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METANOMIC LAUNCHES ‘THUNDERSTRUCK’ – 1st gamer analysis tool powered by AI

Published

4 years ago

September 6, 2022

Reading Time: 4 minutes

Metanomic, the complete game economy and player analytics company, today proudly announces the global launch of its Thunderstruck player analytics platform; which is poised to revolutionise game developers’ use of behavioural data to improve retention and monetisation.

Thunderstruck is the first ever video game analytics platform to leverage AI-powered behavioural analytics. It makes use of Bayesian inference-backed AI to understand data from real in-game events, drawn directly from game servers. Thunderstruck analyses player motivations, play styles, and reward preferences, providing developers with live information on who their game is for, what types of players have the highest retention, and which players spend the most in-game. Until now, game creators have had to rely on outdated player classification models combined with market research, and plug gaps in insight with assumptions and guesswork.

Metanomic was founded in 2021 by veteran game designers, AI experts, and professional economists, and has successfully secured USD $2.9 million pre-seed funding to-date. Thunderstruck is launching with 7 player types – Killers, Achievers, Explorers, Socialisers, Speedsters, Conquerors, and Scientists – which can be tailored to the priorities of individual game titles. Player types will be refined and added to as the platform analyses data from more titles, while its Bayesian AI means Thunderstruck can even identify the series of events that lead to specific player actions.

Announcing the launch of Thunderstruck, Theo Priestley, CEO and Founder of Metanomic, said:

“For too long, game developers have relied on blunt instruments to understand their players. It’s no exaggeration to say that the bulk of the games industry’s framework for player classification dates back to a 1996 essay by Richard Bartle. A generation later, Thunderstruck is the next big leap forward, taking just a few days to generate more insight than a team of analysts could in a month. We understand that players can straddle multiple personas or even change persona based on their motivations, and use custom AI and live data to accurately anticipate how they’ll respond to metagame changes. Thunderstruck is all about empowering game developers with a better way to identify, acquire, and impact the right players for their game.”

Thunderstruck is equally suitable for mobile, console, and PC; existing as well as new games; and web3 as well as traditional web2 games. It works in tandem with Metanomic’s free Economy Engine platform, which was launched earlier this year to help studios to build, simulate and monitor their game economies.

Thunderstruck is launching with 7 player types.

Killers

These players enjoy killing, creating chaos, and competitive elements most of all. They focus on winning, climbing player rankings, obtaining status, provoking, and imposing drama onto others.

Achievers

These players are competitive and enjoy overcoming difficult objectives, whether set by the game or themselves, in order to obtain prestige, prizes, and other types of material possessions.

Explorers

Those that like to learn as much about the game as possible, Explorers seek to understand the finer details of game mechanics. The thrill of discovery and uncovering hidden areas or objectives motivate these players over points or prizes.

Socialisers

Players that experience fun in interacting with other players through social systems like using chat, managing guilds, or role-playing rather than playing the game itself. They tend to collaborate or join forces with others to achieve objectives than they could on their own.

Speedsters

Cheetahs race to objectives in order to be among the first to reach the end-game content or the highest level. They spend most of their time grinding experience and playing for long hours.

Conquerors

Conquerors enjoy the struggle against adversity and beating impossibly difficult odds. They are persistent, forceful, and repetitive in their pursuit to overcome their objectives.

Scientists

Commonly referred to as ‘Crafters,’ Scientists seek to improve their skills by gathering resources and creating or improving items for themselves and to sell to others. They find enjoyment in more passive forms of game mechanics and objectives.

The Thunderstruck player personas are also influenced by ‘passion’ – how often and how well they play.

They can also be tailored by the game developer or publisher depending on their priorities. For example, in different types of game, ‘Achiever’ could mean the highest skilled, the richest, or the players with the most wins.

In future, Metanomic will frequently add additional and more granular player types to further studios’ understanding of their players.

ADM

Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market

Published

1 hour ago

April 24, 2026

Wladimir P.

peter-&-sons-says-it-now-reaches-70%-of-italy’s-adm-licensed-operator-market

Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.

Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.

The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.

Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”

The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blue Bird Bonus

EdgeLabs Signs Content Partnership with Stake

Published

1 hour ago

April 24, 2026

Wladimir P.

edgelabs-signs-content-partnership-with-stake

EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.

In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.

Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.

Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.

By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.

Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”

Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”

The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Australia

IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria

Published

1 hour ago

April 24, 2026

Wladimir P.

igs-awarded-15-year-electronic-gaming-machine-monitoring-licence-in-victoria

Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.

This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.

Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.

Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.

A New Technology Era for Victoria

IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:

• Real-time monitoring and reporting

• Advanced data analytics capabilities

• Best-in-class cybersecurity protections

• Scalable architecture to support evolving regulatory requirements

• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems

“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.

The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.