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Altenar Partners Its Award-Winning Sportsbook With Bettis Player-Tailored Casino

Published

4 years ago

September 15, 2022

Reading Time: 2 minutes

Altenar, a sportsbook software provider, has recently partnered with Betti, who creates the Casino experience players deserve.

Melding Bettis secure payment methods, a tailor-made casino promotion tool, and player promotions with Altenars risk management systems, several data feed providers, a plethora of sports content and 24/7 customer support players of Bettis Altenar-powered sportsbook will receive a tier-one betting experience.

Altenar looks forward to the growing relationship with Betti and the new heights soon to be reached.

A spokesperson from Betti had this to say on the partnership: “We ended up with Altenar as our Sportsbook provider after months of comparison. What it came down to was the current feature offering within their product but also, most importantly, we felt Altenars ambition and future plans are in-line with where we want to see Betti Sportsbook in the future.”

Speaking with Betti, Altenar was offered great insight into the partnership, history and benefits of this new relationship, here’s what a spokesperson for Betti had to say …

Can you give us some background information/company history on Betti?

The people behind Betti.com have been in the industry since 2004-6 with backgrounds from major players like Bet365, Betsson and Comeon in roles such as Brand Manager, Head of Casino and Head of Sportsbook. We are a close group of friends that felt we are ready to take the step to run our own business, and in the summer of 2021 we started our journey towards going live. Now finally we are live and slowly finding our ways forward.

What is Betti’s core expertise, and what do they offer?

This question could be asked by a player, or by a investor =) As you know, the difference between running a profitable company and not is not always visible actions. But for players in an elevator pitch I would say –

Based on who we are (we are and love gambling) and the experience we have, our core expertise is to know what the player wants and when, together with delivering it in an innovative way. Working with platfroms such as Altenar you must be creative to stand out. Betti will always strive to stand out, in all ways, every step on the way.

What will the partnership look like once it’s live? (i.e. how will both be integrated together?)

I see our partnership as a close relationship where we at Betti will trust the work on developments and risk monitoring to have the right decisions and priorities. And at the same time as Betti grows, Altenar will evaluate any feature requests or change requests coming in from our side. Bottom line you could say, we feel safe with making sure that if we bring in the traffic, Altenar’s traders and their system will make sure we both see great ROI.

What are the key benefits of the partnership for Altenar and Betti?

Not sure I understand the question. But the way I understand it my answer would be: Betti is a startup and we will need time to become the size we aim for, which is perfectly fitting in with the Altenar offering and current position in the industry.

What are the benefits for the players?

At Betti we offer several ongoing campaigns for our sportsbetting players. All because of Altenar’s excellent product. Some of the offerings are;

Free bets, Risk Free Bets, Predictor challenge, Early Payout, Bore Draw and Bet Builder

Which core markets will this partnership focus on?

To start we are focusing on Nordics and Germany.

Amusnet

Weekend Reels | Week 19: Slot Drops & Trends

Published

32 minutes ago

May 8, 2026

Wladimir P.

weekend-reels-|-week-19:-slot-drops-&-trends

Here are this weeks latest slots releases compiled by Eastern European Gaming

BGaming has released Clash of Gods: Anubis vs Hades, a new 5×5 slot developed in partnership with Golden Goat Gaming. The title pits Anubis against Hades and centres on a dueling multiplier mechanic.

BGaming launches Clash of Gods: Anubis vs Hades slot with Golden Goat Gaming

Amusnet has released Golden Tiger 1000, a visually striking title that blends joyful gameplay with high win potential, set against a breathtaking cherry blossom mountain village in full bloom. The game invites players into a lively Asian-inspired world where every spin feels like a celebration of fortune, movement and surprise.

Hölle Games has released its latest video slot Himmel & Hölle. This 3×3 title positions an Angel on one side, and a Demon on the other with a tight 5 paylines for that medium-high volatility. A couple of nifty features are included too: players can win Respins with the Expanding Wilds feature.

Million Games has released Coco Rush, a feature-driven video slot combining Cash Collect mechanics, RushReel bonuses and fixed jackpot functionality. Developed in collaboration with Million Stars partner studio Yugo Workshop, Coco Rush introduces a vibrant island theme centred around the Golden Mask, a character that reflects the game’s dynamic and unpredictable gameplay.

