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Iker Casillas signs with FUN88 as its brand ambassador ahead of the World Cup 2022

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Iconic Spanish goalkeeper dons a new jersey as front-man for the leading Asian sportsbook operator, calling on fans to “Live Your Dream”

Football legend and World Cup-winning Spanish Captain, Iker Casillas, has taken his gloves off to become the official brand ambassador for Fun88, the powerhouse Asian sports betting operator, ahead of the FIFA World Cup 2022 in Qatar which runs from 20 November to 18 December.

This breakthrough partnership arrives three short years after FUN88 signed the late, great Kobe Bryant ahead of the FIBA Basketball World Cup. And, like Bryant before him, Casillas has been recruited to encourage fans to “Live Your Dream”, a resounding call-to-action tagline that echoes the best of FUN88’s brand values.

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Consequently, the former goalkeeper, one of the game’s most outstanding players thanks to his inspirational leadership roles at Real Madrid and the Spanish national team, has undertaken to responsibly promote the transcendent values of competition and entertainment on the World Cup stage, giving greater visibility to the fun and social engagement the game of football can bring to diverse international audiences.

Casillas and FUN88’s combined goal is to enhance fan engagement around the game’s biggest tournament by creating fresh content and discovery opportunities for diverse audiences. This timely partnership is now set to drive deeper engagement amongst soccer supporters across the globe. Accordingly, Casillas now joins the likes of Robbie Fowler, Steve Nash and the much-missed Bryant in Fun88’s historic stable of superstars, all putting their shoulders to the wheel in building the brand’s global sports exposure.

FUN88 will continue its ongoing work to engage with fans across both mature and emerging Asia markets via a series of creative activations and promotions involving Casillas. The brand has also developed a popular presence on social media, where its myriad customers are already interacting through its feeds and forthcoming World Cup content, where many more will benefit from its competitions and premium prize giveaways.

This combined collaboration will also leverage an increasing number of dedicated local channels and promotional activities, all focused on acquisition and retention of a loyal audience both pre-game and in-play. After all, World Cup football is always a tent-pole event for operator performance and correlated marketing targets around long-term new-account acquisition.

A senior spokesperson welcomed FUN88’s new flagship ambassador: “We’re delighted to have signed Iker Casillas to our team as FUN88’s World Cup 2022 brand ambassador. Long story short, he is a leader and an inspiration to all, having made a peerless contribution to both club and international football.

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“Unlike other goalkeepers known principally for their safe pairs of hands, Iker was always a natural entertainer on the field with his cat-like reactions and jaw-dropping shot-stopping regularly getting fans out of their seats. Accordingly, he and FUN88 are committed to achieving our goals in the most engaging and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the clearest-thinking minds in football – remember, Iker holds the record for the most clean-sheets in the Champions League and for Spain’s national team!

“FUN88 intends to harness this breakout partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We’re constantly looking for original ways to connect with our customers across digital channels and betting verticals as varied as sportsbook, eSports and casino. Iker is a dream fit for the energy and expertise that FUN88 is delivering across varied markets, where a proven global reputation can deliver on localised challenges, helping push the envelope of technology and raise the game for the end-user experience and social traction.”

Casillas, Spain’s most garlanded captain, added: “I’m excited to be representing FUN88 for this Autumn’s World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience.

“As a result, I look forward to bringing some top-class content and activity to Asian markets with my signature style and professionalism, allowing fans to find new and deeper ways in which to engage with and enjoy the sports they love. It was a penalty-kick decision to commit for me, so live your dream with FUN88!

“In short, I’m energised to be joining a new squad at FUN88 and very grateful for being given the chance to act as their ambassador and public face across an electric World Cup program.”

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While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.

FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.

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Macao Casino Sector Salaries Hit a 10-year High

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Salaries in Macao’s gambling industry have climbed to their highest level in a decade, with average earnings for full-time employees increasing 2.4% year-on-year to 27,390 patacas, according to the second quarter survey on manpower needs and wages by the Statistics and Census Service (known by its Portuguese initials DSEC).

