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888sport extends agreement to sponsor the NFL

Published

4 years ago

May 10, 2022

Reading Time: 2 minutes

888sport, the innovative, cutting-edge sport division of 888 Holdings plc, is delighted to announce that it has agreed a new sponsorship agreement with the National Football League (NFL) to continue as its official sports betting partner in the UK & Ireland until 2025.

Under terms of the new agreement, 888sport will expand upon its highly successful partnership with the NFL, which has spanned across the last two seasons. For the highly anticipated London fixtures, which are set to take place at Tottenham Hotspur Stadium and Wembley Stadium later this year, fans can expect to see the 888sport logo visible on the exterior of the stadium and throughout the fan zones, as well as on LED advertising boards during the games itself. This will be supported by a strong brand presence on all TV matches and highlight shows.

In line with the Group’s strategy to create entertaining, content-rich experiences for players, 888sport will become the exclusive presenter brand of the NFL’s apps and Fantasy products including Pick’em, the Super Bowl Challenge and Draft Predictor. Across its social channels, 888sport will also broadcast unique and engaging video content, filmed in partnership with the NFL and will offer fans exclusive prizes, including official merchandise and tickets to upcoming Super Bowl events.

The new agreement between 888 and the NFL cements the duo’s longstanding relationship, which has included a previous partnership with NFL team the New York Jets – the first partnership of its kind between a pure digital gaming company and an NFL team.

Kieran Spellman, VP – Head of Sport at 888sport, commented: “We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK & Ireland. Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers. We are really looking forward to continuing our work with the NFL and cannot wait for the start of the new season.”

Pedro Barreda, Director International Marketing and Head of Sponsorships, at 888sport, commented: “This partnshership is another great step forward for 888sport, in strengthening our presence across our core markets of the UK and Ireland and making us the NFL’s official betting partner for many years to come.”

Michelle Webb, NFL UK Senior Director, Commercial, at the National Football League, commented: “We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience.”

1spin4win

1spin4win partners with OdiBets to strengthen its presence in Africa

Published

3 hours ago

April 28, 2026

Wladimir P.

1spin4win-partners-with-odibets-to-strengthen-its-presence-in-africa

For the studio, the collaboration marks another step in expanding across Africa. Between the end of 2024 and the end of 2025, 1spin4win increased the number of partnerships in the region by 1.7 times, significantly cementing its local position.

The deal comes at a time of strong growth for the African iGaming industry. According to H2 Gambling Capital, the region’s sports betting and iGaming market could reach $22bn in GGR by 2029, highlighting significant opportunities for operators and providers looking to scale their international reach.

Through the agreement, 1spin4win’s portfolio of more than 200 classic online slots will become available to OdiBets players. The provider’s content is well-suited to local audiences, combining simple gameplay, recognizable mechanics such as Hold and Win, and timeless fruit- and coin-based formats. Additionally, the studio’s titles are optimized for mobile devices, ensuring fast load times and uninterrupted gameplay even on weaker internet connections.

Founded in 2018, OdiBets has grown into a major name in East Africa, offering sports betting and casino entertainment through a clear, user-friendly platform. The operator is known for its focus on responsible gambling, accessible player experience, and strong customer support.

Jaime Carvajal, Business Development Manager at 1spin4win, shared, “Teaming with OdiBets is an exciting opportunity for 1spin4win to introduce our classic portfolio to broader audiences across African markets. We believe our straightforward, mobile-friendly slots are a strong match for players who value reliable, clear, and engaging gameplay.”

Benedict M, Country Marketing Manager at OdiBets added, “At OdiBets, we are always looking to bring our players the very best in gaming content, and partnering with 1spin4win is a natural step in that journey. Their dedication to crafting high-quality, immersive slot experiences aligns perfectly with our mission to deliver world-class entertainment to players across Africa. We are excited about what this partnership means for our platform and even more excited for our players to get their hands on what we are building together.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win partners with OdiBets to strengthen its presence in Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Eastern Europe

Soft2Bet launches Zinx iGaming and sportsbook brand in Romania

Published

3 hours ago

April 28, 2026

Wladimir P.

Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.

Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.

The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.

Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”

Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.

The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.