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Unlocking microbetting in live sports with AI – OSAI is the first to bring quick bets on low-level events to table tennis
OSAI is the first company to overcome one of the main challenge in sports microbetting – and bring quick bets on low-level events to table tennis. OSAI pioneers the space with its Quick Bets solution, which merges sports betting and casino formats. It unlocks new markets on low level events with odds and coefficients being traded automatically. Starting with table tennis and then expanding to other sports for which OSAI products are available.
The unique technology offers a risk-free way to test new markets, tap into new GGRs and increase sports betting revenues.
Microbetting is one of the main industry trends. Its main value is in the lucrative proposition of opening new GGRs with fast markets, many of which are connected to low-level events. In live sports, microbetting has a big technical challenge – sports betting data feeds typically don’t contain smaller events, due to the challenge of capturing them by traditional data scouts.
OSAI launched a new product – Quick Bets – that opens up microbetting on low-level events in table tennis for the first time. The solution is built on AI data scout, which has been in operation for years. The company has been perfecting AI data scout on hundreds of thousands of games until it ensures the data latency of ~18ms.
AI data scout collects accurate data on all game events, including low-level events like error type, ball speed, player position, bounce coordinates, and more. OSAI uses this data to build custom odds algorithms, that take into account the performance of a particular player and the tournament’s dynamics. The technology takes both historical and real-time data to produce coefficients for players and the tournament. Mathematical models in OSAI’s Autotrading were built on over 70,000 matches, analyzing ~500 data points every second.
The coefficients are adjusted in real-time based on the performance, common errors, rally duration, etc. This ensures the fair calculation of odds. And opens new fast markets, that are contextual, fair, and fun to bet on.
Today, OSAI offers 4 markets on Quick Bets: number of bounces in a rally, the last player to strike, winning side of the table, and error type. The company plans to expand its portfolio, adding more fast markets.
Quick Bets are available as a widget that is installed on a betting operator’s website or mobile app. It comes with a customizable interface and a back office to adjust the margins and monitor coefficients.
It is available on a revenue-sharing basis to tournaments and betting operators who purchased OSAI AI data scout.
About OSAI:
OSAI is a Cyprus-based tech company that digitizes sports in real-time using AI/ML, and Computer Vision. Based on cutting-edge computer vision technology, OSAI developed a full suite of solutions to serve clubs, leagues, federations, and betting operators around the world.
OSAI analyses the video feed with AI and Computer vision to gather accurate, real-time data after each frame. It then analyzes it to convert raw data into actionable insights and unlock several product offerings including AI data scout, real-time Mixed Reality, High-Performance analytics, and, most recently, Quick Bets. OSAI ecosystem of game-changing products optimizes costs of data capture, reduces the complexities of virtual production of live content, and opens new revenue streams in sponsorship & betting.
Learn more: https://osai.ai/ and follow on Twitter, Youtube and LinkedIn.
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HIPTHER, the leading media and events hub connecting Gaming and Technology sectors across Europe and beyond, is thrilled to officially announce that Daniela Zelená has joined the team as Marketing & Community Engagement Coordinator.
Daniela, who most recently served as Event Marketing Manager at Endorphina, brings with her a wealth of industry experience, creativity, and a deep understanding of community-driven engagement. Her passion for authentic connection and audience-first thinking perfectly aligns with HIPTHER’s mission to elevate both digital and in-person experiences across its events, media, and community initiatives.
Daniela officially joined the HIPTHER team one month ago and has already become an integral part of our fast-moving ecosystem. From leading communications across key channels to launching new community formats and audience engagement strategies, she is helping shape the next phase of HIPTHER’s expansion.
Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, commented: ”Daniela’s experience, energy, and approach to marketing and community-building is exactly what HIPTHER needs as we grow. We’re building something unique here, and we are excited to have her on this journey with us.”
With Daniela’s expertise and vision, HIPTHER is further strengthening its commitment to creative content, meaningful industry dialogue, and a vibrant community that goes beyond events.
