Asia
New research from Niko Partners: Asia share of the global esports market continues to grow
The Asia esports market is more than 57% of the $1.1 billion dollar global esports market.
Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of the 2022 Esports in Asia and Esports in China reports. Asia is the world’s largest and most important region for esports and Niko’s reports cover the esports markets of China, Chinese Taipei, India, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Key takeaways from the reports include:
- The Asia esports industry generated a combined revenue of $USD 634.3 million in 2021, growing 16.6% over the previous year
- Asia’s esports audience grew by 13% in 2021. There are nearly 700 million esports fans across the region
- Asia accounts for 57% of the estimated USD $1.1 billion global esports market, a 2.7% increase over 2020
- Esports tournament prize pools in Asia totaled $60 million (USD) in 2021, up from $20 million in 2020.
- The top esports genres are Battle Royale and MOBA
- India and Southeast Asia will see the largest YoY revenue growth by the end of this year at 18.3% and 17.2%
- China remains the largest esports market in Asia and the largest single-country market in the world with USD $403.1 million in esports revenue and 434 million esports fans last year. China’s esports revenue grew by 14% and its esports audience grew by 11.8% in 2021
- Esports competitors inChina are 1.5x more engaged and spend 2.4x more on gaming when compared to gamers who do not competitively play esports
- The leading PC esports titles in Asia are League of Legends, PUBG, and Valorant
- The leading mobile esports titles in Asia are PUBG Mobile/BGMI, Free Fire, and League of Legends: Wild Rift
“2021 saw the continuation of a trend we identified in 2020, brand partnerships in esports are growing in number and value and this remains the leading value generator in the esports space,” said Alexander Champlin, director of esports research at Niko Partners. “The growing value of esports sponsorships, brand partnerships, and tournaments (both online and in-person) are the leading drivers of the market’s rebound.”
Niko’s research methodology for games market reports includes gamer surveys, trends analysis on key topics such as esports, leading games and game company market share estimates, review of regulations and policy, interviews with key game companies, analysis of drivers and inhibitors for growth, review of distribution, hardware, payments, internet cafes, and more. Each market report provides a comprehensive market model and 5-year forecast of games and gamers, and qualitative and quantitative analysis on gamer demand, behavior and usage for games.
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Asia
PG Soft revealed as Title Sponsor for Global Game Connect 2026
PG Soft, the world-class digital mobile games company, has been confirmed as the Title Sponsor of Global Game Connect 2026 (GGC), which will take place from 16–17 March 2026 at the prestigious Cinnamon Life venue in Sri Lanka.
Organised by HUIDU, Global Game Connect has quickly established itself as a key event within the iGaming industry. The conference brings together global leaders from across the sector, including platforms, operators, API integration providers, payment solution suppliers, and compliance specialists.
The sponsorship highlights PG Soft’s ongoing investment in emerging markets and its commitment to supporting the development of the industry at a regional level. With Sri Lanka identified as a strategic expansion market in 2026, the partnership strengthens the company’s brand presence while contributing to the continued growth of the country’s iGaming ecosystem.
As part of the agreement, PG Soft will receive prominent brand visibility throughout the event, including across promotional materials, exhibition entrance archway displays, and the registration area. The sponsorship also includes a comprehensive HUIDU advertising package, covering membership promotion, press exposure, and targeted digital marketing support.
Spanning two days, Global Game Connect 2026 will feature a forward-looking conference agenda covering a range of key industry topics. Discussions will explore emerging market trends, growth strategies, player data and analytics, regulatory compliance, as well as the evolving role of blockchain technology and artificial intelligence within modern gaming ecosystems.
A PG Soft spokesperson said:
“Global Game Connect 2026 provides an ideal platform to encourage meaningful discussions around innovation, regulation, and the future of the iGaming industry. Sri Lanka is becoming increasingly important as a regional iGaming hub, and we’re proud to support the event alongside HUIDU.”
The post PG Soft revealed as Title Sponsor for Global Game Connect 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull
GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.
Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).
The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.
Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.
The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.
The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Agilysys Inc
Winford Resort & Casino Manila Philippines Deploys Agilysys Hospitality Technology to Elevate Operations and Service
Agilysys Inc., a leading global provider of hospitality technology solutions, announced that Winford Resort & Casino Manila Philippines, has deployed Agilysys InfoGenesis POS to centralize food and beverage operations across 11 venues and integrate in real time with their Total Rewards System (TRS).
Located in Manila’s historic San Lazaro Tourism and Business Park, the 22-story integrated resort features 128 rooms and suites, multiple dining outlets, premium entertainment facilities and a full casino operation. To support this high-volume environment, Winford transitioned from legacy POS systems requiring manual processes to a fully automated platform aligned with the technology standards of Newport World Resorts.
With InfoGenesis POS, dining transactions now connect directly real time to guest loyalty and reward data through seamless TRS integration, improving transaction speed, billing accuracy and operational efficiency while delivering a more streamlined experience for guests and staff.
Since the deployment, Winford staff have noted the intuitive nature of the new system. Key benefits identified during training and initial use include:
• Intuitive Workflows: The system is easy for staff to navigate, significantly reducing training time and minimizing order errors.
• Integrated Rewards: Real-time synchronization with TRS eliminates manual workarounds, allowing guests to earn and redeem rewards effortlessly across the property.
Arman Reyes, Assistant Director of IT at Winford Resort & Casino, said: “Agilysys InfoGenesis POS stood out as the ideal choice for Winford Manila because of its flexibility, seamless integration with our systems, and real-time data insights. We wanted to replace our legacy software with a truly modern solution that is intuitive for our team, scalable for our operations, and agile enough to consistently deliver exceptional guest experiences. InfoGenesis empowers us to achieve greater efficiency and mobility across our property, helping us serve our guests better every day.”
Tony Marshall, Vice President & Managing Director for Agilysys Asia Pacific, said: “We are proud that Winford Resort & Casino Manila chose Agilysys InfoGenesis POS to be the backbone of their dining and retail transactions. InfoGenesis is designed specifically for complex, high-volume environments like Winford, ensuring exceptional performance even during peak times. By integrating POS with the resort’s loyalty ecosystem, the property is now able to deliver a more seamless and rewarding guest experience. This partnership underscores our commitment to providing cutting-edge solutions that drive efficiency and elevate the guest experience in the Asia-Pacific region.”
The implementation of InfoGenesis POS reinforces Winford Resort & Casino’s commitment to investing in best-in-class technology to maintain its position as a leading integrated resort destination and establishes a strong foundation for the future innovation and growth.
The post Winford Resort & Casino Manila Philippines Deploys Agilysys Hospitality Technology to Elevate Operations and Service appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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