partnerships
Gaming Innovation Group signs new deal with Starcasino in Spain
Gaming Innovation Group Inc. (GiG) continues to strengthen its presence in the Spanish iGaming market following the signing of an agreement with Starcasino Group for its leading platform and sportsbook.
This new alliance, the 14th now in operation for GiG technology in Spain, will allow Starcasino to enter the large and highly competitive Spanish market. Having secured both sports and casino licenses in the jurisdiction, Starcasino will take advantage of GiG’s unique experience and presence in the country. Indeed, the online Spanish market generates more than €800 million of GGR on a yearly basis, with casino and sports representing 90% of that figure.
Starcasino is one of the largest regulated online and landbased casino groups in Belgium, and carries with it a strong reputation at driving personalised experiences for casino players.
The agreement which has been signed for an initial period of 3 years will look to harness the capabilities of both GiG’s sportsbook and player account manager (PAM), which are focused on delivering excellent localised and personal casino journeys and strong sports margins in competitive and regulated markets.
Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said “I am really pleased to have signed this partnership with Starcasino, to power their entry into the appealing Spanish market. I am convinced that our combined sportsbook, platform technology and regulatory experience is well suited to help established operators like Starcasino power into new regulated markets.”
Alejandro Casanova, Country Manager for Starcasino Spain said: “We feel very pleased to have reached an agreement with the GIG Group. After many years of work and success in Belgium we have initiated our expansion to other markets, in Spain we have selected GIG Group’s technologies to successfully face the challenges of this market.”
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Arizona Lottery
Scientific Games rolls out Momentum systems upgrade for Arizona Lottery
New central gaming and retailer management systems support expanded draw game features across the Lottery’s 3,600 retail locations.
Scientific Games said a new suite of systems technology is now powering the Arizona Lottery’s statewide sales, including updates to its draw games portfolio. The rollout is based on Scientific Games’ Momentum ecosystem, incorporating a central gaming system and a retailer management system.
Arizona Lottery Executive Director Alec Thomson said the technology and game changes are intended to modernize operations and refresh the draw game lineup. “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” Thomson said. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”
The Lottery’s draw game changes include an update to The Pick featuring an automatic multiplier on every play and an add-on called The Pick PLUS, the addition of a daily midday drawing for Pick 3, the launch of a new Pick 4 game with midday and evening drawings, and the addition of Powerball Double Play.
Scientific Games said it also upgraded its gem | suite software to support the expanded draw portfolio and to manage retailer licensing, communications and business intelligence across the Arizona Lottery’s network of 3,600 retailers. “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.
Scientific Games has supplied products and services to the Arizona Lottery for 45 years, including Scratchers games and licensed brands, and supports the Lottery from a Phoenix location, according to the company.
The post Scientific Games rolls out Momentum systems upgrade for Arizona Lottery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet Italy
Amusnet Italy Enters into Partnership with Entain
Amusnet Italy has launched its premium gaming portfolio on Entain’s prominent online casino brands, bwin and Gioco Digitale, marking a significant step in strengthening its presence within the regulated Italian market.
Through this strategic partnership, local players will gain access to the provider’s premium casino content, known for its exceptional reliability, captivating mechanics and top-tier design. This launch marks the beginning of a phased rollout, with a fully certified portfolio consisting of 174 high-performing titles from Amusnet’s catalogue.
The initial release, which went live on July 1, features the majestic slot Extra Crown Classic Buy Bonus. This royal, fruit-themed game masterfully blends a traditional aesthetic with modern video slot dynamics, featuring expanding Crown Wilds and dual Scatter symbols. It elevates excitement with an innovative Buy Bonus option for instant action alongside Amusnet’s signature 4-level mystery Jackpot Cards bonus game, providing a truly immersive player experience.
“Partnering with premium brands like bwin and Gioco Digitale is a major milestone for our growth in Italy. Launching onto Entain’s platform allows us to reach a wider audience and bring high-quality entertainment to Italian players,” said Polina Nedyalkova, Amusnet Italy Director.
Both bwin and Gioco Digitale are premier online casino brands operating under the global sports betting and gaming giant Entain, utilising a shared platform to deliver secure and cutting-edge gaming experiences. By aligning with these highly trusted brands, Amusnet is well-positioned to leverage their robust market positioning and extensive, loyal user bases to drive long-term engagement and growth.
With this strategic alliance, Amusnet Italy reinforces its commitment to driving growth in the local iGaming market alongside top-tier operators.
The post Amusnet Italy Enters into Partnership with Entain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AFC Bournemouth
AFC Bournemouth Announces New Multi-year Partnership with MrQ
AFC Bournemouth has announced a new multi-year partnership with MrQ Casino, the self-styled “Casino You Love To Hate,” who join the Cherries as Official UK Online Casino Partner.
The agreement runs across the next three seasons and covers both the men’s first team and AFC Bournemouth Women.
The MrQ logo will appear on the sleeve of the men’s first-team shirt and on adult retail shirts, with MrQ also coming on board as an Official Partner of AFC Bournemouth Women.
MrQ launched in 2018 with a simple idea: cut the nonsense and treat players like adults. No fees, no wagering requirements, no smoke and mirrors. Since then, it’s grown into one of the UK’s fastest-rising gaming brands, built on sharp product thinking and a willingness to make the rest of the industry a little uncomfortable.
Across the partnership, supporters can expect a run of fan-focused activations and competitions, including chances to win hospitality and exclusive prizes at AFC Bournemouth matches. So, keep an eye out for the Q around Vitality Stadium.
One of those activations got the partnership underway in style this morning on Bournemouth Beach, with hundreds of red, black and blue towels covering the sand under a “Reserved for MrQ” banner.
The playful stunt also saw beachgoers gifted a limited-edition MrQ towel of their own to take home.
Jim Frevola, AFC Bournemouth’s President of Business Operations, said: “We’re delighted to be celebrating the partnership with Mr Q and kicking it off with a very special activation on Bournemouth Beach.
“The creativity of it says a lot about how our partnership will work and it’s going to be great to see how supporters and visitors enjoy it on the seafront. I’d like to thank everyone involved and I’m looking forward to working with MrQ going forward.”
Rob Mitchell, Commercial Director at AFC Bournemouth, said: “Much like AFC Bournemouth, MrQ is a challenger brand that has grown dramatically over the last few years. They have a strong focus on standing out in a crowded market and we can’t wait to deliver unique campaigns, based on their ‘love to hate’ messaging.
“This partnership will create many exciting opportunities for our fans over the next three seasons, and we’re looking forward to working closely with the MrQ team across both the men’s and women’s game.”
Adam Ryan, Chief Commercial & Marketing Officer at MrQ said: “Why Bournemouth? Because they’re brave. They back themselves against clubs with far deeper pockets and keep proving David beats Goliath. They’re the same instincts we’ve built MrQ on: honest risk-taking trumps safe and forgettable. And a European tour doesn’t hurt either!”
The post AFC Bournemouth Announces New Multi-year Partnership with MrQ appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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