Canada
XB Net adds Harness Racing at Yonkers Raceway to its premium portfolio of North American racing content
Ahead of a big weekend of international trotting at the famous New York track, the leading Stateside supplier enhances its distributional package
XB Net, the leading provider of premium content for North American racing, has added more muscle to its distributional package with the addition of top-class Harness Racing (or Trotting) from the prestigious New York Venue of Yonkers Raceway for all its international operator partners.
Yonkers Raceway is the proud home of three major harness events each year: the Yonkers Trot, the Art Rooney Pace and the Messenger Stakes. And this weekend, the storied racetrack hosts the $1 million International Trot, which welcomes a raiding party of global challengers from Sweden, Norway, Denmark, Italy and France take on the best trotters from the US and Canada.
The Yonkers International Trot (Race 7) is run over a distance of 1 1/4 miles and scheduled for 3:00 p.m. EDT on Saturday, 15 October. It represents the first leg of a $20,000 Guaranteed Late Pick 4 and also includes the $250,000 Aria Pace and Robert Miecuna Trot Invitationals as Races 8 and 10.
Trotting is already a hugely popular sport across the Nordics and much of mainland Europe and, as such, boasts a truly international audience, whose domestic action and wagering preferences can now be complemented by their favourite format of horse racing stateside.
Yonkers Raceway’s EDT time zone naturally clocks on for core UK and European racing audiences, generating increased fan engagement at peak leisure times. Its schedule of compelling coverage, which neatly complements Europe’s own racing scene, provides operators with a trustworthy source of fast-settling betting content from 18:00 CET. This engaging action is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.
This deal is emblematic of the continued co-operation between XB Net and NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, over the content rights, data, odds, and signals from a host of first-class horse racing venues.
XB Net’s definitive end-to-end solution, corralling wide-ranging content that covers approximately 75% of all U.S. racing, also opens the door to many of the world’s best-quality courses and most prestigious thoroughbred horse races. Other notable highlights include the Pegasus World Cup, two legs of the Triple Crown (comprising the Preakness and Belmont Stakes) and this season’s upcoming flagship finale of the Breeders’ Cup World Championships at Keeneland (4-5 November).
Simon Fraser, Senior Vice President International at XB Net, said: “We’re delighted to be offering our partners more high-quality racing action from another fabled New York venue in Yonkers Raceway. We have a strong track record of delivering unique and engaging racing products, and progressive partnerships like this make for an eloquent case in point. For many global operators, this can represent a significant step towards being able to develop and educate around the popular sport of Harness Racing. It has a loyal and active following, and provides an exciting area into which some can broaden and diversify their content timetables.
“Wherever you set your scene on the map, securing the right content at peak leisure-times remains of paramount importance. XB Net’s wide range of low-latency racing solutions, racetracks and varied codes of racing are continuing to deliver the requisite flexibility that international operators demand.”
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators recognize its flexible value-add to any sportsbook schedule.
Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.
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Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.
Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.
The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.
To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.
At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”
The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.
Brooke Hilton Head of Casino at PointsBet Canada
Ezugi and PointsBet join forces to bring expanded live gaming to Ontario
Ezugi is excited to unveil a new collaboration with PointsBet, a leading iGaming operator in Canada.
As a division of Evolution since 2018, Ezugi keeps enhancing its foothold in the live gaming sector. This partnership will see Ezugi’s localized and unique live-dealer games incorporated into PointsBet’s online casino in Ontario through Evolution’s One Stop Shop (OSS) platform.
Established in Australia in 2015 and later branching into North America, PointsBet has quickly emerged as one of Ontario’s most rapidly expanding iGaming companies. Known for its cutting-edge sportsbook and growing casino offerings, PointsBet is committed to delivering an outstanding player experience, prioritizing Responsible Gaming to create a safe and secure space for every user.
Through this partnership, PointsBet Ontario customers will access Ezugi’s innovative live casino offerings, which include popular games like Canada Blackjack, EZ Baccarat, and Ultimate Roulette. These titles effortlessly integrate reliable, real-time live gaming with engaging digital elements that greatly attract North American players.
Brooke Hilton, Head of Casino at PointsBet Canada, said: “We’re excited to partner with Ezugi to bring their innovative live-dealer games to our Ontario players. This integration via Evolution’s platform enhances our casino offerings with dynamic, localised titles like Canada Blackjack and Ultimate Roulette, ensuring a premium, responsible gaming experience that aligns with our commitment to player safety and enjoyment.”
James Smith, Commercial Strategy Manager at Ezugi, said: “We are thrilled to team up with PointsBet in Ontario. We recognise Ontario as a key growth region and this partnership with a top tier operator marks an important step in our mission to bring Ezugi’s unique & exciting live casino content to the forefront for players in North America.”
The post Ezugi and PointsBet join forces to bring expanded live gaming to Ontario appeared first on Americas iGaming & Sports Betting News.
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