Latest News

Ronaldinho makes footballing return with GAMING1’s Circus brand

Published

4 years ago

September 20, 2022

George Miller

Reading Time: 2 minutes

Football icon to feature in Circus Cup match in September

Ronaldinho, the 2005 FIFA World Player of the Year, will take part in a unique gala match between KAA Gent and Standard de Liège on 21^st of September, in the Ghelamco Arena in Ghent, Belgium.

Now regarded as one of the most technically gifted players football has ever seen, Ronaldinho will return to play for 20 minutes with each team in a match that has been dubbed The Circus Cup. The Brazilian will also be joined by Standard de Liège and KAA Gent legends, with Gunther Schepens and Jean-Francois Gillet captaining both sides.

The match is an initiative by the Belgian gaming brand Circus, a historic sponsor of Standard de Liège and also KAA Gent’s partner since the start of the season.

The Circus Cup is seen as a way of enhancing the company’s involvement in both football clubs, with Circus aiming to be more than just a financial investor for its teams. The 20,000-seater stadium will operate at full capacity with the event expected to sell out, as 15,000 supporters have already registered their interest.

Supporters of both clubs can attend the match for free, with Circus promising the winning team a prize that they can add to their future tifo. Once the game ends, fans will be able to vote for which prize they want, whether it’s an XXXL flag, a statue of a club legend or a fresco in the stadium.

Part of GAMING1, Circus is a Belgian sports betting brand that has grown rapidly in recent times, illustrated by its signing of one of the most well-known names in the sports industry.

Discussing the deal, Circus CEO, Emmanuel Mewissen said: “We’re extremely proud of our partnership with Ronaldinho, one of the best footballers of this – or the last – century.

“Everyone knows his iconic smile, his amazing technique, and inimitable feints. Playfulness is one of Circus’ core values, so Ronaldinho is a perfect match. We want to link that playfulness to being able to have fun in a responsible way.

“I’m sure I speak for everyone when I say that we can’t wait for him to make a return to football in the Circus Cup. It’s bound to be a fantastic spectacle with Ronaldinho swapping shirts and playing for both teams.”

Former professional footballer, Ronaldinho added: “It’s very exciting for me to be teaming up with such a prestigious Belgium company. I’m also looking forward to the Circus Cup match, a great chance to show what I can still do.

“But overall, this cooperation with Circus in Belgium is more than just about football, it’s an ideal collaboration because I see a lot of similarity between the brand’s personality and my own, especially its playfulness.

“I’ve always been about play but pushing this message and tying a meaningful story to it makes a lot of sense, especially regard responsible play. I believe it can have a hugely positive impact on people watching.”

Brasilia

BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future

Published

3 hours ago

May 13, 2026

GamingAmericas.com

bis-brasilia-focuses-on-responsible-governance-for-brazil’s-gaming-and-betting-future

BiS Brasília is confirmed for June 2–3, bringing a strong focus on responsible governance and the future of the gaming and betting industry in Brazil.

The event will take place on June 2–3 at the Royal Tulip Brasília Alvorada hotel.

The event will gather key stakeholders, authorities, and industry leaders to discuss major developments shaping the sector.

In its second edition, the event expects a 20% increase in attendance compared to last year.

“Reaching the second edition of BiS Brasília represents the consolidation of an essential space for dialogue between the private sector, authorities, and experts at a decisive moment for the Brazilian market.

Brasília is the center of the country’s major regulatory discussions, and bringing together key ecosystem players in the federal capital reinforces the event’s commitment to building a more transparent, responsible, and sustainable industry,” said Alessandro Valente, the cofounder.

Tickets are available at: https://brazilianigamingsummit.com/brasilia/

About BiS Brasília

In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, fostering dialogue between the private sector, public authorities, and society on the development of Brazil’s regulated market for gaming, casinos, and lotteries.

The event brings together business leaders, regulators, and industry experts to discuss key strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR standards.

BiS SiGMA South America is part of the SiGMA World events portfolio, one of the leading global platforms for B2B business networking and events focused on the gaming and betting industry.

The post BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future appeared first on Americas iGaming & Sports Betting News.

AML

BiS Brasília ya tiene definido tema central para el próximo evento

Published

4 hours ago

May 13, 2026

GamingAmericas.com

bis-brasilia-ya-tiene-definido-tema-central-para-el-proximo-evento

El BiS Brasília ya tiene definido el tema central para la próxima edición y será la gobernanza responsable para el futuro de los juegos y las apuestas en Brasil.

El evento se celebrará los días 2 y 3 de junio en el hotel Royal Tulip Brasília Alvorada.

BiS Brasília está confirmado para los días 2 y 3 de junio, con un enfoque en la gobernanza responsable del futuro del sector de juegos y apuestas en Brasil.

El encuentro reunirá a autoridades, líderes y expertos para debatir las principales novedades del sector.

