Latest News
Virgin Bet to Extend Title Sponsorship of Iconic Ayr Gold Cup
Virgin Bet is to retain its sponsorship of the Ayr Gold Cup, Scotland’s most prestigious flat race, as part of an extended deal to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs from Thursday September 15th through Saturday September 17th.
Ayr Racecourse and Virgin Bet, one of the UK’s fastest growing sportsbooks, today announced the renewed sponsorship deal following the success of the inaugural partnership which commenced in 2021.
Once again, the Virgin Bet Ayr Gold Cup will be the highlight of ITV Racing’s live television broadcasting on Saturday 17th September. ITV1’s coverage of the 2021 race reached 1.24m people, with a peak audience of 632k for the flagship race itself.
In addition to the feature race, the Virgin Bet Ayr Gold Cup, the betting operator will sponsor eight other key races during the festival. As with last year, this includes Saturday’s Ayr Silver Cup, the Doonside Cup Listed Race, and the Firth of Clyde Stakes (Scotland’s only Group One race). Virgin Bet will also continue sponsorship of Thursday’s Kilkerran Cup and the Ayr Bronze Cup on Friday.
David Brown, Managing Director of Ayr Racecourse, said: “I know I speak for the entire team at Ayr in saying we are delighted Virgin Bet have renewed their sponsorship of the Virgin Bet Ayr Gold Cup Festival.
“Virgin Bet is one of the fastest growing sportsbooks in the UK and it is an honour for us that they have once again pledged their support to the biggest and richest Flat racing festival in Scotland which is also one of the most anticipated fixtures in the British racing calendar.
“Sponsorship has never been as important to racing as it is now and to attract a sponsor of this magnitude underlines the importance of this Festival.
“We look forward once again to working with the team at Virgin Bet to deliver a memorable 2022 Virgin Bet Ayr Gold Cup.”
James McKay, Sportsbook Director at Virgin Bet added: “Following the success of last year’s partnership with Ayr Racecourse, we are proud to continue our sponsorship of one of the highlights in Scotland and the UK’s racing calendars.
“Virgin Bet continues to cement itself as a leading runner in horse racing, and following the popularity of last year’s festival amongst our customers, headlined by The Virgin Bet Ayr Gold Cup, it was only natural for us to extend our partnership with one of the biggest moments in the flat-racing season.
We can’t wait to once again support British racing on what I’m sure will be a thrilling three days at the Virgin Bet Ayr Gold Cup Festival in September.”
2021’s instalment of the Virgin Bet Ayr Gold Cup Festival attracted over 11,000 fans with a host of top horses, trainers and jockeys part of the illustrious event. Bielsa, named after the charismatic former Argentinian Leeds United FC manager, ridden by Kevin Stott, was first past the post of a top-class field to claim glory, joining an esteemed list of winners since the race’s inception over 215 years ago, in 1804.
Entries for the Virgin Bet Ayr Gold Cup close at noon on Tuesday August 9.
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Bet It Drives
Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything
Reading Time: 2 minutes
Rome wasn’t built in a day. Neither was SiGMA World.
But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.
“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.
Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.
In the episode, Eman reveals:
- The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
- Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
- From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
- 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
- Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
- Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
- The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight
“We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.”
Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.
Watch or listen to Season 3, Episode 1 with Eman Pulis on:
The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.
The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.
Belatra
Belatra invites players down to the Frozen Barrel Tavern to celebrate the festive season
Reading Time: 2 minutes
Belatra Games, the specialist online slots developer, has rolled out the red carpet to the Frozen Barrel Tavern to celebrate the festive season. Players are warmly welcomed into a cosy winter tavern that radiates holiday cheer and buzzes with Christmas chatter.
In the standard game and free games feature, winning symbols explode and the empty positions are replaced with new symbols until no further wins occur. Big symbols that land are either 2×2 or 3×3 and act the same as 4 or 9 identical standard symbols. The large x2 and x3 barrels substitute for 4 or 9 identical standard symbols and also multiply the Global Multiplier above the reels.
