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AllSported strikes international rightsholders deal with The Racing Partnership
The expert horse racing trading solution AllSported has signed an agreement with horse racing rightsholders, The Racing Partnership, allowing the provider to carry data for the UK and South African horse racing content on its platform on behalf of licensed betting operators.
A subsequent integration with the Press Association means AllSported’s partners will also be able to distribute PA’s race day data to their clients. This combined with Racing Post content also synergistically provides a continuity in the product between all these countries.
Additionally, the access to these tracks will naturally generate greater turnover for the rightsholders by virtue of AllSported extending the trading window with more efficient pricing while front end content engages customers.
This marks an important step in AllSported’s ongoing strategy to take racing to a wider audience, enabling international bookmakers to access a higher quality, data-driven product without having to complete multiple integrations, and pay unattractive rates, while ensuring more money comes back to domestic racing.
Alan Casey, CEO of AllSported, said: “This is a huge step for us as we continue to make racing available to a wider audience, with an official product that contributes back into racing in the respective territories.
“The best path to success for racing is an engaging product for customers with competitive pricing. This benefits customers and operators, while also returning revenue to rightsholders so they can continue with their efforts to grow the sport. Of course, this serves to improve the final product as well.
“We’re deeply excited to work with The racing Partnership and look forward to a mutually beneficial relationship as we change the face of horse racing for the better.”
Mark Kingston, Director of Media Technology and Production at The Racing Partnership, said: “We’re delighted to have entered into this licence agreement with AllSported. We’ve been extremely impressed by the passion, vision and integrity as well as the attention to detail that they have shown in our dealings with them.
We look forward to a long and successful partnership as both out businesses continue to grow.”
Formerly a three-way joint venture between Racing Post, Banach and TXODDS, AllSported’s customers can still expect the Racing Post plug-in as standard with the AllSported package, allowing them to offer an immediate tier-one content offering to bettors.
The disruptive business’ pricing also allows customers to extend their trading windows, with speed of updates allowing them to ensure it’s positive EV turnover they’re generating in this extended window.
Backed by TXODDS and still delivering Racing Post content to customers, AllSported will continue to provide market-leading content, data, and odds through a single platform integration. The TXODDS horse racing product which AllSported is built on top of already is trusted by many of the Tier 1 operators in the UK.
TXODDS has a proven reputation as the industry’s number one provider of real-time aggregated sporting odds. It brings vast integration experience, providing multi-jurisdiction pre-race odds and low-latency in-play odds through an advanced Push API.
With the Racing Post plug-in also standard with the AllSported package, customers can offer an immediate tier-one content offering to bettors.
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Brazil
Evoplay adds F12.bet.br deal to grow in Brazil
Evoplay has signed a content partnership with Brazilian operator F12.bet.br, expanding the supplier’s footprint in Brazil’s regulated online gambling market.
Under the deal, F12.bet.br will roll out a selection of Evoplay titles on its online casino, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens.
Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.
“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”
Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with.
“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”
The post Evoplay adds F12.bet.br deal to grow in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
BETER to make US exhibition debut at SBC Summit Americas 2026
BETER, one of the award-winning providers of live streams, live data, and odds for esports and sports betting content, will exhibit at SBC Summit Americas for the first time.
The company will be attending at Stand 813, marking a major milestone in the company’s expansion across the United States.
SBC Summit Americas 2026 takes place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, Florida, bringing together more than 10,000 industry professionals and over 400 exhibitors.
BETER will be welcoming delegates interested in enhancing their sportsbook offerings with fast-paced content and cutting-edge solutions at Stand 813.
Since entering the regulated US market in 2025, BETER has secured regulatory approvals and licenses in nine states, including Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois, and Kentucky.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.
Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.
In addition, BETER provides its Esports Odds Feed, offering market-leading odds with the highest uptime across 450+ tournaments globally, covering more than 40,000 pre-match and live events annually, all powered by a team of in-house expert traders.
All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, and sports federations.
The company’s rapid impact across the US market, alongside the strong performance of its products and the quality of its data, has earned it two nominations at the prestigious SBC Awards Americas 2026 – Rising Star in Sports Betting and Live Gaming & Betting Product.
Gal Ehrlich, CEO of BETER, said: “We have made significant progress in establishing BETER as a trusted provider in the United States over the past 12 months.
Our participation in this exhibition marks an important milestone as we make our official debut in the region, showcasing the strength and scalability of products that are already proven globally.
“We are excited to present our full product suite to a US audience for the first time and warmly invite all attendees to visit us at Stand 813 to meet the team and explore partnership opportunities.”
Chuck Robinson, CRO at BETER, added: “Our presence at SBC Summit Americas reflects the strong momentum behind our content and solutions, as well as the growing demand from operators for high-performance esports and sports betting products.
“As we expand further across regulated US markets, we see significant opportunities to deepen partnerships and drive innovation in fast-betting experiences. We look forward to connecting with both existing partners and new ones at our stand.”
“Book a meeting with BETER team”, says the company.
The post BETER to make US exhibition debut at SBC Summit Americas 2026 appeared first on Americas iGaming & Sports Betting News.
Brazil
Evoplay accelerates Brazilian expansion with F12.bet.br partnership
Evoplay, the award-winning game development studio, has partnered with F12.bet.br, further expanding its presence in Brazil’s fast-evolving regulated market.
The partnership will see the selection of Evoplay’s popular titles, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens, made available to Brazilian players via F12.bet.br’s online casino.
F12.bet.br is an emerging force in Brazil’s online gaming and sports betting sector. The company delivers a range of digital betting and interactive entertainment services, aligning with the country’s developing regulatory framework and growing demand for licensed online gaming experiences.
By partnering with local operators such as F12.bet.br, Evoplay continues to strengthen its position in one of the industry’s most promising regions, reinforcing its commitment to delivering engaging, localised content to players across Latin America.
Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.
“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”
Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with.
“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”
The post Evoplay accelerates Brazilian expansion with F12.bet.br partnership appeared first on Americas iGaming & Sports Betting News.
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