Latest News
Swintt slots now available via Pariplay®
Award-winning software studio teams up with industry’s leading iGaming aggregator to distribute popular Premium and Select games across regulated markets worldwide
Having already gone from strength to strength in 2022, sought-after software providers, Swintt, has secured another major triumph this month with the announcement that their popular Premium and Select titles will now be made available through Pariplay’s Fusion® Aggregation Platform.
Taking more than €1bn in monthly bets across 14,000+ titles in over 20 regulated markets worldwide, Pariplay is the #1 aggregator and content provider in the iGaming industry, so the news is hugely significant for Swintt as they build on the impressive growth they’ve shown throughout the year.
As part of the new arrangement, Pariplay®-powered online operators will now be able to share some of Swintt’s most successful releases with their customers, with a number of titles from both the Swintt Premium and Swintt Select collections ensuring that all preferences and playing styles are catered for.
With the former category combining the iconic symbols and sounds players know and love from land-based slot machines with modern gameplay and features, available Premium slots on Fusion® aggregation platform include Cleopatras Diamonds, Extra Win X and the myth and magic-themed Master of Books.
All three of these titles include easy-to-trigger bonus rounds, with Extra Win X boasting a special multiplier wheel that can pay out big wins of up to 800x players’ stake and both Cleopatras Diamonds and Master of Books offering Swintt’s signature Free Spins feature with random expanding symbols. Swintt Select games, meanwhile, are aimed at the video slot player that appreciates innovative features in the titles like the ground-breaking Aloha Spirit XtraLockTM providing customers with unique bonus rounds they simply won’t find anywhere else.
This popular Hawaiian-themed game – along with the recently-released Monster Disco XtraHoldTM – are now representing Swintt’s pioneering “Xtra” series of games on the Pariplay platform, while fans of blockbuster-style action and entertainment can also get both via The Crown starring Vinnie Jones.
The first Swintt title to include a celebrity endorsement, The Crown features a leading role for the former footballer-turned-actor and philanthropist and challenges players to journey around four base game locations as they assemble a crew and plan out a daring heist on London’s most famous jewels.
Given the great variety among the Swintt slots that are now available through Fusion®, players in regulated markets should have no trouble at all finding a game that captures their imagination – and Swintt is looking forward to sharing its titles with anew global audience.
David Mann, Chief Executive Officer at Swintt, said: “At Swintt, one of our major aspirations has always been to share our award-winning collection of games with customers in as many regulated markets as possible – and through this huge new deal with Pariplay, we’ll now be able to do just that.
“Pariplay® is one of the biggest aggregators and content providers in the industry, so teaming up with them represents another significant step for us as we look to further expand in 2022. We can’t wait to hear how players enjoy the stellar range of Swintt slots that are now available via its platform.”
Callum Harris, Director of Partnerships at Pariplay®, said: “We are constantly adding titles from the best up-and-coming software suppliers to tour Fusion®’s platform portfolio.
“Swintt certainly fits this description, and by teaming up with the provider, we’ll be able to bolster the incredible collection of 14,000+ games we provide to clients with the addition of some truly unique releases that offer exciting themes and innovative features they won’t be able to find anywhere else.”
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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