During the Base Game and Bonus Games, multiplier symbols ranging from 2x to 250x can land. After each cycle, all multiplier symbols are added together, and if the Cumulative Multiplier is greater than 1, it is included. The winning total, visible at the top of the reels, is multiplied by this amount. Flying barrels have the potential to enter the fun and will replace the non-winning symbol with the multiplier symbol.
The Cumulative Multiplier begins at 1 at the start of both the base game and the Free Games round. During Free Games, any Multipliers that appear on the reels are added to the Cumulative Multiplier at the end of each spin, and the updated value carries over to the next Free Game. When the round ends, the total winnings are multiplied by the combined value of the reel Multipliers and the Cumulative Multiplier, if it is greater than 1.
Players finding four or more Scatters on the reels will be awarded with 10 Free Games. Three or more Scatters in Free Games trigger five more Free Games – the limit is capped at 100.
Tis’ the season, so the Frozen Barrel Tavern has a Happy Hour. Six Scatters appearing triggers the special Bonus game. Here the initial Cumulative Multiplier takes a value between 2 to 10, big wins appear more often, and the maximum win is 12000x.
Misha Voinich, Head of Business Development at Belatra, commented: “Frozen Barrel Tavern is the perfect place to celebrate the holidays – and hopefully land some big wins. Warm lights, fun features, and a touch of seasonal magic make this festive treat a fantastic addition to our portfolio.”
The post Belatra invites players down to the Frozen Barrel Tavern to celebrate the festive season appeared first on European Gaming Industry News.
Latest News
Spinomenal celebrates the holiday season with The North Star Express – Hold & Hit 3×3
Reading Time: 2 minutes
Leading iGaming content provider Spinomenal is celebrating the holiday season by inviting players for a festive journey with The North Star Express – Hold & Hit 3×3.
Unfolding against a wintry backdrop, North Star Express arrives to present a fun, festive adventure as players race through snowy forests. Adding to the festivities is a feel-good soundtrack – a cheerful blend of seasonal notes and upbeat rhythms that keeps the mood uplifting.
An ornate golden pocket watch represents the Wild symbol and substitutes for all symbols except the Bonus and Bonus Collect. The North Star Express – Hold & Hit 3×3 features two Special Bonus symbols, the Bonus only lands on reels one and three, while the Bonus Collect lands only on reel two.
Players who unwrap the Bonus Collect along with one or more Bonus symbols, will launch the Bonus game. Symbols that triggered the feature remain in place during the move to the Bonus Game, which begins with three spins. During the feature, only Bonus symbols and Bonus Collect symbols can land on the reels. Each spin has the chance to award multipliers ranging from x1, x2, x5, x7, x10, and x15, as well as any of the in-game jackpots.
Every time a Bonus symbol hits, it is collected by all Bonus Collect symbols, disappearing from the reels while its value tops up the Bonus Collect symbol’s total. Each Bonus Symbol or Bonus Collect symbol returns the spin counter to three. The round finishes once three winless spins land or when the total collected winnings hit the maximum x5000 multiplier.
Grand, Major, Minor and Mini in-game Jackpot symbols have the chance to appear during the game and will launch the corresponding in-game Jackpot.
The Bonus Blast Feature can randomly activate, adding extra Bonus and Bonus Collect symbols to the reels to help trigger the Bonus Game.
A Bonus Collect symbol with one or more Bonus symbols, including in-game Jackpot symbols, that do not initiate the Bonus Game will collect the values and add to the total win.
Spinomenal CO-CEO, Omer Henya commented: “The North Star Express – Hold & Hit 3×3 arrives at the perfect time to deliver a fun, festive game for the holiday season. This new title brings joy and festive spirit in equal measure, giving players a ticket to ride the reels in search of jackpots and more.”
The post Spinomenal celebrates the holiday season with The North Star Express – Hold & Hit 3×3 appeared first on European Gaming Industry News.
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