eSports
Team Vitality Names Garnier Fructis As Official Haircare Supplier
Garnier Fructis and the L’Oréal group announce their first esports team partnership with Team Vitality as the brands revive the V for Veuch campaign which will focus on providing exclusive fan experiences and exclusive digital content
Leading global esports organisation Team Vitality is pleased to share it has signed a partnership with global beauty leader Garnier Fructis and L’Oréal group. This collaboration spans across 2022 and 2023 and makes Garnier Fructis Team Vitality’s first ever haircare partner. After a previous successful collaboration on the V for Veuch campaign, which saw the debut of a playful sci-fi inspired video, the deal marks Garnier Fructis’ commitment to Team Vitality and its first esports team partnership.
The collaboration will see the continuation of the V for Veuch brand campaign which centres around the power of Garnier Fructis products. Last year the campaign saw the release of a creative mini-film with Team Vitality’s players and ambassadors such as LittleBigWhale and Victor “Fairy Peak!” Locquet on a mission to take down a mysterious monster with the help of Garnier Fructis.
With the new theme, ‘The Force Returns’, Team Vitality and Garnier-Fructis will work together on inspired brand activations. Fans will also have the opportunity to immerse themself in the campaign at selected events alongside Team Vitality’s players. There will also be chances to win experiences through Team Vitality’s social channels as they work together with Garnier-Fructis to offer exclusive opportunities for its fans.
Garnier Fructis will have visibility across all of Team Vitality’s rosters including the likes of League of Legends, CS:GO, and VALORANT with players championing the brand through content and digital assets.
“At Team Vitality we are always looking at ways to reach new audiences so it’s an honour to be recognised in the beauty and grooming space as Garnier Fructis’ first esports team partnership. It’s a true reflection on what we have built at Team Vitality that we are able to forge long-term partners in such an authentic and creative way,” commented Nicolas Maurer, CEO, of Team Vitality
“Garnier has always been a brand that is close to its consumers. Today, more than ever, we take pride in exploring new areas of expression to maintain the intimacy and authenticity that binds us to our target audience. As a result, it was only natural for us to take our first step into the world of esports last year and we are thrilled to be able to continue this beautiful partnership with Team Vitality! This is a great opportunity for our iconic Brand Garnier Fructis to strengthen its presence among Gen Z through the implementation of fun and offbeat activations!” said Stéphanie Borri – General Manager Garnier France.
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eSports
Vlad Marinescu Re-Elected as 10th IESF President
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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.
During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.
“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”
Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.
The assembly also elected the IESF Board for 2026, comprising:
Board Members:
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HRH Prince Omar Bin Faisal – Jordan
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Afiq Fadhli Bin Narawi – Malaysia
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Elin Yoojung Moen – Norway
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Clint Kennedy – United States
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Flip De Bruyn – Namibia
The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.
The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.
Bet builder
GG.BET launches Bet Builder for a new way to bet
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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.
Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.
To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.
“GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.
GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.
The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.
Asia
IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur
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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.
After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.
“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”
As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.
IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.
The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.
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