Latest News
AllSported strikes international rightsholders deal with The Racing Partnership
The expert horse racing trading solution AllSported has signed an agreement with horse racing rightsholders, The Racing Partnership, allowing the provider to carry data for the UK and South African horse racing content on its platform on behalf of licensed betting operators.
A subsequent integration with the Press Association means AllSported’s partners will also be able to distribute PA’s race day data to their clients. This combined with Racing Post content also synergistically provides a continuity in the product between all these countries.
Additionally, the access to these tracks will naturally generate greater turnover for the rightsholders by virtue of AllSported extending the trading window with more efficient pricing while front end content engages customers.
This marks an important step in AllSported’s ongoing strategy to take racing to a wider audience, enabling international bookmakers to access a higher quality, data-driven product without having to complete multiple integrations, and pay unattractive rates, while ensuring more money comes back to domestic racing.
Alan Casey, CEO of AllSported, said: “This is a huge step for us as we continue to make racing available to a wider audience, with an official product that contributes back into racing in the respective territories.
“The best path to success for racing is an engaging product for customers with competitive pricing. This benefits customers and operators, while also returning revenue to rightsholders so they can continue with their efforts to grow the sport. Of course, this serves to improve the final product as well.
“We’re deeply excited to work with The racing Partnership and look forward to a mutually beneficial relationship as we change the face of horse racing for the better.”
Mark Kingston, Director of Media Technology and Production at The Racing Partnership, said: “We’re delighted to have entered into this licence agreement with AllSported. We’ve been extremely impressed by the passion, vision and integrity as well as the attention to detail that they have shown in our dealings with them.
We look forward to a long and successful partnership as both out businesses continue to grow.”
Formerly a three-way joint venture between Racing Post, Banach and TXODDS, AllSported’s customers can still expect the Racing Post plug-in as standard with the AllSported package, allowing them to offer an immediate tier-one content offering to bettors.
The disruptive business’ pricing also allows customers to extend their trading windows, with speed of updates allowing them to ensure it’s positive EV turnover they’re generating in this extended window.
Backed by TXODDS and still delivering Racing Post content to customers, AllSported will continue to provide market-leading content, data, and odds through a single platform integration. The TXODDS horse racing product which AllSported is built on top of already is trusted by many of the Tier 1 operators in the UK.
TXODDS has a proven reputation as the industry’s number one provider of real-time aggregated sporting odds. It brings vast integration experience, providing multi-jurisdiction pre-race odds and low-latency in-play odds through an advanced Push API.
With the Racing Post plug-in also standard with the AllSported package, customers can offer an immediate tier-one content offering to bettors.
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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