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888sport extends agreement to sponsor the NFL

888sport, the innovative, cutting-edge sport division of 888 Holdings plc, is delighted to announce that it has agreed a new sponsorship agreement with the National Football League (NFL) to continue as its official sports betting partner in the UK & Ireland until 2025.
Under terms of the new agreement, 888sport will expand upon its highly successful partnership with the NFL, which has spanned across the last two seasons. For the highly anticipated London fixtures, which are set to take place at Tottenham Hotspur Stadium and Wembley Stadium later this year, fans can expect to see the 888sport logo visible on the exterior of the stadium and throughout the fan zones, as well as on LED advertising boards during the games itself. This will be supported by a strong brand presence on all TV matches and highlight shows.
In line with the Group’s strategy to create entertaining, content-rich experiences for players, 888sport will become the exclusive presenter brand of the NFL’s apps and Fantasy products including Pick’em, the Super Bowl Challenge and Draft Predictor. Across its social channels, 888sport will also broadcast unique and engaging video content, filmed in partnership with the NFL and will offer fans exclusive prizes, including official merchandise and tickets to upcoming Super Bowl events.
The new agreement between 888 and the NFL cements the duo’s longstanding relationship, which has included a previous partnership with NFL team the New York Jets – the first partnership of its kind between a pure digital gaming company and an NFL team.
Kieran Spellman, VP – Head of Sport at 888sport, commented: “We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK & Ireland. Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers. We are really looking forward to continuing our work with the NFL and cannot wait for the start of the new season.”
Pedro Barreda, Director International Marketing and Head of Sponsorships, at 888sport, commented: “This partnshership is another great step forward for 888sport, in strengthening our presence across our core markets of the UK and Ireland and making us the NFL’s official betting partner for many years to come.”
Michelle Webb, NFL UK Senior Director, Commercial, at the National Football League, commented: “We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience.”
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LEGENDS by Fire & Ice: July 1st at The BOX Soho

A gathering for veterans and legends in iGaming
On Tuesday, July 1st (8PM–1AM), London’s most exclusive nightclub, The BOX Soho opens its doors for a night of next-level entertainment, unbeatable networking, and that unmatched energy before day one of iGB L!VE.
LEGENDS by Fire & Ice will bring together iGaming’s veterans, legends, and superstars for an exclusive takeover of The BOX, including its brand-new Speakeasy. A mix of individual invitations and hosted tables will welcome guests to one of the world’s most infamous clubs.
“Guests will revel in a once-in-a-lifetime experience with a total takeover of The BOX,” said Jodie Thind, co-organizer. “A limited number of table bookings are available for those looking to host clients, affiliates, partners, or friends. We’ll also be inviting a few hundred iGaming legends—trailblazers who have shaped the industry into what it is today.”
Lyceum Media is also providing a complimentary venue consultancy service and has put together a curated Venue Guide for companies attending London iGaming Week. Whether you’re organizing a private event, group dinner, or a high-energy DJ party, Lyceum can match you with the perfect venue for your gathering. fireandiceparty.com/venue-guide
🎟️LEGENDS Guest List and VIP Tables are limited, Secure your Spot:
📧 RSVP/Table Booking/Free Venue Consult/Info: [email protected]
🔗 fireandiceparty.com LI Event Page IG/LI: @LYCEUMMEDIA
LEGENDS by Fire & Ice is held during iGB LIVE’s London iGaming Week , uniting the industry’s elite for an unforgettable night of high-energy networking inside one of the city’s most legendary venues.
The post LEGENDS by Fire & Ice: July 1st at The BOX Soho appeared first on European Gaming Industry News.
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Evoplay rolls out nine-month network tournament with €2.5m prize pool

Evoplay, the award-winning game development studio, has launched Big Adventures, its most extensive network campaign to date, supported by a €2.5m prize pool.
Spanning nine months from June 2025 to February 2026, the initiative combines monthly tournaments with four rotating phases, enhanced by Wheel of Fortune events and daily Prize Drops to keep players consistently engaged.
Monthly prize pools range from €200,000 to €500,000, scaling during peak periods such as the winter holidays. Each phase features varied win mechanics, including Sum Multiplier, Total Win, and Total Spins, offering broad appeal across player types and gameplay preferences.
The campaign spotlights a monthly rotation of Evoplay’s high-performing titles, such as Hot Triple Sevens: Hold & Win, Cat’s Blessing, and The Greatest Catch, allowing operators to showcase a diverse content mix throughout the promotion.
To further incentivise participation, Big Adventures introduces long-term player rewards. The Quarterly Player Giveaway will award an iPhone Pro Max to three top-performing players every three months.
Simultaneously, the campaign will culminate in a Grand Mega Prize: an all-expenses-paid luxury trip to the Maldives, awarded via random draw to one of the top 100 players on the final leaderboard.
With in-platform widgets, automated push notifications, and a full suite of promotional assets, Big Adventures is built to help operators attract, retain, and reward players at scale while delivering a high-impact experience across multiple regions.
Diana Larina, Head of Marketing at Evoplay, said: “Big Adventures is one of our most ambitious initiatives so far, not just in terms of prize value, but also in how it supports our operators.
“Big Adventures has been designed to deliver long-term engagement, spotlight top games, and provide flexible tools for promotion and the campaign is sure to excite players and bring added value for our partners.”
The post Evoplay rolls out nine-month network tournament with €2.5m prize pool appeared first on European Gaming Industry News.
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Playtech Agrees Deal to Exit Happybet German Betting Operating

Playtech PLC has struck an agreement to exit its Happybet online gambling and retail betting unit in Germany.
The gambling software company had closed the Austrian Happybet business in the second half of 2024 and in March of this year, said it kicked off a process to sell the remainder of the unit in Germany.
The move was in line with its aim to sharpen its focus as a “predominantly pure-play business-to-business operator”.
It has now struck a deal with NetX Betting Ltd, a subsidiary of Frankfurt-listed betting group pferdewetten.de AG.
Dusseldorf-based pferdewetten.de will have the chance to contact franchise partners of Happybet shops in Germany.
“As part of this agreement, pferdewetten.de will also assume ownership of certain associated hardware,” Playtech said.
“There will now be a transition period to allow pferdewetten.de to negotiate with the relevant franchise partners and for the relevant regulatory approvals to be sought from the competent authorities in Germany. It is intended that any remaining Happybet assets not transferred to, or assumed by, pferdewetten.de will cease operations and, where relevant, will be wound up.”
Playtech shares fell 0.8% to 319.85 pence each in London on Wednesday morning.
At the end of last month, Playtech completed the sale of Snaitech Spa to Flutter Entertainment PLC for EUR2.30 billion.
The Isle of Man-based firm said the completion of the deal allowed it to focus on its technology-led offering in high-growth business-to-business gambling markets.
The post Playtech Agrees Deal to Exit Happybet German Betting Operating appeared first on European Gaming Industry News.
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