En su segunda edición, el evento espera un crecimiento del 20% en la asistencia en comparación con el año anterior.

“Llegar a la segunda edición del BiS Brasília representa la consolidación de un espacio esencial para el diálogo entre el sector privado, las autoridades y los especialistas en un momento decisivo para el mercado brasileño.

Brasília es el centro de las grandes discusiones regulatorias del país, y reunir a los principales actores de este ecosistema en la capital federal refuerza el compromiso del evento con la construcción de un entorno cada vez más transparente, responsable y sostenible para la industria”, destacó Alessandro Valente.

Los interesados pueden adquirir sus entradas en: https://brazilianigamingsummit.com/brasilia/

Sobre BiS Brasília

En su segunda edición, BiS Brasília es un encuentro dedicado al ecosistema de iGaming y apuestas, promoviendo el diálogo entre el sector privado, el poder público y la sociedad sobre el desarrollo del mercado regulado de juegos, casinos y loterías en Brasil.

El evento reúne a líderes empresariales, autoridades y expertos para debatir temas estratégicos como regulación brasileña, tributación, integridad, innovación, juego responsable, compliance, AML / prevención de lavado de dinero, licenciamiento, integridad deportiva, relación con el Gobierno, publicidad y CONAR.

BiS SiGMA South America forma parte del portafolio de eventos de SiGMA World, una de las principales plataformas globales de negocios y organización de eventos B2B enfocados en la industria de juegos y apuestas.

The post BiS Brasília ya tiene definido tema central para el próximo evento appeared first on Americas iGaming & Sports Betting News.

Boomerang Partners

Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon

Published

5 hours ago

May 13, 2026

Wladimir P.

boomerang-partners-reveals-first-golden-boomerang-awards-2026-leaders-in-the-race-for-wimbledon

Boomerang Partners has shared the first leaderboard results from the Kickoff stage of the Golden Boomerang Awards 2026. One month into the tournament’s third season, the first frontrunners have appeared in the race for the stage’s main prize – a trip to the Wimbledon Championships.

The race for Wimbledon starts to take shape

The Kickoff stage has started at a fast pace. After the first month, the leading team has reached 256 points. The rest of the top five currently stand at 218, 156, 142, and 100 points, followed by teams with 93, 62, 30, 26, and 20 points in the top ten.

The early gap is not only about traffic volume. The top teams are also actively using boosts, special tasks, and stage-based opportunities. For the rest of the field, leaving those mechanics unused can quickly turn into lost points.

For now, the top ten are closest to the stage’s main prize – a trip to the Wimbledon Championships, taking place from June 29 to July 12, 2026. But the Kickoff stage runs until June 9, and May leaves enough room for movement. Several major sports events are still ahead, giving active teams more opportunities to earn points before the stage closes.

The Mystery Box draw looks ahead to football summer

Boomerang Partners is also running the first Mystery Box draw during the Kickoff stage of the Golden Boomerang Awards 2026. This mechanic is separate from the leaderboard: five active participants have already been selected at random, with another five to be named by the end of the month. The first Mystery Boxes go to Zitora Agency, AskGamblers & Gentoo Media, alfa:search, Gdc group, and AskBonus.

The Mystery Box is tied to the FIFA World Cup 2026, although Boomerang Partners is not revealing the full contents in advance. For now, the company is only hinting at exclusive football items connected to national teams competing in the tournament.

The next stage of the Golden Boomerang Awards 2026 will run during one of the busiest football periods of the year. By then, the Mystery Box will have a direct connection to what many fans will be watching most closely – the FIFA World Cup.

May brings more room to move

May is the busiest part of the Kickoff stage. The month brings the decisive rounds of European football competitions, the NBA and NHL playoffs, Roland Garros, and other events that tend to concentrate audience interest around key match days.

For affiliate teams, this is where planning becomes important. A steady flow of traffic is useful, but the bigger gains are likely to come from choosing the right days to push, completing additional tasks, and using the remaining point-earning opportunities before June 9.

The first month has shown who started strongest. May will show who can keep that pace – and who can use the final stretch to move closer to Wimbledon.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “The first month has shown that teams are treating the Kickoff stage as a real competition, not just a short campaign. The leading positions are already backed by a clear strategy: teams are using boosts, planning around sports peaks, and staying active across different mechanics. But this is exactly why the stage is still open. In May, one well-timed push can change a team’s position quickly, so consistency and timing will matter as much as the current point gap.”

The road to London remains open

The Kickoff stage of the Golden Boomerang Awards 2026 continues until June 9. Until then, the leaderboard remains open, with updates on the stage results, the remaining Mystery Box winners, and the race for the main prize in London available on the official Golden Boomerang Awards website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

References to Wimbledon, FIFA, and other third-party brands are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

Boomerang Partners acts as an Official Regional Partner of AC Milan. Any experiences related to AC Milan are provided within the scope of this partnership.

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