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AllSported strikes international rightsholders deal with The Racing Partnership
The expert horse racing trading solution AllSported has signed an agreement with horse racing rightsholders, The Racing Partnership, allowing the provider to carry data for the UK and South African horse racing content on its platform on behalf of licensed betting operators.
A subsequent integration with the Press Association means AllSported’s partners will also be able to distribute PA’s race day data to their clients. This combined with Racing Post content also synergistically provides a continuity in the product between all these countries.
Additionally, the access to these tracks will naturally generate greater turnover for the rightsholders by virtue of AllSported extending the trading window with more efficient pricing while front end content engages customers.
This marks an important step in AllSported’s ongoing strategy to take racing to a wider audience, enabling international bookmakers to access a higher quality, data-driven product without having to complete multiple integrations, and pay unattractive rates, while ensuring more money comes back to domestic racing.
Alan Casey, CEO of AllSported, said: “This is a huge step for us as we continue to make racing available to a wider audience, with an official product that contributes back into racing in the respective territories.
“The best path to success for racing is an engaging product for customers with competitive pricing. This benefits customers and operators, while also returning revenue to rightsholders so they can continue with their efforts to grow the sport. Of course, this serves to improve the final product as well.
“We’re deeply excited to work with The racing Partnership and look forward to a mutually beneficial relationship as we change the face of horse racing for the better.”
Mark Kingston, Director of Media Technology and Production at The Racing Partnership, said: “We’re delighted to have entered into this licence agreement with AllSported. We’ve been extremely impressed by the passion, vision and integrity as well as the attention to detail that they have shown in our dealings with them.
We look forward to a long and successful partnership as both out businesses continue to grow.”
Formerly a three-way joint venture between Racing Post, Banach and TXODDS, AllSported’s customers can still expect the Racing Post plug-in as standard with the AllSported package, allowing them to offer an immediate tier-one content offering to bettors.
The disruptive business’ pricing also allows customers to extend their trading windows, with speed of updates allowing them to ensure it’s positive EV turnover they’re generating in this extended window.
Backed by TXODDS and still delivering Racing Post content to customers, AllSported will continue to provide market-leading content, data, and odds through a single platform integration. The TXODDS horse racing product which AllSported is built on top of already is trusted by many of the Tier 1 operators in the UK.
TXODDS has a proven reputation as the industry’s number one provider of real-time aggregated sporting odds. It brings vast integration experience, providing multi-jurisdiction pre-race odds and low-latency in-play odds through an advanced Push API.
With the Racing Post plug-in also standard with the AllSported package, customers can offer an immediate tier-one content offering to bettors.
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Adam Lamentowicz
Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering
Bragg Gaming Group announced its role in supporting Super Technologies’ successful launch in the regulated Greek market through its flagship brand, Superbet, marking a significant milestone in Bragg’s ongoing global expansion strategy.
Through this partnership, Bragg is delivering its RGS games alongside its HUB aggregation platform, providing access to a diverse portfolio of premium 3rd party content. This includes titles from leading studio partners such as Playson, Wazdan, IGT, Synot and Spribe.
The launch represents Superbet’s official entry into Greece, one of Europe’s most mature and well-regulated iGaming markets, and further strengthens Bragg’s position as a key technology and content partner for tier-one operators expanding into new jurisdictions.
Superbet’s launch combines a “sports-first” philosophy with a compelling iGaming experience tailored to local player preferences. Over the past 12 months, Superbet has built a strong local presence in Athens, enabling a highly localised approach supported by global expertise.
This launch underscores the scalability and flexibility of Bragg’s platform, enabling rapid market entry while delivering localised, high-quality player experiences in regulated environments.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We are delighted to support Superbet’s entry into Greece with our full suite of RGS and aggregation capabilities. As the preferred partner to Super Technologies, this launch reflects a partnership built to win.
“It highlights the strength of our technology and content ecosystem and our ability to scale in regulated markets. Greece is an exciting opportunity, and we look forward to supporting Superbet’s long-term growth in the region while continuing to power this commercial brand across multiple territories.”
Adam Lamentowicz, Chief Commercial Officer CEE at Super Technologies, said: “Every decision that we take is based on our customer-centric vision. And our partnership with Bragg serves this vision by offering the best entertainment experience to our Greek customers. Greece is a mature and thriving market, and we are confident that our product offering will have an immediate impact.”
The post Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brightstar Lottery PLC
Brightstar Lottery Achieves Highest MSCI ESG Rating of AAA
Brightstar Lottery PLC announced that it received the highest MSCI ESG rating of AAA. This rating exemplifies Brightstar’s commitment to global sustainability leadership in managing ESG-related risks and opportunities. Brightstar received a perfect score for carbon emissions and high scores in the product safety and quality category.
“Receiving the MSCI AAA ESG rating in Brightstar’s first year as a pure-play lottery company highlights our commitment to making sustainability practices a priority throughout our business. This rating from MSCI serves as motivation to continue our work building a sustainable future where our people, our partners, and our planet can thrive,” said Wendy Montgomery, Brightstar SVP, Branding, Communications and Sustainability.
MSCI ESG Ratings measure a company’s resilience to long-term, industry-specific sustainability risks using a rules-based methodology. MSCI analysts research and rate companies on a “AAA” (leader) to “CCC” (laggard) scale based on their exposure to and management of these risks relative to peers.
MSCI Sustainability and Climate products and services are provided by MSCI Solutions LLC and certain related entities, and are designed to provide in-depth research, ratings and analysis of environmental, social and governance related business practices to companies worldwide. ESG ratings, data and analysis from MSCI Sustainability and Climate are also used in the construction of MSCI Indexes.
The post Brightstar Lottery Achieves Highest MSCI ESG Rating of AAA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Springbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots
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The post Springbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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