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Network Gaming secures four new partners ahead of World Cup

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Network Gaming, a betting technology company innovating the next generation of sports prediction games around small-stakes-big-win betting products, has secured four new key partners ahead of the World Cup. Featuring new product launches across multiple sports, spearheaded by its headline World Cup Tournament Survivor game, Network Gaming’s new partners are:

  • Planet Sport, media and B2B technology specialists who publish Football365, TEAMtalk, PlanetF1 and others as well as delivering a range of B2B products, content and services
  • WhoScored.com, the football data analysis website
  • At The Races, the horse racing media rights company which operates the Sky Sports Racing TV channel
  • 101 Great Goals, the football live streaming and betting tips website, part of XL Media

Mike Grenham, Managing Director of Betting at Planet Sport, said: “We’re delighted to be partnering with Network Gaming, they have been a pleasure to deal with and the whole integration process has been seamless. We can’t wait to see how our audience of 15m users enjoy these great games.”

Matthew Taylor, Director of New Media and Innovation of At The Races, said: “Whilst ATR is first and foremost a digital platform for horse race fans, we fully understand that their interest in sport isn’t confined to equine excellence. The World Cup transcends traditional boundaries and we have historically devoted significant editorial coverage for tournaments but this year we also wanted an extra layer of engagement.

“We have partnered with Network Gaming, the brand leader in terms of pay-to-play predictive sports games, to deliver a series of World Cup games that will engage sports fans throughout the tournament and offer a small-stakes-big-prize-pool opportunity – winners will require a combination of strategy, skill and of course luck.

“The timescales were tight but both ATR and Network Gaming worked as a well-oiled team to deliver the game. We look forward to working with Network Gaming on future projects where the appeal of the event rises above typical borders of engagement.”

Thomas Rooney, Director of EU Sport at XL Media, said: “This year’s World Cup is played offline, but experienced online and we are delighted to serve up the 101greatgoals .com audience with this fun, engaging and hugely popular game, thanks to Network Gaming. The guys have been superb from our initial conversation through to going live. They do all the work behind the scenes, we send traffic to the game – it’s hopefully just the start of a long and successful partnership.”

Network Gaming made its name with the success of its first pay-to-play game, the Fantasy Masters golf, and recently attracted cornerstone strategic investment from a host of industry heavyweights, including Betfair co-founder Andrew Black.

The company’s star-studded product team are creating small-stakes-big-win products that deliver real value-for-money enjoyment. Recreational customers are not simply assembled in a pool of players where only a handful of sharks dominate the winning positions in the leaderboard. Similarly, innovative mechanics within the products keep players in contention for as long as possible, thereby deepening fan engagement and interaction, boosting repeat visits and digital dwell-time.

Network Gaming’s ongoing partnerships are comprised of top-tier operator Fitzdares, talkSPORT, whose popular sports news and analysis shows drive audience engagement across a number of live-broadcast platforms, and The Sun’s fantasy football offering of Dream Team.

Network Gaming is looking ahead to an exciting 2023, with notable expansion into the U.S., where a growing product suite (comprising NFL, NBA, MLB and horse racing) will see it broaden and deepen its reach. The North American market remains a greenfield opportunity because Network Gaming games work particularly well for U.S. sports. They can function in either fixed-odds or DFS-style-license formats, opening up a prolific pipeline of free-to-play or pay-to-play games with great repeat-play metrics to media companies or affiliates. Equally, any sportsbook can benefit from integrating a versatile vertical that is neither DFS nor fixed-odds betting to help them differentiate their product in a progressively homogenised market.

To find out more, entries are now open for the World Cup Tournament Survivor game, which follows a similar format to Network Gaming’s classic Survivor format which has proved so popular in its initial offering around the English Premier League. It’s a value-for-money bet during the cost of living crisis, whereby one £10 entry fee buys customers two lives and possibly a whole tournament of entertainment.

Thousands of players are already taking part, with the final prize pool likely to be over £25,000.

Harry Collins, CEO at Network Gaming, said: “We are delighted to support our new partners in engaging their audiences and growing wallet share with our exciting and truly differentiated product portfolio. Network Gaming products are easy to integrate and increase time on site. As a team, we’re also energised to continue to unveil more new products across a wide range of sports to all our prestigious partners in the coming year.”

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Contributors Program

Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor

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He becomes the sixth contributor announced this year and will cover software engineering, AI and product development in iGaming.

Gamblers Connect has added Vladimir Mihailovski, CEO and Founder of Xessable, to its Contributors Program as its sixth contributor of 2026.

The B2B iGaming media platform said it plans to appoint 12 contributors this year, announcing one each month. Mihailovski will contribute content focused on software engineering, AI and product development within iGaming.

Mihailovski is an engineer-turned-founder with more than 15 years’ experience in software architecture and has led Xessable since it launched in 2017. Xessable operates between Utrecht and Skopje and provides dedicated engineering teams that integrate with operators’ and suppliers’ product organisations.

According to Gamblers Connect, Mihailovski’s articles will cover software development, applying AI within product teams, scaling engineering organisations and the impact of technical decision-making on long-term product development.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Software underpins every part of the iGaming industry, yet engineering perspectives are often underrepresented in industry discussion. Vladimir brings extensive experience in software architecture, AI and engineering leadership, and we’re pleased to welcome him to the Contributors Program. His articles will provide readers with practical insights into software development, AI implementation and organisational growth.”

The post Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance

Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse

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Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.

Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.

As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.

The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.

Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.

“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”

The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Fan Engagement

Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize

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Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.

The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.

For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.

Greg Baker, Chief Revenue Officer of Southampton Football Club said:

“We’re delighted to continue our partnership with Midnite after a successful first season together.

“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.

“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Midnite‘s Head of Brand Marketing, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year.

“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.

“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.

“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”

The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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