partnerships

Gaming Innovation Group signs new deal with Starcasino in Spain

Published

4 years ago

December 1, 2022

Reading Time: < 1 minute

Gaming Innovation Group Inc. (GiG) continues to strengthen its presence in the Spanish iGaming market following the signing of an agreement with Starcasino Group for its leading platform and sportsbook.

This new alliance, the 14th now in operation for GiG technology in Spain, will allow Starcasino to enter the large and highly competitive Spanish market. Having secured both sports and casino licenses in the jurisdiction, Starcasino will take advantage of GiG’s unique experience and presence in the country. Indeed, the online Spanish market generates more than €800 million of GGR on a yearly basis, with casino and sports representing 90% of that figure.

Starcasino is one of the largest regulated online and landbased casino groups in Belgium, and carries with it a strong reputation at driving personalised experiences for casino players.

The agreement which has been signed for an initial period of 3 years will look to harness the capabilities of both GiG’s sportsbook and player account manager (PAM), which are focused on delivering excellent localised and personal casino journeys and strong sports margins in competitive and regulated markets.

Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said “I am really pleased to have signed this partnership with Starcasino, to power their entry into the appealing Spanish market. I am convinced that our combined sportsbook, platform technology and regulatory experience is well suited to help established operators like Starcasino power into new regulated markets.”

Alejandro Casanova, Country Manager for Starcasino Spain said: “We feel very pleased to have reached an agreement with the GIG Group. After many years of work and success in Belgium we have initiated our expansion to other markets, in Spain we have selected GIG Group’s technologies to successfully face the challenges of this market.”

Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

7 hours ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

Published

7 hours ago

July 22, 2026

GamingAmericas.com

st8-continues-partnership-with-tonybet-with-an-expansion-into-alberta

Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.

As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.

The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.

This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.

Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.

Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.

Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.

FIRST.bet

Pragmatic Solutions Enters into Partnership with FIRST.bet Sportsbook

Published

9 hours ago

July 22, 2026

Wladimir P.

pragmatic-solutions-enters-into-partnership-with-first.bet-sportsbook

FIRST.bet, the Tier-1 sportsbook technology provider, announced its integration with Pragmatic Solutions’ iGaming Player Account Management (PAM) platform for regulated gaming and betting operators.

Under this collaboration, FIRST.bet is now available to operators through the Pragmatic Solutions platform ecosystem, providing access to its full sportsbook engine, trading stack, risk management and managed services.

The integration combines two core layers operators need to build and scale competitive betting operations: Pragmatic Solutions’ modern PAM platform and the trading-led sportsbook technology from FIRST.bet. The Pragmatic Solutions platform is designed to support end-to-end player journeys, multiple brands and flexible operations through a stable, scalable central infrastructure layer. Its open API model enables operators to integrate and manage sportsbook, casino, payments, CRM, compliance, reporting and third-party services within a single platform environment, while retaining control over their product roadmap, front-end experience and vendor strategy.

FIRST.bet is already live within the Pragmatic Solutions ecosystem, establishing FIRST.bet as a major sportsbook supplier and making its full managed offering available to operators across the platform. It is positioned as a managed sportsbook solution with advanced in-play betting and player engagement features.

Tom Light, Founder and CEO of FIRST.bet, said: “This is a major step for FIRST.bet. Operators don’t need another basic sportsbook connection – they need real trading depth, product innovation and managed execution that moves the business. That’s exactly where we focus: a sportsbook engineered to perform, run by a team that owns the result. Being available through Pragmatic Solutions puts that in front of operators who are serious about competing in sports.”

Ashley Lang, CEO of Pragmatic Solutions, said: “Sportsbook remains a core component of the product offering for many operators, particularly in regulated markets where flexibility, compliance, and speed to market are important. FIRST.bet brings a strong sportsbook product to our platform ecosystem, giving operators access to a modular product with proven in-play and player engagement capabilities.”

Two things set the FIRST.bet stack apart: API and gamification. SportOS, an open API, lets operators build and customise their own betting products on top of the FIRST.bet engine – the sportsbook becomes a platform they can extend, not a fixed product. GMFY, a full sportsbook gamification engine, makes engagement and retention native to the betting experience. Around them sit the essentials operators expect – Bet Builder, Player Props, Cash Out, Early Payout and ACCA Promotions – plus Fast Markets and SnapBet , all backed by FIRST.bet and its Managed Services for full trading, risk and operational expertise.

FIRST.bet powers a growing global partner network handling millions of daily transactions across LATAM, Europe and Africa.

This collaboration positions FIRST.bet as a leading B2B sportsbook supplier for operators that want more than standard sports betting technology. Through Pragmatic Solutions, operators can combine a proven Tier-1 PAM core with a fully managed sportsbook built around product depth, local-market execution, player engagement and trading performance.

The post Pragmatic Solutions Enters into Partnership with FIRST.bet Sportsbook appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.