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Kindred partners with EPIC Risk Management to test human intervention mechanisms on its Journey towards Zero
In the third quarter of 2022, Kindred Group’s share of revenue from harmful gambling was 3.8 per cent and the improvement effect was 82.6 per cent. During the quarter, efforts have been placed on further developing automated technological solutions to detect and engage with customers at risk. Looking to enhance strategic partnerships to propel early intervention, Kindred Group has entered a new collaboration with EPIC Risk Management.
In the third quarter of 2022, Kindred Group plc’s (Kindred) share of revenue from harmful gambling was 3.8 (3.3) per cent and the improvement effect after interventions decreased slightly to 82.6 per cent. During the past three quarters, the number has fluctuated between 3.3 and now 3.8 per cent. Focus continues to be on improving internal processes and utilising technological capacity to automate interventions and thereby improve close to real time capability to further engage with the customer at an earlier stage.
Reaching the ambition by the end of the fourth quarter next year is challenging, however Kindred remains fully dedicated on achieving its ambition of zero per cent revenue from high-risk customers. The Group has identified four critical areas to keep working on:
1. Shortening the time from detection to intervention as it is proven that raising awareness to customers early on is an effective way to stay in control
2. Continued investment in and collaboration with researchers to further understand gambling behaviours
3. Ensuring control tools are visible, understood and used in the right way
4. Improving transparency and knowledge sharing within the industry, customers, researchers, regulators and partners
|
Global statistics from Kindred Group |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022* |
|
Share of gross winnings revenue from high-risk players |
4.0 % |
3.3 % |
3.3 % |
3.8 % |
|
Improvement effect after interventions |
79.2 % |
83.1 % |
84.7 % |
82.6 % |
* 90 days rolling period between 21 June and 19 September 2022
“We have not seen a desired sequential development this quarter, however we have taken significant steps forward since launching our ambition in 2021. We have strengthened internal processes and aligned operations to continue our Journey towards Zero revenue from harmful gambling. We will continue to improve our technology and processes so that we increase our efficiency and speed in detecting and engaging with customers at risk. We know this has a positive effect. For the third quarter almost 83 per cent of detected customers improved their behaviour after we reached out to them”, says Henrik Tjärnström, CEO Kindred Group.
During the third quarter, Kindred has once again partnered with EPIC Risk Management to analyse and improve human intervention mechanisms. Through the collaboration, Kindred aims to ensure that manual interventions are better placed and motivate customers into healthier betting behaviour through the extensive knowledge and lived experience that EPIC offers. Partnerships are central to Kindred’s Journey towards Zero, as further collaboration between industry, regulators, researchers, and other key stakeholder groups is key to reach the ambition.
“I am delighted to be renewing and extending our partnership with Kindred over the next three years. Kindred were the first operator that we worked with, and they continue to show their commitment towards player protection by placing value in lived experience voices. Kindred have shown great ambition in reducing revenue from high-risk players and this partnership will ensure that EPIC remain part of that journey by providing industry leading consultation services”, says Dan Spencer, Director of Safer Gambling, EPIC Risk Management.
“We are on a long-term journey and our commitment goes beyond the end of 2023, but collaborations here and now like the one with EPIC are crucial for our future progress. They provide unique insights from which we can learn the best approach to manage gambling related harm from an individual perspective. We have always emphasized how important our work with stakeholders from research, treatment centers, and lived experience is. The collaboration with EPIC continues to highlight how these collaborations can help us reach our customers in a better way. I am grateful and proud to have this long-term collaboration with EPIC Risk Management”, concludes Henrik Tjärnström.
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Relax Gaming, the iGaming aggregator and supplier of unique content, has launched Camelot Cash, a folklore-inspired slot that takes players on a quest to uncover legendary treasures worth up to 5,000x their bet.
Following on from the success of popular titles, Immortal 5 and Winter Champions, Relax Gaming brings the Arthurian legend to life with a host of engaging features.
The game’s Cash symbol awards instant wins when part of a winning line, multiplying the value shown by the player’s bet.
Landing three or more Bonus Wilds, which also serve as wild symbols, activates the Free Spins feature. Players can earn 8, 16, or 24 Free Spins, with each level awarding up to three expanding symbols.
During the Free Spins, at least one expanding symbol guarantees additional win opportunities by covering the reel and paying out even if the symbols are not connected from left to right.
Landing more Bonus Wilds can reactivate additional free spins and expanding symbols, keeping players engaged and the action alive.
With its familiar mechanics and rewarding features, Camelot Cash is a versatile addition to any operator’s portfolio, designed to attract and retain a broad player base.
Shelley Hannah, CPO at Relax Gaming, said: “Camelot Cash delivers an immersive experience with a ‘book of’ style approach blended with cash prizes and our own innovative twist. Inspired by King Arthur’s tale, Camelot Cash is a combination of intuitive mechanics and engaging features, resulting in a medium volatility game that appeals to players.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post Relax Gaming unlocks medieval fortunes with Camelot Cash appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, has launched Europe Transit Snowdrift, a feature-rich slot designed to drive engagement and deliver results for operators.
Set against stunning winter landscapes, the title takes players on a journey across Europe to deliver goods, with gameplay enhanced by thematic elements and rewarding features.
The 5th reel features only Multiplier symbols that boost any winning payline. In the base game, active multipliers are x2, x3, x4, x5, x7, and x10, while Locked Multipliers (x15, x20, x50, x100) appear as blanks and unlock for big wins during Free Spins.
Players can earn additional spins during the bonus mode, ensuring extended gameplay and enhanced engagement.
The game’s Bonus Buy option allows players to instantly access the Free Spins feature for x80 the total bet in certain jurisdictions.
Europe Transit Snowdrift combines proven mechanics with fresh features, making it an adaptable and high-performing addition to operator portfolios.
Ivan Kravchuk, CEO at Evoplay, said: “Europe Transit Snowdrift brings together stunning visuals and exciting gameplay that players will love. The multiplier system and Free Spins feature add plenty of opportunities for big wins, while the Bonus Buy option gives operators a flexible way to meet player demand.
“We’re excited to launch this winter-themed game and look forward to seeing it engage players across global markets.”
The post Evoplay hits the road with Europe Transit Snowdrift appeared first on European Gaming Industry News.
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SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE, the innovative software development company behind the viral online gaming sensation Aviator, is proud to announce it has reached multiyear sponsorship deals with UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment, These strategic partnerships mark a bold step in SPRIBE’s global expansion strategy, cementing its position as a dominant force in the B2B iGaming software market. In December alone, Aviator players wagered more than 14 billion USD worldwide.
Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the United Kingdom. SPRIBE launched Aviator in 2019, making the company a dominant force in online gaming, particularly in the multiplayer genre.
Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences. In parallel, WWE will showcase Aviator branding at select marquee events, further amplifying the game’s visibility among global audiences.
Aviator has achieved significant success in over 60 countries, including key growth markets like Brazil, India, and several countries in Europe and Africa. With a combined global reach of engaged fans across 170 countries, WWE and UFC provide SPRIBE with an unmatched international platform to propel continued growth for Aviator.
For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.
“We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”
The sponsorship deals include logo placements, exclusive social media activations, and premium hospitality access, with opportunities for future activations, including cross-promotions, content integrations, and co-branded campaigns.
SPRIBE strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including:
● Global Brand Visibility: UFC and WWE collectively command a massive international audience, with millions tuning in for events and engaging with social content. ● Key Markets Expansion: While Aviator has seen success in markets like Brazil and India, the U.S. remains a key target for growth.
● Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of potential new users worldwide.
The post SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator appeared first on European Gaming Industry News.
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