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Veloce Esports announces long-term partnership with Next Level Racing

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Agreement signals innovative collaboration between sim racing powerhouses

Veloce Esports has today (1 August) revealed an exciting partnership with world-leading simulation brand Next Level Racing, aimed at encouraging greater innovation within the sector.

This collaboration sees Next Level Racing become Veloce’s Official Cockpit Provider, as they supply the squad’s leading esports drivers with specialist hardware and equipment.

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With both organisations continuing to excel in the esports industry, Veloce and Next Level Racing will also proactively work together for the benefit of the sim-racing community, including attending events and hosting competitions – both online and in-person.

Founded in 2009, Next Level Racing has earned itself a top spot among simulation brands, revolutionising simulation with its industry leading product range, sold in more than 40 countries.

At the heart of both Next Level Racing and Veloce lies a focus on innovation and quality to meet the ever-changing demands of sim racers and gamers, with the former now providing the latter with the highest quality and reliable hardware available.

Next Level Racing continues to lead the market, while maintaining a strong presence and partners in the global gaming industry, which now includes Veloce.

Meanwhile, Veloce Esports is the world’s leading esports and racing growth platform focused on innovation within the gaming, sport, media and entertainment sectors; comprising high-profile drivers, influencers and teams from across the globe.

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There will be many events for the community to enjoy throughout the duration of this partnership, with Next Level Racing benefiting from Veloce’s ever-expanding online ecosystem, with monthly viewership figures in excess of 500 million.

Cam Royal, Head of Talent at Veloce Esports, said: “Since the start of the year, Veloce has continued to elevate and improve our in-house esports programme and we have actively been seeking a cockpit provider which shares our ethos of wanting to enrich the environment for sim-racing drivers and also provide opportunity to them. We feel Next Level Racing is that partner; and we are thrilled to enter into this partnership where we will work collectively to give back to the community and ensure both new and existing talent have the best hardware available.”

Kam Khadem, Head of Brand at Next Level Racing, said: “We are thrilled to announce our partnership with Veloce Esports. This partnership allows both organizations to work more closely together to support Veloce esports drivers with our cockpits in highest level of sim racing competitions. We also look forward to creating an engaged experience for the sim racing community with several online and in person activations. Veloce’s extensive experience in motorsports and esports make them the perfect partner for Next Level Racing.”

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Craig Levine

Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

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Bucks Gaming

CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT

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Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.

The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.

Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.

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Kambi and Abios Join ESIC as Anti-Corruption Supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

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Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.

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