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Sports Betting Increases In Popularity As Altenar Arrives In The Netherlands! | Achieving Certification

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Entering the Netherlands iGaming market has been a dedicated dream for Altenar for sometime and as a result, achieving certification within the region has been a tremendous achievement for the sports betting software provider that has followed in the footsteps of many powerhouses in the iGaming space.

This is where Altenar, a sportsbook software provider, has sparked interest in the Netherlands market and understood that its bespoke services will bring something fresh and unique to the market space.  

As the Netherlands market opened up, it became clear to Altenar that a niche space had arrived, much akin to Italy, Spain and Sweden where regulation and certificates were potentially subject to change, but were also a must-have requirement for operations within the Netherlands.

With gambling inside the Netherlands regulated under the Betting and Gambling Act 2021 or as it’s locally known, Wet op de kansspelen 2021 “BGA”, Altenar’s team has taken the time to ensure operators using its sports betting software will be able to operate legally, in line with the necessary regulatory requirements.

Given the Netherlands betting market’s heritage for arcade-based games, Altenar’s use of widget technology, amongst other features, will offer familiar forms of betting that have taken shape in newer and more accessible forms through the iGaming space. 

So, what does Altenar, a sports betting software provider bring to the Netherlands market, where betting is prohibited unless licensed and what makes Altenar the perfect sports betting provider for the region? 

 

A Great Addition For The Netherlands iGaming Portfolio 

Having achieved certifications in the Netherlands market, has garnered inordinate interest from operators with Altenar, who is known for its flexible and stable approach to sports betting content, software and long-standing relationships across the world. 

It’s from a strong core of adaptability that Altenar has been able to secure its foothold in the Netherlands market, but it’s also an attribute to what Altenar has to offer. You can discover more about Altenar’s new features, success stories and case studies through its website, www.altenar .com, while informing yourself of what your operations could look like with Altenar’s sportsbook software. 

With 24/7 support, an always improving risk management system, top-tier sports content and a dedication to innovation, Altenar’s sportsbook is set to take the Netherlands by storm and you can go along for the ride by contacting Altenar’s passionate team today. 

Joining Altenar as it covers new ground and finds new ways to provide top-of-the-range sports betting software and content for your players will be one of your best investments this year. 

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Compliance Updates

KSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms

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In April, the Dutch Gaming Authority (KSA) has filed over 4600 reports with Meta regarding illegal advertisements. Combating illegal gambling offerings is one of the KSA’s priorities. Special attention is paid by the KSA to the marketing practices of the gambling companies, which frequently advertise on social media such as Facebook and Instagram. Therefore, the KSA monitors the volume of illegal advertisements.

Illegal practices

Illegal gambling providers place many advertisements on social media. In doing so, they use names and logos of well-known Dutch athletes and major brands to enhance their credibility. It is often difficult for consumers to determine whether a gambling provider holds a license. To protect consumers, the KSA therefore makes a strong effort to combat online advertising by illegal providers. The KSA does this, among other measures, by filing reports with major media companies more frequently.

Cooperation in alliance

To tackle illegal providers on social media, the KSA works closely with various companies and organisations. During a recent meeting of the alliance, current knowledge, trends and insights were shared. Advertising on social media was a key topic, as these platforms reach a large number of people.

The working group also discussed how companies can protect their trademarks and held a brainstorming session on what else is needed to tackle illegal providers on social media. The KSA will use the outcomes of the meeting in the coming period to take even better action.

Frustrating infrastructure

In the Netherlands, online gambling is only permitted with licensed providers. The KSA’s approach to illegal offerings ranges from imposing fines to disrupting the infrastructure used by illegal providers. The online world, and social media in particular, plays a major role within this infrastructure.

The post KSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Gaming Corps wins conditional Alberta iGaming supplier licence

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), clearing the company to manufacture and supply gaming software in the province ahead of Alberta’s regulated market launch on 13 July 2026.

The licence was granted through Gaming Corps’ subsidiary, Gaming Corps Malta Ltd. The company said the approval positions it to enter Alberta’s regulated iGaming market from day one.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market after Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps wins conditional Alberta iGaming supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brazil

IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0

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The Brazilian Institute for Responsible Gaming (IBJR) has warned that the effectiveness of the financial protection measures included in Desenrola 2.0 fundamentally depends on a strict crackdown on the illegal betting market.

In 2025, bets placed on licensed platforms accounted for only 0.46% of household consumption in the country — an extremely small share of the average Brazilian family budget — according to data from a study conducted by LCA Consultoria. This reinforces that the main driver of household indebtedness in Brazil continues to be the high cost of credit.

The IBJR emphasized that restricting access to the regulated sector may encourage users to migrate to illegal platforms, which already handle around R$40 billion per year and operate without any oversight or consumer protection mechanisms.

Combating the illegal market is the most urgent step to prevent unlicensed operators — often linked to organized crime — from taking advantage of restriction windows to attract vulnerable consumers. This concern is heightened by the proximity of the FIFA World Cup, a period that naturally increases the volume of sports betting activity, as well as by the potential loss of R$10.8 billion in tax revenue if consumption shifts to the underground market.

IBJR reiterates that real consumer protection and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector. The organization advocates for public policies that combine financial education, the strengthening of responsible gaming practices, and a strategic offensive against illegal websites, ensuring that entertainment takes place exclusively within a safe, transparent, and properly regulated ecosystem.

The post IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.

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