Conferences in Europe
Betsson is hosting its first Diversity and Inclusion Conference on 17th June 2022 in Malta
Betsson Group has announced that it will host its first Diversity and Inclusion Conference on 17th June 2022 in Malta. The one-day conference aims to connect experts from inside and outside of the iGaming industry to discuss how to create a more diverse and inclusive workplace – where all employees can thrive.
The chosen theme for the first edition of this conference is “Together We Drive Change”. The conference brings together recognised subject-matter experts, well-renowned academics and researchers, industry leaders, HR professionals and representatives from community and support agencies under one roof to speak and discuss about important aspects of diversity and inclusion as well as share best practices.
Betsson Group’s Chief HR Officer, Lena Nordin, said “At Betsson Group, we are committed to support and sustain an environment where all employees are welcomed, respected, appreciated, and able to be themselves – without biases based on differences of any kind.”
As the largest iGaming employer in Malta, Betsson Group has employees from 60+ nationalities and its workforce is made up of approx. 40% women. “We are cultivating a creative environment where we challenge each other and see things from different perspectives. This in turn leads to innovative solutions that help us in accomplishing our mission of providing the best customer experience in the industry,” concluded Ms Nordin.
The business case for diversity and inclusion is stronger than ever. Over the past years, Betsson witnessed a significant increase in employee and customer interest around this topic. Companies that address diversity and inclusion issues are more likely to attract and retain great talent, cultivate positive work environments, promote innovation and performance, and enhance their brand’s value. Betsson believes that to succeed, organisations must build bridges constructively and respectfully, creating cultures where everyone feels they can contribute and belong.
Speakers at the Diversity and Inclusion Conference include:
– Prof. Brenda Murphy (Associate Professor, University of Malta)
– Kelly Kehn and Christina Thakor-Rankin (Co-Founders, All-In Diversity Project)
– Dr. Claire Azzopardi Lane (Deputy Dean & Head of Dept. of Gender and Sexualities & Disabilities Studies)
– Joseph K Muscat (Consultant JKM Consulting)
– Pontus Lindwall (CEO, Betsson AB)
– Jesper Svensson (CEO, Betsson Group)
– Peter Ekmark (CEO, Internet Vikings)
– Oskar Mühlbach (CEO, Raketech)
– David Flynn (CEO, Glitnor Group)
– Alexia Frendo (Global HR Business Partner, Kindred Group)
– Avril Morin (Director of People Operations, Gaming Innovation Group)
– Lena Nordin (CHRO, Betsson Group)
– Helen Baker (HR Director Malta, Betsson Group)
– Maria Loumpourdi (Senior Talent Development Manager, Betsson Group)
The Diversity and Inclusion Conference will be held at the Corinthia St George’s Bay in Malta on Friday, 17th June between 09:30 and 16:30 CEST. Places are limited.
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Affiliate Industry
MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe
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SiGMA Europe is one of the most significant events in the iGaming industry. This year, the event is taking place in Rome and will bring together over 30,000 attendees, 1200 sponsors and feature four stages with 550+ top speakers.
On November 05, in partnership with MelBet Partners & Affiliates, former MMA legend and World Champion Kamaru Usman will join the event as a special guest. At booth 5067G attendees of SiGMA Central Europe have the chance to take photos, hear insights and what it takes to rise to the top on a global stage.
During the conference, there will be two activities available for guests at MelBet’s booth:
Punch Challenge. Anyone can come to the booth on November 4 and test their punching power. The person with the strongest punch will have the honour of competing against Kamaru Usman himself.
Want to get exclusive merchandise and take a photo with the MelBet Partners & Affiliates championship belt? Visit the booth. Follow MelBet’s official Instagram account and take a picture with the belt. Those who post a story with the championship belt and tag MelBet will automatically be entered into a drawing for exclusive UFC-themed merchandise.
There will also be a private party, Triumph of the Gladiators, exclusively for the partners and representatives of MelBet Partners & Affiliates, which Kamaru himself will attend. This evening will be an epic event, where history and modernity merge into one.
The post MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe appeared first on European Gaming Industry News.
Central Europe
Award-Nominated EGT Digital Brings Sweet Spins, Smart Tech, and New Thrills to SiGMA Central Europe 2025
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EGT Digital will showcase the upgraded Sugartime 1000, available for visitors to try in demo mode, and offer a sneak peek at the upcoming Hermes Fortunes 2000 at SiGMA Central Europe, Rome (4 – 6 November, booth 2050). Both titles build on fan-favorite originals, offering players thrilling upgrades, bold visuals, and massive win potential.
