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Altenar expands in Spain with Casino Gran Madrid
Premium sportsbook to power leading Spanish operator
Altenar, the leading sportsbook and iGaming software provider, has signed a partnership deal to supply its premium sportsbook and platform to Casino Gran Madrid in Spain.
This deal sees Altenar solidify itself as one of Europe’s leading tech providers, bringing its market-leading sportsbook solution to even more Spanish bettors.
The platform boasts a wide range of capabilities, with multiple specialisations across Esports, data and retail, as well as its EGR award-winning selection of virtuals.
Altenar continues to build on an already impressive year, having recently scaled its next-gen terminal solution for global markets following multiple successes across LatAm, Belgium and Spain.
This continued expansion into the Spanish market is testament to the continued growth of the company and highlights its status as one of the industry’s most advanced sportsbook providers.
Marking an outstanding 12 months, Altenar recorded a surge in 150% for total bets and player count over 2021, with its key specialisations across Esports, data and virtuals proving to be a major boost for its operator partners.
Commenting on the deal, Alejandro Cazorla, Sales Manager at Altenar, said: “We are delighted to be fuelling growth at Casino Gran Madrid with our top tier sportsbook. We look forward to collaborating with our newfound partners to provide an even more satisfying betting experience to the Spanish customer base.
“This partnership is indicative of the continued progress we are seeing as a company, and the evidence is clear that our presence in Europe is as strong as ever.”
Altenar’s successes have been recognised with multiple recent award wins, including the MiGEAs, EGR Nordics, Baltic and Scandinavian Gaming Awards and multiple honours ahead of the SBC Awards in Barcelona in September.
Licensed across a total of 13 major global markets, including the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
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Chanced.com
Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies
The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients
Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.
iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.
Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.
Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:
- Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
- Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
- Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”
Gaming
Galaxsys Launches Cosmic Game Themes
The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.
Blockchain
Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements
Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences
Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.
“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”
“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”
Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.
Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.
Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.
Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.
Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.
The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.
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