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AllSported strikes international rightsholders deal with The Racing Partnership

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The expert horse racing trading solution AllSported has signed an agreement with horse racing rightsholders, The Racing Partnership, allowing the provider to carry data for the UK and South African horse racing content on its platform on behalf of licensed betting operators.

A subsequent integration with the Press Association means AllSported’s partners will also be able to distribute PA’s race day data to their clients. This combined with Racing Post content also synergistically provides a continuity in the product between all these countries.

Additionally, the access to these tracks will naturally generate greater turnover for the rightsholders by virtue of AllSported extending the trading window with more efficient pricing while front end content engages customers.

This marks an important step in AllSported’s ongoing strategy to take racing to a wider audience, enabling international bookmakers to access a higher quality, data-driven product without having to complete multiple integrations, and pay unattractive rates, while ensuring more money comes back to domestic racing.

Alan Casey, CEO of AllSported, said: “This is a huge step for us as we continue to make racing available to a wider audience, with an official product that contributes back into racing in the respective territories.

“The best path to success for racing is an engaging product for customers with competitive pricing. This benefits customers and operators, while also returning revenue to rightsholders so they can continue with their efforts to grow the sport. Of course, this serves to improve the final product as well.

“We’re deeply excited to work with The racing Partnership and look forward to a mutually beneficial relationship as we change the face of horse racing for the better.”

Mark Kingston, Director of Media Technology and Production at The Racing Partnership, said:  “We’re delighted to have entered into this licence agreement with AllSported. We’ve been extremely impressed by the passion, vision and integrity as well as the attention to detail that they have shown in our dealings with them.

We look forward to a long and successful partnership as both out businesses continue to grow.”

Formerly a three-way joint venture between Racing Post, Banach and TXODDS, AllSported’s customers can still expect the Racing Post plug-in as standard with the AllSported package, allowing them to offer an immediate tier-one content offering to bettors.

The disruptive business’ pricing also allows customers to extend their trading windows, with speed of updates allowing them to ensure it’s positive EV turnover they’re generating in this extended window.

Backed by TXODDS and still delivering Racing Post content to customers, AllSported will continue to provide market-leading content, data, and odds through a single platform integration. The TXODDS horse racing product which AllSported is built on top of already is trusted by many of the Tier 1 operators in the UK.

TXODDS has a proven reputation as the industry’s number one provider of real-time aggregated sporting odds. It brings vast integration experience, providing multi-jurisdiction pre-race odds and low-latency in-play odds through an advanced Push API.

With the Racing Post plug-in also standard with the AllSported package, customers can offer an immediate tier-one content offering to bettors.

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Brazil

Superbet honors Cafu with Times Square campaign for 2026 collection

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Limited-run “Super By Superbet” launch includes the “Camisa Cafu,” with 150 numbered and signed units referencing his 150 Brazil caps.

Superbet honored former Brazil captain Cafu on Monday (15) with a campaign displayed on a Times Square billboard in New York City. The company said the activation promoted its “Super By Superbet” exclusive collection created for the 2026 edition, which includes a special piece dedicated to the player.

According to the company, Cafu attended the display in person, drawing a crowd of fans seeking photos and chanting his name in one of the city’s busiest tourist areas.

The shirt is wonderful. I feel very happy for all the incredible moments I’ve experienced here. I receive so much affection everywhere I go. Receiving recognition while still alive is one of the best things in the world.”.

It’s an inexplicable energy to feel the love of the Brazilian people for me, right there in Times Square. Only we Brazilians know what that means.

The centerpiece of the launch, which Superbet said totals 3,000 pieces, is the “Camisa Cafu.” The item is a limited run of 150 numbered and autographed units, which the company said references Cafu’s 150 matches for the Brazilian national team, and includes the inscription “Jardim Irene,” highlighting the player’s roots.

 

The post Superbet honors Cafu with Times Square campaign for 2026 collection appeared first on Americas iGaming & Sports Betting News.

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América Latina

Las diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming

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El crecimiento del iGaming en Argentina ha posicionado al país como uno de los mercados más dinámicos de América Latina. Sin embargo, detrás de esta expansión existe un desafío que está cobrando cada vez más relevancia para los operadores: adaptarse a un mercado donde cada provincia presenta diferentes requisitos regulatorios, condiciones operativas y dinámicas comerciales.

A diferencia de muchos otros mercados de la región, Argentina no opera bajo un único marco regulatorio. Cada jurisdicción establece sus propios requisitos, procesos de licenciamiento y condiciones de operación, lo que obliga a los operadores a adaptarse constantemente a diferentes realidades dentro de un mismo país.

Para OKTO PAYMENTS, proveedor de infraestructura de pagos y servicios financieros para industrias digitales complejas y reguladas, estas particularidades locales representan tanto un desafío como una oportunidad. A medida que el mercado evoluciona, los operadores deben encontrar formas de escalar de manera eficiente manteniendo la consistencia en entornos operativos cada vez más diversos.

