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Altenar Partners Its Award-Winning Sportsbook With Bettis Player-Tailored Casino

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Altenar, a sportsbook software provider, has recently partnered with Betti, who creates the Casino experience players deserve.

Melding Bettis secure payment methods, a tailor-made casino promotion tool, and player promotions with Altenars risk management systems, several data feed providers, a plethora of sports content and 24/7 customer support players of Bettis Altenar-powered sportsbook will receive a tier-one betting experience.

Altenar looks forward to the growing relationship with Betti and the new heights soon to be reached.

A spokesperson from Betti had this to say on the partnership: “We ended up with Altenar as our Sportsbook provider after months of comparison. What it came down to was the current feature offering within their product but also, most importantly, we felt Altenars ambition and future plans are in-line with where we want to see Betti Sportsbook in the future.”

Speaking with Betti, Altenar was offered great insight into the partnership, history and benefits of this new relationship, here’s what a spokesperson for Betti had to say …

Can you give us some background information/company history on Betti?

The people behind Betti.com have been in the industry since 2004-6 with backgrounds from major players like Bet365, Betsson and Comeon in roles such as Brand Manager, Head of Casino and Head of Sportsbook. We are a close group of friends that felt we are ready to take the step to run our own business, and in the summer of 2021 we started our journey towards going live. Now finally we are live and slowly finding our ways forward.

What is Betti’s core expertise, and what do they offer?

This question could be asked by a player, or by a investor =) As you know, the difference between running a profitable company and not is not always visible actions. But for players in an elevator pitch I would say –

Based on who we are (we are and love gambling) and the experience we have, our core expertise is to know what the player wants and when, together with delivering it in an innovative way. Working with platfroms such as Altenar you must be creative to stand out. Betti will always strive to stand out, in all ways, every step on the way.

What will the partnership look like once it’s live? (i.e. how will both be integrated together?)

I see our partnership as a close relationship where we at Betti will trust the work on developments and risk monitoring to have the right decisions and priorities. And at the same time as Betti grows, Altenar will evaluate any feature requests or change requests coming in from our side. Bottom line you could say, we feel safe with making sure that if we bring in the traffic, Altenar’s traders and their system will make sure we both see great ROI.

What are the key benefits of the partnership for Altenar and Betti?

Not sure I understand the question. But the way I understand it my answer would be: Betti is a startup and we will need time to become the size we aim for, which is perfectly fitting in with the Altenar offering and current position in the industry.

What are the benefits for the players?

At Betti we offer several ongoing campaigns for our sportsbetting players. All because of Altenar’s excellent product. Some of the offerings are;

Free bets, Risk Free Bets, Predictor challenge, Early Payout, Bore Draw and Bet Builder

Which core markets will this partnership focus on?

To start we are focusing on Nordics and Germany.

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Amusnet

Amusnet Officially Enters the Philippine Market

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Amusnet has announced its official entry into the Philippine market. In a double milestone for the company’s expansion strategy, Amusnet has successfully gone live with its first local operator, 747Live, and is now officially featured on the Philippine Amusement and Gaming Corporation (PAGCOR) List of EGLD-Approved Electronic Games. The list currently includes a total of 214 approved titles, representing a significant achievement and reinforcing Amusnet’s position as a trusted B2B partner in the country.

“These are two major achievements for us: a strong PAGCOR-approved portfolio and going live with our first partner in the Philippines, 747Live – both laying the foundation for accelerated growth and a stronger market presence,” said Kalin Angelov, Business Development Manager at Amusnet.

“We are very pleased to welcome Amusnet to our platform, as their reputation for premium content perfectly aligns with our mission to offer the best gaming experience in the Philippines. As Amusnet’s first partner in the region, we are excited to introduce such an extensive selection of approved titles to our audience,” said Enrico Menghini, CEO at 747Live.

