of helping players make informed decisions while supporting operators in building sustainable and trustworthy affiliate relationships.
Gjorgje Ristikj, Founder of Gamblers Connect, said:
“Our partnership ensures that operators running on Affilka’s platform are recognised across our network for meeting higher operational standards. Prompt payouts, fair tracking, and robust anti-fraud measures aren’t optional extras — they are the baseline we expect from any brand we recommend to our community.”
The post Affilka and Gamblers Connect announce media partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brooks Pierce President and CEO of Inspired
Entain broadens Virtual Sports reach via extended global deal with Inspired Entertainment
Entain, the worldwide sports betting and gaming organization, has prolonged its enduring collaboration with Inspired Entertainment, ensuring ongoing access to Inspired’s top-tier Virtual Sports collection through its international brands.
An important aspect of the refreshed multi-year contract is the launch of Inspired’s enhanced Virtual Soccer with BetBuilder – debuting prior to this year’s football World Cup – offering Entain customers a new method to craft personalized, multi-selection virtual football wagers. More new Virtual Sports titles will be introduced later this year as part of an improved content schedule.
The refreshed agreement backs Entain’s intentions to continue enhancing its product range and providing additional options for its customers. Through a close collaboration with Inspired, Entain can roll out new Virtual Sports formats as they are released and guarantee that its global brands gain from a consistent flow of captivating, high-quality content.
Jamie Crossfield, Sportsbook Director at Entain, said: “Virtual Sports continues to be an important and growing category for our customers globally. Inspired has been a trusted partner for many years, consistently delivering high quality, high performing content across our brands. Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder.”
“We are delighted to extend our successful global partnership with Entain,” said Brooks Pierce, President and CEO of Inspired. “Our relationship has been built on collaboration, performance and innovation. The introduction of our upgraded Virtual Soccer with BetBuilder, an industry first, reflects our commitment to delivering differentiated, high impact products that drive engagement and long-term growth for our partners.”
The post Entain broadens Virtual Sports reach via extended global deal with Inspired Entertainment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay
Evoplay expands into Peru through new partnership with LaFija.com
Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.
The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano to local players.
LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.
Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.
“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”
Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.
“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”
The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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