Press Releases
Hunting Tournaments – New Bonus by SOFTSWISS Sportsbook
SOFTSWISS boosts bonus opportunities of its sports betting platform with the launch of a new exclusive option – Hunting Tournaments. The novelty is another tool to gamify the online betting process and increase player engagement.
Hunting Tournaments by the SOFTSWISS Sportsbook are the first of its kind in the sports betting market. The combination of simple rules and captivating mechanics make the feature a true must-have for online betting brands looking for innovative instruments to attract new players.
The tournament starts with announcing the prize pool, which is reduced with every player’s bet. At the same time, each bet brings the player a certain amount of bonus points which transforms into Freebets when the bonus points sum is equal to the player’s average wager. The opportunity to get a Freebet disappears when the sum of bets reaches the sum of the prize pool, adding more rush and excitement to the betting process.
The operator can customise the bonus according to the brand’s needs or relevant events. For instance, it can be tailored to a monthly tournament or a promo dedicated to a particular sport or sports tournaments such as a world championships or the Olympic Games. Moreover, thanks to its flexibility, the bonus can focus on a specific player category.
“We’ve made another move to expand our portfolio of exclusive bonuses to gamify sports betting. That’s what we are working on now! Such features are an effective opportunity to promote your brand or events and work flexibly with different markets. As for the players, they have the opportunity to choose a game strategy and always win despite their streak,” noted Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
Earlier this year, the SOFTSWISS Sportsbook launched the Lootbox Bonus and Freebet Booster. Both features are aimed at enriching the player experience.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Andrew Bramley Commercial Director at FairPlay Sports Media
UK Sportsbooks Recognised in the 2026 ‘Oddschecker Endorsed’ Campaign
bet365 Leads Pack with Three Category Accolades
Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced which sportsbooks have been recognised in the 2026 edition of the ‘Oddschecker Endorsed’ honours list, which encompasses several categories covering the most important products and offerings to UK bettors.
Standout sportsbooks from the 2026 accolades include bet365, having come out on top in three categories including ‘Best Bet Builder’, ‘Best In-Play Product’, and the blue riband category of ‘Most Popular Sportsbook’. It was a repeat of the category successes seen in 2025, with the brand ranking top in betslip activity on oddschecker for every month in 2025.
Other brands to achieve recognition include Betfred for its Football Product, attracting an 82% favourable rating from customers, and William Hill for its Horse Racing product, supported by a successful launch of Horse Racing Bet Builder in 2025 seeing the Evoke brand achieve a standout 67% positive customer rating.
Unibet came out on top as ‘Most Generous Bookmaker’ with 72% of surveyed Unibet customers describing the brand as highly rewarding, whilst BoyleSports picked up the gong for ‘Best New Promotion’ with their ‘1 UP Early Payout’ offering launched earlier in 2025. PricedUp claimed ‘Best New Bookmaker’, attracting significant volumes of new customers in the brand’s maiden year on Oddschecker.
Matchbook took home ‘Best Odds on Football’ via its Exchange product, whilst AK Bets claimed ‘Best Sportsbook Odds’ with the brand’s tight overround strategy proving particularly popular amongst Oddschecker users.
Spreadex and Quinnbet were the remaining operators to receive ‘Oddschecker Endorsed’ recognition, with the brands seeing significant gains in betslip activity across Football and Horse Racing respectively over the last 12 months.
Judged on both proprietary quantitative data over the last 12 months, such as site traffic and betting activity across the oddschecker site, plus qualified factors such as user opinion and perceived product quality, recognised brands can now apply to license the ‘Oddschecker Endorsed’ branding across their marketing assets for 2026. Utilisation of oddschecker branding has been proven in partnerships with the likes of William Hill and Sky Bet to boost customer trust and engagement in competitive betting environments.
Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we’re proud to once again provide the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.
Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to further leverage our rich data set and maximise the impact of their marketing plans through 2026 and beyond.”