“Durante años, el crecimiento fue el principal objetivo de la industria. Hoy, el desafío radica en cómo escalar eficientemente en un mercado donde cada jurisdicción puede presentar distintos requisitos, expectativas y dinámicas operativas”, señaló André Boesing, gerente general para South LatAm de OKTO PAYMENTS.

A medida que el mercado continúa madurando en las distintas provincias, los operadores enfrentan crecientes exigencias en materia de transparencia, trazabilidad y control operativo. La capacidad de adaptarse a requisitos regulatorios y operativos diversos se está convirtiendo en un factor cada vez más importante para lograr un crecimiento sostenible.

Como resultado, la capacidad de coordinar múltiples proveedores, métodos de pago y procesos operativos se ha vuelto cada vez más estratégica para los operadores que buscan ampliar su presencia en todo el país manteniendo una experiencia de usuario consistente.

“Los usuarios esperan una experiencia simple y fluida independientemente del lugar donde jueguen. Pero detrás de esa experiencia existe una creciente complejidad operativa que los operadores deben gestionar eficientemente a medida que se expanden a diferentes jurisdicciones”, agregó Boesing.

A medida que los operadores amplían sus operaciones en múltiples jurisdicciones, gestionar distintos proveedores de pago, métodos de pago y requisitos operativos se vuelve cada vez más complejo. Capacidades como la orquestación de depósitos y retiros, la gestión de tesorería y liquidez, y los procesos de liquidación eficientes están emergiendo como habilitadores críticos para este crecimiento. Al permitir que los operadores centralicen múltiples conexiones de pago a través de una única capa de infraestructura, mejoren la visibilidad de la liquidez y optimicen los procesos de liquidación, estas capacidades ayudan a reducir la complejidad, fortalecer el control operativo y respaldar una experiencia de usuario fluida en diferentes mercados.

“En muchos casos, la infraestructura pasa desapercibida hasta que algo sale mal. Sin embargo, en mercados altamente fragmentados como Argentina, la capacidad de gestionar múltiples proveedores, mantener la consistencia operativa y adaptarse rápidamente a los requisitos locales puede convertirse en una ventaja competitiva en sí misma. En OKTO PAYMENTS llamamos a esto ‘jugar de una manera diferente’: competir no solo a través de productos y servicios, sino también mediante la resiliencia operativa y la capacidad de adaptación”, explicó Boesing.

Para OKTO PAYMENTS, la evolución del mercado argentino demuestra que el éxito a largo plazo dependerá no solo de atraer usuarios, sino también de la capacidad de operar eficientemente en entornos cada vez más complejos.

“Los operadores mejor posicionados para alcanzar el éxito a largo plazo serán aquellos capaces de combinar crecimiento, control operativo y adaptabilidad. La infraestructura financiera ya no es simplemente una capa de soporte tecnológico; se está convirtiendo en una ventaja estratégica en mercados cada vez más sofisticados”, concluyó Boesing.

OKTO PAYMENTS trabaja con operadores que navegan el escenario multijurisdiccional de Argentina para simplificar las operaciones de pago mediante una única capa de orquestación para depósitos y retiros instantáneos, gestión de tesorería y liquidez.

The post Las diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming appeared first on Americas iGaming & Sports Betting News.

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Bigger Piggy Bank Super Wheel

Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab

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Two new online slot titles go live across the UK and Malta iGaming markets, including a Player Link community mechanic.

Inspired Entertainment, Inc. has launched two new online slot titles—Bigger Piggy Bank Super Wheel™ and Cops ‘n’ Robbers Smash ‘N’ Grab™—now available across the UK and Malta iGaming markets.

The company said Bigger Piggy Bank Super Wheel combines its Bigger Piggy Bank™ series with Player Link™ and a “Super Wheel” community feature. The title includes cash collection mechanics, a Free Spins Bonus and shared wheel prizes.

Cops ‘n’ Robbers Smash ‘N’ Grab brings back the Cops ‘n’ Robbers franchise with a 243-ways setup and multiple bonus mechanics. Inspired said the game includes Free Spins, Wheel Bonuses and random reel modifiers, plus optional features including Fortune Bet, Bonus Buy, Fortune Spins and Gamble, and a choice of volatility profiles.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “We’re always looking for new ways to evolve proven mechanics and themes that resonate most with players, and these two releases do exactly that. Bigger Piggy Bank Super Wheel offers a fresh social-style dynamic through Player Link, creating anticipation that builds beyond the individual player experience, while Cops ‘n’ Robbers Smash ‘N’ Grab brings one of our most recognisable game franchises back with more action, features and entertainment. Together, this duo offers operators two distinctive titles that combine proven gameplay with strong engagement potential and broad market appeal. Whether it’s smashing Piggy Banks or cracking safes, these games are built to keep players coming back for more.”

The post Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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