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Racecourse Media Group Chairman Roger Lewis extends term until October 2023
Racecourse Media Group (RMG) has announced that its Chairman, Roger Lewis, has extended his post until October 2023 in order to assist RMG transition to a new Chair.
Roger Lewis has been on the RMG Board for over 10 years during which time RMG has increased its licence fees and dividend payments to its racecourses from £45m to over £110m .
He joined the RMG Board in 2012 and was appointed Non-Executive Independent Chairman on January 1, 2019. He was due to step down in 2022 but has been asked by the Board to extend his tenure. A new Chair will be appointed in 2023.
Lewis, said: “RMG is in great shape, and it is an honour to be asked to continue to Chair the company. We have a strong board and an outstanding team of executives, led by CEO, Martin Stevenson, who together have delivered in spectacular fashion for our racecourses and indeed for the sport of racing.
“We are on track to exceed our record results of last year and we pay tribute to everyone in racing, and give thanks to our racecourses, for allowing RMG to manage their media and data rights across the world.”
Under Roger Lewis’s leadership RMG paid £110m to its racecourse shareholders in 2021. Those payments, earned through racecourses’ media and data rights, exceeded pre-Covid levels.
In the same year, RMG agreed British racecourse licence extensions for audio-visual and data rights for a new five-year term until December 31, 2028.
RMG has also been entrusted with significant broadcast rights of Irish racing since 2019, when Racing UK relaunched as Racing TV, with the strapline of “The best of British and Irish racing.”
RMG is 100% owned by its racecourse shareholders and pays 100% of operating profit back to racecourses, which, in turn, benefits the sport. This collective and collaborative approach has enabled RMG’s businesses to become the biggest single funder of British horseracing.
On the back of that approach and with long-term certainty and confidence in the business, media rights and data revenues are, this year, tracking to exceed 2021’s payments to shareholders.
Nevin Truesdale, CEO of Jockey Club Racecourses, chief shareholder in RMG, said: “I would like to pay tribute to Roger Lewis for a very effective and successful stewardship of RMG, a business which is of fundamental importance to the financial performance of racecourses and therefore to the whole sport of horseracing.
“Under Roger’s leadership, we have faced a number of challenges, in particular during the Covid pandemic, where the robustness of the RMG model was critical to maintaining racecourse financial stability in the absence of other revenue streams for a sustained period. Roger’s influence in establishing long-term deals with key commercial betting and broadcast partners during his tenure has also been hugely positive. On behalf of everyone at the Jockey Club, I would like to thank Roger for all he has done for the business.”
Martin Stevenson, CEO of RMG, added: “We are delighted Roger Lewis has agreed to stay on for almost another year. Roger has been instrumental in the development and success of RMG over the last decade and I very much look forward to continuing to work closely with Roger and the Board as we continue to invest and develop our media assets and new products. Innovations, such as enhancements on the channel – headlined by the virtual ‘green screen’ studio – the Watch & Bet product, ultra-low latency pictures, the investment in on-screen timing data graphics, and capturing the in-play opportunities are all key to the business’s continued success.
“These workstreams, allied to growing our social media audience, securing increased ITV coverage and enhancing international exposure and revenues, will contribute to directing more eyeballs on to our racing and therefore will drive betting turnover, subscriptions, and sponsorship opportunities for the sport. RMG is one the most successful sporting and media rights companies in Britain and Ireland and I look forward to working with Roger in 2023 to take RMG to even greater heights.”
Roger Lewis has held senior positions at the BBC, ITV, Classic FM, EMI and Decca and was GCEO of the Welsh Rugby Union and the Millennium Stadium for nine years. He has held and holds a number of senior positions in the cultural sector for the UK and Welsh Governments.
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Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai
At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.
Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.
The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.
Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.
The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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