Latest News
Kindred partners with EPIC Risk Management to test human intervention mechanisms on its Journey towards Zero

In the third quarter of 2022, Kindred Group’s share of revenue from harmful gambling was 3.8 per cent and the improvement effect was 82.6 per cent. During the quarter, efforts have been placed on further developing automated technological solutions to detect and engage with customers at risk. Looking to enhance strategic partnerships to propel early intervention, Kindred Group has entered a new collaboration with EPIC Risk Management.
In the third quarter of 2022, Kindred Group plc’s (Kindred) share of revenue from harmful gambling was 3.8 (3.3) per cent and the improvement effect after interventions decreased slightly to 82.6 per cent. During the past three quarters, the number has fluctuated between 3.3 and now 3.8 per cent. Focus continues to be on improving internal processes and utilising technological capacity to automate interventions and thereby improve close to real time capability to further engage with the customer at an earlier stage.
Reaching the ambition by the end of the fourth quarter next year is challenging, however Kindred remains fully dedicated on achieving its ambition of zero per cent revenue from high-risk customers. The Group has identified four critical areas to keep working on:
1. Shortening the time from detection to intervention as it is proven that raising awareness to customers early on is an effective way to stay in control
2. Continued investment in and collaboration with researchers to further understand gambling behaviours
3. Ensuring control tools are visible, understood and used in the right way
4. Improving transparency and knowledge sharing within the industry, customers, researchers, regulators and partners
Global statistics from Kindred Group |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022* |
Share of gross winnings revenue from high-risk players |
4.0 % |
3.3 % |
3.3 % |
3.8 % |
Improvement effect after interventions |
79.2 % |
83.1 % |
84.7 % |
82.6 % |
* 90 days rolling period between 21 June and 19 September 2022
“We have not seen a desired sequential development this quarter, however we have taken significant steps forward since launching our ambition in 2021. We have strengthened internal processes and aligned operations to continue our Journey towards Zero revenue from harmful gambling. We will continue to improve our technology and processes so that we increase our efficiency and speed in detecting and engaging with customers at risk. We know this has a positive effect. For the third quarter almost 83 per cent of detected customers improved their behaviour after we reached out to them”, says Henrik Tjärnström, CEO Kindred Group.
During the third quarter, Kindred has once again partnered with EPIC Risk Management to analyse and improve human intervention mechanisms. Through the collaboration, Kindred aims to ensure that manual interventions are better placed and motivate customers into healthier betting behaviour through the extensive knowledge and lived experience that EPIC offers. Partnerships are central to Kindred’s Journey towards Zero, as further collaboration between industry, regulators, researchers, and other key stakeholder groups is key to reach the ambition.
“I am delighted to be renewing and extending our partnership with Kindred over the next three years. Kindred were the first operator that we worked with, and they continue to show their commitment towards player protection by placing value in lived experience voices. Kindred have shown great ambition in reducing revenue from high-risk players and this partnership will ensure that EPIC remain part of that journey by providing industry leading consultation services”, says Dan Spencer, Director of Safer Gambling, EPIC Risk Management.
“We are on a long-term journey and our commitment goes beyond the end of 2023, but collaborations here and now like the one with EPIC are crucial for our future progress. They provide unique insights from which we can learn the best approach to manage gambling related harm from an individual perspective. We have always emphasized how important our work with stakeholders from research, treatment centers, and lived experience is. The collaboration with EPIC continues to highlight how these collaborations can help us reach our customers in a better way. I am grateful and proud to have this long-term collaboration with EPIC Risk Management”, concludes Henrik Tjärnström.
Powered by WPeMatico
Affiliate Industry
Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders

At iGB L!VE 2025 in London, the N1 Partners made a statement for its top partners — loud, bold, and airborne.
N1 Partners delivered an unforgettable iGB L!VE experience for one of their high-performing teams — Traffic Squad. Currently ranked in the top three of the year-long global N1 Puzzle Promo leaderboard, they’re chasing the ultimate prize: a Robinson R22 Beta II helicopter. The special day, arranged by N1 Partners, featured a unique journey through London aboard the red Wealth Bus, followed by an exclusive flight over the city center in an N1-branded helicopter.
“This ride left me speechless, to be honest.” “Amazing.” “Absolutely breathtaking.” And finally: “Truly one of the best experiences of my life!” — representatives of the Traffic Squad team shared their impressions of the helicopter ride.
iGB L!VE became another key step in N1 Partners’ global Puzzle Promo. The exclusive N1 merch distributed at the conference was more than just swag — it served as an additional puzzle piece that boosted partner teams on the leaderboard.
During the conference, the N1 Partners team held dozens of strategy sessions with affiliates, exploring top-converting offers and traffic-boosting tactics. “This year in London was a genuine level-up for us,” said Alexa Bond, Head of Affiliates at N1 Partners. “We brought more than deals — we delivered experience. From strategy sessions to skyline views, our focus stays the same: give partners the tools and energy to be number one.”
N1 Partners remains open to new collaborations. Ready to unlock your next revenue milestone? Drive traffic and start climbing toward that Robinson R22 helicopter. This is your moment — join the N1 Puzzle Promo.
The post Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders appeared first on Gaming and Gambling Industry in the Americas.
2025 Oklahoma Indian Gaming Association
AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025

