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Maria Mashchenko appointed to Sports General Manager at BETER

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Industry-leading provider of next-gen betting content and gaming solutions BETER, has promoted Maria Mashchenko to the role of General Manager of the BETER Sports business unit.

For the last 2 years Maria has held the role of COO and been responsible for the company’s development of in-house, outsourced and franchised sports and esports tournaments, taking them to a whole new level through various collaborations with prominent sports and esports organisations. This in turn expanded the number of available disciplines and undoubtedly sparked the interest and propelled the growth of this vertical within the iGaming community.

Maria’s new role is reflective of the company’s strategy to strengthen each product vertical by building dedicated teams of people who are passionate about sports and esports.

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As it stands today, the BETER Sports vertical currently includes table tennis discipline. Table tennis matches of the Setka Cup tournaments are one of the most popular events, chalking up more than 13M views per month around the world.

Gal Ehrlich, CEO at BETER commented on Maria’s appointment: “Since joining the company, Maria has been instrumental in upgrading our sports and esports tournament offering – providing operators with the most comprehensive access to some of the best sports tournaments in the world.

“As such, we are now recognised as being a leader in providing fast paced events within the betting industry and with Maria’s new role as Sports General Manager, this offering will only continue to evolve.”

Maria Mashchenko, Sports General Manager at BETER said: “ BETER Sports is a product that has grown in strength. When the company first launched in 2018, it only offered 1 table tennis table back in Kyiv and today, we offer 13 different sports arenas across 4 different countries, which is something I’m extremely proud to have been involved in.

“I believe that this is just the start for BETER Sports and together with our sports team we’ll be able to offer even more industry leading content that I’m so excited to be a part of.”

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Push Gaming reimagines reels with Big Bite Push Ways

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B2B gaming supplier Push Gaming has launched the sequel to its 2024 Arctic-themed hit with the release of Big Bite Push Ways.

The title will debut the provider’s new mechanic, Push Ways. This mechanic features nudging Hot Zones, which splits any symbol within the overlay into two. This increases the number of available ways to 262,144 and drives engagement.

Blending innovative mechanics with Big Bite’s original theme, the slot creates an experience that enhances gameplay and leverages the enduring popularity of fishing games.

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Creating added excitement and win potential, the Hot Zone will begin to nudge down the reels by one for each successive spin, creating suspense in every spin.

Big Bite Push Ways provides instant prizes and lucrative jackpots, which can also be split to increase in value further. The Instant Prizes and Jackpots must be collected by an Orca collect symbol.

At least three scatter symbols are needed in the base game to grant entry to the Free Spins, where each Orca that lands will progress players towards an increasing multiplier and unlock extra spins.

Big Bite Push Ways builds upon the ever-popular fishing-themed slot genre and follows a string of popular releases for the provider, including Power Vault, Mad Blast, and Dragon Hopper.

Jack Marshall, Game Producer at Push Gaming, said: Big Bite Push Ways is in many ways the perfect sequel. It retains the aesthetics that made the original so popular whilst introducing a variety of game-changing mechanics, which will appeal to both new and existing fans of the original.

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“The title provides numerous ways for players to win big, from jackpots and instant win prizes to more traditional symbol wins that can be enhanced by the Hot Zone. With so many features available for players to sink their teeth into, we are excited to be returning to the Arctic Ocean.”

The post Push Gaming reimagines reels with Big Bite Push Ways appeared first on European Gaming Industry News.

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SEOBROTHERS Shortlisted as Best Affiliate in CEE at Gaming Tech Awards

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Today, we are beyond thrilled to announce that SEOBROTHERS has been shortlisted for Best Affiliate in Central and Eastern Europe (CEE) at the prestigious Gaming Tech Awards 2025. This recognition is a significant achievement for our team, showcasing our results-driven approach to driving growth and innovation in the iGaming affiliate space.

The Gaming Tech Awards honour excellence in the ever-evolving gaming industry, celebrating businesses that reach outstanding milestones. This nomination reflects our commitment to delivering high-value affiliate solutions and our focus on creating consumer-oriented products.

About the Gaming Tech Awards

The Gaming Tech Awards highlight top performers in the industry, acknowledging companies that push boundaries and achieve outstanding results in technology, marketing, and business development. As one of the most notable events in the sector, the awards spotlight the key achievements that drive progress, set new standards, and shape emerging trends.

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SEOBROTHERS: Achievements & Industry Impact

At SEOBROTHERS, we are committed to maintaining our position as the leading SEO and content marketing agency in the iGaming sector by delivering solutions tailored to our consumers and partners. Our flagship project, Slotsjudge, is at the core of our success, offering expert guidance for all types of gamblers.

From slot and online casino reviews to provider insights and exclusive interviews, every piece of content on the platform is the result of our hard-working team. But we don’t stop just there — Slotsjudge also features a gamified rewards program with SJ Points, designed to take gambling content interaction to the next level.

“Being shortlisted for Best Affiliate in CEE is a proud moment for our team. It reflects our dedication to innovation and our ability to deliver results in a competitive industry. Nominations as such confirm we are moving in the right direction and motivate us to keep raising the bar.” Evgenii Aralov, CEO at SEOBROTHERS.

“This recognition is a testament to our team’s result-driven work ethic and the trust our partners place in us. It celebrates our strategic approach and commitment to excellence in the iGaming space. We continuously strive to deliver even more exciting and groundbreaking solutions and can’t wait for you to see them.” — Jekaterina Dubnikca, Head of Marketing and Communications at Slotsjudge.

The post SEOBROTHERS Shortlisted as Best Affiliate in CEE at Gaming Tech Awards appeared first on European Gaming Industry News.

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Cubeia welcomes Caroline Björkman as new Head of Sales

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Cubeia, a Sweden-based iGaming software solutions provider, has named Caroline Björkman as Head of Sales to strengthen the team leading the company’s next growth stage.

The appointment follows a productive SBC Rio event where Cubeia presented its advanced solutions, demonstrating the company’s commitment to driving the future of iGaming in the region.

Cubeia is set to open a new office in Costa Rica as part of a joint initiative led by Björkman and CCO Tobias Fogelberg. Together, they will drive the company’s expansion in LATAM, replicating Cubeia’s impressive growth in Europe.

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Caroline Björkman, Cubeia’s Head of Sales, said: “Cubeia’s Nano platform is setting a new standard by offering a lean, agile, and operator-focused solution designed for success. The company’s commitment to working with a handpicked portfolio of customers to deliver sustained progress is a philosophy I share. I am very pleased to join at an important juncture for the business, with a packed roadmap, that includes the launch of fully branded, seamlessly integrated games.”

Björkman will collaborate on the execution of Cubeia’s sales strategy, focusing on revenue growth and market expansion. She will also play a key role in strengthening Cubeia’s B2B operator partnerships. She joins from Symplify, where she excelled in lead generation and managing key partnerships since October 2022.

Commenting on the new appointment, Cubeia CEO Christoffer Fröberg, said: “Caroline’s unique skill set will be instrumental in driving business growth and navigating our entry into new markets. We’re excited to work together and expand the reach of our online gaming software solutions in LATAM and Europe.”

The post Cubeia welcomes Caroline Björkman as new Head of Sales appeared first on European Gaming Industry News.

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