Latest News
iGB Live! Masterclass: Insights for Experts in iGaming
Answering the thirst for in-depth expert industry insight, organisers of iGB Live (5-8 July, Amsterdam RAI) have confirmed the addition of two new free-to-attend Masterclasses, each limited to just 30 attendees. The Masterclasses delve into a single subject at a level never-before offered at a conference.
Justin Deaville, who has worked with many of the UK’s leading brands, including Aviva, PaddyPower, Ladbrokes, SkyBet, the Financial Services Forum and the Foreign Office will lead the Advanced SEO Masterclass – an interactive workshop and discussion analysing changes and opportunities from Google’s May core update, and focusing on taking advantage of Google Features to outrank the competition. His masterclass is for advanced SEOs, and requires delegates to already have a solid understanding of the SEO basics. Besides exploring ways to advance in the SERPs, the Masterclass will also look to maximise efficiency as an SEO.
The second Masterclass will be led by Eric Frank of Odds On Compliance. As the former Group Compliance Officer for The Stars Group, Eric managed global compliance teams and served as the principal legal advisor for regulatory, licensing and compliance matters in the United States, Latin America and Asia. His Masterclass, ‘Demystifying the USA affiliate license’ is a 3-hour, step-by-step workshop demonstrating to small and medium sized affiliates how to cost-effectively make and win an affiliate application in the United States. It will walk delegates through the process of obtaining the requisite licensure in the United States to operate as an affiliate, and will show through state-by-state examination, cost benefit analysis, and walking through a demonstration application, that businesses from Europe and beyond can become active in the booming US gaming and betting market.
Curated by Clarion Gaming Chairman and 25-year industry veteran Michael Caselli, the iGB Masterclass format answers a need for in-depth analysis and problem solving. He explained: “iGB Masterclasses are in-depth lectures, made to small groups of attendees who are interested in learning everything they can about a key topic or how to solve a specific problem. Masterclasses are very specialized and niche, and it is precisely that which makes them so valuable for our attendees that are already experts in their fields. There is nowhere else in our industry where experts can gather, learn, examine and discuss their topics at such a level. I believe that it is our duty to continue to deliver content that provides insight and value to our most loyal and expert guests.
“We have chosen Advanced SEO and USA Affiliate Licensure for two very different reasons. Advanced SEO was an obvious necessity as iGB Live! attracts some of the best SEOs in the world. We needed something that went way beyond the basics to service these incredible experts.
“USA Affiliate Licensure was chosen because it is a subject that even expert affiliates find cryptic and laden with misunderstanding. Most affiliates wouldn’t believe that they could become an Authorised affiliate in New York for less than a $1,000 investment, in this Masterclass we will show you that you can. Attendees will see that becoming a legal affiliate in the United States is within their budget and in their interest.
“Being able to work with experts such as Justin Deaville and Eric Frank for months to create the highest level content we have ever organized has been an education in itself. Anyone attending either Masterclass will leave impressed, once again, with what they can learn at an iGB conference!”
The Advanced SEO Seminar, is being held on 6th July (13.30 – 17.30)
Demystifying the USA affiliate license, is being held on 7th July (13.30 – 17.30).
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BETANO
CT Interactive Partners with Betano.cz for Live Rollout
CT Interactive has unveiled its newest partnership with Betano in the Czech Republic, representing a significant advancement in the firm’s continuous global growth plan.
As a result of this collaboration, a selection of 30 exciting titles is now offered on the Betano.cz platform, enhancing the online gaming experience for players in the area. The collection includes several of CT Interactive’s most favored games, such as Win Storm, Wild Clover, 40 Treasures, Purple Fruits, and The Big Chile.
Through this launch, CT Interactive maintains its emphasis on offering content suited to local player tastes, reinforcing its dedication to delivering high-quality entertainment. The inclusion of these titles is anticipated to improve Betano Czech Republic’s collection, providing players with a varied and engaging gaming atmosphere.
“We are thrilled to extend our reach into the Czech market, which holds significant growth potential,” said Martin Ivanov, Chief Operating Officer at CT Interactive. “Our forward-thinking approach and understanding of local player preferences will be key as we work to redefine the online gaming experience in this region. We believe this partnership will create exciting opportunities for players and set a new benchmark for the industry in the Czech Republic.”
Monika Zlateva, Chief Commercial Officer at CT Interactive, added: “Building on our long-standing and strong relationship with Kaizen Gaiming across multiple markets, this collaboration enables us to deliver a fresh content tailored to player preferences. We are confident that CT Interactive’s titles will resonate with the audience and contribute to the overall gaming experience on Betano.cz.”
The post CT Interactive Partners with Betano.cz for Live Rollout appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Soft2Bet Introduces MEGA11, a Football Manager Experience Designed to Elevate Sportsbook Activity
Soft2Bet has revealed the debut of MEGA11, a football management game aimed at enhancing sportsbook interaction and improving player loyalty. Acknowledging that football manager and fantasy games rank among the most favored genres with the longest typical gameplay durations, MEGA11 provides a progression-oriented and captivating football manager experience focusing on fantasy league team construction, allowing players to tactically oversee their own teams and make important choices while competing in leagues and matches.
