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888sport extends agreement to sponsor the NFL
888sport, the innovative, cutting-edge sport division of 888 Holdings plc, is delighted to announce that it has agreed a new sponsorship agreement with the National Football League (NFL) to continue as its official sports betting partner in the UK & Ireland until 2025.
Under terms of the new agreement, 888sport will expand upon its highly successful partnership with the NFL, which has spanned across the last two seasons. For the highly anticipated London fixtures, which are set to take place at Tottenham Hotspur Stadium and Wembley Stadium later this year, fans can expect to see the 888sport logo visible on the exterior of the stadium and throughout the fan zones, as well as on LED advertising boards during the games itself. This will be supported by a strong brand presence on all TV matches and highlight shows.
In line with the Group’s strategy to create entertaining, content-rich experiences for players, 888sport will become the exclusive presenter brand of the NFL’s apps and Fantasy products including Pick’em, the Super Bowl Challenge and Draft Predictor. Across its social channels, 888sport will also broadcast unique and engaging video content, filmed in partnership with the NFL and will offer fans exclusive prizes, including official merchandise and tickets to upcoming Super Bowl events.
The new agreement between 888 and the NFL cements the duo’s longstanding relationship, which has included a previous partnership with NFL team the New York Jets – the first partnership of its kind between a pure digital gaming company and an NFL team.
Kieran Spellman, VP – Head of Sport at 888sport, commented: “We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK & Ireland. Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers. We are really looking forward to continuing our work with the NFL and cannot wait for the start of the new season.”
Pedro Barreda, Director International Marketing and Head of Sponsorships, at 888sport, commented: “This partnshership is another great step forward for 888sport, in strengthening our presence across our core markets of the UK and Ireland and making us the NFL’s official betting partner for many years to come.”
Michelle Webb, NFL UK Senior Director, Commercial, at the National Football League, commented: “We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience.”
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Black Friday Cart Craze
Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels!
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Get ready for the slot event of the year in Black Friday Cart Craze, where every spin feels like a mega sale!
Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go. Eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!
And just when you think the sale is over, it’s time for the Wild Drop. Collect up to 20 Wilds during your Super Sale Spins, then watch them cascade onto the reels in one epic finale. With Coin Craze Collect, Super Sale Spins, and Wild Drop all working together, this fast-paced slot is the perfect blend of retail rush and reel rewards.
Play Black Friday Cart Craze now!
“Black Friday Cart Craze takes that familiar Black Friday energy, the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games.
“Every feature, from Cart Collect to the Wild Drop, is designed to give players that shopping spree sensation, where every spin could be the next big win.”
The post Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels! appeared first on European Gaming Industry News.
Adam Pentecost Director of Customer Success at Gaming Corps
Gaming Corps Signs Partnership Deal with MozzartBet
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Entire Gaming Corps portfolio is now live with global operator
Gaming Corps, a publicly-listed game development company based in Sweden, has today announced that it has signed a deal to see its full portfolio of content available with the MozzartBet Group.
Players within multiple markets across the world, will now have the opportunity to play a whole host of games from Gaming Corps, which has become synonymous with providing world leading content. This includes the Smash4Cash
series and recent releases Gates of Hellfire, Hoop Champion and the highly popular 3 Pigs of Olympus.
Mozzartbet Group has been operating since 2001 and during this time, it has continued to offer its player base a variety of betting and casino game action and this latest integration will add to its ever evolving game portfolio.
Commenting on behalf of Gaming Corps, Adam Pentecost, Director of Customer Success said: “From our initial conversations to getting the deal done, MozzartBet Group has been fantastic to work with.
“There is a mutual desire to put players at the very heart of what we do and the service we provide and I’m excited to see where this collaboration will take us.”
Marina Avramović, Head of Online Casino Ops at MozzartBet Group said, “We are thrilled to have Gaming Corp’s casino content on our site, and they are a fantastic addition to our games portfolio.”
“We are particularly interested in seeing how the company’s newest games will perform, and we look forward to a fully collaborative partnership moving forward.”
The post Gaming Corps Signs Partnership Deal with MozzartBet appeared first on European Gaming Industry News.
EveryMatrix group
Jonas Groes named EveryMatrix Group Co-CEO
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Jonas Groes, highly experienced technology, finance and policy leader will become co-CEO of EveryMatrix from January 1st 2026 alongside company Co-Founder Ebbe Groes.
A long-time advisor, Jonas will join his brother at the beginning of the New Year to lead the business as it continues to scale and provide advanced turnkey platform technology to an increasing number of the world’s biggest brands and lotteries.
Jonas has a long and distinguished business career including the last 10 years as Partner of EY’s Nordic Consulting practice consisting of more than 1,200 people leading high-level projects with a focus on strategy, innovation and digitalisation towards major Government and infrastructure clients.
He is a results-driven leader with extensive experience in both public and privately owned companies with strong knowledge of technology, finance and policy. He will be based in Copenhagen, Denmark where EveryMatrix has recently opened an office.
Ebbe Groes, Co-Founder and Group CEO, EveryMatrix, said: “As the company’s growth continues, tripling our headcount in the last five years, and as we work with more of the largest gaming brands and lotteries, I needed to find someone who knows what it takes to scale a business and reach the ambitious targets we have for the next five years.
“Doing this means I will have more time to work on strategy and execute all the things we want to do to become a global top three tier-1 technology provider by 2030.”
“To share a CEO position requires complete trust at both personal and professional level. Jonas is the perfect candidate and I know he will go on to do amazing things at EveryMatrix. I’m very excited to soon be sharing the CEO position with him.”
Jonas Groes said: “Stepping into this role at EveryMatrix alongside my brother Ebbe is a dream come true. What he, Stian Hornsletten, and the rest of the team have built is nothing short of phenomenal and I’ve seen close hand just what it takes. We work well together and our differences and combined strengths complement one another. I can’t wait to get started.”
The post Jonas Groes named EveryMatrix Group Co-CEO appeared first on European Gaming Industry News.
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