eSports
Team Vitality Names Garnier Fructis As Official Haircare Supplier
Garnier Fructis and the L’Oréal group announce their first esports team partnership with Team Vitality as the brands revive the V for Veuch campaign which will focus on providing exclusive fan experiences and exclusive digital content
Leading global esports organisation Team Vitality is pleased to share it has signed a partnership with global beauty leader Garnier Fructis and L’Oréal group. This collaboration spans across 2022 and 2023 and makes Garnier Fructis Team Vitality’s first ever haircare partner. After a previous successful collaboration on the V for Veuch campaign, which saw the debut of a playful sci-fi inspired video, the deal marks Garnier Fructis’ commitment to Team Vitality and its first esports team partnership.
The collaboration will see the continuation of the V for Veuch brand campaign which centres around the power of Garnier Fructis products. Last year the campaign saw the release of a creative mini-film with Team Vitality’s players and ambassadors such as LittleBigWhale and Victor “Fairy Peak!” Locquet on a mission to take down a mysterious monster with the help of Garnier Fructis.
With the new theme, ‘The Force Returns’, Team Vitality and Garnier-Fructis will work together on inspired brand activations. Fans will also have the opportunity to immerse themself in the campaign at selected events alongside Team Vitality’s players. There will also be chances to win experiences through Team Vitality’s social channels as they work together with Garnier-Fructis to offer exclusive opportunities for its fans.
Garnier Fructis will have visibility across all of Team Vitality’s rosters including the likes of League of Legends, CS:GO, and VALORANT with players championing the brand through content and digital assets.
“At Team Vitality we are always looking at ways to reach new audiences so it’s an honour to be recognised in the beauty and grooming space as Garnier Fructis’ first esports team partnership. It’s a true reflection on what we have built at Team Vitality that we are able to forge long-term partners in such an authentic and creative way,” commented Nicolas Maurer, CEO, of Team Vitality
“Garnier has always been a brand that is close to its consumers. Today, more than ever, we take pride in exploring new areas of expression to maintain the intimacy and authenticity that binds us to our target audience. As a result, it was only natural for us to take our first step into the world of esports last year and we are thrilled to be able to continue this beautiful partnership with Team Vitality! This is a great opportunity for our iconic Brand Garnier Fructis to strengthen its presence among Gen Z through the implementation of fun and offbeat activations!” said Stéphanie Borri – General Manager Garnier France.
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Counter-Strike 2
Stake and Team Vitality launch Counter-Strike fan giveaway
Five custom gaming PC rigs, each set up by a Vitality Counter-Strike player, are available via the Stake Community Forum.
Stake has partnered with esports organisation Team Vitality on an exclusive fan giveaway tied to the Counter-Strike 2 ecosystem, offering five bespoke gaming PC rigs customised by players from Vitality’s Counter-Strike roster.
According to the companies, each setup is built to competitive standards and reflects a player’s individual preferences and playstyle. The rigs include an AMD Ryzen 7 7800X3D processor, an ASUS RTX 5070 Ti graphics card, 32GB DDR5 RAM, and ASUS B850M motherboards with integrated Wi‑Fi, alongside a 750W 80+ Gold power supply.
Team Vitality is Stake’s official esports partner, and the giveaway is positioned as part of a broader campaign around the Stake Ranked series, described by Stake as the latest instalment in its calendar of Counter-Strike 2 LAN events.
Fans can enter by creating a Stake Community Forum account and replying to the official competition post with their Stake username.
Mezii, Team Vitality said: “I’m really excited to see this PC. It’s a super clean custom build, with great attention to detail and a strong overall aesthetic. Huge thanks to Stake for delivering something that looks sharp and really captures the vibe we’re bringing to the server.”
