partnerships
Gaming Innovation Group signs new deal with Starcasino in Spain
Gaming Innovation Group Inc. (GiG) continues to strengthen its presence in the Spanish iGaming market following the signing of an agreement with Starcasino Group for its leading platform and sportsbook.
This new alliance, the 14th now in operation for GiG technology in Spain, will allow Starcasino to enter the large and highly competitive Spanish market. Having secured both sports and casino licenses in the jurisdiction, Starcasino will take advantage of GiG’s unique experience and presence in the country. Indeed, the online Spanish market generates more than €800 million of GGR on a yearly basis, with casino and sports representing 90% of that figure.
Starcasino is one of the largest regulated online and landbased casino groups in Belgium, and carries with it a strong reputation at driving personalised experiences for casino players.
The agreement which has been signed for an initial period of 3 years will look to harness the capabilities of both GiG’s sportsbook and player account manager (PAM), which are focused on delivering excellent localised and personal casino journeys and strong sports margins in competitive and regulated markets.
Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said “I am really pleased to have signed this partnership with Starcasino, to power their entry into the appealing Spanish market. I am convinced that our combined sportsbook, platform technology and regulatory experience is well suited to help established operators like Starcasino power into new regulated markets.”
Alejandro Casanova, Country Manager for Starcasino Spain said: “We feel very pleased to have reached an agreement with the GIG Group. After many years of work and success in Belgium we have initiated our expansion to other markets, in Spain we have selected GIG Group’s technologies to successfully face the challenges of this market.”
Powered by WPeMatico
Cubeia
Vera & John International goes live with Cubeia Originals Studio games
Sweden-based supplier Cubeia integrates its proprietary, brandable Originals content into the operator’s offering.
Vera & John International has gone live with Cubeia’s Originals Studio games, integrating the Sweden-based supplier’s proprietary titles into its player offering.
Cubeia said the launch gives the operator access to fully brandable in-house games aimed at supporting engagement and retention. The supplier positioned the Originals portfolio around “provably fair mechanics, gamification elements, and community-driven gameplay,” and said it includes crash and instant-win formats.
Tobias Fogelberg, Chief Commercial Officer at Cubeia, said: “We’re proud to see Vera & John International go live with our Originals. This is exactly what we’ve been building towards—giving operators something that feels truly their own, not just another catalogue of the same games everyone else has.
“The flexibility and branding possibilities are a big part of it, but it’s also about creating games that players actually want to come back to. That’s where Originals make a real difference.”
Cubeia also linked the rollout to its wider product stack, including its Cubeia Nano platform, which it said is designed to give operators “full control” and scalability. The company added it will continue investing in Originals Studio and plans to expand the portfolio with additional titles and features.
The post Vera & John International goes live with Cubeia Originals Studio games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel
McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal also includes support for the return of G2 Hel, G2’s women’s League of Legends team.
Under the agreement, McDonald’s Germany branding, including the “ich liebe es” (I’m lovin’ it) tagline, will appear on G2 NORD and G2 Hel jerseys. The partners also plan a year-long content programme focused on player storytelling and behind-the-scenes access, including a series featuring team president Niklot “Tolkin” Stüber.
G2 positioned the partnership around its regional development pathway. G2 NORD was formed earlier this year through a collaboration between G2 and NORD Esports, and the organisation said the roster has already won the Prime League Winter Snowdown and reached the playoffs in its first EMEA Masters run.
The company said McDonald’s Germany’s backing enables G2 Hel’s return, with the team set to compete in the upcoming Game Changers circuit. “This partnership goes beyond traditional sponsorship, it’s a shared commitment to pushing the boundaries of talent development and creating meaningful opportunities within the space,” said Alban Dechelotte, CEO of G2. Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, added: “We’re proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports.”
To launch the collaboration, McDonald’s and G2 released an announcement video featuring Jankos, Sola, Tolkin, Team Nord and Caltys, produced in-house by G2. McDonald’s Germany said its lead agency Scholz & Friends supported the development and execution of the partnership.
The post McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andreas Larsson Casino Manager for Entain
Spinomenal content goes live in Estonia via Entain NCE brands
Spinomenal has expanded its presence in Estonia through a new content partnership with Entain NCE (Entain North and Central Europe).
Under the agreement, Entain NCE’s Estonia-facing brands Ninja Casino and Boost Casino will offer Spinomenal titles via Light & Wonder’s OpenGaming
platform. Games cited by the company as now available include Majestic King, Demi Gods V and Fairytale Beauties 2.
The deal extends Spinomenal’s wider commercial relationship with Entain across regulated European markets, with the Estonia rollout delivered through Entain NCE’s regional operation.
Yossi Shayovits, Head of Business Development for Spinomenal, said: “Entain is one of the most influential groups in the global gaming industry, and expanding our presence with them in Estonia demonstrates the quality of our content. This is an important part of a broader, evolving relationship across different markets, and we look forward to what’s to come.”
Andreas Larsson, Casino Manager for Entain, added: “Time and time again, Spinomenal knows what it takes to create content that our players genuinely love. Estonia marks the next chapter in a highly productive partnership that we expect will deliver strong results.”
The post Spinomenal content goes live in Estonia via Entain NCE brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
AI6 days agoMGA Launches Consultation on AI Gaming Charter
-
Brazil6 days agoIBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0
-
Latest News4 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Latest News4 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Alberta6 days agoGaming Corps wins conditional Alberta iGaming supplier licence
-
casino4 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Games4 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Compliance Updates7 days agoEvenBet Gaming obtains Danish B2B supplier licence



