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Altenar Partners Its Award-Winning Sportsbook With Bettis Player-Tailored Casino

Published

4 years ago

September 15, 2022

Reading Time: 2 minutes

Altenar, a sportsbook software provider, has recently partnered with Betti, who creates the Casino experience players deserve.

Melding Bettis secure payment methods, a tailor-made casino promotion tool, and player promotions with Altenars risk management systems, several data feed providers, a plethora of sports content and 24/7 customer support players of Bettis Altenar-powered sportsbook will receive a tier-one betting experience.

Altenar looks forward to the growing relationship with Betti and the new heights soon to be reached.

A spokesperson from Betti had this to say on the partnership: “We ended up with Altenar as our Sportsbook provider after months of comparison. What it came down to was the current feature offering within their product but also, most importantly, we felt Altenars ambition and future plans are in-line with where we want to see Betti Sportsbook in the future.”

Speaking with Betti, Altenar was offered great insight into the partnership, history and benefits of this new relationship, here’s what a spokesperson for Betti had to say …

Can you give us some background information/company history on Betti?

The people behind Betti.com have been in the industry since 2004-6 with backgrounds from major players like Bet365, Betsson and Comeon in roles such as Brand Manager, Head of Casino and Head of Sportsbook. We are a close group of friends that felt we are ready to take the step to run our own business, and in the summer of 2021 we started our journey towards going live. Now finally we are live and slowly finding our ways forward.

What is Betti’s core expertise, and what do they offer?

This question could be asked by a player, or by a investor =) As you know, the difference between running a profitable company and not is not always visible actions. But for players in an elevator pitch I would say –

Based on who we are (we are and love gambling) and the experience we have, our core expertise is to know what the player wants and when, together with delivering it in an innovative way. Working with platfroms such as Altenar you must be creative to stand out. Betti will always strive to stand out, in all ways, every step on the way.

What will the partnership look like once it’s live? (i.e. how will both be integrated together?)

I see our partnership as a close relationship where we at Betti will trust the work on developments and risk monitoring to have the right decisions and priorities. And at the same time as Betti grows, Altenar will evaluate any feature requests or change requests coming in from our side. Bottom line you could say, we feel safe with making sure that if we bring in the traffic, Altenar’s traders and their system will make sure we both see great ROI.

What are the key benefits of the partnership for Altenar and Betti?

Not sure I understand the question. But the way I understand it my answer would be: Betti is a startup and we will need time to become the size we aim for, which is perfectly fitting in with the Altenar offering and current position in the industry.

What are the benefits for the players?

At Betti we offer several ongoing campaigns for our sportsbetting players. All because of Altenar’s excellent product. Some of the offerings are;

Free bets, Risk Free Bets, Predictor challenge, Early Payout, Bore Draw and Bet Builder

Which core markets will this partnership focus on?

To start we are focusing on Nordics and Germany.

casino games

Groove says its aggregator library passes 20,000 casino games

Published

50 minutes ago

June 26, 2026

Wladimir P.

groove-says-its-aggregator-library-passes-20,000-casino-games

Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.

According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.

Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”

The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bragg Gaming

Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive

Published

50 minutes ago

June 26, 2026

Wladimir P.

mega-casino-launches-bragg-gaming-slot-10-hot-diamond-desire-as-exclusive

Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.

According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.

The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.

Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:

“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”

The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

appointments

OS Studios names Ishaan Arya country manager to lead India expansion

Published

50 minutes ago

June 26, 2026

Wladimir P.

os-studios-names-ishaan-arya-country-manager-to-lead-india-expansion

OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.

OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.

“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”

In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”

Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”

The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.