Altenar
Altenar brings sportsbook to Peru with Apuesta Total partnership

Altenar, the leading Malta-headquartered sportsbook supplier, has made Peruvian operator Apuesta Total its latest sportsbook partner.
Following a seamless integration that was completed on August 16th, the award-winning supplier has now made its full sportsbook solution available to Apuesta Total’s website, including its prematch and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication.
As part of the collaboration, Altenar will act as Apuesta’s technology partner in order to deliver a full 360-degree operation, offering its best-in-class technology provision for both current and prospective future markets.
The online integration is already paying dividends since going live in August, with Apuesta Total seeing a hugely successful increase in turnover, something which is expected to continue as the two companies’ relationship develops.
This deal marks the latest success in an impressive 12 months for Altenar across global markets, with a surge in 150% for total bets and player count over 2021, with its key specialisations across Esports, data and virtuals proving to be a major boost for its operator partners.
Commenting on Altenar’s expansion in Peru, Hugo Llanos, Americas Regional Director, said: “Our customer support is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Apuesta Total.
“We see our customers as partners and want to help them grow and achieve their objectives – if they need something we do not provide, we will develop a special solution to address it. We also have an approach to risk management and limits that has proven to increase turnover and profitability in the long term.
“All of this ensures our latest partnership will be a fruitful one – Altenar will be there to support Apuesta Total in any market it intends to enter.”
Gonzalo Merino, Digital Director at Apuesta Total, added: “Being one of LatAm’s most popular operators means that we need the very best in technology to entertain our players. Thanks to Altenar’s market-leading sportsbook, risk management and customer support, we’re confident we’ve got everything we need to ensure we stay the best.
“We look forward to plenty of success throughout the World Cup and beyond, and we’re very happy to be working together.”
Altenar’s fast-growing success as one of the world’s most popular sportsbook providers has seen it net multiple awards in 2022 for its outstanding contribution to the industry, including the EGR Nordics and EGR Italy Awards, as well as multiple accolades at the MiGEAs and Baltic and Scandinavian Betting Awards.
Licensed across a total of 14 major global markets, including the UKGC and MGA, Altenar has now firmly established itself as the sportsbook provider of choice for multiple leading operators.
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Altenar
Altenar gains ground in Brazil with virtual sports certification

Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators
Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.
This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.
To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.
The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.
“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”
The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.
Altenar
Altenar boosts Brazil presence with São Paulo office

Leading sportsbook provider opens second office in Latin America
Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.
Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.
Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.
Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.
“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”
The post Altenar boosts Brazil presence with São Paulo office appeared first on Gaming and Gambling Industry in the Americas.
Altenar
Altenar secures platform provider approval in Peru

Leading sportsbook technology provider expands footprint in LatAm
Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.
A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.
With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.
Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.
“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.”
Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.
“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAm”
The post Altenar secures platform provider approval in Peru appeared first on Gaming and Gambling Industry in the Americas.
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