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Virgin Bet to Extend Title Sponsorship of Iconic Ayr Gold Cup
Virgin Bet is to retain its sponsorship of the Ayr Gold Cup, Scotland’s most prestigious flat race, as part of an extended deal to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs from Thursday September 15th through Saturday September 17th.
Ayr Racecourse and Virgin Bet, one of the UK’s fastest growing sportsbooks, today announced the renewed sponsorship deal following the success of the inaugural partnership which commenced in 2021.
Once again, the Virgin Bet Ayr Gold Cup will be the highlight of ITV Racing’s live television broadcasting on Saturday 17th September. ITV1’s coverage of the 2021 race reached 1.24m people, with a peak audience of 632k for the flagship race itself.
In addition to the feature race, the Virgin Bet Ayr Gold Cup, the betting operator will sponsor eight other key races during the festival. As with last year, this includes Saturday’s Ayr Silver Cup, the Doonside Cup Listed Race, and the Firth of Clyde Stakes (Scotland’s only Group One race). Virgin Bet will also continue sponsorship of Thursday’s Kilkerran Cup and the Ayr Bronze Cup on Friday.
David Brown, Managing Director of Ayr Racecourse, said: “I know I speak for the entire team at Ayr in saying we are delighted Virgin Bet have renewed their sponsorship of the Virgin Bet Ayr Gold Cup Festival.
“Virgin Bet is one of the fastest growing sportsbooks in the UK and it is an honour for us that they have once again pledged their support to the biggest and richest Flat racing festival in Scotland which is also one of the most anticipated fixtures in the British racing calendar.
“Sponsorship has never been as important to racing as it is now and to attract a sponsor of this magnitude underlines the importance of this Festival.
“We look forward once again to working with the team at Virgin Bet to deliver a memorable 2022 Virgin Bet Ayr Gold Cup.”
James McKay, Sportsbook Director at Virgin Bet added: “Following the success of last year’s partnership with Ayr Racecourse, we are proud to continue our sponsorship of one of the highlights in Scotland and the UK’s racing calendars.
“Virgin Bet continues to cement itself as a leading runner in horse racing, and following the popularity of last year’s festival amongst our customers, headlined by The Virgin Bet Ayr Gold Cup, it was only natural for us to extend our partnership with one of the biggest moments in the flat-racing season.
We can’t wait to once again support British racing on what I’m sure will be a thrilling three days at the Virgin Bet Ayr Gold Cup Festival in September.”
2021’s instalment of the Virgin Bet Ayr Gold Cup Festival attracted over 11,000 fans with a host of top horses, trainers and jockeys part of the illustrious event. Bielsa, named after the charismatic former Argentinian Leeds United FC manager, ridden by Kevin Stott, was first past the post of a top-class field to claim glory, joining an esteemed list of winners since the race’s inception over 215 years ago, in 1804.
Entries for the Virgin Bet Ayr Gold Cup close at noon on Tuesday August 9.
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B2B iGaming
Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports
Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.
Expanding Global Reach
The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.
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Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.
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Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.
These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.
Innovation at the Core
Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”
Looking Ahead
The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.
The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
automated payouts
Infingame Launches Enhanced Tournaments and Challenges for Player Retention
Infingame, a leading game aggregator, has rolled out major upgrades to its Tournaments and Challenges promotional tools, offering operators advanced ways to engage and retain players.
Instead of introducing new products, Infingame focused on refining its most popular gamification features, enhancing flexibility, performance, and campaign management. These improvements cater to operators increasingly prioritizing long-term player engagement over acquisition.
Enhanced Competitive Tournaments
Infingame’s Tournaments tool transforms regular gameplay into competitive experiences, boosting interaction through real-time progression. Optimized for web and mobile, the tool now allows operators to:
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Customize tournaments with brand-specific banners
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Segment players for whitelist participation
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Add timed promotions like Happy Hours
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Select from five tournament formats: bet race, win race, multiplier race, highest multiplier, and highest win
The updated reward system supports monetary and non-monetary prizes, free spins, optional wagering requirements, and automated payouts, reducing operational workload while maintaining campaign flexibility.
Challenges for Mission-Based Engagement
The Challenges tool guides player activity with structured tasks and rewards, creating mission-based engagement journeys. The upgrade enhances flexibility and precision, supporting:
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Short-term promotional boosts
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Recurring engagement strategies
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Daily and long-term challenges for consistent player activity
This approach helps operators sustain engagement across the entire player lifecycle, creating meaningful, repeatable experiences.
Operator-Driven Development
Jana Filagina, Head of Commercial at Infingame, commented:
“The goal wasn’t to reinvent Tournaments and Challenges but to make them more powerful and user-friendly. Operators need tools that drive engagement continuously while keeping operational complexity low.”
Fully integrated into Infingame’s aggregation platform, the updated tools can be deployed instantly across thousands of games via a single API, enabling a unified ecosystem where content, analytics, and engagement mechanics work seamlessly together.
The upgrades reflect a broader industry trend toward gamified, retention-focused strategies, helping operators maximize player activity while simplifying management.
The post Infingame Launches Enhanced Tournaments and Challenges for Player Retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canadian iGaming market
Hugo Casino Teams Up with CasinoCanada to Expand in Canada
Hugo Casino, a popular online gaming platform operated by Kawaii Partners, has officially partnered with CasinoCanada.com to strengthen its presence in the Canadian market. The collaboration will focus on editorial coverage, analytical reviews, and SEO-optimized content tailored for Canadian players.
Under this partnership, CasinoCanada will produce detailed reviews, comparison guides, and data-driven insights, aimed at delivering transparent, research-based evaluations of Hugo Casino’s platform. The content strategy is designed to attract high-quality, search-driven traffic, helping players make informed decisions while enhancing Hugo Casino’s digital visibility.
Eugene Ravdin, Head of PR at SEOBROTHERS, which operates CasinoCanada, commented:
“Partnering with Hugo Casino aligns with our strategy of working with operators who prioritize compliance, security, and quality user experiences. Hugo Casino has a strong operational foundation and clear product vision. Our goal is to provide objective, data-driven content that drives sustainable long-term traffic and measurable results.”
Hugo Casino operates under a Curacao license and offers a wide portfolio of online entertainment, including slots, table games, and a fully immersive Live Casino. Security is a priority, with advanced encryption safeguarding players’ personal and financial information. Customer support is available 24/7 via Live Chat and email.
Players can access over 10,000 casino games, featuring top titles from leading providers such as Pragmatic Play, Play’n GO, and Yggdrasil. Hugo Casino supports 10 fiat payment options and 12 cryptocurrencies, making deposits and withdrawals simple and convenient.
Kawaii Partners, launched in 2023, also operates Spinzen Casino, expanding its portfolio in the online gaming and affiliate marketing space.
This partnership with CasinoCanada highlights Hugo Casino’s commitment to transparency, high-quality content, and a growing Canadian audience.
The post Hugo Casino Teams Up with CasinoCanada to Expand in Canada appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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