The company also kicks off SiGMA Rome 2025 celebrating five B2B Award nominations for innovation and growth:
- B2B Industry Leader Italy 2025
- AI Pioneer in Platform Innovation 2025
- Fastest Growing Aggregator 2025
- Best Game Provider Italy 2025
- Best Bonus Engine 2025
Sugartime 1000 – double the flavor, ten times the fun
Visitors will be able to experience Sugartime 1000 firsthand in demo mode. The sweet hit returns with multipliers up to x1000, the Toppling Reels feature, and the Clover Chance Jackpot for nonstop excitement.
Players can trigger Free Spins with 4 – 6 scatters or activate Super Free Spins with guaranteed high multipliers and wins reaching 25,000x the bet value. The result is a faster, more colorful, and even more rewarding experience that keeps the charm of the original.
Hermes Fortunes 2000 – mythic wins take flight
Visitors will get a sneak peek at this mythology-inspired sequel before its official release. The messenger of the gods brings bigger rewards with multipliers up to x2000, Free Spins where symbols can transform into multipliers, and a Super Free Spins mode guaranteeing x20+ multipliers. Linked to the Clover Chance Jackpot, this upgraded sequel offers a divine mix of myth and adrenaline.
“Both Sugartime 1000 and Hermes Fortunes 2000 reflect our respect for the players who made the originals so loved,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “We wanted to give fans the same excitement they cherish while upgrading every element of gameplay for an even more dynamic and immersive experience.”
Expanding the game universe
At SiGMA Central Europe, EGT Digital will also present its broader content lineup, featuring over 150 in-house developed slots and popular jackpots like Bell Link, Clover Chance, and Gods & Kings Link.
EGT Digital’s Aggregator solution will also be in focus, offering access to over 13,000 games from 200+ global providers through a seamless, high-performance integration.
Boosting engagement through innovation
EGT Digital will also highlight its X-Nave platform - an all-in-one, modular solution featuring Casino, Sportsbook, CRM, Payment Gateway, and the powerful Campaign Manager module.
Now enhanced with proprietary AI, X-Nave personalizes player experiences, optimizes performance, and ensures responsible gaming. Its Campaign Manager helps operators drive engagement, loyalty, and results through automated tournaments, Gift Spins, and Buy Bonus competitions, turning gameplay into measurable marketing success across all devices.
Visit EGT Digital at booth 2050 during SiGMA Europe, Rome, from 4 – 6 November.
The post Award-Nominated EGT Digital Brings Sweet Spins, Smart Tech, and New Thrills to SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Conferences in Europe
Frogo: Real Time Fraud Prevention at SiGMA Rome
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This November 4-6, Frogo invites you to stand #1047 at SiGMA Rome – where everyone will have the chance to see how our next-generation fraud prevention platform helps businesses stay one leap ahead of every threat in real time.
At SiGMA Rome, Frogo – a RedCore’s brand – will be on-site to present how its intelligent tools, from device fingerprinting and AI-powered scoring to graph-based forensics, work together to deliver instant visibility into user behavior and fraud patterns. Frogo empowers companies across iGaming, e-commerce, fintech, and beyond to detect anomalies, respond in real time, and protect their profits with confidence.
But Frogo’s appearance in Rome isn’t just about technology – it’s about redefining how businesses approach risk in a world where threats evolve every minute.
“Fraud doesn’t wait and neither do we,” says Frogo CEO Volodymyr Todurov. “Our goal is to make fraud prevention not just smarter, but simpler. We want to show how companies can shift from chasing fraud to predicting it and even turning those insights into profit.”
Visitors to the Frogo stand will be able to explore the platform’s all-in-one environment, designed to centralize everything anti-fraud teams need – from automated scoring policies to AI-powered insights and dynamic rule management.
Where to Find Frogo
Frogo will be present at stand #1047, ready to connect with businesses that want to take control of risk, automate their processes and strengthen customer trust without slowing down operations. Whether you’re looking for a scalable solution or just exploring what’s next in fraud prevention – Frogo’s team is ready to meet you.
About Frogo
Frogo is a next-generation anti-fraud product built for companies that take fraud seriously. With solutions combining device fingerprinting, AI-powered scoring and forensic-level analysis, Frogo empowers teams to detect smarter, respond faster and act with confidence.
The post Frogo: Real Time Fraud Prevention at SiGMA Rome appeared first on European Gaming Industry News.
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