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Kindred partners with EPIC Risk Management to test human intervention mechanisms on its Journey towards Zero

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In the third quarter of 2022, Kindred Group’s share of revenue from harmful gambling was 3.8 per cent and the improvement effect was 82.6 per cent. During the quarter, efforts have been placed on further developing automated technological solutions to detect and engage with customers at risk. Looking to enhance strategic partnerships to propel early intervention, Kindred Group has entered a new collaboration with EPIC Risk Management.

In the third quarter of 2022, Kindred Group plc’s (Kindred) share of revenue from harmful gambling was 3.8 (3.3) per cent and the improvement effect after interventions decreased slightly to 82.6 per cent. During the past three quarters, the number has fluctuated between 3.3 and now 3.8 per cent. Focus continues to be on improving internal processes and utilising technological capacity to automate interventions and thereby improve close to real time capability to further engage with the customer at an earlier stage.

Reaching the ambition by the end of the fourth quarter next year is challenging, however Kindred remains fully dedicated on achieving its ambition of zero per cent revenue from high-risk customers. The Group has identified four critical areas to keep working on:

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1.  Shortening the time from detection to intervention as it is proven that raising awareness to customers early on is an effective way to stay in control

2.  Continued investment in and collaboration with researchers to further understand gambling behaviours

3.  Ensuring control tools are visible, understood and used in the right way

4.  Improving transparency and knowledge sharing within the industry, customers, researchers, regulators and partners

Global statistics from Kindred Group 

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Q4 2021 

Q1 2022 

Q2 2022 

Q3 2022* 

Share of gross winnings revenue from high-risk players 

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4.0 %

3.3 %

3.3 %

3.8 %

Improvement effect after interventions 

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79.2 %

83.1 %

84.7 %

82.6 %

* 90 days rolling period between 21 June and 19 September 2022

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“We have not seen a desired sequential development this quarter, however we have taken significant steps forward since launching our ambition in 2021. We have strengthened internal processes and aligned operations to continue our Journey towards Zero revenue from harmful gambling. We will continue to improve our technology and processes so that we increase our efficiency and speed in detecting and engaging with customers at risk. We know this has a positive effect. For the third quarter almost 83 per cent of detected customers improved their behaviour after we reached out to them”, says Henrik Tjärnström, CEO Kindred Group.

During the third quarter, Kindred has once again partnered with EPIC Risk Management to analyse and improve human intervention mechanisms. Through the collaboration, Kindred aims to ensure that manual interventions are better placed and motivate customers into healthier betting behaviour through the extensive knowledge and lived experience that EPIC offers. Partnerships are central to Kindred’s Journey towards Zero, as further collaboration between industry, regulators, researchers, and other key stakeholder groups is key to reach the ambition.

“I am delighted to be renewing and extending our partnership with Kindred over the next three years. Kindred were the first operator that we worked with, and they continue to show their commitment towards player protection by placing value in lived experience voices. Kindred have shown great ambition in reducing revenue from high-risk players and this partnership will ensure that EPIC remain part of that journey by providing industry leading consultation services”, says Dan Spencer, Director of Safer Gambling, EPIC Risk Management.

“We are on a long-term journey and our commitment goes beyond the end of 2023, but collaborations here and now like the one with EPIC are crucial for our future progress. They provide unique insights from which we can learn the best approach to manage gambling related harm from an individual perspective. We have always emphasized how important our work with stakeholders from research, treatment centers, and lived experience is. The collaboration with EPIC continues to highlight how these collaborations can help us reach our customers in a better way. I am grateful and proud to have this long-term collaboration with EPIC Risk Management”, concludes Henrik Tjärnström.

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Gambling in the USA

Gaming Americas Weekly Roundup – May 19-25

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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Seminole Hard Rock Hotel & Casino Tampa has been named the luckiest casino in the US according to a recent study conducted by Casinos.com. The resort claimed the top spot based on an in-depth analysis of Tripadvisor reviews, measuring the frequency of luck-related keyword mentions. With a 25.49% luck rate, Seminole Hard Rock Tampa topped the list thanks to glowing guest feedback, including frequent mentions of jackpots, hand pays and bonus wins. 50 reviews mentioned the word “jackpot,” and 19 even referenced a “hand pay.” Casinos.com tracked keywords such as lucky, luck, won, winning, success, jackpot, hand pay, winner, bonus, profit to determine which U.S. casinos inspired the most winning moments among visitors.