AGS announced it will showcase its latest lineup of high-performing Class II and Class III slot titles and table innovations at the 2025 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 14–16 at the Oklahoma City Convention Center. This comes on the heels of the Company’s recent announcement that it is now privately held, following the completion of its acquisition by Brightstar Capital Partners.
Leading the slot lineup is So Hot Super 4 Legends, a brand-new multi-play experience debuting in Class II markets that lets players engage with four classic So Hot® titles at once on a single screen. With stacked wins and frequent bonus triggers, this high-energy game puts a fresh spin on iconic AGS hits that have long been staples in key Class II markets like Oklahoma.
AGS will also debut new titles spanning multiple Spectra cabinets, including:
- Triple Riches
family: Transylvania Treasures
- Kraken Fortune’s
family: Pirate Hoard
- Zodiac Strike
family: Pegasus
- Dragon Blast® family: Mighty Lion
- Mariachi Fortunes Trio
family: Fiesta De Los Vivos
and Fiesta De Las Calacas
- Repeat Win Fusion
family: Puurfect Trio
and Fa Cai Trio
In the premium segment, AGS will spotlight Moo Cluck Oink®, now available in Class III and coming soon to Class II. This character-packed farm frenzy brings together the fan-favorite stars of Cluck Cluck Cash® and Moo Moo Madness, along with a few new barnyard personalities. The game’s playful crossover theming gives players a rare reunion of familiar favorites, wrapped in a brand-new experience.
Moo Cluck Oink is available on all AGS premium cabinets—Orion Curve Premium, Spectra UR43
Premium, and Spectra SL49+
Premium—and the large-format, specialty cabinet Spectra SL75+
. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.
AGS will also showcase its high-performing mechanical stepper lineup, led by the Revel® cabinet—the Company’s first entry into the mechanical stepper category—available in both Class II and Class III. At OIGA, attendees can experience Revel launch titles in Class II, including Liberty Diamond® and Triple Treasure®, along with Straight Cash Triple Double Spin, a new title set to release this quarter in both Class II and Class III. Returning to the lineup is the proven Gold Nudge®, delivering classic stepper appeal with a modern nudge feature.
On the table side, AGS continues to push boundaries with Bonus Spin Xtreme for Poker Rooms. Already a hit on main casino floors, Bonus Spin Xtreme now brings the same electrifying progressive action to poker rooms. It can be linked to a shared jackpot pool across multiple table types or configured as a standalone progressive. Live poker players who place the side bet have a chance to win the same life-changing prize as players on blackjack, craps, roulette, or pai gow. The result is one of the most dynamic and inclusive progressive systems in the industry.
With deep roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility remain, AGS is energized to return to OIGA with a growing portfolio of player-favorite products and a continued commitment to serving the needs of tribal operators.
See it all in action at AGS booth 732 at OIGA 2025.
The post AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025 appeared first on Gaming and Gambling Industry in the Americas.
eSports
BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025

BETER, the in-demand provider of fast-betting content, data, and odds for esports and sports, has been awarded Esports Betting Supplier at the prestigious EGR B2B Awards 2025.
It is the first time BETER has received this award, marking a significant milestone in the company’s journey and reflecting the growing demand for its fast-paced esports products.
The EGR B2B Awards celebrate the companies powering the global iGaming industry, recognizing excellence and rewarding those leading in innovation, reliability, and client service.
BETER’s esports offering features the fan-favorite ESportsBattle tournaments, providing non-stop betting action across popular disciplines such as eFootball, eBasketball, and eHockey, with eTennis set to become available to all partners soon. It means bettors can wager on approximately 500,000 matches annually, with up to 50 markets per event, while operators benefit from an average margin of 7.5%.
In addition, BETER provides a comprehensive Esports Odds Feed, delivering market-leading odds for over 40,000 pre-match and live events per year. These odds are calculated using official data and compiled by a team of expert traders.
With a team of over 130 esports traders, BETER ensures that players across all partner operators can place bets on the provider’s events with more than 90% uptime.
All ESportsBattle`s matches come with 24/7 live streaming, real-time data and odds, and are closely monitored by BETER’s in-house Integrity team to ensure strict adherence to fair play standards. As a result, only 0.01% of matches have been flagged as suspicious in the past 12 months.
Gal Ehrlich, CEO of BETER, said: “We are incredibly proud of the entire BETER team for the hard work that led to this achievement.
“Their tireless efforts to deliver best-in-class esports products for the next generation of bettors have paid off—not just in winning this award, but in delivering a top-tier product and experience to our partners and their players, consistently exceeding expectations.
“This award rounds off an incredible six months for BETER, and we head into the second half of the year with strong momentum behind us.”
Adam Conway, General Manager of Esports Business Division at BETER, added: “Our esports betting products are unmatched—led, of course, by our ESportsBattle tournaments.
“These tournaments truly set the standard for what a fast-betting esports experience should be, and we’re thrilled to see that recognized by the EGR B2B Awards judges.
“Our Esports Odds Feed is equally impressive and has become an essential tool for operators looking to offer the best accurate odds in the industry.
“I’d like to thank the entire BETER team for their dedication and to EGR for this recognition. We couldn’t be happier to add our first EGR B2B Award to the trophy shelf.”
The post BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025 appeared first on European Gaming Industry News.
-
Baltics6 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Baltics7 days ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Central Europe6 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Australia5 days ago
Konami Promotes Tom Jingoli to President and COO
-
Africa6 days ago
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025
-
ABBIATI Casino Equipment5 days ago
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas
-
Evoplay6 days ago
Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito
-
Gaming7 days ago
THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL