Latest News

888sport extends agreement to sponsor the NFL

Published

3 years ago

May 10, 2022

Reading Time: 2 minutes

888sport, the innovative, cutting-edge sport division of 888 Holdings plc, is delighted to announce that it has agreed a new sponsorship agreement with the National Football League (NFL) to continue as its official sports betting partner in the UK & Ireland until 2025.

Under terms of the new agreement, 888sport will expand upon its highly successful partnership with the NFL, which has spanned across the last two seasons. For the highly anticipated London fixtures, which are set to take place at Tottenham Hotspur Stadium and Wembley Stadium later this year, fans can expect to see the 888sport logo visible on the exterior of the stadium and throughout the fan zones, as well as on LED advertising boards during the games itself. This will be supported by a strong brand presence on all TV matches and highlight shows.

In line with the Group’s strategy to create entertaining, content-rich experiences for players, 888sport will become the exclusive presenter brand of the NFL’s apps and Fantasy products including Pick’em, the Super Bowl Challenge and Draft Predictor. Across its social channels, 888sport will also broadcast unique and engaging video content, filmed in partnership with the NFL and will offer fans exclusive prizes, including official merchandise and tickets to upcoming Super Bowl events.

European Gaming Congress 2024 (Warsaw, Poland)

The new agreement between 888 and the NFL cements the duo’s longstanding relationship, which has included a previous partnership with NFL team the New York Jets – the first partnership of its kind between a pure digital gaming company and an NFL team.

Kieran Spellman, VP – Head of Sport at 888sport, commented: “We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK & Ireland. Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers. We are really looking forward to continuing our work with the NFL and cannot wait for the start of the new season.”

Pedro Barreda, Director International Marketing and Head of Sponsorships, at 888sport, commented: “This partnshership is another great step forward for 888sport, in strengthening our presence across our core markets of the UK and Ireland and making us the NFL’s official betting partner for many years to come.”

Michelle Webb, NFL UK Senior Director, Commercial, at the National Football League, commented: “We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience.”

Casino Guru

Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index

Published

14 hours ago

May 7, 2025

GamingAmericas.com

Casino Guru, the global authority on online casino transparency and player safety, is expanding its portfolio with the introduction of a dedicated sweepstakes casino overview tailored to the rapidly evolving U.S. market.

Following months of in-depth research and development, the company has unveiled a new initiative focused on social sweepstakes casinos — a unique and increasingly popular segment of the online gaming space. As part of this expansion, Casino Guru has adapted its trusted Safety Index to reflect the specific characteristics of sweepstakes casino models.

“We’ve been hearing about sweepstakes casinos for quite some time, from social media buzz to community discussions and expert panels,” said Jozef Krucay, Branch Operations Lead at Casino Guru. “It became clear this wasn’t just a passing trend, but a notable shift in how people engage with online entertainment.”

Unlike traditional online casinos, sweepstakes casinos use virtual currencies such as Gold Coins, Sweeps Cash, or Vegas Gems. Players can enjoy games for free or use purchasable coins to enhance their experience. With some luck, they may receive a special sweepstakes currency, which can be redeemed for real-world prizes — presenting both exciting opportunities and important considerations for player protection.

Casino Guru’s newly launched content includes:

Listings for 11 published sweepstakes casinos, with over 60 more identified and currently in development
An adapted Safety Index that reflects the distinct risks and rules of sweepstakes platforms
Educational materials and player resources, including complaint-handling tools
Planned detailed reviews to provide deeper insights into each platform

“Our goal is to help players navigate this growing space with the same clarity and confidence we’ve brought to traditional online casinos,” Jozef added. “As always, our focus remains on transparency, safety, and informed decision-making.”

This new direction positions Casino Guru at the forefront of player advocacy in emerging casino formats — with a clear path toward future expansion in the broader world of social and sweepstakes gaming.

The post Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index appeared first on Gaming and Gambling Industry in the Americas.

Gaming

Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

Published

15 hours ago

May 7, 2025

George Miller

physics-based-strategy-meets-mixed-reality:-battle-orb-redefines-competitive-gaming

Reading Time: 2 minutes

MixRift unveils brand new strategic PvP arena gaming experience

MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.

A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.

“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”

Key Features:

HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner

The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.

Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.

“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”

Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.

For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.

The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.

Conferences

Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025

Published

15 hours ago

May 7, 2025

GamingAmericas.com

fast-track-showcases-ai-driven-crm,-gamification-and-bonus-abuse-prevention-at-sbc-americas-2025

Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.

As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.

“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”

Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:

CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.

The post Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.