Latest News

METANOMIC LAUNCHES ‘THUNDERSTRUCK’ – 1st gamer analysis tool powered by AI

Published

4 years ago

September 6, 2022

Reading Time: 4 minutes

Metanomic, the complete game economy and player analytics company, today proudly announces the global launch of its Thunderstruck player analytics platform; which is poised to revolutionise game developers’ use of behavioural data to improve retention and monetisation.

Thunderstruck is the first ever video game analytics platform to leverage AI-powered behavioural analytics. It makes use of Bayesian inference-backed AI to understand data from real in-game events, drawn directly from game servers. Thunderstruck analyses player motivations, play styles, and reward preferences, providing developers with live information on who their game is for, what types of players have the highest retention, and which players spend the most in-game. Until now, game creators have had to rely on outdated player classification models combined with market research, and plug gaps in insight with assumptions and guesswork.

Metanomic was founded in 2021 by veteran game designers, AI experts, and professional economists, and has successfully secured USD $2.9 million pre-seed funding to-date. Thunderstruck is launching with 7 player types – Killers, Achievers, Explorers, Socialisers, Speedsters, Conquerors, and Scientists – which can be tailored to the priorities of individual game titles. Player types will be refined and added to as the platform analyses data from more titles, while its Bayesian AI means Thunderstruck can even identify the series of events that lead to specific player actions.

Announcing the launch of Thunderstruck, Theo Priestley, CEO and Founder of Metanomic, said:

“For too long, game developers have relied on blunt instruments to understand their players. It’s no exaggeration to say that the bulk of the games industry’s framework for player classification dates back to a 1996 essay by Richard Bartle. A generation later, Thunderstruck is the next big leap forward, taking just a few days to generate more insight than a team of analysts could in a month. We understand that players can straddle multiple personas or even change persona based on their motivations, and use custom AI and live data to accurately anticipate how they’ll respond to metagame changes. Thunderstruck is all about empowering game developers with a better way to identify, acquire, and impact the right players for their game.”

Thunderstruck is equally suitable for mobile, console, and PC; existing as well as new games; and web3 as well as traditional web2 games. It works in tandem with Metanomic’s free Economy Engine platform, which was launched earlier this year to help studios to build, simulate and monitor their game economies.

Thunderstruck is launching with 7 player types.

Killers

These players enjoy killing, creating chaos, and competitive elements most of all. They focus on winning, climbing player rankings, obtaining status, provoking, and imposing drama onto others.

Achievers

These players are competitive and enjoy overcoming difficult objectives, whether set by the game or themselves, in order to obtain prestige, prizes, and other types of material possessions.

Explorers

Those that like to learn as much about the game as possible, Explorers seek to understand the finer details of game mechanics. The thrill of discovery and uncovering hidden areas or objectives motivate these players over points or prizes.

Socialisers

Players that experience fun in interacting with other players through social systems like using chat, managing guilds, or role-playing rather than playing the game itself. They tend to collaborate or join forces with others to achieve objectives than they could on their own.

Speedsters

Cheetahs race to objectives in order to be among the first to reach the end-game content or the highest level. They spend most of their time grinding experience and playing for long hours.

Conquerors

Conquerors enjoy the struggle against adversity and beating impossibly difficult odds. They are persistent, forceful, and repetitive in their pursuit to overcome their objectives.

Scientists

Commonly referred to as ‘Crafters,’ Scientists seek to improve their skills by gathering resources and creating or improving items for themselves and to sell to others. They find enjoyment in more passive forms of game mechanics and objectives.

The Thunderstruck player personas are also influenced by ‘passion’ – how often and how well they play.

They can also be tailored by the game developer or publisher depending on their priorities. For example, in different types of game, ‘Achiever’ could mean the highest skilled, the richest, or the players with the most wins.

In future, Metanomic will frequently add additional and more granular player types to further studios’ understanding of their players.

Africa

Playson launches online casino games in Nigeria via BetKing deal

Published

12 minutes ago

June 10, 2026

Wladimir P.

playson-launches-online-casino-games-in-nigeria-via-betking-deal

Playson has partnered with KingMakers to launch a selection of its online casino titles in Nigeria through the operator group’s sportsbook and gaming brand, BetKing.