The Missouri Gaming Commission has announced that it has officially begun accepting applications for sports betting license. The Commission made the announcement following the unanimous approval of a resolution drafted Tuesday that approved the licensing process. The resolution passed after Gov. Mike Kehoe’s office reviewed it. The licensing period opens roughly six months after Missouri voters narrowly approved a constitutional amendment legalising sports betting. The measure passed by less than half a percentage point, with a margin of less than 7500 votes.

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Underdog Fantasy has relaunched its draft-style daily fantasy sports (DFS) games in New York, nearly two months after it withdrew all of its DFS competitions from the Empire State. The decision to withdraw all DFS contests from New York in March came after a ruling from the New York State Gaming Commission in which the commission determined Underdog was not in line with the state’s current DFS law. An Underdog Fantasy spokesperson confirmed the company is still working under a temporary license. The New York State Gaming Commission agreed to allow the company to offer its draft DFS games with the temporary license. Most DFS companies in New York operate with a temporary license.

New Partnerships

Pollard Banknote Limited has congratulated the West Virginia Lottery on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales and gross gaming revenue within its first 30 days of release. Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year.

SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions and Forest Maiden, designed to captivate players and boost engagement. Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.

The post Gaming Americas Weekly Roundup – May 19-25 appeared first on European Gaming Industry News.

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Fast Track Expands Barcelona Hub to Attract Tech Talent

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Fast Track is delighted to announce the expansion of its Barcelona Hub as part of the company’s strategy to attract specialised tech talent and support the organisation’s rapid growth.

Barcelona was selected for its exceptional talent pool, particularly in technology, as well as its international appeal and high quality of life. The city’s excellent connectivity to the rest of Europe also makes it an ideal hub for attracting and retaining top talent.

The new office is designed to support Fast Track’s scaling efforts by enabling greater cross-team collaboration and increasing organisational resilience. It also reinforces the company’s presence in mainland Europe.

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“We’re excited to strengthen our presence in Europe by investing in a city that clearly reflects our values. Barcelona is international, innovative, and well suited for long-term growth. This is about bringing in exceptional talent who share our vision and want to grow with us,” says Simon Lidzén, Co-Founder and CEO at Fast Track.

Reflecting Fast Track’s culture and vision, the space feels more like a creative studio than a conventional office. It is open, bright, and built for collaboration, with shared spaces, breakout areas, and social zones that support both teamwork and individual productivity. The atmosphere is easy-going, energetic, and inclusive, true to Fast Track’s ethos.

The Barcelona office will initially host teams across product, engineering, marketing, and partner-facing functions. As Fast Track continues to grow, it will also become home to leadership roles and cross-functional teams.

Far from being a satellite location, Barcelona is set to become a key strategic hub for the company. With a booming tech ecosystem, growing investment, and a deepening talent pool, Spain is rapidly emerging as a major force in European innovation, making it a natural fit for Fast Track’s expansion.

The post Fast Track Expands Barcelona Hub to Attract Tech Talent appeared first on European Gaming Industry News.

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Compliance Updates

ZITRO OBTAINS ISO 14064-1 CERTIFICATION

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Zitro has achieved a new certification in its commitment to sustainability: the ISO 14064-1 standard, which manages the improvement of its corporate carbon footprint. After successfully completing the certification process, the company now holds this accreditation that supports the management of its greenhouse gas (GHG) emissions across all its global locations.

This certification strengthens the corporate system with which Zitro manages its ESG objectives, aimed at the progressive reduction of CO₂ emissions. The scope of this standard covers three key emission areas:

  • Scope 1:Direct emissions generated by owned and rented vehicles used at all locations.
  • Scope 2:Indirect emissions associated with electricity consumption in offices, laboratories, and warehouses.
  • Scope 3:Direct and indirect emissions from the value chain, including suppliers, customers, business travel, product distribution, and waste management.

The ISO 14064-1 certification represents an essential milestone for Zitro in consolidating a more sustainable business model aligned with the highest international standards in corporate responsibility.

The post ZITRO OBTAINS ISO 14064-1 CERTIFICATION appeared first on European Gaming Industry News.

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