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Altenar Partners Its Award-Winning Sportsbook With Bettis Player-Tailored Casino

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Altenar, a sportsbook software provider, has recently partnered with Betti, who creates the Casino experience players deserve.

Melding Bettis secure payment methods, a tailor-made casino promotion tool, and player promotions with Altenars risk management systems, several data feed providers, a plethora of sports content and 24/7 customer support players of Bettis Altenar-powered sportsbook will receive a tier-one betting experience.

Altenar looks forward to the growing relationship with Betti and the new heights soon to be reached.

A spokesperson from Betti had this to say on the partnership: “We ended up with Altenar as our Sportsbook provider after months of comparison. What it came down to was the current feature offering within their product but also, most importantly, we felt Altenars ambition and future plans are in-line with where we want to see Betti Sportsbook in the future.”

Speaking with Betti, Altenar was offered great insight into the partnership, history and benefits of this new relationship, here’s what a spokesperson for Betti had to say …

Can you give us some background information/company history on Betti?

The people behind Betti.com have been in the industry since 2004-6 with backgrounds from major players like Bet365, Betsson and Comeon in roles such as Brand Manager, Head of Casino and Head of Sportsbook. We are a close group of friends that felt we are ready to take the step to run our own business, and in the summer of 2021 we started our journey towards going live. Now finally we are live and slowly finding our ways forward.

What is Betti’s core expertise, and what do they offer?

This question could be asked by a player, or by a investor =) As you know, the difference between running a profitable company and not is not always visible actions. But for players in an elevator pitch I would say –

Based on who we are (we are and love gambling) and the experience we have, our core expertise is to know what the player wants and when, together with delivering it in an innovative way. Working with platfroms such as Altenar you must be creative to stand out. Betti will always strive to stand out, in all ways, every step on the way.

What will the partnership look like once it’s live? (i.e. how will both be integrated together?)

I see our partnership as a close relationship where we at Betti will trust the work on developments and risk monitoring to have the right decisions and priorities. And at the same time as Betti grows, Altenar will evaluate any feature requests or change requests coming in from our side. Bottom line you could say, we feel safe with making sure that if we bring in the traffic, Altenar’s traders and their system will make sure we both see great ROI.

What are the key benefits of the partnership for Altenar and Betti?

Not sure I understand the question. But the way I understand it my answer would be: Betti is a startup and we will need time to become the size we aim for, which is perfectly fitting in with the Altenar offering and current position in the industry.

What are the benefits for the players?

At Betti we offer several ongoing campaigns for our sportsbetting players. All because of Altenar’s excellent product. Some of the offerings are;

Free bets, Risk Free Bets, Predictor challenge, Early Payout, Bore Draw and Bet Builder

Which core markets will this partnership focus on?

To start we are focusing on Nordics and Germany.

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Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America

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Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America under a new partnership between FIFA and Kaizen Gaming’s lead brand. The tournament will be held across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July.

The agreement is the third collaboration between Betano and FIFA. Betano previously joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022™ for Europe and was later announced as an Official Partner of the FIFA Club World Cup 2025™.

“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.

“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.

Kaizen Gaming said Betano will run physical and digital fan engagement activations in Europe and South America around the tournament, and will offer responsible gaming tools including financial limits, time management features and 24/7 customer support.

The post Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event

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S8UL’s Grandmaster Aravindh Chithambaram has qualified for the Esports World Cup (EWC) 2026 Chess main event after winning the Road to EWC qualifier at DreamHack Atlanta, according to the organization. S8UL said the result makes him the first Indian player to secure qualification for the Chess main event.

The qualifier used a group stage and playoffs format, with two games per series and Armageddon as the tiebreaker, played at 10 minutes with no increment. Aravindh advanced from Group B into the Upper Bracket semifinals after wins over Kyler Raines, Justin Liang, Oleksander Bortnyk, and Christopher Woo.

In the Upper Bracket semifinals, Aravindh beat Woo 2-1 after two draws and an Armageddon decider. He then defeated Alexey Sarana 2-1 in the Upper Bracket Final to reach the grand final, where he faced Sarana again. S8UL said the grand final used a double-match format, and after Sarana won the opening two games from the Lower Bracket side, Aravindh came back to win the Armageddon decider to take the qualifier.

The win earned the 26-year-old USD 15,000 (~INR 14 lakh) and one of the eight qualification slots confirmed so far for the EWC 2026 Chess main event, scheduled for August 11 to 15 with a USD 1.5 million (~INR 14 crore) prize pool. S8UL said it is now qualified for three EWC 2026 titles, following Fortnite and Honor of Kings.

“Qualifying for the Esports World Cup this year is a very proud and exciting moment for me, especially with so many top players and organizations from around the world competing at the event. This particular format leaves very little room for error, as every decision matters when you are playing 10-minute games without increment against some of the strongest players in the world. I am also very grateful to the team at S8UL for their consistent support and belief in me since last year. Their approach towards chess and nurturing Indian talent has been incredibly encouraging, and I am looking forward to representing the organization and giving my best at the main event” Chithambaram said.

S8UL added that fellow Grandmasters Nihal Sarin and Pranesh M remain in contention to qualify for EWC 2026 Chess via the Champions Chess Tour Leaderboard, Last Chance Qualifiers, and an India Rising slot scheduled to conclude on July 5. “One of the things we’ve consistently focused on at S8UL is creating opportunities for Indian talent to compete and succeed on the biggest global stages. Aravindh Chithambaram qualifying for the Esports World Cup is a huge moment, not just for us as an organization, but for Indian chess overall. The level of competition and pressure in this format is extremely high, which makes this achievement even more special. We’ve always believed India has the talent to stand alongside the very best in the world, and seeing Aravindh become the first Indian to qualify really reinforces that belief,” said Animesh Agarwal, Co-founder and CEO, S8UL Esports.

The post S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Casino Guru Awards 2026 set for May 25 in Malta ahead of NEXT Valletta

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Casino Guru will hold the Casino Guru Awards 2026 on May 25 at Xara Lodge in Malta, ahead of the NEXT Valletta conference. The organiser said the event will recognise companies, initiatives and individuals tied to fairness, player protection and ethical business practices in online gambling.

According to Casino Guru, the awards are positioned differently from typical industry programmes by prioritising “measurable impact and long-term commitment” rather than brand scale or marketing reach.

“The Casino Guru Awards are about recognizing the people and companies that genuinely prioritize players and contribute to a healthier industry,” said Daniela Sliva, PR & Creative Projects Director at Casino Guru. “As we approach the event, we’re excited to celebrate the efforts that often happen behind the scenes but have a real impact on the future of iGaming.”

Casino Guru said around 150 guests are expected to attend, with winners to be announced across multiple categories during an evening programme that also includes networking, dining and an afterparty.

The post Casino Guru Awards 2026 set for May 25 in Malta ahead of NEXT Valletta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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