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White-label sports gamification leaders Low6 partners with Sportsbet.io to deliver fully bespoke community engagement platform
* Low6 to power the Sportsbet.io Clubhouse for FIFA World Cup 2022 and beyond
* Clubhouse technology puts Low6 at the heart of sports betting operators’ community development needs
* Fully bespoke fan-first gamification solutions for operators add to the Low6 armory, alongside games such as Pick’ Ems, Brackets, and Trivia
The award-winning gamification leaders Low6 announced today that they have inked a three-phase commercial partnership with leading multi-currency sportsbook Sportsbet.io. The exciting first-phase of this will see Low6 deliver a ‘Sportsbet.io Clubhouse’ for the FIFA World Cup. Clubhouse will bring together gamification, rewards, chat, sport personalization and content – putting Low6 front and center in the sports betting operator’s drive to increase community engagement in a cost-effective, high-value way. The bespoke solution becomes an easily attainable add-on for operators through joining forces with Low6, who have always put the sports’ fan community at the heart of every innovation.
For Sportsbet.io Low6’s expertise in raising the game for community development, thereby bringing together the sportsbet.io community via a social clubhouse, will produce huge advantages in both retention and acquisition of customers. Low6’s technology expertise will build out a framework that allows users to interact with other like-minded sports fanatics and give them the ability to discover new ways to bet on sports and games. After an initial period developing this with sports teams, franchises and leagues, Low6 has this summer made the technology available to operators through an easy integration, and has already roared ahead by signing-up some big name partners.
The 2022 FIFA World Cup is only the start of Sportsbet.io’s plans for Clubhouse. The follow-on phase aims to expand the Clubhouse experience across all sports, including Horse Racing, NBA, MLB, J-League, NHL, NFL, EPL, Bundesliga, La Liga, Serie A, Ligue1, Super Lig, Brasileiro Série A, Argentine Primera División and Cricket IPL.
“It’s been a whirlwind few months as we onboard more and more operators who are looking for something more than a cookie-cutter approach to igaming and gamification. Sportsbet are truly leading the way in the sportsbook space with their online proposition, and when we add their expertise to Low6’s equally pioneering gamification technology and deep understanding of GenZ and Millennial audiences, we truly will provide a next-level engagement platform for their ever-growing community” said Jamie Mitchell, CEO of Low6.
“Sportsbet.io has always been about putting the customer at the center of the universe, and that’s why Low6 is such a perfect match for our brand. The team understands how to create world-class customer experiences and we’re working closely to offer the very best to our users,” said Joe McCallum, Director of Sportsbook at YOLO Group. “This is an exciting partnership with a forward-looking company that can help Sportsbet.io remain ahead of the competition.”
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3 Oaks Gaming
3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten
Significant deal expands distributor’s presence in various global regions.
3 Oaks Gaming, a renowned provider of iGaming content, has teamed up with Interwetten in an agreement that expands its wide range of games to a larger audience worldwide.
The partnership allows Interwetten to offer 3 Oaks Gaming’s renowned collection of slot games, featuring popular titles like 3 Super Coin Volcanoes, 3 Pots of Egypt, and Magic Clovers, across various regions globally, enhancing visibility in important MGA markets.
For more than 30 years, Interwetten has been a leader in sports betting and casino entertainment, recognized as one of the top operator brands in the worldwide industry.
Recognized for its creativity and dedication to excellence, 3 Oaks Gaming’s vibrant portfolio coincides with Interwetten’s emphasis on providing top-tier content to its users. This collaboration signifies a crucial milestone in the distributor’s continuous worldwide expansion plan, guaranteeing that more players than ever can enjoy its engaging iGaming experiences.
Emilia Kazberuk, Sales Manager at 3 Oaks Gaming, said: “Partnering with Interwetten is a major move for us. The size and scale of their operations will provide us with a significant boost in taking our content into new regions and audiences.
“We’re looking forward to integrating our premium portfolio with such a respected and long-standing operator, and very hopeful our high-quality, feature-rich titles will be appealing to their vast player base.”
Mario Bilic, Casino Director at Interwetten, added: “We are delighted to welcome 3 Oaks Gaming’s exciting portfolio to our platform. Their reputation for delivering engaging, innovative slot content matches our commitment to offering best‑in‑class entertainment to our players.
“This partnership enhances the depth of our casino offering, and we are confident their games will be well‑received across our markets.”
The post 3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Jeff Letlat COO at SpinOro
SpinOro joins forces with Spinomenal
Spinomenal, a top iGaming content provider, has formed a partnership with SpinOro to offer its wide range of games to players in the UK. SpinOro, emerging from Anakatech, is a thriving provider of online casino solutions with over a decade of experience.
Via its dynamic aggregation platform, SpinOro allows operators to effortlessly access a diverse selection of cross-platform games, whether as an independent suite or incorporated with third-party offerings from top-tier providers.
Spinomenal‘s games have been officially introduced on SpinOro’s prominent UK brands, including Winomania, 7Bet, Betnero, and LuckyMate, with additional brands set to follow.
Yossi Shayovits, Head of Business Development for Spinomenal commented: “SpinOro has earned an excellent reputation for providing access to the best cross-platform games, proven to enhance player activity and increase retention. Our titles are recognised across the industry for delivering exactly that, and we’re excited to bring even more amazing experiences to UK players.”
Jeff Letlat, COO at SpinOro added: “We are thrilled to welcome Spinomenal to our aggregation platform where they sit proudly alongside the best providers in iGaming. We’re highly confident that Spinomenal’s rich selection of titles will be a big hit with players.”
The post SpinOro joins forces with Spinomenal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Akis Palianastasis
Sportradar Expands its Partnership with SkillOnNet
Sportradar has expanded its marketing partnership with SkillOnNet, a leading, international iGaming entertainment company. Sportradar’s Marketing Services now serves as SkillOnNet’s primary programmatic partner focused on growing its casino business.
Sportradar will help develop and execute digital advertising campaigns to support customer acquisition and retention, alongside integration of Sportradar’s Marketing Cloud and reporting tools to track campaign performance and player value. The partnership spans 12 markets across Europe, North America and Latin America and covers SkillOnNet’s PlayOJO, PlayUZU and BacanaPlay brands.
“The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach. Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance,” said Nikolaus Beier, SVP Product, Marketing Services, Sportradar.
“As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories. Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship,” said Akis Palianastasis, Digital Director, SkillOnNet.
The post Sportradar Expands its Partnership with SkillOnNet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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