Latest News

METANOMIC LAUNCHES ‘THUNDERSTRUCK’ – 1st gamer analysis tool powered by AI

Published

3 years ago

September 6, 2022

Reading Time: 4 minutes

Metanomic, the complete game economy and player analytics company, today proudly announces the global launch of its Thunderstruck player analytics platform; which is poised to revolutionise game developers’ use of behavioural data to improve retention and monetisation.

Thunderstruck is the first ever video game analytics platform to leverage AI-powered behavioural analytics. It makes use of Bayesian inference-backed AI to understand data from real in-game events, drawn directly from game servers. Thunderstruck analyses player motivations, play styles, and reward preferences, providing developers with live information on who their game is for, what types of players have the highest retention, and which players spend the most in-game. Until now, game creators have had to rely on outdated player classification models combined with market research, and plug gaps in insight with assumptions and guesswork.

Metanomic was founded in 2021 by veteran game designers, AI experts, and professional economists, and has successfully secured USD $2.9 million pre-seed funding to-date. Thunderstruck is launching with 7 player types – Killers, Achievers, Explorers, Socialisers, Speedsters, Conquerors, and Scientists – which can be tailored to the priorities of individual game titles. Player types will be refined and added to as the platform analyses data from more titles, while its Bayesian AI means Thunderstruck can even identify the series of events that lead to specific player actions.

Announcing the launch of Thunderstruck, Theo Priestley, CEO and Founder of Metanomic, said:

“For too long, game developers have relied on blunt instruments to understand their players. It’s no exaggeration to say that the bulk of the games industry’s framework for player classification dates back to a 1996 essay by Richard Bartle. A generation later, Thunderstruck is the next big leap forward, taking just a few days to generate more insight than a team of analysts could in a month. We understand that players can straddle multiple personas or even change persona based on their motivations, and use custom AI and live data to accurately anticipate how they’ll respond to metagame changes. Thunderstruck is all about empowering game developers with a better way to identify, acquire, and impact the right players for their game.”

Thunderstruck is equally suitable for mobile, console, and PC; existing as well as new games; and web3 as well as traditional web2 games. It works in tandem with Metanomic’s free Economy Engine platform, which was launched earlier this year to help studios to build, simulate and monitor their game economies.

Thunderstruck is launching with 7 player types.

Killers

These players enjoy killing, creating chaos, and competitive elements most of all. They focus on winning, climbing player rankings, obtaining status, provoking, and imposing drama onto others.

Achievers

These players are competitive and enjoy overcoming difficult objectives, whether set by the game or themselves, in order to obtain prestige, prizes, and other types of material possessions.

Explorers

Those that like to learn as much about the game as possible, Explorers seek to understand the finer details of game mechanics. The thrill of discovery and uncovering hidden areas or objectives motivate these players over points or prizes.

Socialisers

Players that experience fun in interacting with other players through social systems like using chat, managing guilds, or role-playing rather than playing the game itself. They tend to collaborate or join forces with others to achieve objectives than they could on their own.

Speedsters

Cheetahs race to objectives in order to be among the first to reach the end-game content or the highest level. They spend most of their time grinding experience and playing for long hours.

Conquerors

Conquerors enjoy the struggle against adversity and beating impossibly difficult odds. They are persistent, forceful, and repetitive in their pursuit to overcome their objectives.

Scientists

Commonly referred to as ‘Crafters,’ Scientists seek to improve their skills by gathering resources and creating or improving items for themselves and to sell to others. They find enjoyment in more passive forms of game mechanics and objectives.

The Thunderstruck player personas are also influenced by ‘passion’ – how often and how well they play.

They can also be tailored by the game developer or publisher depending on their priorities. For example, in different types of game, ‘Achiever’ could mean the highest skilled, the richest, or the players with the most wins.

In future, Metanomic will frequently add additional and more granular player types to further studios’ understanding of their players.

BIG Cyber

BMM INNOVATION GROUP TO SPONSOR AND EXHIBIT AT SBC RIO 2026 MARCH 3–5 AT RIOCENTRO, RIO DE JANEIRO

Published

3 hours ago

March 2, 2026

Wladimir P.

bmm-innovation-group-to-sponsor-and-exhibit-at-sbc-rio-2026-march-3–5-at-riocentro,-rio-de-janeiro

BMM Innovation Group (BIG) has confirmed its sponsorship and exhibition at SBC Summit Rio, taking place March 3–5, 2026, at Riocentro. Attendees can visit the company at Stand A816 to explore its latest compliance, cybersecurity, and training solutions for the regulated gaming sector.

Headquartered in Las Vegas, BMM Innovation Group continues to expand its presence in Latin America, supporting Brazil’s rapidly growing regulated betting and iGaming market.

Strengthening Compliance in Brazil’s Regulated Market

At SBC Rio 2026, BIG will spotlight BMM Testlabs and its comprehensive product compliance testing and certification services. With an established office in São Paulo and 15 additional global locations, BMM Testlabs works closely with regulators, operators, and suppliers across Brazil and Latin America.

As Brazil’s regulated sports betting and online gaming market accelerates, compliance, responsible gaming, and player protection remain top priorities. BMM Testlabs ensures that fixed-odds betting systems and online gaming platforms meet Brazilian regulatory standards, supporting secure and transparent market growth.

Marzia Turrini, President of iGaming & Cybersecurity at BMM Testlabs, highlighted Brazil as one of the world’s most dynamic gaming markets, emphasizing the importance of regulatory compliance and system security in driving sustainable expansion.

Cybersecurity and Responsible Gaming Solutions

In addition to compliance services, BIG will present solutions from:

BIG Cyber – Delivering penetration testing, vulnerability assessments, PCI:DSS evaluations, and managed cybersecurity services to protect operators and suppliers from emerging threats.
RG24seven Virtual Training – Providing compliance-focused online training programs covering Responsible Gaming and Anti-Money Laundering (AML), with content available in Portuguese and Spanish to support regional operators.