Join us in welcoming Daniela to team #hipthers, and stay tuned as we continue to roll out new initiatives designed to connect and inspire the Gaming & TECH community in bold new ways.
About HIPTHER
HIPTHER is the leading conference organizer and media agency for Gaming and Technology industries across Europe and the Americas. Through its events, digital media platforms, and original content, HIPTHER connects innovators, operators, and thought leaders across Gaming, eSports, Fintech, Blockchain, AI, and more.
For more information, visit www.hipther.com or follow us on LinkedIn and Instagram.
The post HIPTHER Welcomes Daniela Zelená as New Marketing & Community Engagement Coordinator appeared first on European Gaming Industry News.
BETBY
BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS
BETBY, a top-tier sports betting supplier, has received certification from Gaming Laboratories International (GLI) to provide its sportsbook solution in Peru’s regulated market. This certification marks another significant milestone in BETBY’s continued expansion across Latin America.
With the Peruvian government formalizing its regulated sports betting framework, GLI certification has emerged as a crucial requirement for providers aiming to serve licensed operators in the country. BETBY is now authorized to deliver its innovative and tailored sportsbook solutions in Peru’s rapidly expanding regulated betting market.
GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Peru’s strict technical requirements, including those related to sportsbook functionality, information security management systems, and information security standards. Peru’s regulatory framework is primarily based on GLI-33 certification, which BETBY successfully achieved in early 2025. As a result, the company was well-positioned to swiftly meet the country’s compliance standards.
“Peru represents a key step in our broader Latin American growth strategy, as the region continues to adopt clearer regulatory frameworks for online sports betting,” said Ilze Ramolina, Head of Legal & Compliance at BETBY. “Securing GLI certification for this market, which has a growing digital infrastructure and tech-savvy audience, allows us to support licensed operators in launching compliant and competitive offerings from day one. This is yet another step forward in our mission to deliver tailored, localized solutions that meet both local requirements and regional expectations across the region.”
This achievement follows BETBY’s previous certification for the Brazilian market, solidifying its presence in two of Latin America’s most promising jurisdictions. The supplier’s flexible and highly localised sportsbook platform, combined with its commitment to compliance, positions it as a trusted partner for operators looking to thrive in newly regulated environments.
By entering the Peruvian market, BETBY continues to demonstrate its strategic focus on Latin America, providing hyper-localized, engaging, and secure sports betting experiences for both operators and players.
To find out more about BETBY, visit: https://betby.com/
The post BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS appeared first on Gaming and Gambling Industry in the Americas.
Southampton Football Club is pleased to announce that Midnite, the fast-growing UK sports betting and online casino operator, will become the club’s official training kit partner for the 2025/26 season.
The partnership will see Southampton FC become the first football club to partner with Midnite as part of their rapid brand growth.
The deal continues Midnite’s momentum of high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and 5’s coverage of the FIFA World Club Cup.
Founded in 2018 by Nick Wright and Daniel Qu, Midnite has been hailed as a new disruptor to the betting industry, challenging the status-quo of the UK’s online gambling market by delivering the best value for customers.
The Midnite branding will sit across training kits for both the Men’s and Women’s First Teams. Its logo will also feature on the back of the Men’s First Team shirt and shorts. Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts.
Connecting Saints fans like never before
The partnership will see Midnite and Southampton collaborate throughout the season to connect Saints supporters to their club like never before. A host of supporter and community activities will be launched to engage and involve the fanbase in the build-up to the season and throughout the 2025/26 campaign.
Southampton and Midnite will also collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions and experiences for participants. Saints Foundation is the club’s charity, which works to provide life-changing opportunities to help people and communities in the city thrive.
Greg Baker, Chief Revenue Officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.
“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”
Midnite Vice President of Growth Jonathan Shaw said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.
“As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”
The post Southampton Football Club welcomes Midnite as its newest partner appeared first on European Gaming Industry News.
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