21.com

21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton

Published

1 hour ago

June 16, 2026

21.com-launches-online-casino-and-sportsbook-led-by-ex-betvictor-ceo-michael-carlton

21.com has launched as an online casino and sportsbook, naming industry veteran Michael Carlton as Founder & CEO, the company said on 16 June 2026.

The operator said it is targeting a range of global jurisdictions and plans to differentiate through a “modern technology stack” and “AI-centric operations.” It did not disclose target markets, licensing status, launch territories, or product partners.

Carlton previously served 13 years at EY as a Chartered Accountant before entering gaming in 1997, according to the company. He later spent 17 years as CEO of BetVictor and has since invested in betting and gaming companies.

Carlton said 21.com is being built without legacy platform constraints. “Having started in the gaming industry prior to the launch of the internet and then having the privilege of being involved as the industry evolved and adapted to the opportunities, there is now a further revolution occurring with the power created by embracing AI helping us to move faster and tailor personalised experience to the player.

“One of 21.com’s greatest strengths is that it is being developed for the current market, rather than an after-thought adaptation of an existing one. Many operators have been around for a long time and continue to be defined by legacy platforms and pre-crypto payment customer journeys that existed long before the modern technical tools that exist now became a reality. 21.com has embraced AI to deliver unparalleled customer experiences.

“With a team of industry leading experts with the motivation and ability to achieve our goals but without any legacy systems, 21.com is able to take advantage of new technologies to become a market leader in the gaming industry”.

The company also set aggressive commercial targets. “21.com will be one of the top three operators in every market it operates and in the world within two years,” Carlton said.

The post 21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Related Topics:21.com AI Industry News latest-news leadership online casino operator launch Sportsbook

Up Next

Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports

Don't Miss

Booming Games signs content deal with World Sports Betting in South Africa

21.com

EBET Brand Karamba Wins Online Casino of the Year at the 2022 SiGMA Americas Awards

Published

4 years ago

June 16, 2022

GamingAmericas.com

EBET Inc., a leading global provider of advanced wagering products and technology, has received two prizes at the SiGMA Americas Awards. Its online casino and sportsbook brand Karamba won Online Casino of the Year, and EBET was named Esport Product of the Year.

The SiGMA Americas Awards ceremony was held on June 8 in Toronto, Ontario. On April 4, 2022, Ontario launched its new regulated online gaming market.

Karamba was chosen as the top online casino for its player experience, loyalty rewards, and secure gambling environment. The other finalists nominated for the Online Casino of the Year category were LeoVegas, Pointsbet, 21.com, and Northstar Bets.

EBET was recognized as Esport Product of the Year for its strategic efforts in advancing the esports industry. The other finalists nominated for this category were Tiidal Gaming, Rivalry, Players’ Lounge, and Esports Entertainment Group.

“On behalf of the Karamba brand and the entire EBET team, we are incredibly honored to receive these two prestigious awards, joining some of the foremost leaders in the iGaming industry. The recognition by the industry regarding the quality of our esports and casino wagering products indicates an exceptionally bright future ahead for EBET and Karamba,” Mark Thorne, Chief Marketing Officer at EBET, said.