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AllSported strikes international rightsholders deal with The Racing Partnership

Published

4 years ago

June 16, 2022

Reading Time: 2 minutes

The expert horse racing trading solution AllSported has signed an agreement with horse racing rightsholders, The Racing Partnership, allowing the provider to carry data for the UK and South African horse racing content on its platform on behalf of licensed betting operators.

A subsequent integration with the Press Association means AllSported’s partners will also be able to distribute PA’s race day data to their clients. This combined with Racing Post content also synergistically provides a continuity in the product between all these countries.

Additionally, the access to these tracks will naturally generate greater turnover for the rightsholders by virtue of AllSported extending the trading window with more efficient pricing while front end content engages customers.

This marks an important step in AllSported’s ongoing strategy to take racing to a wider audience, enabling international bookmakers to access a higher quality, data-driven product without having to complete multiple integrations, and pay unattractive rates, while ensuring more money comes back to domestic racing.

Alan Casey, CEO of AllSported, said: “This is a huge step for us as we continue to make racing available to a wider audience, with an official product that contributes back into racing in the respective territories.

“The best path to success for racing is an engaging product for customers with competitive pricing. This benefits customers and operators, while also returning revenue to rightsholders so they can continue with their efforts to grow the sport. Of course, this serves to improve the final product as well.

“We’re deeply excited to work with The racing Partnership and look forward to a mutually beneficial relationship as we change the face of horse racing for the better.”

Mark Kingston, Director of Media Technology and Production at The Racing Partnership, said: “We’re delighted to have entered into this licence agreement with AllSported. We’ve been extremely impressed by the passion, vision and integrity as well as the attention to detail that they have shown in our dealings with them.

We look forward to a long and successful partnership as both out businesses continue to grow.”

Formerly a three-way joint venture between Racing Post, Banach and TXODDS, AllSported’s customers can still expect the Racing Post plug-in as standard with the AllSported package, allowing them to offer an immediate tier-one content offering to bettors.

The disruptive business’ pricing also allows customers to extend their trading windows, with speed of updates allowing them to ensure it’s positive EV turnover they’re generating in this extended window.

Backed by TXODDS and still delivering Racing Post content to customers, AllSported will continue to provide market-leading content, data, and odds through a single platform integration. The TXODDS horse racing product which AllSported is built on top of already is trusted by many of the Tier 1 operators in the UK.

TXODDS has a proven reputation as the industry’s number one provider of real-time aggregated sporting odds. It brings vast integration experience, providing multi-jurisdiction pre-race odds and low-latency in-play odds through an advanced Push API.

With the Racing Post plug-in also standard with the AllSported package, customers can offer an immediate tier-one content offering to bettors.

3 Oaks Gaming

3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten

Published

14 minutes ago

March 10, 2026

Wladimir P.

3-oaks-gaming-strengthens-international-presence-after-teaming-up-with-interwetten

Significant deal expands distributor’s presence in various global regions.

3 Oaks Gaming, a renowned provider of iGaming content, has teamed up with Interwetten in an agreement that expands its wide range of games to a larger audience worldwide.

The partnership allows Interwetten to offer 3 Oaks Gaming’s renowned collection of slot games, featuring popular titles like 3 Super Coin Volcanoes, 3 Pots of Egypt, and Magic Clovers, across various regions globally, enhancing visibility in important MGA markets.

For more than 30 years, Interwetten has been a leader in sports betting and casino entertainment, recognized as one of the top operator brands in the worldwide industry.

Recognized for its creativity and dedication to excellence, 3 Oaks Gaming’s vibrant portfolio coincides with Interwetten’s emphasis on providing top-tier content to its users. This collaboration signifies a crucial milestone in the distributor’s continuous worldwide expansion plan, guaranteeing that more players than ever can enjoy its engaging iGaming experiences.

Emilia Kazberuk, Sales Manager at 3 Oaks Gaming, said: “Partnering with Interwetten is a major move for us. The size and scale of their operations will provide us with a significant boost in taking our content into new regions and audiences.

“We’re looking forward to integrating our premium portfolio with such a respected and long-standing operator, and very hopeful our high-quality, feature-rich titles will be appealing to their vast player base.”

Mario Bilic, Casino Director at Interwetten, added: “We are delighted to welcome 3 Oaks Gaming’s exciting portfolio to our platform. Their reputation for delivering engaging, innovative slot content matches our commitment to offering best‑in‑class entertainment to our players.

“This partnership enhances the depth of our casino offering, and we are confident their games will be well‑received across our markets.”

The post 3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Jeff Letlat COO at SpinOro

SpinOro joins forces with Spinomenal

Published

14 minutes ago

March 10, 2026

Wladimir P.

Spinomenal, a top iGaming content provider, has formed a partnership with SpinOro to offer its wide range of games to players in the UK. SpinOro, emerging from Anakatech, is a thriving provider of online casino solutions with over a decade of experience.

Via its dynamic aggregation platform, SpinOro allows operators to effortlessly access a diverse selection of cross-platform games, whether as an independent suite or incorporated with third-party offerings from top-tier providers.

Spinomenal‘s games have been officially introduced on SpinOro’s prominent UK brands, including Winomania, 7Bet, Betnero, and LuckyMate, with additional brands set to follow.

Yossi Shayovits, Head of Business Development for Spinomenal commented: “SpinOro has earned an excellent reputation for providing access to the best cross-platform games, proven to enhance player activity and increase retention. Our titles are recognised across the industry for delivering exactly that, and we’re excited to bring even more amazing experiences to UK players.”

Jeff Letlat, COO at SpinOro added: “We are thrilled to welcome Spinomenal to our aggregation platform where they sit proudly alongside the best providers in iGaming. We’re highly confident that Spinomenal’s rich selection of titles will be a big hit with players.”

The post SpinOro joins forces with Spinomenal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Akis Palianastasis

Sportradar Expands its Partnership with SkillOnNet

Published

14 minutes ago

March 10, 2026

Wladimir P.

sportradar-expands-its-partnership-with-skillonnet

Sportradar has expanded its marketing partnership with SkillOnNet, a leading, international iGaming entertainment company. Sportradar’s Marketing Services now serves as SkillOnNet’s primary programmatic partner focused on growing its casino business.

Sportradar will help develop and execute digital advertising campaigns to support customer acquisition and retention, alongside integration of Sportradar’s Marketing Cloud and reporting tools to track campaign performance and player value. The partnership spans 12 markets across Europe, North America and Latin America and covers SkillOnNet’s PlayOJO, PlayUZU and BacanaPlay brands.

“The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach. Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance,” said Nikolaus Beier, SVP Product, Marketing Services, Sportradar.

“As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories. Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship,” said Akis Palianastasis, Digital Director, SkillOnNet.

The post Sportradar Expands its Partnership with SkillOnNet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.