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NOVIBET EXTENDS ITS GLOBAL PARTNERSHIP WITH NUVEI FOR CARD PROCESSING AND ALTERNATIVE PAYMENTS
Nuvei Corporation, tomorrow’s payment platform, announces today that it is extending its partnership with Novibet, a leading European sports betting and online casino operator, to accept payments as it expands globally.
Building on a successful partnership delivering card processing solutions in countries such as Greece, Italy, and Ireland, Novibet is now also offering its players the option to deposit seamlessly and securely using Apple Pay for the first time via its single point of integration with Nuvei. Players will be able to request payouts to Apple Pay as well. Apple Pay’s convenient checkout user experience makes it an attractive deposit option, in particular for returning players that want to upload funds through the quickest possible method.
Novibet is rapidly expanding its customer base across Europe, with accelerated growth in countries across the continent. The operator is also expected to launch in more markets internationally including the U.S., Mexico, and Canada, starting later this year.
Nuvei’s strong heritage supporting gaming companies to expand geographically through its intimate knowledge of local customers and regulations, and a fully customizable cashier to adapt to each market, means it is the payments partner of choice for leading operators when considering how to grow internationally.
Philip Fayer, CEO & Chair of Nuvei commented: “Providing players with the most relevant payments experiences and the ability to grow internationally is at the heart of what Nuvei brings to gaming. Enabling Novibet to add Apple Pay to our card processing solution is a great example of this. Seamless deposits and payouts have been growing in significance for the industry for some time and this trend will only continue.
“We’re looking forward to working closely with Novibet and are very excited about growing together globally this year.”
Konstantinos Andris, COO of Novibet added: “Novibet is one of the most innovative GameTech brands, operating in Europe and soon to launch in America. Adding Apple Pay to our payment options is another example of this. Enabling players to use all the relevant payment methods is critical to maintaining our industry-leading player experience.
“And it is easy to see why Apple Pay is growing in popularity as a payment method. The ease and security of the checkout process is valuable to our players, which is why we are excited that our partnership with Nuvei means that we can offer this in an equally convenient and safe manner.”
With this announcement Nuvei continues to demonstrate why it is the global leader for online payments. Nuvei enables businesses to accept over 550 local and alternative payment methods including Instant Bank Transfer, digital wallets and real-time bank transfers via a fully customizable checkout to suit local consumers across the globe, and has deep regulatory knowledge to support operators as they enter new markets.
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Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai
At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.
Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.
The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.
Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.
The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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