partnerships
Gaming Innovation Group signs new deal with Starcasino in Spain
Gaming Innovation Group Inc. (GiG) continues to strengthen its presence in the Spanish iGaming market following the signing of an agreement with Starcasino Group for its leading platform and sportsbook.
This new alliance, the 14th now in operation for GiG technology in Spain, will allow Starcasino to enter the large and highly competitive Spanish market. Having secured both sports and casino licenses in the jurisdiction, Starcasino will take advantage of GiG’s unique experience and presence in the country. Indeed, the online Spanish market generates more than €800 million of GGR on a yearly basis, with casino and sports representing 90% of that figure.
Starcasino is one of the largest regulated online and landbased casino groups in Belgium, and carries with it a strong reputation at driving personalised experiences for casino players.
The agreement which has been signed for an initial period of 3 years will look to harness the capabilities of both GiG’s sportsbook and player account manager (PAM), which are focused on delivering excellent localised and personal casino journeys and strong sports margins in competitive and regulated markets.
Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said “I am really pleased to have signed this partnership with Starcasino, to power their entry into the appealing Spanish market. I am convinced that our combined sportsbook, platform technology and regulatory experience is well suited to help established operators like Starcasino power into new regulated markets.”
Alejandro Casanova, Country Manager for Starcasino Spain said: “We feel very pleased to have reached an agreement with the GIG Group. After many years of work and success in Belgium we have initiated our expansion to other markets, in Spain we have selected GIG Group’s technologies to successfully face the challenges of this market.”
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Alberta
Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut
Deal puts the Swedish supplier live in Ontario and lines up a day-one rollout with PowerPlay when Alberta’s regulated market opens in July.
Gaming Corps has gone live with Canadian online sportsbook and casino operator PowerPlay in Ontario, expanding its distribution in Canada through an operator registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
The agreement also positions Gaming Corps to launch with PowerPlay in Alberta “from day one” when the province opens its newly regulated online gaming market in July, according to the companies. The partnership further extends Gaming Corps’ content across all PowerPlay.com markets.
PowerPlay’s rollout includes several Gaming Corps titles from its 3 Pigs franchise, including 3 Pigs of Olympus and 4 Gym Pigs: Porky Power. Football-themed releases Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz are also part of the initial content drop.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening
Gaming Corps – a publicly-listed game development company based in Sweden, has gone live with Canadian online sportsbook and casino operator PowerPlay.
The agreement brings Gaming Corps into Ontario through one of Canada’s established online betting and casino brands, while also positioning the studio to go live with PowerPlay from day one in Alberta when the province opens its newly regulated online gaming market in July.
The partnership also extends Gaming Corps’ content across all PowerPlay.com markets, creating a broader route to players through an operator with a distinctly Canadian identity.
PowerPlay, which launched in 2018, combines sports betting across more than 40 categories with a casino offering more than 1,200 games, alongside a 24/7 live casino experience. The operator is registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
At launch, PowerPlay will introduce players to several of Gaming Corps’ most recognisable content strands, led by the 3 Pigs franchise, including the popular 3 Pigs of Olympus and latest instalment, 4 Gym Pigs: Porky Power.
The roll-out also lands as international football prepares to dominate the summer calendar, with Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz bringing three distinct football-led releases to PowerPlay’s casino catalogue.
Adding a different tempo to the launch is Banknote Blitz, a fast-paced instant win inspired slot where shifting Win Frames, prize collection mechanics and multipliers can unlock full banknote rewards and wins of up to 5,000x.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening appeared first on Americas iGaming & Sports Betting News.
Balkans
EGT Digital signs sponsorship deal with CSKA Sofia
The supplier says the partnership supports the club and aligns with its growing focus on sports betting via its Sportsbook platform.
EGT Digital has signed a sponsorship partnership with Bulgarian football club CSKA Sofia, with the companies positioning the deal as a long-term collaboration.
“Sport has the unique ability to unite communities, inspire future generations, and create opportunities for personal growth,” said Vladimir Dokov, CEO of EGT Digital. “Our partnership with CSKA Sofia reflects our long-term commitment to supporting initiatives that have a meaningful impact. We are proud to stand behind a club with such a rich history and strong dedication to developing talent.”
Vangel Vangelov, CEO of CSKA, said: “Partnering with an internationally recognized brand like EGT Digital is a strategic opportunity that will support CSKA’s continued development and help us achieve our long-term objectives. It is also a testament to the club’s importance in society and its role as a true social phenomenon. We are delighted to welcome EGT Digital as a partner that shares our vision for a sustainable, long-term collaboration in support of such a socially significant sector as sport.”
EGT Digital also tied the sponsorship to its sportsbook business, citing its Sportsbook platform as part of the company’s growing presence in the sports sector. The supplier said the product is designed for operators and offers technology-led features, coverage and customization options.
Financial terms, contract length, and sponsorship asset details were not disclosed.
The post EGT Digital signs sponsorship deal with CSKA Sofia appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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