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Network Gaming secures four new partners ahead of World Cup

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Network Gaming, a betting technology company innovating the next generation of sports prediction games around small-stakes-big-win betting products, has secured four new key partners ahead of the World Cup. Featuring new product launches across multiple sports, spearheaded by its headline World Cup Tournament Survivor game, Network Gaming’s new partners are:

  • Planet Sport, media and B2B technology specialists who publish Football365, TEAMtalk, PlanetF1 and others as well as delivering a range of B2B products, content and services
  • WhoScored.com, the football data analysis website
  • At The Races, the horse racing media rights company which operates the Sky Sports Racing TV channel
  • 101 Great Goals, the football live streaming and betting tips website, part of XL Media

Mike Grenham, Managing Director of Betting at Planet Sport, said: “We’re delighted to be partnering with Network Gaming, they have been a pleasure to deal with and the whole integration process has been seamless. We can’t wait to see how our audience of 15m users enjoy these great games.”

Matthew Taylor, Director of New Media and Innovation of At The Races, said: “Whilst ATR is first and foremost a digital platform for horse race fans, we fully understand that their interest in sport isn’t confined to equine excellence. The World Cup transcends traditional boundaries and we have historically devoted significant editorial coverage for tournaments but this year we also wanted an extra layer of engagement.

“We have partnered with Network Gaming, the brand leader in terms of pay-to-play predictive sports games, to deliver a series of World Cup games that will engage sports fans throughout the tournament and offer a small-stakes-big-prize-pool opportunity – winners will require a combination of strategy, skill and of course luck.

“The timescales were tight but both ATR and Network Gaming worked as a well-oiled team to deliver the game. We look forward to working with Network Gaming on future projects where the appeal of the event rises above typical borders of engagement.”

Thomas Rooney, Director of EU Sport at XL Media, said: “This year’s World Cup is played offline, but experienced online and we are delighted to serve up the 101greatgoals .com audience with this fun, engaging and hugely popular game, thanks to Network Gaming. The guys have been superb from our initial conversation through to going live. They do all the work behind the scenes, we send traffic to the game – it’s hopefully just the start of a long and successful partnership.”

Network Gaming made its name with the success of its first pay-to-play game, the Fantasy Masters golf, and recently attracted cornerstone strategic investment from a host of industry heavyweights, including Betfair co-founder Andrew Black.

The company’s star-studded product team are creating small-stakes-big-win products that deliver real value-for-money enjoyment. Recreational customers are not simply assembled in a pool of players where only a handful of sharks dominate the winning positions in the leaderboard. Similarly, innovative mechanics within the products keep players in contention for as long as possible, thereby deepening fan engagement and interaction, boosting repeat visits and digital dwell-time.

Network Gaming’s ongoing partnerships are comprised of top-tier operator Fitzdares, talkSPORT, whose popular sports news and analysis shows drive audience engagement across a number of live-broadcast platforms, and The Sun’s fantasy football offering of Dream Team.

Network Gaming is looking ahead to an exciting 2023, with notable expansion into the U.S., where a growing product suite (comprising NFL, NBA, MLB and horse racing) will see it broaden and deepen its reach. The North American market remains a greenfield opportunity because Network Gaming games work particularly well for U.S. sports. They can function in either fixed-odds or DFS-style-license formats, opening up a prolific pipeline of free-to-play or pay-to-play games with great repeat-play metrics to media companies or affiliates. Equally, any sportsbook can benefit from integrating a versatile vertical that is neither DFS nor fixed-odds betting to help them differentiate their product in a progressively homogenised market.

To find out more, entries are now open for the World Cup Tournament Survivor game, which follows a similar format to Network Gaming’s classic Survivor format which has proved so popular in its initial offering around the English Premier League. It’s a value-for-money bet during the cost of living crisis, whereby one £10 entry fee buys customers two lives and possibly a whole tournament of entertainment.

Thousands of players are already taking part, with the final prize pool likely to be over £25,000.

Harry Collins, CEO at Network Gaming, said: “We are delighted to support our new partners in engaging their audiences and growing wallet share with our exciting and truly differentiated product portfolio. Network Gaming products are easy to integrate and increase time on site. As a team, we’re also energised to continue to unveil more new products across a wide range of sports to all our prestigious partners in the coming year.”

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Artificial Intelligence

Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage

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Kambi, the home of premium sports betting solutions, and its global network of Turnkey Sportsbook partners have exceeded 100 million bets placed during the ongoing FIFA World Cup, with data showing the continued evolution of player betting preferences towards higher-margin products.

Data from Kambi’s global partner network shows the continued growth of player props and Bet Builder, reducing the dependency on traditional core markets to drive engagement and margin performance. This is illustrated by last week’s semi finals which had more than 700,000 unique combinations placed on each game.

The expanded tournament has delivered on the increased turnover potential that was anticipated, yet Kambi has also exceeded average turnover per match and seen an increase in average stake compared to 2022. Kambi’s geographically diversified partner network has driven betting volume across a wider range of markets and time zones, while diversifying risk and liabilities across its broad global partner base.

Key World Cup 2026 betting trends (versus 2022) across Kambi’s Turnkey Sportsbook include:

• Pre-match Bet Builder turnover up 3.6x

• Average pre-match Bet Builder selection size now 3.5 compared to 2.9

• Player shots on target is the top pre-match Bet Builder offer by turnover, generating 2x the turnover of match winner market

• Share of pre-match turnover from bets other than match winner up from 57% to 63%

• Live Bet Builder turnover up 10x

• Player shots on target is the most popular live bet, accounting for 15% of live turnover

Together, these trends underline the transition to more complex, higher-margin recreational play, helping Kambi sustain a strong tournament margin despite a competition in which the top four seeds reached the semi-finals and leading strikers frequently scored.

This shift has been facilitated by Kambi’s AI trading system, with the tournament becoming the first World Cup where bet offers across both pre-match and live were fully compiled and traded by Kambi’s proprietary algorithmic capability. This has supported greater efficiency and scalability while enabling a broader, deeper betting offer.

Combining advanced AI-driven technology with the vast data generated by its global network has enabled Kambi to deliver a wide range of product improvements, from expanded player props markets and increased Bet Builder combinability to reduced suspension times, lower live delays and enhanced uptime.

Werner Becher, CEO of Kambi, said: “Surpassing 100 million bets before the final demonstrates both the scale of our network and the progress we are making in sportsbook innovation. This is the first World Cup fully traded by our AI-powered capabilities and we’ve seen the impact in stronger product performance, greater engagement with player props and Bet Builder, and a betting mix that continues to evolve beyond traditional markets. At a tournament where results have not always been favourable for some bookmakers, these advances have enabled us to continue performing strongly and delivering for partners.”

Kambi will publish its Q2 2026 Report on 22 July, when it will share further insights from the World Cup and provide additional detail on the performance of its sportsbook products during the tournament.

The 100 million bet milestone applies to Kambi’s Turnkey Sportsbook only and does not include the millions of bets driven by Kambi’s Odds Feed+ product.

The post Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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