Pragmatic Play has opened the doors to the sorcerer’s showroom in Mr Null’s Wicked Wares, where a catalogue of mystery symbols and multipliers conjure up 5,000x win potential. The magical Mr Null watches over the grid in this 3-4-4-4-3 slot, where mystery symbols on reels 2-4 transform into random paying symbols, carrying 2x-10x multipliers.

PRAGMATIC PLAY SETS UP SHOP WITH MR NULL’S WICKED WARES

Play’n GO has released its latest online slot, Wrappin’ Gold, where a newly roused mummy pursues stolen treasures from the tomb to the heavens. Rudely awakened from centuries of silence, the long-lost mummy of the greedy Pharaoh Khufu discovers his precious gems have been taken by Queen Cleo and her pillaging minions.

R. Franco Digital has launched Squad Royale, a new 6×5 medium volatility slot that combines cascading reels with a survival-themed bonus structure. The Spanish iGaming supplier said the title is set in a competitive arena and uses a grid-based format where wins trigger cascades and bonus features progress toward a grand prize.

Spinomenal has released a new slot title, 3 Magical Genies, expanding its content portfolio with an Arabian-themed game built around a Hold & Hit-style Bonus Game. The supplier said the game’s Wild symbol substitutes for all symbols except the Bonus, Boost, Collect, Multi and Jackpot symbols, with five Wilds on a winning line paying x10 the bet.

Evoplay has launched Ultra Reels Fruteria, a new fruit-themed slot set in a market-style environment. The game uses familiar fruit symbols and wilds, with Bonus icons appearing on reels one and three carrying random values alongside fixed jackpots labelled Grand, Major, Minor and Mini.

Gaming Corps debuted its newest slot, 4 Gym Pigs: Porky Power, on May 7, presenting an energetic new title that replaces treasure-seeking with workout accomplishments, larger-than-life characters, and fitness-inspired excitement in the summer warmth.

Games Global has released Candy Combo 2 Power Combo, developed with exclusive studio partner Slingshot Studios. The 5×3, 20-payline game is set in a pastel candy theme and uses five “candy jar” characters above the reels to collect matching symbols and trigger Link&Win modifiers.

ELA Games has released Spirit of Savanna, a new online slot that introduces a player-choice bonus mechanic alongside Hold and Win, Free Spins, and three jackpot tiers. Spirit of Savanna runs on a 5×3 reel grid with 10 paylines and is rated volatility 4 out of 5, according to the supplier. RTP is listed across two ranges: 93.98-94.16% and 96.01-96.12%.

ELA Games releases Spirit of Savanna slot with player-choice bonus

Aviatrix has launched its third game, Aviatrix Fruits, as the iGaming Metaverse keeps expanding its increasing collection of interconnected titles. The 5×3 slot featuring 10 fixed paylines presents a well-known structure that is augmented by the mechanics of Aviatrix’s iGaming Metaverse ecosystem.

Booming Games has launched Berserkin’ Buffalo Power Hit, a new buffalo-themed slot that adds the supplier’s Power Hit mechanic to its Buffalo Series. The game uses a 6×4 grid with 4,096 ways to win and a stated maximum win potential of 5,000x. Booming Games said the title is set on a buffalo backdrop and is built around the Power Hit feature.

The post Weekend Reels | Week 19: Slot Drops & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

FanLabel

SCCG Management Partner and Portfolio Company FanLabel Launches FanLabel SongPicks App, Bringing Skill-Based Music Contests to Fans Nationwide

Published

32 minutes ago

May 8, 2026

GamingAmericas.com

sccg-management-partner-and-portfolio-company-fanlabel-launches-fanlabel-songpicks-app,-bringing-skill-based-music-contests-to-fans-nationwide

FanLabel also submits comment to the CFTC outlining a responsible framework for music-oriented prediction markets

SCCG Management, a global leader in iGaming advisory, business development, and strategic growth with more than 33 years of experience in the gaming industry, today congratulates its partner and portfolio company FanLabel on the official launch of FanLabel SongPicks, a paid-entry, skill-based music contest app that lets fans use their music knowledge to compete for cash prizes.