Users of sportsbooks are inherently used to waiting before making their next wager. That inactivity naturally leads to a decrease in daily engagement, even among bettors who are very focused on football. MEGA11 addresses this issue by providing users with a football management game seamlessly connected to the sportsbook experience. Rather than waiting for the upcoming kickoff, players can remain engaged by forming their team, modifying lineups, and battling in their personal matchups or leagues. This establishes a distinctive two-way interaction cycle, effortlessly integrating real-money wagering with social, engaging gameplay, transforming these calmer times into organized activity with defined objectives, advancement, and a motivation to come back.
MEGA11 is developed as an independent game featuring its own soft-currency system, without any direct links to sportsbook deposits or casino operations. The main experience is free-to-play, enabling players to advance at their own speed. For players seeking to advance quickly or enhance their team, MEGA11 provides optional purchases, such as more powerful player cards and boosters that speed up progress and offer a strategic advantage.
The engagement of the sportsbook is fueled by a straightforward, quantifiable mechanism. Each wager allows players to accumulate points that enhance their advancement in the football manager game. This advancement, consequently, activates sportsbook bonuses, actively encouraging ongoing involvement and strengthening consistent engagement. Advancement is organized via a five-level loyalty and gamification framework that reflects a football career trajectory: Beginner, Amateur, Professional, World Class, and Legend. The tiering aims to maintain motivation over time, providing a consistent feeling of progress that fosters longer-term retention instead of brief spurts of engagement.
The new engine enhances Soft2Bet’s larger MEGA portfolio, which currently features mechanics like MEGA Chance, MEGA Round, and MEGA Clawee. It further enhances Soft2Bet’s sportsbook offering with instant payouts, 24/7 support, and over 200 pre-match football markets, by introducing a perpetual football format designed to maintain fan engagement beyond the live match calendar.
The design of the product continues to prioritize player protection and compliance. MEGA11’s soft-currency, non-deposit model promotes secure and compliant interactions, emphasizing entertainment and advancement while adhering to responsible gaming standards in regulated regions.
Yoel Zuckerberg, CPO at Soft2Bet, stated: “MEGA11 is built to keep football fans engaged between matchdays, pairing a manager-style progression loop with a soft-currency model that supports compliant, long-term sportsbook loyalty. Football manager games are renowned for having the highest player immersion and longest session times in the industry. By bringing this experience to our partners, we are combining real betting with social gameplay to deliver authentic player experiences that resonate with fans and drive sustainable engagement.”
The introduction of MEGA11 enhances Soft2Bet’s emphasis on product-driven engagement, merging game design, loyalty strategies, and a robust regulatory framework to assist operators in achieving more reliable retention during the football season. The technology has received significant industry awards and is eliciting a strong positive reaction from players, confirming its influence on engagement and long-term value generation.
The post Soft2Bet Introduces MEGA11, a Football Manager Experience Designed to Elevate Sportsbook Activity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
March Mania parties at the Plaza Hotel & Casino
Thursday, March 19 through Saturday, March 21, the Plaza Hotel & Casino in downtown Las Vegas will host its annual March Mania viewing parties in its showroom, where the multi-game, high-energy collegiate tournament action can be viewed on an expansive 24-foot LED video wall. Doors open at 8 a.m. each day.
Single day tickets are $106 per person and include entry to a raffle, unlimited draft beer, two free well drinks, and unlimited soft drinks. Groups can reserve booth seating for up to four people for $424 per day. Attendees can bring in food from any dining outlet at the Plaza, and on March 19 -20, guests can also purchase nachos or hot dogs and chips for $5 in the showroom.
All ticket prices are plus taxes and fees. Gratuity not included. Tickets can be purchased online.
Guests attending the March Mania parties can also save up to 20 percent on a two-night hotel stay at the Plaza from March 16-24. Reservations must be made online by March 14.
About the Plaza Hotel & Casino
Located in the heart of downtown Las Vegas, the Plaza Hotel & Casino combines a vintage Rat Pack attitude with modern styling and personal customer service for the ultimate Vegas experience. First opened in 1971 and built on the site of the original Las Vegas railroad depot at 1 Main Street, the Plaza has transformed its historic location into a one-of-a-kind destination for cocktails, gaming, entertainment, and dining. Its glittering porte-cochère is home to the outdoor Carousel Bar that offers handmade cocktails inside a life-sized, animated Vegas-themed carousel setting. The Plaza has nearly 1,000 modern rooms and suites, a classic Vegas showroom, downtown’s only bingo hall, and 30,000 sq. ft. of refurbished ballroom and meeting space. The Plaza brought the rodeo back to downtown Las Vegas with its CORE Arena, downtown’s only outdoor equestrian and multipurpose facility. Guests enjoy a variety of dining options led by the renowned Oscar’s Steakhouse in the hotel’s iconic glass dome and on a rooftop patio overlooking the Fremont Street Experience. The Plaza has a lounge-style sports book, downtown’s first and only smokefree, social media friendly gaming space, and hundreds of slot machines and nearly two dozen table games on an 80,000-square-foot casino floor. A rooftop pool and recreation deck with private cabanas, hot tub, food truck, and dedicated Pickleball courts provide a variety of outdoor amenities.
The post March Mania parties at the Plaza Hotel & Casino appeared first on Americas iGaming & Sports Betting News.
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