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Incentive Games makes key hire to take data analytics to the next level
Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.
Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.
Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.
Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.
“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”
Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”
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Mindway AI Joins The European Lotteries Association (EL): A Commitment to Responsible Gaming and Public Benefit
Mindway AI, a leading provider of innovative player protection solutions for responsible gaming, is proud to announce its provisional associate membership with The European Lotteries (EL), the foremost European umbrella organisation for national lotteries operating games of chance, including sports betting.
The European Lotteries exemplifies the highest standards in the lottery and games of chance sector, advocating a sound and sustainable lottery model that prioritises societal benefit, forward-thinking, integrity, and sustainability. Boasting 70 members across 39 European countries—including all EU member states—EL is known for safeguarding public interest by fostering initiatives that support a wide range of societal needs.
Annually, EL members contribute €22 billion to society, which is redirected towards projects enhancing sport, cultural heritage, art, healthcare, education, science, and more. This aligns perfectly with Mindway AI’s mission to promote responsible gaming practices that benefit society as a whole.
“To join as a proud new member of The European Lotteries, Mindway AI is delighted to contribute to and learn from a community that shares our commitment to integrity and public welfare,” said CEO Rasmus Kjaergaard. “This partnership will be an essential step in our endeavour to implement cutting-edge responsible gaming solutions across the continent, ensuring a safe and positive environment for players.”
Mindway AI’s involvement with EL also positions it among the 30+ specialised suppliers supporting the sector, fostering a collaborative network that pushes the boundaries of innovation in gaming technology. Through this collaboration, Mindway AI aims to broaden its impact in making the gaming environment more secure, transparent, and beneficial for all stakeholders involved.
Membership is currently as a provisional associate member until the formal approval by the EL General Assembly in September 2025 and represents a significant milestone for Mindway AI. The company looks forward to contributing to and gaining insights from the extensive community of lottery operators and stakeholders. By working together, Mindway AI and EL aim to inspire forward-looking practices, ensuring that the lottery and gaming sector continues to sustain societal goals and maintain high standards of responsibility.
The post Mindway AI Joins The European Lotteries Association (EL): A Commitment to Responsible Gaming and Public Benefit appeared first on European Gaming Industry News.
Security and user-friendliness are the top two priorities for people making online payments, according to a new survey commissioned by Yaspa – a leading real-time payment provider for igaming platforms.
The study surveyed more than 2,000 UK adults to produce the inaugural Yaspa Index, providing an in-depth analysis of emerging payment trends, consumer behaviour, and the evolving digital payments landscape – and in particular the level of familiarity with the term “Pay by Bank”.
Yaspa provides award-winning real-time payment solutions to igaming partners, including Novibet and Playbook Engineering.
Data shows that 72% of people placed security as one of their three most important factors when choosing how to pay online, ahead of ease of use (66%) and speed (47%).
Loyalty programmes (7%) programs and points & rewards (16%) were much less important for respondents, suggesting that while loyalty programs can incentivise customer retention, the primary focus for players is the convenience and security of the payment process.
The study also found that only 55% of people were familiar with the term “Pay by Bank” – one of the many terms used to describe instant account-to-account payments powered by open banking – and 45% remain unaware of the phrase despite its growing presence in online checkouts.
Kate Marsden, CMO at Yaspa, said: “Our first Yaspa Index shows that, as iGaming operators seek to stay competitive in an increasingly digital and mobile-first world, understanding consumer preferences is crucial.
“By embracing faster, more secure payment solutions such as open banking, integrating real-time payments, and prioritising speed and security in the deposit and withdrawal process, operators can enhance the user experience and drive greater player satisfaction.”
The post Yaspa Index: Study reveals top payment priorities for users in 2025 appeared first on European Gaming Industry News.
BetMakers Technology Group has expanded its partnership with Dabble, one of the world’s fastest-growing online betting brands. This extended agreement builds upon the existing collaboration between the two companies and marks an exciting new chapter as Dabble sets its sights on launching operations in the UK.
As part of the updated deal, BetMakers will provide its market-leading Price Manager technology solution for both the Australian and UK markets, empowering Dabble to maintain a competitive edge in delivering market-leading racing products and pricing strategies. In addition, Dabble will now benefit from BetMakers’ cutting-edge Racelab form product, further enhancing their offerings across both regions.
Jake Henson, CEO of BetMakers, said: “We’re thrilled to strengthen our partnership with Dabble as they take this bold step into the UK market. Our Price Manager solution has been a cornerstone of their racing product success in Australia, and the addition of our Racelab ProFORM product will provide even greater value to their customers. We are excited to support Dabble’s international growth ambitions and look forward to continuing this highly successful partnership into new markets in the future.”
Tom Rundle, CEO of Dabble, said: “Our partnership with BetMakers has been instrumental to our achievements in Australia, and we are thrilled to extend this relationship as we prepare to launch in the UK. BetMakers’ solutions, including the Price Manager and Racelab products, will play a key role in ensuring we continue to deliver unrivalled racing products and a seamless customer experience. We are excited to take this next step with BetMakers by our side.”
The post BetMakers Expands Partnership with Dabble appeared first on European Gaming Industry News.
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