SCCG Management is a shareholder in FanLabel and has supported the company’s growth as a strategic partner across business development, market positioning, and industry relationships. The launch of FanLabel SongPicks represents the latest milestone in FanLabel’s expanding music gamification and prediction market entertainment ecosystem, and further validates SCCG’s investment thesis that interactive, data-driven fan engagement represents a significant commercial opportunity across entertainment verticals.

A New Way for Music Fans to Compete

FanLabel SongPicks builds on the company’s FanLabel Classic app, which lets music fans compete in free fantasy-sports-style music challenges. With SongPicks, players put their music knowledge to the test by ranking songs, predicting streaming trends, and competing on leaderboards for real cash prizes. The app currently features two contest modes: Ranker, where fans rank songs from most to least streamed, and Best of Five, where players pick the top-performing song from a group.

FanLabel’s products are powered by real-world music data and backed by direct licensing agreements from major and independent record label groups and rights holders. The company has partnered with Luminate as its official stream and chart-data source and Tuned Global as its metadata infrastructure provider, ensuring contests are built around objective data rather than subjective fan voting.

FanLabel also works with Approvely, another SCCG partner company, to support KYC (Know Your Customer) and identity-verification functions, alongside Plaid for banking services. The Approvely integration reflects SCCG’s broader strategy of connecting its partner ecosystem to create end-to-end solutions for emerging entertainment and gaming verticals.

“Our team is very proud to have FanLabel SongPicks officially out in the world,” said Jeff Sloan, Founder and CEO of FanLabel. “We believe that the SongPicks experience will provide music enthusiasts with a new way to engage in their love of music while at the same time benefiting the industry by driving music discovery, consumption, and an entirely new way to generate monetization.”

FanLabel’s CFTC Engagement Signals Regulatory Leadership

FanLabel recently submitted comments to the Commodity Futures Trading Commission (CFTC) outlining its position that music-related event contracts can create new opportunities for fan engagement, price discovery, and future risk-management tools for rights holders when tied to objective data and designed with appropriate safeguards. The filing was one of the few music-focused submissions in a docket dominated by sports, gaming, crypto, and regulatory comments.

In its comments, FanLabel drew a distinction between music contracts tied to objective, third-party metrics such as streams and chart rankings, and more speculative contracts with outcomes that may be influenced by a small group of insiders. The company argued that responsible music prediction markets should be developed in coordination with rights holders, data vendors, and regulated exchanges.

FanLabel holds five issued U.S. patents, with additional applications pending, covering music gamification and the use of music-based contract formats in prediction markets. Several label groups hold an ownership interest in this intellectual property through their equity in FanLabel.

SCCG’s Strategic View

Stephen Crystal, Founder and CEO of SCCG Management, commented: “FanLabel represents exactly the kind of company we look for in our portfolio: a team that combines deep domain expertise, defensible intellectual property, and a responsible approach to regulation with a genuine understanding of fan behavior. The music prediction market space is at a pivotal moment, and FanLabel’s CFTC engagement, combined with the SongPicks launch, positions them as a category leader. As a shareholder and strategic partner, SCCG is proud to support FanLabel’s growth and to help connect their platform with the broader gaming, entertainment, and prediction market ecosystem.”

The post SCCG Management Partner and Portfolio Company FanLabel Launches FanLabel SongPicks App, Bringing Skill-Based Music Contests to Fans Nationwide appeared first on Americas iGaming & Sports Betting News.

bet365

Octoplay launches with bet365 in the UK

Published

3 hours ago

May 8, 2026

Wladimir P.

Octoplay has gone live with bet365 in the United Kingdom, adding the operator to its roster of tier-one partners in the regulated UK market.

The supplier said the bet365 rollout follows recent UK launches with Virgin Bet and BetVictor as it expands distribution with major local brands.

Outside the UK, Octoplay pointed to recent go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.

“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”

“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”

Octoplay said it holds active licenses in 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia.

The post Octoplay launches with bet365 in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.