EveryMatrix has signed a landmark omnichannel agreement to provide turnkey technology for one of Western Europe’s leading betting and gaming brands. Under the deal, EveryMatrix will power over 1,000 sports betting terminals across 230+ shops nationwide, while also delivering a fully integrated online sportsbook platform and launching Merkur’s first online casino in the second half of 2026.

The agreement represents the second major Denmark-based turnkey deal for EveryMatrix in just two months, following Danske Spil’s selection of the provider to power its casino and bingo operations.

Cashpoint, set to rebrand as Merkur Bets once the platform migration is complete, holds strong market positions in Germany, Austria, Belgium, and Denmark, making it one of the most prominent betting and gaming operators across Western Europe.

The brand began searching for a modern technology partner in early 2025, aiming to implement a scalable, omnichannel solution capable of integrating sportsbook and casino offerings. The migration from its in-house system to EveryMatrix’s turnkey platform is scheduled to align with the start of the new football season, ensuring a seamless transition for customers.

Ebbe Groes, Group Co-CEO & Co-Founder at EveryMatrix, said:

“The Cashpoint and Merkur brands are among the most recognisable in Denmark and across Europe. Partnering with their team to deliver a project of this scale is a privilege, and it demonstrates the growing trust tier-1 operators and lotteries are placing in EveryMatrix technology.”

Mathias Dahms, Managing Director Sportsbetting at Merkur Group, added:

“Merkur Bets is taking a major step forward this year. By switching to EveryMatrix technology and rebranding, we are positioning the brand for continued growth and success in Denmark. EveryMatrix offers the ideal foundation to support our omnichannel strategy and future expansion.”

This agreement reinforces EveryMatrix’s position as a leading provider of turnkey sportsbook and casino solutions, delivering both in-store and online experiences for operators across Europe.

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• Booming Games will engage with Interwetten’s customers in Greece, showcasing its dedication to expanding in regulated international markets.
• Interwetten clients initially enjoy access to 19 games, with upcoming intentions to broaden this selection.

Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Interwetten, one of Europe’s biggest online betting and iGaming firms. The collaboration will support Booming Games’ growth in Greece, showcasing its dedication to enhancing its position in regulated markets throughout Europe and further afield.

By accessing one of the largest catalogs of casino games in the iGaming sector, the collaboration will enable Booming Games to explore new opportunities in a burgeoning market. Statistics indicate that the iGaming sector in Greece experienced the highest growth rate in Europe during the second half of 2025, and Booming Games is now positioned to capitalize on this substantial growth potential. The shift also illustrates Booming Games’ dedication to driving growth via innovative technology, as Interwetten aids Booming Games in their client acquisition efforts in Greece.

An initial 19 game releases are currently accessible to players in Greece through Interwetten, and Booming Games intends to swiftly expand this number. Booming Games possesses a robust schedule of game launches and intends to enhance both the quality and number of releases this year, featuring localized versions adapted for particular markets.

Simona Lanzoni, Commercial Director at Booming Games, said: “We are delighted to be partnering with Interwetten to power our expansion into Greece. The collaboration marks yet another landmark moment in Booming Games’ growth journey, broadening the reach of our product suite in Europe. With clear plans to rapidly expand the number of games available on Interwetten, we look forward to building successful, long-term relationships with new customers.”

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Amusnet Spain has announced a new partnership with JOKERBET, one of Spain’s premier online gaming platforms. This collaboration represents another significant step in Amusnet’s strategy to expand its footprint in key regulated European markets by joining forces with trusted and established operators.

Under this agreement, JOKERBET players can now enjoy a diverse portfolio of 30 captivating Amusnet games, which will continue to grow. The initial integration includes a carefully selected mix of top-performing titles, such as Clover Islands, 20 Golden Coins, Shining Crown Buy Bonus, Orient Story Deluxe, 100 Power Hot and Secrets of Cairo. These titles are designed to deliver high-quality entertainment, providing unique Jackpots features and a rich and interactive gameplay experience tailored to the preferences of local casino enthusiasts.

Furthermore, Amusnet’s entire portfolio will benefit from JOKERBET’s own jackpot system, unique in the Spanish market, which, combined with the native jackpots, will enhance the gaming experience of the current and upcoming featured games:

• Shining Crown Buy Bonus – a traditional-looking video slot game with a modern twist.

• 20 Golden Coins – it combines the classic fruity goodness with immersive graphics and a captivating soundtrack.

“We’re delighted to bring Amusnet’s new slots to a leading operator like JOKERBET. With premium content and proven mechanics, we’re confident this launch will deliver strong results and resonate with players from day one,” said Edwin Cruz, Director at Amusnet Spain.

“The addition of Amusnet represents another step forward in our strategy to expand our portfolio with experienced providers in the digital channel, supported by a strong Land-based background. Their games combine the essence of classic slot machines with modern mechanics that players highly seek. This reinforces our commitment to delivering an increasingly comprehensive casino experience and to strengthening JOKERBET’s positioning as one of Spain’s leading online gaming platforms,” said Javier Saiz, Head of Product at JOKERBET.

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