Asia
IESF Announces Speakers for First Day of World Esports Summit

The International Esports Federation (IESF) announced the featured expert speakers for the first day of the World Esports Summit, scheduled to take place from September 29 to October 2 at the Busan Esports Arena. IESF recently debuted a new visual identity and branding for the hybrid event that continues to unite the World Esports Family.
The WE Summit is supported by the Korean Ministry of Culture, Sports and Tourism, Busan Metropolitan City and Busan IT Industry Promotion Agency. IESF has hosted the event every year since 2016 and is consistently advancing to best serve its members and as an exchange platform for key Esports stakeholders from around the world to promote discussion, evolution, and good governance.
Session 1: Spotlight on Asia’s Success Factors
The first panel will examine Asia’s Esports experience, identify key Asian success factors and determine considerations that could be emulated in other markets for accelerated Esports growth. Korea Esports Association International Relations Specialist Hyucksoo David Shin will serve as the moderator.
Panel Discussion:
Samart Benjamin Assarasakorn – Chief Executive Secretary, Thailand Esports Federation
H.R.H. Prince Faisal bin Bandar bin Sultan Al Saud – President, Saudi Esports Federation
Hung Do Viet – General Secretary, Vietnam Recreational and Electronic Sport Association
Vlad Marinescu – President, International Esports Federation
Session 2: Streamlining Cooperation for Successful Competition
This panel is set to bring together athletes, publishers and other relevant Esports competition stakeholders to develop synergies, foster cooperation, and improve communications for a brighter Esports future, and will be moderated by EA Sports Senior Program Manager Byungho Kang.
Panel Discussion:
Tiffani Lim – Athletes Committee Chairperson, International Esports Federation
Paul Kim – Esports Business Development & KR Esports Lead, KRAFTON
Tiago Fernandes – Operations Director, GIRLGAMER Esports Festival
Session 3: The Unsung Heroes of Esports
The Unsung Heroes of Esports panel will shine a light on and tell the stories of the people behind the scenes that provide support systems for Esports leagues and competitions worldwide. Advance Learning Partnership Consultant Nesli Kolasinli will moderate the panel.
Panel Discussion:
Wolf Schröder – Esports Commentator, LCK
Verta Maloney – Chief Innovation Officer & Co-founder, the*gameHERs
Joanie Kraut – CEO, Women in Games International
Bora Hercicek – Competition Manager, University Esports Turkey
Session 4: Driving Growth Through Derivative Content
This panel will explore the expanding world of derivative Esports content and will include sharing success stories, evaluating trends and discussing opportunities for new and undiscovered markets, moderated by Women in Games Ambassador Lucy Chow.
Panel Discussion:
Baki Can Kadıoglu – General Manager, Futbolist LLC
Pelle Karlsson – Commercial Leader APAC, Nielsen Sports
Donald Yeo – Account Director, Esports, Octagon Singapore IPG DXTRA
Serhat Bekdemir – Country Manager Turkey, Amazon University Esports
Video highlights from the WE Summit will be available on IESF’s YouTube channel. Several featured panels and Q&A sessions will also be live streamed on YouTube.
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Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
Asia
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
Asia
12BET Goes Crypto with Big Rewards

As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.
12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.
“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.
To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.
This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.
The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.
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