Latest News
iGB Live! Masterclass: Insights for Experts in iGaming
Answering the thirst for in-depth expert industry insight, organisers of iGB Live (5-8 July, Amsterdam RAI) have confirmed the addition of two new free-to-attend Masterclasses, each limited to just 30 attendees. The Masterclasses delve into a single subject at a level never-before offered at a conference.
Justin Deaville, who has worked with many of the UK’s leading brands, including Aviva, PaddyPower, Ladbrokes, SkyBet, the Financial Services Forum and the Foreign Office will lead the Advanced SEO Masterclass – an interactive workshop and discussion analysing changes and opportunities from Google’s May core update, and focusing on taking advantage of Google Features to outrank the competition. His masterclass is for advanced SEOs, and requires delegates to already have a solid understanding of the SEO basics. Besides exploring ways to advance in the SERPs, the Masterclass will also look to maximise efficiency as an SEO.
The second Masterclass will be led by Eric Frank of Odds On Compliance. As the former Group Compliance Officer for The Stars Group, Eric managed global compliance teams and served as the principal legal advisor for regulatory, licensing and compliance matters in the United States, Latin America and Asia. His Masterclass, ‘Demystifying the USA affiliate license’ is a 3-hour, step-by-step workshop demonstrating to small and medium sized affiliates how to cost-effectively make and win an affiliate application in the United States. It will walk delegates through the process of obtaining the requisite licensure in the United States to operate as an affiliate, and will show through state-by-state examination, cost benefit analysis, and walking through a demonstration application, that businesses from Europe and beyond can become active in the booming US gaming and betting market.
Curated by Clarion Gaming Chairman and 25-year industry veteran Michael Caselli, the iGB Masterclass format answers a need for in-depth analysis and problem solving. He explained: “iGB Masterclasses are in-depth lectures, made to small groups of attendees who are interested in learning everything they can about a key topic or how to solve a specific problem. Masterclasses are very specialized and niche, and it is precisely that which makes them so valuable for our attendees that are already experts in their fields. There is nowhere else in our industry where experts can gather, learn, examine and discuss their topics at such a level. I believe that it is our duty to continue to deliver content that provides insight and value to our most loyal and expert guests.
“We have chosen Advanced SEO and USA Affiliate Licensure for two very different reasons. Advanced SEO was an obvious necessity as iGB Live! attracts some of the best SEOs in the world. We needed something that went way beyond the basics to service these incredible experts.
“USA Affiliate Licensure was chosen because it is a subject that even expert affiliates find cryptic and laden with misunderstanding. Most affiliates wouldn’t believe that they could become an Authorised affiliate in New York for less than a $1,000 investment, in this Masterclass we will show you that you can. Attendees will see that becoming a legal affiliate in the United States is within their budget and in their interest.
“Being able to work with experts such as Justin Deaville and Eric Frank for months to create the highest level content we have ever organized has been an education in itself. Anyone attending either Masterclass will leave impressed, once again, with what they can learn at an iGB conference!”
The Advanced SEO Seminar, is being held on 6th July (13.30 – 17.30)
Demystifying the USA affiliate license, is being held on 7th July (13.30 – 17.30).
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Gambling in the USA
BMM INNOVATION GROUP BRINGS THE WORLD TOUR TO SBC SUMMIT AMERICAS JUNE 9-11 IN FORT LAUDERDALE, FLORIDA
BMM Innovation Group (“BMM”, “BIG Group”, or “BIG”), a global technology company providing compliance testing, cybersecurity, and training solutions for the regulated global gaming industry, today announced its participation in the SBC Summit Americas 2026 June 9-11 at the Broward County Convention Center in Fort Lauderdale, Florida.
BIG will exhibit in Booth No. 730, where the Company will showcase its leading testing, certification, cybersecurity, and training solutions for North America and Latin America.
In Latin America, BMM plays a leading role in gaming testing and certification, with offices in Argentina, Brazil, and Peru. In North America, the Company supports the growing iGaming and sports betting market with its full portfolio of testing, certification, cybersecurity, and compliance-grade training solutions.
Representing BIG’s global brands, BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, the team will feature multilingual business development experts speaking English, Spanish, and Portuguese to support suppliers, operators, and regulators across the Americas.
Attendees visiting the Company’s Booth No. 730 can learn more about BMM’s expert testing and certification services, cybersecurity solutions, and compliance-grade virtual training designed to help gaming companies launch faster, stay secure, and meet regulatory requirements across global markets.
BMM’s International iGaming Leader, María Romero de Alba, said, “SBC Summit Americas is one of the most important gatherings for the gaming industry across North and Latin America, and we’re excited to bring the BMM World Tour to Fort Lauderdale. As iGaming continues to grow across the region, BMM is helping suppliers expand into new markets with trusted compliance, cybersecurity, and training solutions.”
BMM Innovation Group has also been shortlisted for “Compliance Solution of the Year” at the SBC Awards Americas 2026, which will be held June 10 in conjunction with the conference.
To book a meeting with the BIG team at SBC Summit Americas 2026, visit BMM World Tour.
The post BMM INNOVATION GROUP BRINGS THE WORLD TOUR TO SBC SUMMIT AMERICAS JUNE 9-11 IN FORT LAUDERDALE, FLORIDA appeared first on Americas iGaming & Sports Betting News.
Brazil
Vitor Paulin ends cycle at Luck.bet with data-driven transformation, new website, and new campaign featuring Caio Castro as legacy
Vitor Paulin ends cycle at Luck.bet with data-driven transformation, new website, and new campaign featuring Caio Castro as legacy.
