Latest News

Casino Guru Teams Up with Mindway AI for Safer Gambling Week

Published

4 years ago

October 19, 2022

Reading Time: 2 minutes

Casino Guru, the largest database of online casinos and a respected gambling authority, has recently joined forces with Mindway AI, a leading Responsible Gambling solution provider and spin out of Aarhus University with 10+ years of research in neuroscience and problem gambling, to celebrate the Safer Gambling Week by giving players a chance to test their gambling style for free.

By completing a self-test cleverly disguised as a simple card game, players will be able to assess the riskiness of their play and gain access to a deep analysis of their gambling behavior, all with detailed feedback on their strategy and sensitivity to rewards, losses, and frequency of wins. What’s more, players will receive a personalized report, which includes advice tailored specifically to the player – all based on their behavior during the game.

When asked about how the collaboration came to fruition, Casino Guru’s Sustainable and Safer Gambling Lead Simon Vincze was enthusiastic to share the answer:

“Mindway AI are experts in what they do. I believe we have a real potential to help many individuals here, and I’m very grateful to Mindway AI for understanding that and supporting our idea. Knowledge is power, and the more information players have about their gambling patterns and tendencies, the better they can manage their play to avoid undesirable outcomes. Casino Guru is always looking for new ways to make gambling better and safer for everyone, and the fact that we are able to educate them in a fun way makes me very optimistic about the impact this collaboration can have,” Vincze explains.

Using the principles of neuroscience and psychology along with an in-built software, Gamalyze – the card game in question – analyzes the decision-making process of an individual and provides individualized feedback for each participant. The game can be easily accessed through a widget on Casino Guru’s website, which is hard to miss, so all visitors will have a chance to participate.

“At Mindway AI, we believe that enhanced player protection should be a matter of joining forces and collaborating between different types of industry players rather than a matter of competition on RG initiatives. We’re glad to collaborate with Casino Guru by adding our Gamalyze solution to their website, as it gives us the opportunity to reach a large number of players to offer insights of how they make decisions as they engage in gambling. We’re also able to promote our solution to other gambling operators and to share our mission to empower gambling operators to enhance player protection to the industry,” says Rasmus Kjaergaard, CEO at Mindway AI.

Although the Safer Gambling Week, a cross-industry initiative aimed at raising awareness about the benefits of safer gambling, officially runs from 17^th to 23^rd of October only, Casino Guru’s visitors can enjoy the benefit of being able to test themselves by playing the game for free until the end of October.

Both companies aim to bring the notion of safer gambling to the forefront of players’ minds once again, and this collaboration allows them to do so in a very creative and fun way.

10bet

Ellis Park Stadium signs five-year naming rights deal with 10bet

Published

11 minutes ago

July 6, 2026

Wladimir P.

ellis-park-stadium-signs-five-year-naming-rights-deal-with-10bet

Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.

Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.

10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”

Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”

10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”

The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.

The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

PG Soft rolls out Monkey’s Wild Party slot with wild-conversion mechanic

Published

11 minutes ago

July 6, 2026

Wladimir P.

pg-soft-rolls-out-monkey’s-wild-party-slot-with-wild-conversion-mechanic

New 5×5 cascading-reels title adds Wild Mushroom chain reactions, multipliers and a Free Spins feature with a Feature Buy option.

PG Soft has released Monkey’s Wild Party, a new video slot set on a 5×5 grid with cascading reels, increasing multipliers and Wild Mushroom symbols that convert adjacent monkey symbols into wilds.

The title’s core mechanic centres on Wild Mushroom symbols that can appear in any spin. When a Wild Mushroom lands, any Gorilla, Baboon or Marmoset symbol touching it horizontally or vertically transforms into its Wild Monkey equivalent. Additional monkey symbols that land on a Wild Monkey can also convert, creating chain reactions across the grid.

After wins are paid, Wild Monkey symbols that contributed to a win become Wild Mushroom symbols in the next round. PG Soft also says there is a chance for an extra Wild Mushroom symbol to be added to the reels at the end of any spin. In the base game, the multiplier starts at x1 each spin and increases by one after each winning combination, following the payout and cascade.

The Free Spins feature triggers with three Free Spin symbols anywhere on the reels and starts with eight free spins, with two extra spins awarded for each additional Free Spin symbol. The multiplier resets to x1 at the start of the feature and increases by one after every winning cascade. A +1 Spin symbol awards an extra free spin during the feature. Players can also access the feature via a Feature Buy option at the displayed price, with PG Soft stating potential wins of up to x10,000 of the initial bet.

PG Soft’s spokesperson commented: “Monkey’s Wild Party is a riot of colour and mischief, taking players into an enchanted jungle where every spin sparks a fresh wave of wild reactions. The Wild Mushroom mechanic is the key to the game, with the climbing multipliers in Free Spins ensuring rewards build with every spin.”

The post PG Soft rolls out Monkey’s Wild Party slot with wild-conversion mechanic appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Business Development

Soft2Bet hires Ryan Collinge as EVP for business development and partnerships

Published

2 days ago

July 4, 2026

Wladimir P.

soft2bet-hires-ryan-collinge-as-evp-for-business-development-and-partnerships

Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming.

Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team.

In the role, Collinge will focus on supporting Soft2Bet’s growth plans and strengthening relationships with operators and entertainment brands, the company said.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”

Soft2Bet said Collinge brings more than 20 years of commercial, product and operational experience across retail and online gaming, including work with private equity-backed start-ups and multinational gaming groups. The company added that his background includes global sales, commercial strategy and business development, along with iGaming content, product development and studio management.

Soft2Bet also pointed to Collinge’s experience in the casino content vertical, which it said will support client needs analysis and solution optimization.

The post Soft2Bet hires Ryan Collinge as EVP for business development and partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.