The post Stake and Team Vitality launch Counter-Strike fan giveaway appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
8bit Binks
S8UL Esports Triumphs in VCSA 2026 Split 1: A Grand Final Masterclass
In a heart-pounding display of tactical precision and mental fortitude, S8UL Esports has been crowned the VALORANT Challengers South Asia (VCSA) 2026 Split 1 Champions. The victory came after an intense five-map Grand Final against Revenant Xspark, where S8UL emerged victorious with a 3-2 scoreline, solidifying their dominance in the regional VCT ecosystem.
With this win, S8UL takes home the lion’s share of the prize pool—INR ₹9,00,000—and sets a high benchmark for the remainder of the 2026 season.
The Road to the Trophy
S8UL’s journey through Split 1 was a testament to their growth following the 2025 season. Their path to the podium included:
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League Phase Dominance: Consistent performance against seven of South Asia’s elite teams.
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Semifinal Sweep: A commanding 2-0 victory over Asterisk, showcasing a roster peaking at the perfect moment.
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The 5-Map Thriller: A back-and-forth Grand Final against Revenant Xspark that tested the limits of both skill and composure.
Strategic Growth and Leadership
The victory highlights the successful vision of Mithul “8bit Binks” Nayak, the driving force behind this revamped roster. Under the leadership of veteran captain Ganesh “SkRossi” Gangadhar, the team displayed evolved coordination and the ability to clutch out decisive rounds under immense pressure.
“Winning Split 1 gives us confidence, but we know the season is long,” said SkRossi. “I’m proud of how the team stayed focused in the crucial moments.”
Impact on the VCT Ecosystem
VCSA Split 1 serves as the critical pathway for South Asian teams to climb into the VALORANT Champions Tour (VCT). By securing the first title of the year, S8UL not only establishes themselves as the team to beat but also positions themselves favorably for international qualification opportunities in Split 2 and beyond.
Animesh ‘Thug’ Agarwal, Co-Founder and CEO of S8UL, noted: “The team showed incredible composure in a high-pressure final. This result is a testament to the work they’ve been putting in behind the scenes. We’ve always believed in this roster.”
The post S8UL Esports Triumphs in VCSA 2026 Split 1: A Grand Final Masterclass appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports Awards 2026 Returns for Global Honors
The Esports Awards is set to return in 2026, bringing together the global esports community for its annual celebration of excellence.
Scheduled to take place in North America later this year, the awards will honor the top players, teams, creators, and innovators who defined the past year in competitive gaming. Exact dates and venues will be revealed in the coming months.
Last year marked a major milestone for the Esports Awards, celebrating 10 years of esports achievements at the HyperX Arena in Las Vegas. The ceremony recognized industry icons such as Mathieu “Zywoo” Herbaut, iShowSpeed, and Animesh “Thug” Agarwal, while inducting six new members into the Lifetime Achievement in Esports: Class of 2025. Earlier in 2025, the Esports Awards hosted the one-off Decade Awards, which drew a global audience of 36.25 million live viewers.
For the 2026 edition, fan-favorite categories such as Esports Game of the Year, Esports Personality of the Year, Streamer of the Year, and Esports Team of the Year will return, giving fans a direct voice in recognizing the standout moments and figures in esports over the past year. Winners will be determined through a combination of community voting and input from the Esports Awards Panel, which includes seasoned industry veterans, broadcasters, creators, and professional players, ensuring both credibility and integrity.
In addition to the main ceremony, the Esports Awards Golf Invitational will make a comeback, offering a day of networking and friendly competition for industry leaders, creators, and esports competitors ahead of the awards.
Michael Ashford, CEO of the Esports Awards, said: “The Esports Awards continues to shine a spotlight on the very best in esports and gaming, and we’re pleased to return for 2026. Following the success of the Decade Awards and our 10th anniversary celebrations, we look forward to recognizing the individuals, teams, and moments that defined the past year in esports.”
Fans are encouraged to follow the Esports Awards’ official X account for updates on venues, dates, nominees, and voting.
The post Esports Awards 2026 Returns for Global Honors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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