Latest News

Casino Guru Teams Up with Mindway AI for Safer Gambling Week

Published

4 years ago

October 19, 2022

Reading Time: 2 minutes

Casino Guru, the largest database of online casinos and a respected gambling authority, has recently joined forces with Mindway AI, a leading Responsible Gambling solution provider and spin out of Aarhus University with 10+ years of research in neuroscience and problem gambling, to celebrate the Safer Gambling Week by giving players a chance to test their gambling style for free.

By completing a self-test cleverly disguised as a simple card game, players will be able to assess the riskiness of their play and gain access to a deep analysis of their gambling behavior, all with detailed feedback on their strategy and sensitivity to rewards, losses, and frequency of wins. What’s more, players will receive a personalized report, which includes advice tailored specifically to the player – all based on their behavior during the game.

When asked about how the collaboration came to fruition, Casino Guru’s Sustainable and Safer Gambling Lead Simon Vincze was enthusiastic to share the answer:

“Mindway AI are experts in what they do. I believe we have a real potential to help many individuals here, and I’m very grateful to Mindway AI for understanding that and supporting our idea. Knowledge is power, and the more information players have about their gambling patterns and tendencies, the better they can manage their play to avoid undesirable outcomes. Casino Guru is always looking for new ways to make gambling better and safer for everyone, and the fact that we are able to educate them in a fun way makes me very optimistic about the impact this collaboration can have,” Vincze explains.

Using the principles of neuroscience and psychology along with an in-built software, Gamalyze – the card game in question – analyzes the decision-making process of an individual and provides individualized feedback for each participant. The game can be easily accessed through a widget on Casino Guru’s website, which is hard to miss, so all visitors will have a chance to participate.

“At Mindway AI, we believe that enhanced player protection should be a matter of joining forces and collaborating between different types of industry players rather than a matter of competition on RG initiatives. We’re glad to collaborate with Casino Guru by adding our Gamalyze solution to their website, as it gives us the opportunity to reach a large number of players to offer insights of how they make decisions as they engage in gambling. We’re also able to promote our solution to other gambling operators and to share our mission to empower gambling operators to enhance player protection to the industry,” says Rasmus Kjaergaard, CEO at Mindway AI.

Although the Safer Gambling Week, a cross-industry initiative aimed at raising awareness about the benefits of safer gambling, officially runs from 17^th to 23^rd of October only, Casino Guru’s visitors can enjoy the benefit of being able to test themselves by playing the game for free until the end of October.

Both companies aim to bring the notion of safer gambling to the forefront of players’ minds once again, and this collaboration allows them to do so in a very creative and fun way.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

9 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

16 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

16 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.