The initial integration with 747Live allows local players to experience Amusnet’s world-renowned gaming mechanics, immersive graphics and signature jackpot features. To celebrate this market entry, Amusnet is highlighting a selection of top-performing titles, such as the dynamic 100 Golden Coins: Reel Fishing, the fan-favourite Extra Crown and the high-energy 100 Golden Coins.

This expansion into the Philippines marks a new chapter for Amusnet. The supplier continues to set new standards in the iGaming industry, providing operators with a robust and diversified portfolio of high-quality content. By entering the Philippine market with such a strong lineup, the company establishes itself as a premier partner for local operators, dedicated to bringing premium gaming experiences to a new and growing audience.

The post Amusnet Officially Enters the Philippine Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betting and Gaming Council

Betting and Gaming Council Appoints Kane Purdy as New Chair

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The Betting and Gaming Council (BGC) has appointed Kane Purdy, Managing Director at Gamesys Operations Limited, as the new non-executive Chair with immediate effect.

Kane takes on the role after 20 years in the betting and gaming industry, bringing extensive operational experience, deep sector knowledge and a strong track record of leadership across the regulated sector.

In addition to his role at Gamesys Operations Limited – part of Bally’s Intralot – Kane has played an active role in driving industry collaboration, including as Chair of GamProtect, the single customer view initiative designed to enhance player protection and raise standards across the industry.

The Chair position will be filled on a rotating basis by BGC members, with each term lasting 12 months.

Kane succeeds Executive Chair Michael Dugher, who stepped down earlier this year after six years at the BGC.

Grainne Hurst, Chief Executive Officer of the Betting and Gaming Council, said: “Kane brings a huge amount of experience, expertise and talent to this role, built over two decades in the industry.

“He is a highly respected leader with a deep understanding of both the opportunities and the responsibilities that come with operating in a regulated environment. He has also demonstrated a strong commitment to collaboration, helping to drive forward initiatives that strengthen standards and protections across the sector.

“I look forward to working closely with him as we continue to champion our members, raise standards and support a well-regulated industry that delivers for customers, the economy and communities across the country.”

Kane Purdy, Managing Director at Gamesys Operations Limited and non-executive Chair of the Betting and Gaming Council, said: “I am honoured and delighted to take on the role of Chair of the Betting and Gaming Council.

“After 20 years in the industry, I understand the importance of working collectively to meet challenges, raise standards and ensure the regulated sector continues to thrive.

“I look forward to working collaboratively with Grainne and the team, as well as with members from across the industry, to build on the strong progress already made and help shape the future direction of the BGC.”

The post Betting and Gaming Council Appoints Kane Purdy as New Chair appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet

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TaDa has strengthened its presence in the South African iGaming market through its new partnership with Sunbet, one of the country’s premier online gaming and sports betting operators.

The new collaboration supports TaDa Gaming’s continued growth in regulated markets and further strengthens its presence in South Africa’s rapidly evolving online gaming sector.

Winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa’s mobile first, player-centric and expertly localised games stand out through their dynamic features and mechanics, immersive themes and easy onboarding that aligns with local preferences.

Sunbet customers will have immediate access to TaDa’s leading Fortune Gems series, including Fortune Gems 500 which is currently the top slot across African jurisdictions; while the retro slot machine design of Rapid Gems 777 has seen it quickly become a player favourite. Distribution is through Light & Wonder Inc.

Ray Lee, Director of Business Development, TaDa Gaming, said: “We are delighted to be working with Sunbet. Their strong customer focus and reputation for being ahead of the curve for innovative content gives us opportunities to increase our know-how, improve our localisation and continue to deliver great gaming experiences to more players across South Africa.”

Tyler Gentle, Casino Product Manager at Sunbet, said: “Great games are games that people come back to. They strike the right balance between simplicity, reward and engagement. TaDa’s games do that, and then some. They’re accessible, engaging and importantly, built to be played. And that’s why we’re so excited they are now part of Sunbet’s line up.”

The post TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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