Average monthly earnings for resident full-time casino employees were slightly lower – 27,340 patacas per month – but also rose by 2.4%. Since 2023, the average pay for non-resident workers has exceeded that of residents, with non-resident managers now earning an average of 90,000 patacas a month.

DSEC attributed the quarter’s rises “mainly to increases in salaries.”

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The number of full-time workers in the gambling sector edged up by 380 over the past year, reaching 52,898 at the end of the second quarter. Most were local directors and managers.

The sector reported 208 job vacancies at the end of June, with clerical roles accounting for more than half. Just under half of the roles required work experience, while 74.1% required only senior secondary education or lower.

Demand for manpower has “gradually stabilised,” DSEC noted, as both the employee turnover rate (1.6%) and recruitment rate (1.1%) dropped year-on-year.

The survey does not cover junket promoters or their associates.

The post Macao Casino Sector Salaries Hit a 10-year High appeared first on European Gaming Industry News.

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ED Arrests Karnataka MLA Veerendra “Puppy” in Illegal Betting Case

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The Indian Enforcement Directorate (ED) has intensified its investigation into Karnataka Congress MLA K.C. Veerendra, also known as “Puppy,” over alleged involvement in a large-scale money laundering and illegal betting operation. The legislator, arrested in Sikkim on Saturday, August 23, was brought to Bengaluru on Sunday for further questioning in connection with financial transactions tied to casinos in Sri Lanka, Nepal and Georgia.

Veerendra was apprehended in Gangtok, where he had reportedly been pursuing a deal to lease land for a casino venture. After his arrest, he was produced before a special court in Bengaluru, which granted ED custody until August 28. To prevent any incidents during his transfer, strict security was enforced at Kempegowda International Airport, and he was quickly escorted to an undisclosed location for interrogation.

Authorities confirmed that multi-state raids preceded the arrest, covering 31 locations across India, including Bengaluru, Hubballi, Chitradurga, Goa, Jodhpur, Mumbai and Sikkim. Five casinos in Goa—Puppy’s Casino Gold, Ocean Rivers Casino, Puppy’s Casino Pride, Ocean 7 Casino, and Big Daddy Casino—were also raided as part of the ongoing probe.

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According to ED sources, preliminary findings suggest that Veerendra maintained financial links with casinos and shell companies operating in Sri Lanka, Nepal and Georgia. Evidence gathered during the raids points to overseas transactions and the use of foreign entities to launder large sums of money, some of which may have originated from cyber fraud. Officials suspect that these funds were “converted into white money” by being disguised as credit card transactions.

Documents recovered from multiple properties also revealed that Veerendra was in the process of finalising a deal to acquire a casino from Santiago Martin, a businessman widely recognised as the “lottery king” of Tamil Nadu. Martin is already under investigation by the ED in a separate money laundering case and is known for his financial ties to political figures.

Incriminating evidence seized from Veerendra’s residences, including Rs 12 crore in cash and a significant quantity of jewelry, is now being analysed. The ED has also uncovered records suggesting that his brother, K.C. Thippeswamy, managed three Dubai-based entities—Diamond Softech, TRS Technologies and Prime9Technologies—believed to be connected to their gaming and call centre businesses.

The post ED Arrests Karnataka MLA Veerendra “Puppy” in Illegal Betting Case appeared first on European Gaming Industry News.

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India Bans Real-Money Gaming

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India’s lower house of parliament has passed a sweeping online gaming bill that, while promoting esports and casual gaming without monetary stakes, imposes a blanket ban on real-money games — threatening to disrupt billions of dollars in investment and significantly impact the real-money gaming industry, which could see widespread shutdowns.

Titled the Promotion and Regulation of Online Gaming Bill, 2025, the legislation aims to prohibit real-money games nationwide — whether based on skill or chance — and ban both their advertisement and associated financial transactions.