The executive leaves the operator as of June 1 after leading the structuring of a team of more than 40 professionals and delivering the company’s highest results in Turnover and GGR.
Vitor Paulin, Chief Marketing & Growth Officer (CMGO) at Luck.bet, is ending his cycle at the operator as of June 1, 2026. During his tenure leading the company’s marketing operations, the executive drove a complete transformation that integrated Brand, Performance and Media, Affiliates, Influencers, CRM, PR, Product, and BI/Analytics into a single customer journey — Acquisition, Retention, Monetization, and Recovery.
The results were significant throughout his entire period at the company, with a marked acceleration in the second half of 2025 when he implemented the data-driven methodology: +54% Turnover, +49% GGR, +26% monthly active users, +22% average ticket size, +22% First Time Deposit (FTD), and +16% conversion rate from Registration to FTD.
Vitor leaves Luck.bet with three structural deliverables to the company: the completion of a data-driven culture implementation, a new operator website, the new brand campaign featuring Caio Castro — produced under his leadership and scheduled to launch in the coming weeks — and a new multidisciplinary team of more than 40 professionals structured in squads and operating under a data-driven culture focused on performance and customer-centricity.
“Throughout my time at Luck.bet, we led a complete marketing transformation. In the second half of 2025, with the data-driven methodology fully in place, we achieved +54% Turnover, +49% GGR, +26% monthly active users, and +22% average ticket size. It was a collective effort supported by a multidisciplinary team of more than 40 professionals, including new hires.
I thank Ivan Dutra and the entire Luck.bet team for the partnership and trust throughout this cycle,” said Vitor Paulin, former CMGO of Luck.bet.
Reflecting on his legacy at the operator, the executive highlights the integration between departments:
“The biggest legacy is structural: we transformed the operation into a data-driven marketing machine focused on results, integrating Brand, Performance, Affiliates, Influencers, CRM, PR, Product, and BI/Analytics into a single journey — Acquisition, Retention, Monetization, and Recovery.
I leave with the migration to the new Luck.bet website completed, the upcoming campaign featuring Caio Castro ready to go live in the coming weeks, and a team of more than 40 professionals consolidated and operating. The house is organized for the next cycles,” he added.
Regarding next steps, the executive plans a short break for strategic reflection before starting a new cycle: “I will take a short window for perspective before the next executive cycle.
In the coming weeks I will be open to conversations with market leaders — my main focus remains iGaming, with a natural extension into companies born digital such as fintechs, retail-techs, e-commerce, and the new economy in regulated markets in Brazil, Latin America, and Europe.
And who knows, I may also venture into entrepreneurship — I have no shortage of ideas for new products!” he concluded.
The post Vitor Paulin ends cycle at Luck.bet with data-driven transformation, new website, and new campaign featuring Caio Castro as legacy appeared first on Americas iGaming & Sports Betting News.
AGS
AGS celebrates 10 straight years as a best and brightest company to work for in the nation
For the 10th consecutive year, global gaming supplier AGS announced it has been named one of the Best and Brightest Companies to Work For® in the Nation.
Presented by the National Association for Business Resources (NABR), the Best and Brightest Companies to Work For awards are not pay-to-play. Instead they are based on an independent, research-driven assessment of company practices and employee survey results.
Ten straight years places AGS in rare company by any measure; in gaming, it’s unprecedented.
No other gaming manufacturer has been recognized in the program or been awarded this designation, making this recognition a standout achievement for the team and the industry.
“Ten years of this honor is a testament not to us as a company, but to the remarkable individuals who power everything we do,” said David Lopez, President and Chief Executive Officer of AGS.
“We’ve built something truly special here – a people-first culture of long-term excellence that I’m incredibly proud of and that continues to propel us forward.”
Companies are evaluated across a comprehensive set of criteria that reflect the employee experience.
These include compensation and benefits, engagement and retention, education and development, achievement and recognition, civility and inclusion, leadership, communication, community initiates and corporate responsibility, and overall workplace well-being.
AGS earned high marks for its focus on key areas such as benefits, communications and shared vision, civility and inclusion, and employee enrichment, engagement and retention – surpassing the Best and Brightest benchmark, which reflects the median score of other participating companies.
In 2026, only 19 other companies in the country reached the 10-year mark, and just 46 organizations in total have been recognized for more than 10 years.
“What makes this recognition meaningful is that it’s based on how our employees truly feel,” said Kim Nasuta, Senior Vice President of Human Resources at AGS.
“Ten years in a row speaks to the consistency of our values and how deeply embedded they are in how we hire, support, and grow our people.”
This milestone reflects a decade of AGS’ consistent, employee-first culture – an accomplishment that is difficult to sustain year after year.
Ten years through real change is even harder. In that stretch, AGS doubled its employee count and office footprint, tripled its game studios, and expanded from two countries to ten.
The company looked different almost every year. The culture didn’t.
AGS was also awarded the same honor in the Atlanta market, which reflects the local impact, while the national honor acknowledges AGS’ broader commitment to culture across its U.S. footprint, which includes offices and game studios in Las Vegas, Reno, Scottsdale, Austin, and Oklahoma City.
The Metro Atlanta offices – home to many of the company’s R&D, engineering, and operations teams – continues to be a foundation of the Company’s innovation and culture.
Additionally, AGS supports a vast network of remote sales and field service employees located near customer operations throughout the country – extending the Company’s culture of connection and performance beyond physical offices. AGS also has a strong global presence with teams located in eight countries outside of the U.S.
This latest recognition follows AGS also being named to the 2026 USA TODAY Top Workplaces USA list for a second year in a row, solidifying its position as a standout employer in the gaming industry and beyond.
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