The full list of ‘Oddschecker Endorsed’ sportsbooks are as follows:
– Best Bet Builder – bet365
– Best In-Play Product – bet365
– Best Safer Gambling Tools – Sky Bet
– Best Football Product – Betfred
– Best Horse Racing Product – William Hill
– Best Odds on Football – Matchbook
– Best Sportsbook Odds – AK Bets
– Most Generous Bookmaker – Unibet
– Best New Promotion – BoyleSports (1UP Early Payout)
– Best New Bookmaker – PricedUp
– Rising Star – Football – Spreadex
– Rising Star – Horse Racing – Quinnbet
– Most Popular Sportsbook – bet365
The post UK Sportsbooks Recognised in the 2026 ‘Oddschecker Endorsed’ Campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Zitro is expanding its presence in Colombia with the deployment of more than 70 machines across Grupo Aladdin venues in key cities, including Cali, Bogotá, Barranquilla, and Pereira. This rollout strengthens Zitro’s position in the Colombian market and its partnership with one of the country’s leading casino operators.
The lineup includes proven performers such as Fu Frog, Fu Pots, and King Fu Frog—titles that have delivered strong results in gaming floors nationwide.
“We are also introducing a Wide Area Progressive (WAP) as part of the gaming experience on our Altius Glare cabinets. Given its track record, we are confident this will be a significant success for the group,” says Iván Gómez, Sales Manager at Zitro Colombia.
Jorge E. Vélez, Director of Gaming Technology and IT at Grupo Aladdin, comments: “Expanding our portfolio alongside a leading supplier like Zitro is a significant milestone for us. The performance of these titles has exceeded our expectations, further reinforcing the long-standing trust we place in their products.”
Alejandra Burato, Zitro’s Regional Director for Latin America, adds: “We are very pleased to see our games featured across Grupo Aladdin’s venues. This partnership is a reflection of the success of our expansion strategy in Colombia and our commitment to delivering high-performing products to the market.”
The post ZITRO INSTALLS OVER 70 MACHINES ACROSS GRUPO ALADDIN CASINOS IN COLOMBIA appeared first on Americas iGaming & Sports Betting News.
PlayStar has expanded its online casino offering in New Jersey through a new content partnership with Greentube, the NOVOMATIC Digital Gaming and Entertainment division.
This fresh integration now makes a selection of the supplier’s top titles available on PlayStar, adding both recent releases and established games that have performed consistently across regulated US markets.
The launch is also an action of PlayStar’s ongoing strategy to broaden its content portfolio with suppliers that have a proven track record of success in the United States.
New additions to the PlayStar online casino include Greentube’s latest titles, such as Piggy Prizes
: Wand of Riches 2, Firecracker Frenzy: Empress Wealth and Starlight Jackpots: Odds of the Gods. These are complemented by several established games familiar to US players, including Charming Lady’s Boom, Silver Lux Big Win Spinner, and Thunder Cash – Dolphin’s Pearl.
The selected titles newly featured on the platform were ultimately chosen for their suitability to the New Jersey market and for their demonstrated performance with American audiences. Greentube has been active in the US since 2021, supplying localised content to a growing number of regulated jurisdictions.
For PlayStar, the agreement supports its focus on delivering a curated casino experience tailored to local player preferences, while maintaining a broad mix of recognised and newer titles. For Greentube, the launch marks further expansion of its US distribution footprint, this time in the Garden State.
Commenting on the collaboration, Director of Gaming Operations at PlayStar, Duncan Hamilton, said: “Greentube has built a strong reputation in the US for delivering high-quality, engaging titles, and we’re thrilled to bring their games to our players in New Jersey.
“This partnership supports our mission to provide a premium, curated casino experience, and we’re confident that Greentube’s content will be a standout addition to our portfolio.”
Patryk Igras, Sales and Key Account Manager at Greentube, said: “This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base.
“Together, we aim to elevate the gaming experience in New Jersey by delivering innovative titles, seamless gameplay, and a strong commitment to responsible entertainment.”
The post PlayStar Expands New Jersey Casino Offering with Greentube Content Integration appeared first on Americas iGaming & Sports Betting News.
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