“In this bill, priority has been given to the welfare of society and to avoid a big evil that is creeping into society,” India’s IT minister Ashwini Vaishnaw said in Parliament while introducing the bill.

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The proposed legislation restricts banks and other financial institutions from allowing transactions for real-money games in the country. Anyone offering these games could face imprisonment for up to three years, a fine of up to ₹10 million (approximately $115,000), or both. Additionally, celebrities promoting such games on any media platform could be liable for up to two years of imprisonment or a fine of ₹5 million (roughly $57000), the bill states.

Vaishnaw said the decision to bring the legislation was to address several incidents of harm, including cases where individuals reportedly died by suicide after losing money in games. However, industry stakeholders largely attribute these incidents to offshore betting and gambling apps, which many believe will not be addressed by this legislation.

“This law is bound to face litigation as it fails the test of proportionality under Article 19(1)(g). Instead of safeguarding consumers, it dismantles compliant onshore companies while opening the door wider for illegal offshore betting platforms that are the real source of financial harm,” said Meghna Bal, director of the New Delhi-based think tank Esya Centre.

Article 19(1)(g) of India’s Constitution guarantees citizens the right to practice any profession or carry on any occupation, trade or business.

Ahead of the bill’s introduction in the Indian Parliament, industry bodies wrote to Prime Minister Narendra Modi, urging him to intervene. The letter — sent by the Federation of Indian Fantasy Sports, All India Gaming Federation and E-Gaming Federation warned that the proposed legislation could benefit “illegal offshore gambling operations” while forcing Indian businesses to shut down. These industry bodies represent Dream Sports, MPL, WinZO, Gameskraft, Nazara Technologies and Zupee, among other real-money gaming companies.

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“By shutting down regulated and responsible Indian platforms, it will drive [millions] of players into the hands of illegal matka networks, offshore gambling websites, and fly-by-night operators who operate without any safeguards, consumer protections, or taxation,” the letter stated. (Matka is a form of illegal gambling that originated in India, involving betting on random numbers.)

The three industry bodies estimated that real-money gaming startups in India have a combined enterprise valuation of ₹2 trillion (approximately $23 billion), generate cumulative revenues of ₹310 billion (around $3.6 billion), and contribute ₹200 billion (roughly $2.29 billion) annually in direct and indirect taxes. They also project a 28% compound annual growth rate that would double the industry’s size by 2028. The industry groups warned that the blanket ban could result in the loss of more than 200,000 jobs and the closure of over 400 companies.

A similar letter was also written to Indian Home Minister Amit Shah by these three industry associations.

The bill was passed by voice vote in a noisy lower house less than seven minutes after it was introduced for debate. It now requires approval from the upper house and the president to become law.

Meanwhile, some companies in casual gaming and esports have welcomed the move.

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“We applaud this decision as it allows us to focus on the ongoing concerns as a business — monetization, retention, and most importantly, building great IP for India and the world, rather than having to explain to our audiences what we are to begin with,” said Sumit Batheja, CEO and co-founder of Ginger Games, which is part of Krafton’s Indian gaming incubator and makes hyper casual games.

Krafton is the South Korean gaming company behind the popular battle royale game PUBG.

In 2023, the Indian government amended the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, to curb “user harm” from real-money games and proposed self-regulatory bodies to limit illegal betting and gambling while allowing legitimate games. However, the self-regulation approach faltered due to conflicts among industry stakeholders over enforcement and standards.

New Delhi imposed a 28% tax on online gaming in 2023 to curb real-money play, prompting an outcry from industry stakeholders. Top investors — including Tiger Global, Peak XV Partners and Kotak — urged Modi to reconsider, warning of $2.5 billion in write-offs and the potential loss of one million jobs. The tax, however, remained in place, even as companies challenged its retrospective application in the Supreme Court. Recent reports suggest it may be revised upward to 40% under new rules.

The post India Bans Real-Money Gaming appeared first on European Gaming Industry News.

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