Under the agreement, Playson will distribute a portfolio of games to BetKing players via the EveryMatrix aggregation platform. The supplier said the games have been rebuilt and optimised for African audiences.

First titles live include Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Sevens & Fruits: 20 lines.

Conor Jenner, Senior Sales Manager at Playson, said: “Partnering with KingMakers is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation.

“BetKing has built a formidable reputation and loyal player base in Nigeria and beyond, making them an ideal partner for our content. We are particularly pleased to launch with a selection of games optimised specifically for African markets, ensuring players receive a highly engaging entertainment experience from day one.”

Nick Baker at KingMakers, said: “Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering.

“We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.”

The post Playson launches online casino games in Nigeria via BetKing deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ariel Reem CEO at Games Valley

Games Valley adds Imagine Live content to its live casino aggregation platform

Published

12 minutes ago

June 10, 2026

Wladimir P.

games-valley-adds-imagine-live-content-to-its-live-casino-aggregation-platform

Deal brings Imagine Live’s 100+ active tables and multilingual studios in Armenia, Romania and Spain to operators via a single integration.

Games Valley has partnered with Imagine Live to expand its live dealer catalogue, adding the supplier’s live casino content to the Games Valley aggregation platform via a single integration.

Imagine Live operates live dealer studios in Armenia, Romania and Spain, and said it surpassed more than 100 active tables last year. The supplier also offers language-specific tables aimed at supporting localized live casino lobbies across markets.

Under the agreement, operators on Games Valley will be able to access Imagine Live’s live dealer titles, including classic table games and game show-style formats.

Ariel Reem, CEO at Games Valley, said: “Live casino has become one of the most important verticals for operators, but building a strong live casino lobby can still be complex, fragmented and time-consuming. At Games Valley, our role is to remove that complexity, bringing some of the best selection of live dealer content on the market via a single integration. We’re delighted to welcome Imagine Live to our growing live casino portfolio.”

Nadiya Attard, CCO at Imagine Live, added: “Games Valley has built a strong reputation as a modern, flexible aggregation partner for operators that want access to premium content without unnecessary integration friction. We are excited to make our live casino portfolio available through the platform and look forward to supporting operators across multiple regulated markets. Brazil is a particularly important focus for us, and we see significant opportunities to further expand our presence in the country’s fast-growing regulated market.”

The post Games Valley adds Imagine Live content to its live casino aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

PG Soft releases Super Wildrix slot with expanding wilds and multiplier wheel

Published

1 hour ago

June 10, 2026

Wladimir P.

pg-soft-releases-super-wildrix-slot-with-expanding-wilds-and-multiplier-wheel

The 5×5 video slot includes an Ante Bet option and Feature Buy, with a stated maximum win of 20,000x.

PG Soft has released Super Wildrix, a new 5×5 video slot built around expanding wild symbols and multiplier mechanics.

The title’s core mechanic is the Wildrix symbol, which lands with a x2 multiplier and expands to fill an entire reel. According to the company, all wins are multiplied by the total sum of active Wildrix multipliers when one or more expanded Wildrix symbols appear on the reels. Wild & Wildrix symbols substitute for all other symbols except Scatter.

A Free Spins Feature triggers with three, four or five Scatter symbols, awarding 10, 15 or 20 free spins. PG Soft said a Multiplier Wheel spins at the start of each free spin to reveal a multiplier between x2 and x100. If expanded Wildrix symbols land during the feature, their x2 multipliers are further multiplied by the wheel’s value before wins are paid. The feature can also award three extra spins if two Scatter symbols hit during free spins, and it can be re-triggered.

The game includes an Ante Bet option that increases the wager by 10x and, PG Soft said, guarantees at least one Wildrix symbol on every spin and free spin. A Feature Buy option allows direct access to the Free Spins Feature. PG Soft listed the maximum win as 20,000x the bet.

PG Soft’s spokesperson commented: “Super Wildrix is a heroically bold slot, putting players right in the middle of the action. The Expanding Wildrix symbol with its multiplier mechanics makes for real moments of excitement and the Multiplier Wheel during Free Spins can lead to some truly spectacular wins. We are thrilled to release a title that combines engaging gameplay with a story that really pulls players in from the first spin.”

The post PG Soft releases Super Wildrix slot with expanding wilds and multiplier wheel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.