Latest News
iGB Live! Masterclass: Insights for Experts in iGaming
Answering the thirst for in-depth expert industry insight, organisers of iGB Live (5-8 July, Amsterdam RAI) have confirmed the addition of two new free-to-attend Masterclasses, each limited to just 30 attendees. The Masterclasses delve into a single subject at a level never-before offered at a conference.
Justin Deaville, who has worked with many of the UK’s leading brands, including Aviva, PaddyPower, Ladbrokes, SkyBet, the Financial Services Forum and the Foreign Office will lead the Advanced SEO Masterclass – an interactive workshop and discussion analysing changes and opportunities from Google’s May core update, and focusing on taking advantage of Google Features to outrank the competition. His masterclass is for advanced SEOs, and requires delegates to already have a solid understanding of the SEO basics. Besides exploring ways to advance in the SERPs, the Masterclass will also look to maximise efficiency as an SEO.
The second Masterclass will be led by Eric Frank of Odds On Compliance. As the former Group Compliance Officer for The Stars Group, Eric managed global compliance teams and served as the principal legal advisor for regulatory, licensing and compliance matters in the United States, Latin America and Asia. His Masterclass, ‘Demystifying the USA affiliate license’ is a 3-hour, step-by-step workshop demonstrating to small and medium sized affiliates how to cost-effectively make and win an affiliate application in the United States. It will walk delegates through the process of obtaining the requisite licensure in the United States to operate as an affiliate, and will show through state-by-state examination, cost benefit analysis, and walking through a demonstration application, that businesses from Europe and beyond can become active in the booming US gaming and betting market.
Curated by Clarion Gaming Chairman and 25-year industry veteran Michael Caselli, the iGB Masterclass format answers a need for in-depth analysis and problem solving. He explained: “iGB Masterclasses are in-depth lectures, made to small groups of attendees who are interested in learning everything they can about a key topic or how to solve a specific problem. Masterclasses are very specialized and niche, and it is precisely that which makes them so valuable for our attendees that are already experts in their fields. There is nowhere else in our industry where experts can gather, learn, examine and discuss their topics at such a level. I believe that it is our duty to continue to deliver content that provides insight and value to our most loyal and expert guests.
“We have chosen Advanced SEO and USA Affiliate Licensure for two very different reasons. Advanced SEO was an obvious necessity as iGB Live! attracts some of the best SEOs in the world. We needed something that went way beyond the basics to service these incredible experts.
“USA Affiliate Licensure was chosen because it is a subject that even expert affiliates find cryptic and laden with misunderstanding. Most affiliates wouldn’t believe that they could become an Authorised affiliate in New York for less than a $1,000 investment, in this Masterclass we will show you that you can. Attendees will see that becoming a legal affiliate in the United States is within their budget and in their interest.
“Being able to work with experts such as Justin Deaville and Eric Frank for months to create the highest level content we have ever organized has been an education in itself. Anyone attending either Masterclass will leave impressed, once again, with what they can learn at an iGB conference!”
The Advanced SEO Seminar, is being held on 6th July (13.30 – 17.30)
Demystifying the USA affiliate license, is being held on 7th July (13.30 – 17.30).
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Africa
African iGaming Alliance names SPRIBE a Platinum Supplier Member
The African iGaming Alliance (AiA) has signed a strategic partnership with iGaming supplier SPRIBE, with SPRIBE joining the pan-African industry association as a Platinum Supplier Member.
AiA said the partnership will focus on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy and stakeholder engagement aimed at strengthening regulated gaming markets across African jurisdictions.
According to AiA, the collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation and encourage evidence-based policymaking.
Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said:
“SPRIBE’s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”
The post African iGaming Alliance names SPRIBE a Platinum Supplier Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Digital Wallets
Neosurf partners with Mercado Pago to add betting deposits in Mexico
Neosurf has announced a partnership with Mercado Pago to expand wallet-based funding options for online betting customers in Mexico.
Under the integration, Mercado Pago wallet holders will be able to use their Mercado Pago balance to fund online betting accounts via the Neosurf wallet. Neosurf said the rollout is initially focused on the Mexican market and supports transfers to participating sports betting operators.
Mercado Pago described itself as Latin America’s leading fintech platform with more than 56 million active monthly users. Neosurf positioned the deal as part of broader growth in digital wallet adoption across Latin America, with customers seeking mobile-first payment experiences.
Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”
The post Neosurf partners with Mercado Pago to add betting deposits in Mexico appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game launches
Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize
Pragmatic Play has launched Mahjong Wins Triple Pot, a new online slot release, the supplier said on 18th June 2026. The title introduces “golden reels” and bonus coin symbols with values of up to 100,000x.
The game uses a 4-5-5-5-4 grid with tumble mechanics. Pragmatic Play said consecutive tumble wins trigger a progressive multiplier trail that increases payouts by 2x, 3x and 5x until the end of the spin.
The supplier added that random symbols on reels 2-4 can be marked gold and then transform into a wild on the subsequent tumble if they form part of a winning combination.
Three scatter types (blue, red and purple) are collected into pots above the middle three reels and can randomly trigger a bonus with eight free spins. Pragmatic Play said the feature marks the full reel below in gold and can award an instant cash prize of up to 100,000x, with boosted multipliers during the bonus.
Pragmatic Play positioned the release as a follow-up to Mahjong Wins Super Scatter.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Mahjong Wins Triple Pot builds on the classic tile game theme with the chance to win up to 100,000x when triggering the bonus game. It is an exciting, golden addition to our portfolio inspired by the East Asian pastime.”
The post Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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