Latest News
Casino Guru Teams Up with Mindway AI for Safer Gambling Week
Casino Guru, the largest database of online casinos and a respected gambling authority, has recently joined forces with Mindway AI, a leading Responsible Gambling solution provider and spin out of Aarhus University with 10+ years of research in neuroscience and problem gambling, to celebrate the Safer Gambling Week by giving players a chance to test their gambling style for free.
By completing a self-test cleverly disguised as a simple card game, players will be able to assess the riskiness of their play and gain access to a deep analysis of their gambling behavior, all with detailed feedback on their strategy and sensitivity to rewards, losses, and frequency of wins. What’s more, players will receive a personalized report, which includes advice tailored specifically to the player – all based on their behavior during the game.
When asked about how the collaboration came to fruition, Casino Guru’s Sustainable and Safer Gambling Lead Simon Vincze was enthusiastic to share the answer:
“Mindway AI are experts in what they do. I believe we have a real potential to help many individuals here, and I’m very grateful to Mindway AI for understanding that and supporting our idea. Knowledge is power, and the more information players have about their gambling patterns and tendencies, the better they can manage their play to avoid undesirable outcomes. Casino Guru is always looking for new ways to make gambling better and safer for everyone, and the fact that we are able to educate them in a fun way makes me very optimistic about the impact this collaboration can have,” Vincze explains.
Using the principles of neuroscience and psychology along with an in-built software, Gamalyze – the card game in question – analyzes the decision-making process of an individual and provides individualized feedback for each participant. The game can be easily accessed through a widget on Casino Guru’s website, which is hard to miss, so all visitors will have a chance to participate.
“At Mindway AI, we believe that enhanced player protection should be a matter of joining forces and collaborating between different types of industry players rather than a matter of competition on RG initiatives. We’re glad to collaborate with Casino Guru by adding our Gamalyze solution to their website, as it gives us the opportunity to reach a large number of players to offer insights of how they make decisions as they engage in gambling. We’re also able to promote our solution to other gambling operators and to share our mission to empower gambling operators to enhance player protection to the industry,” says Rasmus Kjaergaard, CEO at Mindway AI.
Although the Safer Gambling Week, a cross-industry initiative aimed at raising awareness about the benefits of safer gambling, officially runs from 17th to 23rd of October only, Casino Guru’s visitors can enjoy the benefit of being able to test themselves by playing the game for free until the end of October.
Both companies aim to bring the notion of safer gambling to the forefront of players’ minds once again, and this collaboration allows them to do so in a very creative and fun way.
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Ani Kobaldze
REEVO Announces New Partnership with Esoterica Games
REEVO has announced a new partnership with Esoterica Games, a fast-growing provider of innovative casino content. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its offering with a diverse portfolio that includes slots, crash games, player-to-player experiences and instant games.
Through this partnership, Esoterica Games’ portfolio is now available on the REEVO aggregation platform, giving operators seamless access to a wide range of creative and flexible gaming experiences through a single integration. The addition of Esoterica Games reinforces REEVO’s commitment to building a platform that delivers both variety and performance across multiple player segments.
For REEVO, this partnership reflects its continued focus on expanding its aggregation platform with forward-thinking studios that bring creativity and innovation to the ecosystem.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Esoterica Games is an exciting step forward for REEVO as we continue to expand our aggregation platform with innovative and diverse content. Their ability to deliver multiple game formats, from slots to crash and P2P experiences, adds real depth to our ecosystem. At REEVO, we focus on giving operators access to content that stands out and performs, and this partnership strengthens our ability to deliver engaging and flexible experiences across different markets.”
Ani Kobaldze, Account Manager at Esoterica Games, said: “We are excited to partner with REEVO and bring our portfolio of innovative games to an even wider audience. This partnership represents an important step in expanding our global reach and delivering high-quality gaming experiences to more operators and players worldwide. By combining our unique portfolio with REEVO’s strong distribution network and commitment to quality, we look forward to creating even greater value for operators and players alike.”
The post REEVO Announces New Partnership with Esoterica Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betway
Betway Signs Real Madrid Legend Guti as Brand Ambassador
Betway officially signed Real Madrid legend Jose María Gutiérrez ‘Guti’ as a new brand ambassador for their Spanish market operations.
A true Spanish football legend, Guti came through the Real Madrid youth academy before making his first-team debut in a 4-1 win over Sevilla at The Bernabéu in December 1995. He went on to represent ‘Los Blancos’ 542 times between 1995 & 2010, scoring 77 goals and helping the club to 15 major trophies. He received his first cap for Spain in May 1999 and went on to represent his country on 13 occasions between 1999 and 2005.
Guti left his beloved Real Madrid in 2010, playing one final season for Turkish side Besiktas, before hanging up his boots in 2012. Post-retirement, coaching positions at Real Madrid and Besiktas led to his appointment as manager of Segunda side Almeria in 2019. Since leaving the club the following year, he has gone on to work in TV punditry, becoming a highly respected figure within the Spanish football media.
“Guti joins Betway as one of the greatest legends in Real Madrid’s recent history. He represents loyalty to the colours, excellence, and the purest talent in world football, making him the perfect ambassador for Betway in Spain,” Ignacio Alonso, Marketing Manager for Betway Spain, said.
“I’m excited to join Betway Spain as an ambassador. My time in elite football showed me that quality and commitment are inseparable; today, I’m proud to represent those values with a market leader and share this path with all of you,” Guti said.
The post Betway Signs Real Madrid Legend Guti as Brand Ambassador appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
KSA Tightens Gambling Ad and Betting Rules Ahead of FIFA World Cup
The Dutch Gaming Authority is intensifying its supervision of advertising and sports betting during the World Cup this summer. Prior to the World Cup, Dutch license holders were specifically reminded by letter of the applicable rules regarding advertising and betting offers.
In the letter, the KSA points out, among other things, the ban on untargeted advertising and sports sponsorship. The KSA also reminds providers that not all types of online betting are permitted in the Netherlands; for example, betting on who receives a yellow card or the first corner kick is not allowed. In the event of violations, the KSA takes immediate enforcement action.
During this period, the KSA is also extra vigilant regarding illegal providers and advertising for illegal offerings: immediate punitive action is being taken in these cases as well. Additionally, during the World Cup, attention is being paid to the risks of sports betting, particularly to raise awareness among young people.
Michel Groothuizen, Chairman of the Board of the Gaming Authority, said: “We saw at the 2022 World Cup and 2024 European Championship that gambling increased. This makes it attractive for companies to attract new players during that period. While I understand this, I strongly urge providers to remain mindful of the protection of young adults and other vulnerable groups, and to adhere to the applicable rules. If we observe that this is not happening, we will take immediate action.”
The post KSA Tightens Gambling Ad and Betting Rules Ahead of FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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