Together, these solutions reinforce BIG’s mission to serve the full gaming ecosystem—from product certification and cybersecurity protection to regulatory training and workforce education.

Meet BMM Innovation Group at SBC Rio

Industry professionals attending SBC Summit Rio 2026 are invited to schedule in-person meetings with BMM Innovation Group representatives to discuss compliance, cybersecurity, and training strategies tailored to Brazil’s evolving regulatory landscape.

More about the event to meet with BMM representatives at https://sbcnews.co.uk/events/2026/02/25/sbc-summit-rio-2026-2/

The post BMM INNOVATION GROUP TO SPONSOR AND EXHIBIT AT SBC RIO 2026 MARCH 3–5 AT RIOCENTRO, RIO DE JANEIRO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Ceuta refuerza su apuesta por el Juego en Interazar, la gran Feria española del Sector

Published

3 hours ago

March 2, 2026

GamingAmericas.com

ceuta-refuerza-su-apuesta-por-el-juego-en-interazar,-la-gran-feria-espanola-del-sector

La Ciudad autónoma acudirá de nuevo a Madrid para reforzar su compromiso con la Industria

La próxima edición de Interazar volverá a ser el gran punto de encuentro de la Industria del Juego española y contará, una vez más, con la participación activa del Gobierno de Ceuta, que reafirma así su compromiso firme y continuado con un Sector del todo determinante para su modelo económico.

Ceuta vuelve a la Feria Española del Juego los próximos días 28 y 29 de abril en IFEMA con un mensaje claro: la Ciudad se ha convertido en uno de los grandes polos de atracción para la Industria del Juego y la tecnología, ya no sólo en España, sino en Europa. La presencia institucional ceutí servirá para continuar mostrando las ventajas fiscales únicas de la Ciudad, su seguridad jurídica y un ecosistema cada vez más maduro, que ya alberga a buena parte de las principales compañías del Juego online que operan en España.

La apuesta del Gobierno de Ceuta por el Sector no es coyuntural. Los datos avalan un modelo que ha generado empleo cualificado, incrementando de forma notable la recaudación pública y situando a la Ciudad como un hub tecnológico de referencia. Interazar se presenta así, como el foro natural para reforzar la relación con las empresas ya implantadas y para abrir nuevas vías de colaboración con Operadores y proveedores que buscan un entorno competitivo y estable desde el que crecer.

La combinación entre un certamen con identidad propia como Interazar, y una Administración que ha sabido entender el potencial del Sector, convierte esta participación en una muestra más de una estrategia coherente y sostenida en el tiempo.

The post Ceuta refuerza su apuesta por el Juego en Interazar, la gran Feria española del Sector appeared first on Americas iGaming & Sports Betting News.

EMERGENCY HQ

EMERGENCY Developer Sixteen Tons on Record Growth Trajectory: Studio Appoints Creator of Billion-Dollar Hit June’s Journey as Chief Creative Officer

Published

9 hours ago

March 2, 2026

Wladimir P.

emergency-developer-sixteen-tons-on-record-growth-trajectory:-studio-appoints-creator-of-billion-dollar-hit-june’s-journey-as-chief-creative-officer

Sixteen Tons Entertainment, the studio behind the award-winning EMERGENCY series, today announced the appointment of Sebastian Nußbaum as Chief Creative Officer. A lifelong fan of the franchise and an accomplished creative leader in the European games industry, Nußbaum joins CEO Jan Richter’s leadership team to guide the next phase of EMERGENCY’s growth.

Nußbaum’s connection to EMERGENCY spans back to the franchise’s earliest titles, drawn to its unique blend of authentic simulation and strategic gameplay. This personal passion, combined with Sixteen Tons’ recent performance, made joining the studio an easy decision.

Over 200% Revenue Growth for EMERGENCY HQ
Since Jan Richter became CEO in mid-2024, EMERGENCY HQ has achieved remarkable growth, with monthly revenue increasing by more than 200% in just 18 months — eight years after its original launch. The growth has been almost entirely organic, fueled by consistent content updates, live events, and expansion into international markets, particularly the United States. The studio now employs approximately 35 team members.

From Niche Franchise to Billion-Dollar Potential
At Wooga, Nußbaum served as Vice President Creative, leading the development of June’s Journey and Pearl’s Peril, turning them into globally successful titles with June’s Journey generating over $1 billion in lifetime revenue. He now brings this expertise to Sixteen Tons, aiming to scale EMERGENCY into its next era.

Leadership Comments
“The growth of EMERGENCY HQ over the past 18 months demonstrates the true potential of this brand — and we are still early,” said Jan Richter, CEO of Sixteen Tons. “Sebastian brings not only creative vision and passion, but also the operational expertise to elevate the franchise and redefine its genre. His decision to join our team validates our ambitions and motivates us to raise the bar even further.”

Nußbaum added:
“What Jan and the team have achieved with EMERGENCY HQ is truly impressive. The dynamic growth, clarity of strategy, and strength of the team made it clear that something special is happening at Sixteen Tons. I’m excited to contribute to the evolution of this brand and help realize its enormous potential.”

Sixteen Tons at GDC 2026
Sixteen Tons Entertainment will showcase its development at the Game Developers Conference (GDC) in San Francisco, March 9–13. CEO Jan Richter will present insights into the transformation of EMERGENCY HQ and its record revenue growth, while Sebastian Nußbaum will be available for interviews and media engagements.

The post EMERGENCY Developer Sixteen Tons on Record Growth Trajectory: Studio Appoints Creator of Billion-Dollar Hit June’s Journey as Chief Creative Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.