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iGB Live! Masterclass: Insights for Experts in iGaming
Answering the thirst for in-depth expert industry insight, organisers of iGB Live (5-8 July, Amsterdam RAI) have confirmed the addition of two new free-to-attend Masterclasses, each limited to just 30 attendees. The Masterclasses delve into a single subject at a level never-before offered at a conference.
Justin Deaville, who has worked with many of the UK’s leading brands, including Aviva, PaddyPower, Ladbrokes, SkyBet, the Financial Services Forum and the Foreign Office will lead the Advanced SEO Masterclass – an interactive workshop and discussion analysing changes and opportunities from Google’s May core update, and focusing on taking advantage of Google Features to outrank the competition. His masterclass is for advanced SEOs, and requires delegates to already have a solid understanding of the SEO basics. Besides exploring ways to advance in the SERPs, the Masterclass will also look to maximise efficiency as an SEO.
The second Masterclass will be led by Eric Frank of Odds On Compliance. As the former Group Compliance Officer for The Stars Group, Eric managed global compliance teams and served as the principal legal advisor for regulatory, licensing and compliance matters in the United States, Latin America and Asia. His Masterclass, ‘Demystifying the USA affiliate license’ is a 3-hour, step-by-step workshop demonstrating to small and medium sized affiliates how to cost-effectively make and win an affiliate application in the United States. It will walk delegates through the process of obtaining the requisite licensure in the United States to operate as an affiliate, and will show through state-by-state examination, cost benefit analysis, and walking through a demonstration application, that businesses from Europe and beyond can become active in the booming US gaming and betting market.
Curated by Clarion Gaming Chairman and 25-year industry veteran Michael Caselli, the iGB Masterclass format answers a need for in-depth analysis and problem solving. He explained: “iGB Masterclasses are in-depth lectures, made to small groups of attendees who are interested in learning everything they can about a key topic or how to solve a specific problem. Masterclasses are very specialized and niche, and it is precisely that which makes them so valuable for our attendees that are already experts in their fields. There is nowhere else in our industry where experts can gather, learn, examine and discuss their topics at such a level. I believe that it is our duty to continue to deliver content that provides insight and value to our most loyal and expert guests.
“We have chosen Advanced SEO and USA Affiliate Licensure for two very different reasons. Advanced SEO was an obvious necessity as iGB Live! attracts some of the best SEOs in the world. We needed something that went way beyond the basics to service these incredible experts.
“USA Affiliate Licensure was chosen because it is a subject that even expert affiliates find cryptic and laden with misunderstanding. Most affiliates wouldn’t believe that they could become an Authorised affiliate in New York for less than a $1,000 investment, in this Masterclass we will show you that you can. Attendees will see that becoming a legal affiliate in the United States is within their budget and in their interest.
“Being able to work with experts such as Justin Deaville and Eric Frank for months to create the highest level content we have ever organized has been an education in itself. Anyone attending either Masterclass will leave impressed, once again, with what they can learn at an iGB conference!”
The Advanced SEO Seminar, is being held on 6th July (13.30 – 17.30)
Demystifying the USA affiliate license, is being held on 7th July (13.30 – 17.30).
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brand-partnership
G2 names Skin.Club official skin partner for its CS2 team
Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.
G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.
Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.
“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”
“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”
Financial terms and the partnership duration were not disclosed.
The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker
Marius Kudzmanas wins WSOP Europe Main Event for €2m
WSOP says the €5,300 Main Event drew 2,617 entries and created a €13.085m prize pool, the largest open event in European history.
Marius Kudzmanas has won the World Series of Poker (WSOP) Europe Main Event, taking home the €2,000,000 top prize and the WSOP Europe Main Event Champion’s gold bracelet, WSOP announced on April 11, 2026.
WSOP said the €5,300 Main Event attracted 2,617 entries and generated a €13,085,000 prize pool, calling it the largest open event in European poker history.
Across the wider WSOP Europe festival, WSOP reported more than 80 countries represented, 15 WSOP gold bracelets awarded, over €39,500,000 in prizes, and 15,779 total entries across all bracelet events.
WSOP also highlighted Switzerland’s Anna Eggenberger winning the inaugural WSOP Europe €1,000 Ladies Championship for her first bracelet, topping a 197-player field that WSOP said was the biggest ladies championship event ever held outside of Las Vegas.
WSOP executives framed the turnout as a signal of momentum heading into the summer WSOP in Las Vegas, scheduled to run May 26 through July 15. “We are absolutely thrilled with the phenomenal success of this year’s WSOP Europe, which has set new parameters for poker on the continent,” said Ty Stewart, Chief Executive Officer of WSOP. Gregory Chochon, Chief Operating Officer of WSOP, added: “This edition of WSOP Europe was the best yet, and we’d like to sincerely thank all of the players, dealers, staff, partners, and media that came together to make the festival so special. A core WSOP goal is to continually refine and improve our events – with that in mind, we can’t wait for the action to kick off next month in Las Vegas!”
The post Marius Kudzmanas wins WSOP Europe Main Event for €2m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Operators
LuckyStreak adds Popiplay slots to LuckyConnect aggregation API
Deal makes Popiplay’s 75+ game portfolio available to LuckyConnect customers, with new releases auto-synced via the platform.
LuckyStreak has added Popiplay to its iGaming content aggregation API solution LuckyConnect, expanding the aggregator’s third-party slots catalogue. The partnership was announced on 13th April 2026.
Under the deal, Popiplay’s full games library becomes available to LuckyConnect customers “instantly, with no additional technical work required,” according to LuckyStreak. The company said new Popiplay titles will be auto-synced with customers’ game management systems as they are released.
Popiplay, founded in 2022, is a Scandinavian slots studio with a portfolio of more than 75 games. LuckyStreak highlighted mechanics across the catalogue including Bonus Buy and Chance x2 & x3.
Rory Kimber, Commercial Director at LuckyStreak, said: “Popiplay is a great example of the new wave of studios building content for how players actually engage today. Their focus on performance, streamer appeal, and player-first design makes them a strong addition to LuckyConnect and highly relevant for operators targeting modern audiences. We continue to build a portfolio that balances proven performers with ambitious, high-growth providers, and Popiplay fits that strategy perfectly.”
Almir Kudic, CCO at Popiplay, said: “Partnering with LuckyStreak is an important step for us as we continue to grow our distribution. It gives us the opportunity to bring our games to a wider audience while working with a partner that shares our focus on quality and player engagement. We’re excited about what we can achieve together.”
The post LuckyStreak adds Popiplay slots to LuckyConnect aggregation API appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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